Opportunities in the Western Europe Confectionery Sector: Analysis of opportunities offered by high growth economies

Opportunities in the Western Europe Confectionery Sector: Analysis of opportunities offered by high growth economies

Summary

Western Europe held the second highest value and volume share of the global confectionery sector in 2018. Chocolate is the largest category in the region, accounting for 63.4% of the overall sector in 2018. Based on the relative performance of countries on multiple metrics, the Netherlands, the UK, Denmark, and Sweden are shortlisted as high-potential countries in Western Europe. The Western European confectionery sector is fragmented with the top five brands accounting for an 11.5% share in 2018. Rising awareness about health issues such as obesity and diabetes are driving sales of confectionery products positioned with health claims in the region. Hypermarkets & supermarkets is the largest distribution channel and flexible packaging was the most commonly used pack material in the Western Europe confectionery sector.

This report brings together multiple data sources to provide a comprehensive overview of the region's confectionery sector. It includes market overview, high growth country analysis, top brands, key distribution channels, packaging formats and case studies.

Scope

This report brings together multiple data sources to provide a comprehensive overview of the Western Europe confectionery sector. It includes analysis on the following -
- Sector overview: Provides an overview of the sector size, value, and volume growth analysis, across regions.
- Change in consumption: Analysis on the shift in consumption of confectionery products by categories across the key countries in the Western Europe region.
- High potential countries: Provides risk-reward analysis of top four high potential countries in the Western Europe region based on market assessment, economic development, socio-demographic, governance indicators, and technological infrastructure.
- Country analysis: Provides deep-dive analysis of four high potential countries covering value growth during 2018-2023, key challenges, consumer demographics, and key trends supported with product examples. It also includes analysis of the key challenges faced and future outlook for the region.
- Health & Wellness analysis: Provides insights on the health & wellness products in terms of value and percentage share in the overall confectionery sector during 2013-2023. The analysis includes key health & wellness attributes and consumer benefits driving the sales of confectionery products in the Western Europe region, in 2018. It also covers the market share of leading companies offering confectionery with health & wellness attributes in the same year.
- Brand analysis: Provides an overview of leading brands in the Western Europe region and analyzes the growth of private label products in the region.
- Key distribution channels: Provides analysis on the leading distribution channels for confectionery across the key countries in the Western Europe region, in 2018. It covers six distribution channels: hypermarkets & supermarkets, convenience stores, food & drinks specialists, vending machines, cash & carries and warehouse clubs, “dollar stores”, variety stores & general merchandise retailers, drugstores & pharmacies, e-retailers, and other retailers.
- Preferred packaging formats: The report provides percentage share (in 2018) and growth analysis (during 2013-2023) for various pack materials, pack types, closure types, and primary outer types based on the volume sales (by pack units) of confectionery.

Reasons to buy

- Manufacturing and retailers seek latest information on how the market is evolving to formulate their sales and marketing strategies. There is also demand for authentic market data with a high level of detail. This report has been created to provide its readers with up-to-date information and analysis to uncover emerging opportunities of growth within the sector in the region.
- The report provides a detailed analysis of the countries in the region, covering the key challenges, competitive landscape and demographic analysis that can help companies gain insight into the country specific nuances
- The analysts have also placed a significant emphasis on the key trends that drive consumer choice and the future opportunities that can be explored in the region, than can help companies in revenue expansion
- To gain competitive intelligence about leading brands in the sector in the region with information about their market share and growth rates.