Consumer Health in Kazakhstan

CONSUMER HEALTH IN KAZAKHSTAN

Euromonitor International

January 2019

LIST OF CONTENTS AND TABLES

Executive Summary

Consumer Health Records A Positive Development in 2018

Younger Consumers Tend To Explore Consumer Health Products Through the Internet and Social Networks

Active Performance of International Players in 2018

Chemists/pharmacies Remains the Leading Distribution Channel in 2018

Trends That Will Affect Consumer Health in Kazakhstan Over the Forecast Period

Market Indicators

Table 1 Consumer Expenditure on Health Goods and Medical Services: Value 2013-2018

Table 2 Life Expectancy at Birth 2013-2018

Market Data

Table 3 Sales of Consumer Health by Category: Value 2013-2018

Table 4 Sales of Consumer Health by Category: % Value Growth 2013-2018

Table 5 NBO Company Shares of Consumer Health: % Value 2014-2018

Table 6 LBN Brand Shares of Consumer Health: % Value 2015-2018

Table 7 Distribution of Consumer Health by Format: % Value 2013-2018

Table 8 Distribution of Consumer Health by Format and Category: % Value 2018

Table 9 Forecast Sales of Consumer Health by Category: Value 2018-2023

Table 10 Forecast Sales of Consumer Health by Category: % Value Growth 2018-2023

Appendix

OTC Registration and Classification

Vitamins and Dietary Supplements Registration and Classification

Self-medication/self-care and Preventive Medicine

Switches

Sources

Summary 1 Research Sources

Headlines

Prospects

Adult Aspirin Sees the Fastest Growth in 2018

Growing Number of Old People Supports Sales of Analgesics

Aches and Pain Are Widespread Symptoms That Contribute To Analgesics Consumption

Competitive Landscape

Successful Manufacturers Actively Promote Their Analgesics Brands

International Companies Dominate Analgesics in Kazakhstan

Manufacturers That Offer Cheap Brands Will Benefit Over the Forecast Period

Category Data

Table 11 Sales of Analgesics by Category: Value 2013-2018

Table 12 Sales of Analgesics by Category: % Value Growth 2013-2018

Table 13 Forecast Sales of Analgesics by Category: Value 2018-2023

Table 14 Forecast Sales of Analgesics by Category: % Value Growth 2018-2023

Headlines

Prospects

Demand for Cough, Cold and Allergy (hay Fever) Remedies Remains Seasonal

Self-diagnosis and Self-medication Widespread in Cough, Cold and Allergy (hay Fever) Remedies

Price Is the Main Factor in the Purchasing Process

Competitive Landscape

Modest Advertising and Promotional Activity

Santo Member of Polpharma Group Holds on To Its Leading Position in Kazakhstan

Good Prospects for Herbal/traditional Brands

Category Data

Table 15 Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: Value 2013-2018

Table 16 Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: % Value Growth 2013-2018

Table 17 NBO Company Shares of Cough, Cold and Allergy (Hay Fever) Remedies: % Value 2014-2018

Table 18 LBN Brand Shares of Cough, Cold and Allergy (Hay Fever) Remedies: % Value 2015-2018

Table 19 Forecast Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: Value 2018-2023

Table 20 Forecast Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: % Value Growth 2018-2023

Headlines

Prospects

Growing Standard of Living Supports Sales of Dermatologicals

Paediatric Dermatologicals Sees the Fastest Growth in 2018

Dermatologicals Faces Competition From Beauty and Personal Care

Competitive Landscape

Manufacturers Run Modest Marketing Campaigns

International Companies Dominate the Category

Opportunity for Private Label Developments in Dermatologicals

Category Data

Table 21 Sales of Dermatologicals by Category: Value 2013-2018

Table 22 Sales of Dermatologicals by Category: % Value Growth 2013-2018

Table 23 NBO Company Shares of Dermatologicals: % Value 2014-2018

Table 24 LBN Brand Shares of Dermatologicals: % Value 2015-2018

Table 25 Forecast Sales of Dermatologicals by Category: Value 2018-2023

Table 26 Forecast Sales of Dermatologicals by Category: % Value Growth 2018-2023

Headlines

Prospects

Pharmacists Play An Important Role in Consumers' Choice

Paediatric Diarrhoeal Remedies Sees the Fastest Growth

Hectic Lifestyles and Poor Dietary Habits Support Sales of Digestive Remedies

Competitive Landscape

Companies Actively Engage in Marketing Campaigns

the Opportunity for New Product Development

Russian and Belarusian Brands Strengthen Their Positions

Category Data

Table 27 Sales of Digestive Remedies by Category: Value 2013-2018

Table 28 Sales of Digestive Remedies by Category: % Value Growth 2013-2018

Table 29 NBO Company Shares of Digestive Remedies: % Value 2014-2018

Table 30 LBN Brand Shares of Digestive Remedies: % Value 2015-2018

Table 31 Forecast Sales of Digestive Remedies by Category: Value 2018-2023

Table 32 Forecast Sales of Digestive Remedies by Category: % Value Growth 2018-2023

Headlines

Prospects

Growth in Ageing Population Drives Demand

Increase in Volume of Small Cuts, Accidents and Surgery Supports Sales of Wound Care

Rising Demand for Wound Care Innovations

Competitive Landscape

Opportunity for Private Label Development

A Large Number of Small Companies Are Present in Wound Care

Low Investments in Advertising and Promotion

Category Data

Table 33 Sales of Wound Care by Category: Value 2013-2018

Table 34 Sales of Wound Care by Category: % Value Growth 2013-2018

Table 35 NBO Company Shares of Wound Care: % Value 2014-2018

Table 36 LBN Brand Shares of Wound Care: % Value 2015-2018

Table 37 Forecast Sales of Wound Care by Category: Value 2018-2023

Table 38 Forecast Sales of Wound Care by Category: % Value Growth 2018-2023

Headlines

Prospects

Key Sports Nutrition Consumers Are Young People Who Follow A Healthy Lifestyle

High Unit Price of Sports Nutrition Is the Main Barrier To More Extensive Sales Growth

Positive Factors That Boost Sales of Sports Nutrition in Kazakhstan

Competitive Landscape

Growing Product Variety and Brand Range of Sports Nutrition

Companies Actively Support Sports Nutrition With Marketing Campaigns

A New Domestic Player Emerges

Category Data

Table 39 Sales of Sports Nutrition by Category: Value 2013-2018

Table 40 Sales of Sports Nutrition by Category: % Value Growth 2013-2018

Table 41 NBO Company Shares of Sports Nutrition: % Value 2014-2018

Table 42 LBN Brand Shares of Sports Nutrition: % Value 2015-2018

Table 43 Forecast Sales of Sports Nutrition by Category: Value 2018-2023

Table 44 Forecast Sales of Sports Nutrition by Category: % Value Growth 2018-2023

Headlines

Prospects

Demand for Wellness and Illness Prevention Boosts Sales

the Growing Population of People Aged 65+

Dietary Supplements Are Not Required To Have Gmp Standard

Competitive Landscape

Consumers Like New Product Launches But Not Price Rises

Direct Sellers Play An Important Role in Dietary Supplements Development

International Companies Continue To Dominate Sales

Category Data

Table 45 Sales of Dietary Supplements by Category: Value 2013-2018

Table 46 Sales of Dietary Supplements by Category: % Value Growth 2013-2018

Table 47 Sales of Dietary Supplements by Positioning: % Value 2013-2018

Table 48 Sales of Fish Oils/Omega Fatty Acids by Type: % Value 2013-2018

Table 49 NBO Company Shares of Dietary Supplements: % Value 2014-2018

Table 50 LBN Brand Shares of Dietary Supplements: % Value 2015-2018

Table 51 Forecast Sales of Dietary Supplements by Category: Value 2018-2023

Table 52 Forecast Sales of Dietary Supplements by Category: % Value Growth 2018-2023

Headlines

Prospects

Vitamin B Sees the Fastest Growth in 2018

Unhealthy Lifestyle Contributes To the Growing Demand for Vitamins

Trade Press and Electronic Media Support the Development of Vitamins

Competitive Landscape

Takeda Pharmaceutical Leads in 2018

Manufacturers See Opportunities With New Product Development

International Companies Still Dominate Vitamins in Kazakhstan

Category Data

Table 53 Sales of Vitamins by Category: Value 2013-2018

Table 54 Sales of Vitamins by Category: % Value Growth 2013-2018

Table 55 Sales of Multivitamins by Positioning: % Value 2013-2018

Table 56 NBO Company Shares of Vitamins: % Value 2014-2018

Table 57 LBN Brand Shares of Vitamins: % Value 2015-2018

Table 58 Forecast Sales of Vitamins by Category: Value 2018-2023

Table 59 Forecast Sales of Vitamins by Category: % Value Growth 2018-2023

Headlines

Prospects

Women Take Proactive Care of Their Bodies

Meal Replacement Sees the Fastest Growth in 2018

Competition Comes From Sports Nutrition

Competitive Landscape

Marketing Campaigns Are Mainly Run Through Internet Forums and Social Networks

Domestic Manufacturers Record A Weak Performance

Favourable Regulations Create An Opportunity for the Number of Players To Grow

Category Data

Table 60 Sales of Weight Management and Wellbeing by Category: Value 2013-2018

Table 61 Sales of Weight Management and Wellbeing by Category: % Value Growth 2013-2018

Table 62 NBO Company Shares of Weight Management and Wellbeing: % Value 2014-2018

Table 63 LBN Brand Shares of Weight Management and Wellbeing: % Value 2015-2018

Table 64 Forecast Sales of Weight Management and Wellbeing by Category: Value 2018-2023

Table 65 Forecast Sales of Weight Management and Wellbeing by Category: % Value Growth 2018-2023

Headlines

Prospects

Opportunities for Herbal/traditional Products Development in Kazakhstan

Growth of Healthy Lifestyles Amongst the Younger Generation

Demand for Faster Relief Could Dampen Growth of Herbal/traditional Products

Competitive Landscape

Lack of New Product Developments

the Opportunity for Domestic Companies

Private Label Remains Negligible

Category Data

Table 66 Sales of Herbal/Traditional Products: Value 2013-2018

Table 67 Sales of Herbal/Traditional Products: % Value Growth 2013-2018

Table 68 NBO Company Shares of Herbal/Traditional Products: % Value 2014-2018

Table 69 LBN Brand Shares of Herbal/Traditional Products: % Value 2015-2018

Table 70 Forecast Sales of Herbal/Traditional Products: Value 2018-2023

Table 71 Forecast Sales of Herbal/Traditional Products: % Value Growth 2018-2023

Headlines

Prospects

Growing Importance of Childcare Stimulates Paediatric Consumer Health

Growth in the 0-12 Population Segment Supports Sales of Paediatric Consumer Health

Increasing Demand for User-friendly Formats of Paediatric Consumer Health

Competitive Landscape

Santo Member of Polpharma Group Plans To Develop Paediatric Cough and Cold Remedies

Only Moderate Advertising and Promotion of Paediatric Consumer Health Seen in Kazakhstan

New Entrants Likely To Appear Over the Forecast Period

Category Data

Table 72 Sales of Paediatric Consumer Health by Category: Value 2013-2018

Table 73 Sales of Paediatric Consumer Health by Category: % Value Growth 2013-2018

Table 74 Sales of Paediatric Vitamins and Dietary Supplements by Type: % Value 2015-2018

Table 75 Forecast Sales of Paediatric Consumer Health by Category: Value 2018-2023

Table 76 Forecast Sales of Paediatric Consumer Health by Category: % Value Growth 2018-2023