Consumer Health in Austria

CONSUMER HEALTH IN AUSTRIA

Euromonitor International

February 2019

LIST OF CONTENTS AND TABLES

Executive Summary

Good Overall Performance From Consumer Health in 2018

the Health and Wellness Trend and Higher Stress Levels Among the Key Drivers of Value Growth

International Manufacturers Lead Sales, Closely Followed by Domestic Players

Chemists/pharmacies Remains the Leading Distribution Channel

Further Growth Anticipated But Slower Than in 2018

Market Indicators

Table 1 Consumer Expenditure on Health Goods and Medical Services: Value 2013-2018

Table 2 Life Expectancy at Birth 2013-2018

Market Data

Table 3 Sales of Consumer Health by Category: Value 2013-2018

Table 4 Sales of Consumer Health by Category: % Value Growth 2013-2018

Table 5 NBO Company Shares of Consumer Health: % Value 2014-2018

Table 6 LBN Brand Shares of Consumer Health: % Value 2015-2018

Table 7 Penetration of Private Label in Consumer Health by Category: % Value 2013-2018

Table 8 Distribution of Consumer Health by Format: % Value 2013-2018

Table 9 Distribution of Consumer Health by Format and Category: % Value 2018

Table 10 Forecast Sales of Consumer Health by Category: Value 2018-2023

Table 11 Forecast Sales of Consumer Health by Category: % Value Growth 2018-2023

Appendix

OTC Registration and Classification

Vitamins and Dietary Supplements Registration and Classification

Self-medication/self-care and Preventive Medicine

Switches

Summary 1 OTC: Switches

Sources

Summary 2 Research Sources

Headlines

Prospects

Stress-related Pain Becoming A Serious Ailment Among Austrians

Paediatric Analgesics To Remain A Negligible Category

Consumer Attitudes Towards Analgesics Expected To Remain Conservative

Competitive Landscape

International Manufacturers Remain Dominant

No Changes Expected When It Comes To Attitudes Towards Switches

Domestic Producers To Remain Niche Players in Analgesics

Category Data

Table 12 Sales of Analgesics by Category: Value 2013-2018

Table 13 Sales of Analgesics by Category: % Value Growth 2013-2018

Table 14 Sales of Topical Analgesics/Anaesthetic by Format: % Value 2013-2018

Table 15 NBO Company Shares of Analgesics: % Value 2014-2018

Table 16 LBN Brand Shares of Analgesics: % Value 2015-2018

Table 17 Forecast Sales of Analgesics by Category: Value 2018-2023

Table 18 Forecast Sales of Analgesics by Category: % Value Growth 2018-2023

Headlines

Prospects

Austrians Finding It Increasingly Difficult To Fall Asleep

Herbal/traditional Products Perceived As Less Harmful To Health

Potential Increase in Demand for A Natural Approach To Treating Insomnia

Competitive Landscape

Manufacturers Set To Continue To Focus on Herbal Ingredients

Importance of Vegan/vegetarian Certification Expected To Increase

"aids for Sleeping" As Opposed To "aids for Calming Down"

Category Data

Table 19 Sales of Sleep Aids: Value 2013-2018

Table 20 Sales of Sleep Aids: % Value Growth 2013-2018

Table 21 NBO Company Shares of Sleep Aids: % Value 2014-2018

Table 22 LBN Brand Shares of Sleep Aids: % Value 2015-2018

Table 23 Forecast Sales of Sleep Aids: Value 2018-2023

Table 24 Forecast Sales of Sleep Aids: % Value Growth 2018-2023

Headlines

Prospects

Austrian Healthcare System Set To Keep Consumers Away From OTC Products

Allergies Estimated To Affect Around 20% of the Population

Paediatric Products Set To Post A Decline Due To Parental Concerns

Competitive Landscape

Cough, Cold and Allergy (hay Fever) Remedies Characterised by Intense Competition

Domestic Producers Continue To Focus Mainly on Traditional Consumers

Vegan/vegetarian Products Offer A Potential Growth Opportunity

Category Data

Table 25 Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: Value 2013-2018

Table 26 Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: % Value Growth 2013-2018

Table 27 Sales of Decongestants by Category: Value 2013-2018

Table 28 Sales of Decongestants by Category: % Value Growth 2013-2018

Table 29 NBO Company Shares of Cough, Cold and Allergy (Hay Fever) Remedies: % Value 2014-2018

Table 30 LBN Brand Shares of Cough, Cold and Allergy (Hay Fever) Remedies: % Value 2015-2018

Table 31 Forecast Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: Value 2018-2023

Table 32 Forecast Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: % Value Growth 2018-2023

Headlines

Prospects

Austrians Increasingly Focusing on Beauty and Personal Appearance

More Open-minded Attitudes Expected Towards Intimate Hygiene Products

Austrians Remain Cautious When Purchasing OTC Dermatologicals

Competitive Landscape

Strong Consumer Trust in the Quality of International Brands

Domestic Manufacturers Set To Retain A Marginal Presence

Strong Growth Potential for More Natural Products

Category Data

Table 33 Sales of Dermatologicals by Category: Value 2013-2018

Table 34 Sales of Dermatologicals by Category: % Value Growth 2013-2018

Table 35 NBO Company Shares of Dermatologicals: % Value 2014-2018

Table 36 LBN Brand Shares of Dermatologicals: % Value 2015-2018

Table 37 LBN Brand Shares of Hair Loss Treatments: % Value 2015-2018

Table 38 Forecast Sales of Dermatologicals by Category: Value 2018-2023

Table 39 Forecast Sales of Dermatologicals by Category: % Value Growth 2018-2023

Headlines

Prospects

Rising Stress Levels Lead To An Increase in Digestive Problems

Unhealthy and Unbalanced Diets Due To Busy Lifestyles Another Important Factor

Demand for Herbal/traditional Products Expected To Increase

Competitive Landscape

Competition Between International Producers Expected To Remain Intense

Sales of Private Label Products Set To Remain Negligible in Digestive Remedies

Strong Focus Anticipated on New Product Development

Category Data

Table 40 Sales of Digestive Remedies by Category: Value 2013-2018

Table 41 Sales of Digestive Remedies by Category: % Value Growth 2013-2018

Table 42 NBO Company Shares of Digestive Remedies: % Value 2014-2018

Table 43 LBN Brand Shares of Digestive Remedies: % Value 2015-2018

Table 44 Forecast Sales of Digestive Remedies by Category: Value 2018-2023

Table 45 Forecast Sales of Digestive Remedies by Category: % Value Growth 2018-2023

Headlines

Prospects

Daily Exposure To Smartphone Screens Set To Continue To Rise

More Time Spent in the Office Due To Longer Working Hours

Competition From Rx Products and Other Categories

Competitive Landscape

International Companies Continue To Profit From Strong Consumer Trust in Their Brands

Producer Focus on Dry Eye Care and A Shift Away From Ointments Expected

Potential Change To Distribution Regulations Could Lead To the Entry of New Players and Brands

Category Data

Table 46 Sales of Eye Care by Category: Value 2013-2018

Table 47 Sales of Eye Care by Category: % Value Growth 2013-2018

Table 48 Sales of Standard Eye Care by Format: % Value 2013-2018

Table 49 Sales of Standard Eye Care by Positioning: % Value 2013-2018

Table 50 NBO Company Shares of Eye Care: % Value 2014-2018

Table 51 LBN Brand Shares of Eye Care: % Value 2015-2018

Table 52 Forecast Sales of Eye Care by Category: Value 2018-2023

Table 53 Forecast Sales of Eye Care by Category: % Value Growth 2018-2023

Headlines

Prospects

Percentage of Smokers Among the Adult Population Expected To Remain High

Consumers Continue To Demand Convenience and Discretion

Potential Threat To Growth From E-cigarettes

Competitive Landscape

Nicorette and Nicotinell To Continue To Dominate Nrt Smoking Cessation Aids

Potential Changes in the Distribution of Nrt Smoking Cessation Aids

Growth Potential Exists for Start-ups Offering Genuine Innovations

Category Indicators

Table 54 Number of Smokers by Gender 2013-2018

Category Data

Table 55 Sales of NRT Smoking Cessation Aids by Category: Value 2013-2018

Table 56 Sales of NRT Smoking Cessation Aids by Category: % Value Growth 2013-2018

Table 57 Sales of NRT Gum by Flavour: % Value 2013-2018

Table 58 NBO Company Shares of NRT Smoking Cessation Aids: % Value 2014-2018

Table 59 LBN Brand Shares of NRT Smoking Cessation Aids: % Value 2015-2018

Table 60 Forecast Sales of NRT Smoking Cessation Aids by Category: Value 2018-2023

Table 61 Forecast Sales of NRT Smoking Cessation Aids by Category: % Value Growth 2018-2023

Headlines

Prospects

Wound Care A Must-have Product in All Households

Category Benefits From Widespread Availability and An Ageing Population

A Greater Focus on Product Design

Competitive Landscape

International Manufacturers Continue To Dominate Wound Care

Potential Room for the Growth of Private Label

Greater Focus on Positioning Wound Care As Lifestyle Products

Category Data

Table 62 Sales of Wound Care by Category: Value 2013-2018

Table 63 Sales of Wound Care by Category: % Value Growth 2013-2018

Table 64 NBO Company Shares of Wound Care: % Value 2014-2018

Table 65 LBN Brand Shares of Wound Care: % Value 2015-2018

Table 66 Forecast Sales of Wound Care by Category: Value 2018-2023

Table 67 Forecast Sales of Wound Care by Category: % Value Growth 2018-2023

Headlines

Prospects

Greater Understanding of Healthy Living To Drive Sales

Specialist Retailers Seeking To Secure A Wider Consumer Base Over the Long Term

Demand for Convenience Set To Remain Strong

Competitive Landscape

Fierce Competition Between Domestic and International Producers

Producers To Focus on Added Value

Sports Nutrition Offers Opportunities for Start-ups

Category Data

Table 68 Sales of Sports Nutrition by Category: Value 2013-2018

Table 69 Sales of Sports Nutrition by Category: % Value Growth 2013-2018

Table 70 NBO Company Shares of Sports Nutrition: % Value 2014-2018

Table 71 LBN Brand Shares of Sports Nutrition: % Value 2015-2018

Table 72 Forecast Sales of Sports Nutrition by Category: Value 2018-2023

Table 73 Forecast Sales of Sports Nutrition by Category: % Value Growth 2018-2023

Headlines

Prospects

Growing Health Awareness Supports Sales of Dietary Supplements

Elderly Population Set To Account for A Larger Share of the Category's Consumer Base

Demand for Ecological and Ethical Products Expected To Increase

Competitive Landscape

Segmentation in Terms of Distribution To Remain Visible

Domestic Producers To Focus More on Ecological Products

Private Label Players Likely To Invest in Improving Product Quality

Category Data

Table 74 Sales of Dietary Supplements by Category: Value 2013-2018

Table 75 Sales of Dietary Supplements by Category: % Value Growth 2013-2018

Table 76 Sales of Dietary Supplements by Positioning: % Value 2013-2018

Table 77 Sales of Fish Oils/Omega Fatty Acids by Type: % Value 2013-2018

Table 78 NBO Company Shares of Dietary Supplements: % Value 2014-2018

Table 79 LBN Brand Shares of Dietary Supplements: % Value 2015-2018

Table 80 Forecast Sales of Dietary Supplements by Category: Value 2018-2023

Table 81 Forecast Sales of Dietary Supplements by Category: % Value Growth 2018-2023

Headlines

Prospects

Consumers Expected To Increasingly Focus on Achieving the Right Vitamin Intake Through Food Rather Than Pills

Low Intake of Vitamins E, B1 and D Among Austrian Adults

Vitamins To Potentially Benefit From the Ageing Population and Pregnant Women

Competitive Landscape

Vitamins Characterised by A Strong Level of Competition

Potential Strategies of Domestic Manufacturers

New Product Development To Focus on Vitamin D and Convenient Delivery Formats

Category Data

Table 82 Sales of Vitamins by Category: Value 2013-2018

Table 83 Sales of Vitamins by Category: % Value Growth 2013-2018

Table 84 Sales of Multivitamins by Positioning: % Value 2013-2018

Table 85 NBO Company Shares of Vitamins: % Value 2014-2018

Table 86 LBN Brand Shares of Vitamins: % Value 2015-2018

Table 87 Forecast Sales of Vitamins by Category: Value 2018-2023

Table 88 Forecast Sales of Vitamins by Category: % Value Growth 2018-2023

Headlines

Prospects

Category Benefiting From the Health and Wellness and Selfie Trends

Number of Overweight and Obese Austrians Continues To Rise

Focus on Less Sugar and More Balanced Meals

Competitive Landscape

Herbalife's Well-established Concept Continues To Bear Fruit

Increasing Producer Focus on Weight Loss Supplements

Potential Development of Private Label

Category Data

Table 89 Sales of Weight Management and Wellbeing by Category: Value 2013-2018

Table 90 Sales of Weight Management and Wellbeing by Category: % Value Growth 2013-2018

Table 91 NBO Company Shares of Weight Management and Wellbeing: % Value 2014-2018

Table 92 LBN Brand Shares of Weight Management and Wellbeing: % Value 2015-2018

Table 93 Forecast Sales of Weight Management and Wellbeing by Category: Value 2018-2023

Table 94 Forecast Sales of Weight Management and Wellbeing by Category: % Value Growth 2018-2023

Headlines

Prospects

Consumers Focus on Healthier, Ethical and More Natural Products

Austrians Perceive Herbal/traditional Products As Less Harmful To Health

Austrian Consumers Remain Generally Very Cautious and Conservative When It Comes To Self-medication

Competitive Landscape

Strong Competition Between Domestic and International Manufacturers Expected To Continue

Consumers Expected To Seek Additional Quality Reassurance

Potential Expansion of Private Label

Category Data

Table 95 Sales of Herbal/Traditional Products by Category: Value 2013-2018

Table 96 Sales of Herbal/Traditional Products by Category: % Value Growth 2013-2018

Table 97 NBO Company Shares of Herbal/Traditional Products: % Value 2014-2018

Table 98 LBN Brand Shares of Herbal/Traditional Products: % Value 2015-2018

Table 99 Forecast Sales of Herbal/Traditional Products by Category: Value 2018-2023

Table 100 Forecast Sales of Herbal/Traditional Products by Category: % Value Growth 2018-2023

Headlines

Prospects

Parents Remain Very Cautious With Regard To Giving OTC Products To Their Children

Limited Distribution and Availability

Stable Birth Rate To Impact the Future Performance of Paediatric Consumer Health

Competitive Landscape

International Manufacturers Continue To Dominate Paediatric Consumer Health

Domestic Manufacturers Likely To Refrain From Significant Future Investment

Producers To Focus on Quality Assurance and the Relaxation of Distribution Restrictions

Category Data

Table 101 Sales of Paediatric Consumer Health by Category: Value 2013-2018

Table 102 Sales of Paediatric Consumer Health by Category: % Value Growth 2013-2018

Table 103 Sales of Paediatric Vitamins and Dietary Supplements by Type: % Value 2015-2018

Table 104 NBO Company Shares of Paediatric Consumer Health: % Value 2014-2018

Table 105 LBN Brand Shares of Paediatric Consumer Health: % Value 2015-2018

Table 106 Forecast Sales of Paediatric Consumer Health by Category: Value 2018-2023

Table 107 Forecast Sales of Paediatric Consumer Health by Category: % Value Growth 2018-2023