Consumer Health in Japan

CONSUMER HEALTH IN JAPAN

Euromonitor International

February 2019

LIST OF CONTENTS AND TABLES

Executive Summary

the Healthy Living Mindset Spreads, Leading To Growth in Sports Nutrition

Disappointing Impact of the New Tax System on OTC Products

Players Offering Switched OTC Products Enjoy Growth

Internet Retailing Rises, Whilst Drugstores/parapharmacies Continues To Lead

Continued Growth Is Expected, As Consumers' Health Concerns Rise

Market Indicators

Table 1 Consumer Expenditure on Health Goods and Medical Services: Value 2013-2018

Table 2 Life Expectancy at Birth 2013-2018

Market Data

Table 3 Sales of Consumer Health by Category: Value 2013-2018

Table 4 Sales of Consumer Health by Category: % Value Growth 2013-2018

Table 5 NBO Company Shares of Consumer Health: % Value 2014-2018

Table 6 LBN Brand Shares of Consumer Health: % Value 2015-2018

Table 7 Penetration of Private Label in Consumer Health by Category: % Value 2013-2018

Table 8 Distribution of Consumer Health by Format: % Value 2013-2018

Table 9 Distribution of Consumer Health by Format and Category: % Value 2018

Table 10 Forecast Sales of Consumer Health by Category: Value 2018-2023

Table 11 Forecast Sales of Consumer Health by Category: % Value Growth 2018-2023

Appendix

OTC Registration and Classification

Vitamins and Dietary Supplements Registration and Classification

Self-medication/self-care and Preventive Medicine

Switches

Summary 1 OTC: Switches

Sources

Summary 2 Research Sources

Headlines

Prospects

Active Promotion Supports the Growth of Adult Combination Products

Adult Aspirin Declines, As Consumers Seek Alternative Treatments

Topical Analgesics/anaesthetic Expected To Surge

Competitive Landscape

Hisamitsu Pharmaceutical Leads Analgesics

Sanofi's Presence Rises After the Acquisition of Ssp

Awareness Is Set To Be Boosted by Sponsorship

Category Data

Table 12 Sales of Analgesics by Category: Value 2013-2018

Table 13 Sales of Analgesics by Category: % Value Growth 2013-2018

Table 14 Sales of Topical Analgesics/Anaesthetic by Format: % Value 2013-2018

Table 15 NBO Company Shares of Analgesics: % Value 2014-2018

Table 16 LBN Brand Shares of Analgesics: % Value 2015-2018

Table 17 Forecast Sales of Analgesics by Category: Value 2018-2023

Table 18 Forecast Sales of Analgesics by Category: % Value Growth 2018-2023

Headlines

Prospects

Sales Continue To Decline Due To the Rise of Alternatives

Prescribed Medicines Are Preferred for Severe Conditions

Inappropriate Usage and Side-effects Lead To A Negative Image

Competitive Landscape

Sanofi Leads in Gbo Terms After the Acquisition of Ssp

Kobayashi Pharmaceutical Expands Its Signature Brand To Non-medicated Products

Non-otc Manufacturers Could Threaten Growth

Category Data

Table 19 Sales of Sleep Aids: Value 2013-2018

Table 20 Sales of Sleep Aids: % Value Growth 2013-2018

Table 21 NBO Company Shares of Sleep Aids: % Value 2014-2018

Table 22 LBN Brand Shares of Sleep Aids: % Value 2015-2018

Table 23 Forecast Sales of Sleep Aids: Value 2018-2023

Table 24 Forecast Sales of Sleep Aids: % Value Growth 2018-2023

Headlines

Prospects

Sales of Antihistamines/allergy Remedies Surge Due To the Hay Fever Season

Switched OTC Products Are Preferred Due To Their Efficacy

the Popularisation of Sanitary Masks and Health-educated Consumers

Competitive Landscape

Taisho Pharmaceutical Maintains Its Lead

New Product Launches for Taisho Pharmaceutical's 90th Anniversary

Strong Competition With Prescription Medicines

Category Data

Table 25 Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: Value 2013-2018

Table 26 Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: % Value Growth 2013-2018

Table 27 Sales of Decongestants by Category: Value 2013-2018

Table 28 Sales of Decongestants by Category: % Value Growth 2013-2018

Table 29 NBO Company Shares of Cough, Cold and Allergy (Hay Fever) Remedies: % Value 2014-2018

Table 30 LBN Brand Shares of Cough, Cold and Allergy (Hay Fever) Remedies: % Value 2015-2018

Table 31 Forecast Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: Value 2018-2023

Table 32 Forecast Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: % Value Growth 2018-2023

Headlines

Prospects

Dermatologicals Continues To Grow Due To Rising Awareness of Symptoms

New Product Launches

Internet Retailing Continues To Rise

Competitive Landscape

the Competition Heats Up in Hair Loss Treatments

Self-medication Is Chosen Over Prescription Medication

Category Data

Table 33 Sales of Dermatologicals by Category: Value 2013-2018

Table 34 Sales of Dermatologicals by Category: % Value Growth 2013-2018

Table 35 NBO Company Shares of Dermatologicals: % Value 2014-2018

Table 36 LBN Brand Shares of Dermatologicals: % Value 2015-2018

Headlines

Prospects

Continued Decline Due To Changes in Drinking and Eating Habits

Holistic and Daily Care Chou-katsu Is Preferred, With A Shift Away From Medication

Stress Leads To the Need for Digestive Remedies in Convenient Channels

Competitive Landscape

Herbal/traditional Products Are A Threat To Taisho Pharmaceutical

Manufacturers of Motion Sickness Remedies See Mild Growth

Category Data

Table 37 Sales of Digestive Remedies by Category: Value 2013-2018

Table 38 Sales of Digestive Remedies by Category: % Value Growth 2013-2018

Table 39 NBO Company Shares of Digestive Remedies: % Value 2014-2018

Table 40 LBN Brand Shares of Digestive Remedies: % Value 2015-2018

Table 41 Forecast Sales of Digestive Remedies by Category: Value 2018-2023

Table 42 Forecast Sales of Digestive Remedies by Category: % Value Growth 2018-2023

Headlines

Prospects

Robust Growth for Eye Care

Increasing Use of Smartphones Will Create Further Demand for Premium Eye Care

the Retail Landscape Sees Blending With Eyewear and Eye Health Supplements

Competitive Landscape

Rohto Pharmaceutical Continues To Lead

Innovation in Packaging

the Need for Photogenic Products

Category Data

Table 43 Sales of Eye Care by Category: Value 2013-2018

Table 44 Sales of Eye Care by Category: % Value Growth 2013-2018

Table 45 Sales of Standard Eye Care by Format: % Value 2013-2018

Table 46 Sales of Standard Eye Care by Positioning: % Value 2013-2018

Table 47 NBO Company Shares of Eye Care: % Value 2014-2018

Table 48 LBN Brand Shares of Eye Care: % Value 2015-2018

Table 49 Forecast Sales of Eye Care by Category: Value 2018-2023

Table 50 Forecast Sales of Eye Care by Category: % Value Growth 2018-2023

Headlines

Prospects

Decline Due To the Rise of Heated Tobacco

Prescribed Treatments and Alternatives Continue To Threaten Growth

the Number of Smokers Continues To Decline

Competitive Landscape

Nicorette Continues To Lead

"smell Harassment" Could Help To Boost Sales

Category Indicators

Table 51 Number of Smokers by Gender 2013-2018

Category Data

Table 52 Sales of NRT Smoking Cessation Aids by Category: Value 2013-2018

Table 53 Sales of NRT Smoking Cessation Aids by Category: % Value Growth 2013-2018

Table 54 Sales of NRT Gum by Flavour: % Value 2013-2018

Table 55 NBO Company Shares of NRT Smoking Cessation Aids: % Value 2014-2018

Table 56 LBN Brand Shares of NRT Smoking Cessation Aids: % Value 2015-2018

Table 57 Forecast Sales of NRT Smoking Cessation Aids by Category: Value 2018-2023

Table 58 Forecast Sales of NRT Smoking Cessation Aids by Category: % Value Growth 2018-2023

Headlines

Prospects

Premiumisation Drives Growth

the Decreasing Population Is A Threat To Growth

Women Could Offer Potential for Growth

Competitive Landscape

Johnson & Johnson Leads Wound Care

Charitable Activities

Domestic Players Are Strong Due To Product Innovation

Category Data

Table 59 Sales of Wound Care by Category: Value 2013-2018

Table 60 Sales of Wound Care by Category: % Value Growth 2013-2018

Table 61 NBO Company Shares of Wound Care: % Value 2014-2018

Table 62 LBN Brand Shares of Wound Care: % Value 2015-2018

Table 63 Forecast Sales of Wound Care by Category: Value 2018-2023

Table 64 Forecast Sales of Wound Care by Category: % Value Growth 2018-2023

Headlines

Prospects

Significant Growth Continues Due To the Rise of the Fitness Culture

the Healthy Living Trend Spreads Due To Excitement About the 2020 Olympics

Sports Protein Powder Continues To Drive Growth

Competitive Landscape

Meiji Continues To Lead

Players From Vitamins and Dietary Supplements Enter Sports Nutrition

Private Label Shows Momentum

Category Data

Table 65 Sales of Sports Nutrition by Category: Value 2013-2018

Table 66 Sales of Sports Nutrition by Category: % Value Growth 2013-2018

Table 67 NBO Company Shares of Sports Nutrition: % Value 2014-2018

Table 68 LBN Brand Shares of Sports Nutrition: % Value 2015-2018

Table 69 Forecast Sales of Sports Nutrition by Category: Value 2018-2023

Table 70 Forecast Sales of Sports Nutrition by Category: % Value Growth 2018-2023

Headlines

Prospects

Eye Health Supplements Continues To Grow

the Ageing of the Population Is A Key Driver of Growth

Functional Claim Approval Critical for Success

Competitive Landscape

Suntory Wellness Continues To Lead Dietary Supplements

Small Players Enter the Market With New Dosing Formats

Products Targeting the Older Population

Category Data

Table 71 Sales of Dietary Supplements by Category: Value 2013-2018

Table 72 Sales of Dietary Supplements by Category: % Value Growth 2013-2018

Table 73 Sales of Dietary Supplements by Positioning: % Value 2013-2018

Table 74 Sales of Fish Oils/Omega Fatty Acids by Type: % Value 2013-2018

Table 75 NBO Company Shares of Dietary Supplements: % Value 2014-2018

Table 76 LBN Brand Shares of Dietary Supplements: % Value 2015-2018

Table 77 Forecast Sales of Dietary Supplements by Category: Value 2018-2023

Table 78 Forecast Sales of Dietary Supplements by Category: % Value Growth 2018-2023

Headlines

Prospects

Growth in Multivitamins Continues To Outperform Growth in Single Vitamins

Vitamins C and E Fail To Achieve Growth

Spotlight on Vitamins B and D Due To the Popularisation of Fertility Therapy

Competitive Landscape

Takeda Consumer Healthcare Continues To Lead

Uha Mikakuto Extends Its Gummy Confectionery Into Vitamins

the Gummy Format Eases the Intake of Vitamins

Category Data

Table 79 Sales of Vitamins by Category: Value 2013-2018

Table 80 Sales of Vitamins by Category: % Value Growth 2013-2018

Table 81 Sales of Multivitamins by Positioning: % Value 2013-2018

Table 82 NBO Company Shares of Vitamins: % Value 2014-2018

Table 83 LBN Brand Shares of Vitamins: % Value 2015-2018

Table 84 Forecast Sales of Vitamins by Category: Value 2018-2023

Table 85 Forecast Sales of Vitamins by Category: % Value Growth 2018-2023

Headlines

Prospects

Slow Growth Expected, With Barriers To Functional Claims

Social Media Changes Consumers' Mindset

A Shift of Positioning Is Needed

Competitive Landscape

Fancl Corp Continues To Close the Gap With Dhc Corp

Dhc Corp Faces Challenges

Asahi Group Foods Enters Supplement Nutrition Drinks

Category Data

Table 86 Sales of Weight Management and Wellbeing by Category: Value 2013-2018

Table 87 Sales of Weight Management and Wellbeing by Category: % Value Growth 2013-2018

Table 88 NBO Company Shares of Weight Management and Wellbeing: % Value 2014-2018

Table 89 LBN Brand Shares of Weight Management and Wellbeing: % Value 2015-2018

Table 90 Forecast Sales of Weight Management and Wellbeing by Category: Value 2018-2023

Table 91 Forecast Sales of Weight Management and Wellbeing by Category: % Value Growth 2018-2023

Headlines

Prospects

Herbal/traditional Cough, Cold and Allergy (hay Fever) Remedies Sees Growth

Packaging Changes for An Updated Image

Herbal/traditional Dietary Supplements Dominates

Competitive Landscape

Miki Corp Struggles With Its Limited Product Range and Single Sales Channel

Yamamoto Kanpo Seiyaku Sees Significant Growth

the Popularity of Aojiru Amongst Tourists

Category Data

Table 92 Sales of Herbal/Traditional Products by Category: Value 2013-2018

Table 93 Sales of Herbal/Traditional Products by Category: % Value Growth 2013-2018

Table 94 NBO Company Shares of Herbal/Traditional Products: % Value 2014-2018

Table 95 LBN Brand Shares of Herbal/Traditional Products: % Value 2015-2018

Table 96 Forecast Sales of Herbal/Traditional Products by Category: Value 2018-2023

Table 97 Forecast Sales of Herbal/Traditional Products by Category: % Value Growth 2018-2023

Headlines

Prospects

the Decrease in the Child Population Leads To Decline

Paediatric Consumer Health Products Are Highly Regarded Amongst Inbound Tourists

Shift To Include Consumption by Both Children and Adults

Competitive Landscape

Hisamitsu Pharmaceutical Enters Paediatric Allergy Remedies

Demand Is Strong for Prescribed Medicine, With Support From Municipalities

Category Data

Table 98 Sales of Paediatric Consumer Health by Category: Value 2013-2018

Table 99 Sales of Paediatric Consumer Health by Category: % Value Growth 2013-2018

Table 100 Sales of Paediatric Vitamins and Dietary Supplements by Type: % Value 2015-2018

Table 101 NBO Company Shares of Paediatric Consumer Health: % Value 2014-2018

Table 102 LBN Brand Shares of Paediatric Consumer Health: % Value 2015-2018

Table 103 Forecast Sales of Paediatric Consumer Health by Category: Value 2018-2023

Table 104 Forecast Sales of Paediatric Consumer Health by Category: % Value Growth 2018-2023