Sleep aids is one of the fastest growing categories in OTC products, posting close to double-digit growth in both 2017 and 2018. Historically, consumers have been most exposed to sleep aids in the form of additives to either systemic analgesics or night-time cough and cold products, but the need for separate products that can address sleeplessness without additional pharmaceutical components has led to a proliferation of sleep aids, both from big pharmaceutical companies such as The Procter & Ga...
Euromonitor International's Sleep Aids in USA report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2014-2018, allowing you to identify the sectors driving growth. Forecasts to 2023 illustrate how the market is set to change.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
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* Get a detailed picture of the Sleep Aids market;
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* Use five-year forecasts to assess how the market is predicted to develop.
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SLEEP AIDS IN THE US
Euromonitor International
February 2019
LIST OF CONTENTS AND TABLES
Headlines
Prospects
Sleep Aids Is One of the Fastest Growing Categories in OTC Products
Increased Stress and Sleeplessness Plague Consumers
Pharmaceutical Products Are Still Preferred Over Natural Products
Competitive Landscape
Intense Competition Drives Growth
Zzzquil Benefits From Brand Extensions
Consumers Choose Melatonin for Natural Relief
Category Data
Table 1 Sales of Sleep Aids: Value 2013-2018
Table 2 Sales of Sleep Aids: % Value Growth 2013-2018
Table 3 NBO Company Shares of Sleep Aids: % Value 2014-2018
Table 4 LBN Brand Shares of Sleep Aids: % Value 2015-2018
Table 5 Forecast Sales of Sleep Aids: Value 2018-2023
Table 6 Forecast Sales of Sleep Aids: % Value Growth 2018-2023
Executive Summary
Players Innovate To Follow Consumers' Changing Lifestyles
Positive Growth in 2018, Although at A Slower Pace
A Fragmented Competitive Environment
the Move Towards Internet Retailing
Continued Growth for Consumer Health, Despite Maturity and Concern About Changes
Market Indicators
Table 7 Consumer Expenditure on Health Goods and Medical Services: Value 2013-2018
Table 8 Life Expectancy at Birth 2013-2018
Market Data
Table 9 Sales of Consumer Health by Category: Value 2013-2018
Table 10 Sales of Consumer Health by Category: % Value Growth 2013-2018
Table 11 NBO Company Shares of Consumer Health: % Value 2014-2018
Table 12 LBN Brand Shares of Consumer Health: % Value 2015-2018
Table 13 Penetration of Private Label in Consumer Health by Category: % Value 2013-2018
Table 14 Distribution of Consumer Health by Format: % Value 2013-2018
Table 15 Distribution of Consumer Health by Format and Category: % Value 2018
Table 16 Forecast Sales of Consumer Health by Category: Value 2018-2023
Table 17 Forecast Sales of Consumer Health by Category: % Value Growth 2018-2023
Appendix
OTC Registration and Classification
Vitamins and Dietary Supplements (vds) Registration and Classification
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