Opportunities in the Western Europe Make-Up Sector: Analysis of opportunities offered by high-growth economies

Opportunities in the Western Europe Make-Up Sector: Analysis of opportunities offered by high-growth economies

Summary

The Western European make-up sector was valued at US$11,438.6 million in 2018 and is forecast to reach US$13,475.3 million by 2023, growing at a CAGR of 3.3% during 2018-2023. Of the four categories, eye make-up was the largest in Western Europe, with total value sales of US$3,967.4 million in 2018. Meanwhile, face make-up, the second-largest category, registered total value sales of US$3,951.3 million. The UK is expected to grow the fastest in value terms during 2018-2023, while Belgium is forecast to lead growth in volume terms. The Western European make-up sector is fragmented, with the top five brands - Maybelline, L'Oréal Paris, Rimmel, Max Factor, and Lancôme - accounting for a combined value share of 34.6% in 2018. Health & beauty stores led sales in 2018 with a total value share of 27.3%.

This report brings together multiple data sources to provide a comprehensive overview of the region's make-up sector. It includes market overview, high growth country analysis, top brands, key distribution channels, packaging formats and case studies.

Scope

This report brings together multiple data sources to provide a comprehensive overview of the Western European make-up sector. It includes analysis on the following -
- Sector overview: provides an overview of the sector size, value, and volume growth analysis, across regions.
- Change in consumption: analysis on the shift in consumption of make-up by categories across the key countries in the Western Europe region.
- High-potential countries: provides risk-reward analysis of top four high-potential countries in the Western Europe region based on market assessment, economic development, socio-demographics and governance indicators, and technological infrastructure.
- Country analysis: provides deep-dive analysis of four high-potential countries covering value growth during 2018-2023, key challenges, consumer demographics, and key trends supported with product examples. It also includes analysis of the key challenges faced and future outlook for the region.
- Brand analysis: provides an overview of leading brands in the Western Europe region, besides analyzing the growth of private labels in the region.
- Key distribution channels: provides analysis on the leading distribution channels for make-up across the key countries in the Western Europe region, in 2018. It covers five distribution channels: hypermarkets & supermarkets, health & beauty stores, department stores, convenience stores, eretailers, and others, which includes dollar stores, variety stores & general merchandise retailers, department stores, and vending machines.
- Preferred packaging formats: the report provides percentage share (in 2018) and growth analysis (during 2013-2023) for various pack materials, pack types, closures, and primary outer types based on the volume sales (by pack units) of make-up.

Reasons to buy

- Manufacturing and retailers seek latest information on how the market is evolving to formulate their sales and marketing strategies. There is also demand for authentic market data with a high level of detail. This report has been created to provide its readers with up-to-date information and analysis to uncover emerging opportunities of growth within the sector in the region.
- The report provides a detailed analysis of the countries in the region, covering the key challenges, competitive landscape and demographic analysis , that can help companies gain insight into the country specific nuances
- The analysts have also placed a significant emphasis on the key trends that drive consumer choice and the future opportunities that can be explored in the region, than can help companies in revenue expansion
- To gain competitive intelligence about leading brands in the sector in the region with information about their market share and growth rates.