Opportunities in the Western Europe Meat Sector: Analysis of opportunities offered by high growth economies

Opportunities in the Western Europe Meat Sector: Analysis of opportunities offered by high growth economies

Summary

Western Europe, with a value share of 27.6% in the global meat sector in 2018, represents the third largest regional market (value terms) and is forecast to grow at a CAGR of 3.2% during 2018-2023. Chilled raw packaged meat - whole cuts is the largest category in the Western Europe meat sector, accounting for US$80,629.7 million (30.9% of the overall meat sector) in 2018. Germany is the largest contributor in terms of market value as of 2018, while Portugal is forecast to witness the highest CAGR of 4.7% during 2018-2023. Hypermarkets & supermarkets is the most popular channel for meat in the Western Europe region, accounting for 69.1% of overall sales, followed by food & drinks specialists with a 20.4% share. Rigid plastics is the most commonly used packaging material in the Western Europe meat sector, accounting for 68.6% of the sector (in packaging unit terms) in 2018.

This report brings together multiple data sources to provide a comprehensive overview of the region's meat sector. It includes market overview, high growth country analysis, top brands, key distribution channels, packaging formats and case studies.

Scope

This report brings together multiple data sources to provide a comprehensive overview of the Western Europe Meat sector. It includes analysis on the following -
- Sector overview: Provides overview of the sector size, value and volume growth analysis, across regions.
- Change in consumption: Analysis on the shift in consumption of Meat by markets across the key countries in the Western Europe region.
- High potential countries: Provides Risk-Reward analysis of top 4 high potential countries in the Western Europe region based on market assessment, economic development, socio-demographic, governance indicators, and technological infrastructure.
- Country analysis: Provides deep-dive analysis of four high potential countries covering value growth during 2018-2023, key challenges, consumer demographics, and key trends supported with product examples. It also includes analysis of the key challenges faced and future outlook for the region.
- Health & Wellness analysis: Provides insights on the Health & Wellness products in terms of value and percentage share in the overall Meat sector during 2013 -2023. The analysis includes key Health & Wellness attributes and consumer benefits driving the sales of Meat products in the Western Europe region, in 2018. It also covers the market share of leading companies offering Meat with health and wellness attributes in the same year.
- Brand Analysis: Provides an overview of leading brands in the Western Europe region, besides analyzing the growth of private labels in the region.
- Key distribution channels: Provides analysis on the leading distribution channels for Meat across the key countries in the Western Europe region, in 2018. It covers five distribution channels - Hypermarkets & Supermarkets, Convenience Stores, Food & Drinks Specialists, Department Stores and Others that include - Cash & Carries and Warehouse Clubs, ‘Dollar Stores’, e-Retailers, and General retailers.
- Preferred packaging formats: The report provides percentage share (in 2018) and growth analysis (during 2013-2023) for various packaging materials, container, closure, and outer types based on the volume sales (by pack units) of Meat.

Reasons to buy

- Manufacturing and retailers seek latest information on how the market is evolving to formulate their sales and marketing strategies. There is also demand for authentic market data with a high level of detail. This report has been created to provide its readers with up-to-date information and analysis to uncover emerging opportunities of growth within the sector in the region.
- The report provides a detailed analysis of the countries in the region, covering the key challenges, competitive landscape and demographic analysis , that can help companies gain insight into the country specific nuances
- The analysts have also placed a significant emphasis on the key trends that drive consumer choice and the future opportunities that can be explored in the region, than can help companies in revenue expansion
- To gain competitive intelligence about leading brands in the sector in the region with information about their market share and growth rates.