With the faster pace of life and longer working hours, many Austrians are increasingly facing stressful situations throughout the day, which often leads to a state of agitation and anxiety. While life out of the office should be more relaxed, many Austrians are finding it difficult to fall asleep and thus get the rest they need before facing a new day. According to surveys conducted by the Medical University of Vienna, 30% of Austrians reported problems falling asleep in 2018, up significantly f...
Euromonitor International's Sleep Aids in Austria report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2014-2018, allowing you to identify the sectors driving growth. Forecasts to 2023 illustrate how the market is set to change.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
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* Use five-year forecasts to assess how the market is predicted to develop.
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SLEEP AIDS IN AUSTRIA
Euromonitor International
February 2019
LIST OF CONTENTS AND TABLES
Headlines
Prospects
Austrians Finding It Increasingly Difficult To Fall Asleep
Herbal/traditional Products Perceived As Less Harmful To Health
Potential Increase in Demand for A Natural Approach To Treating Insomnia
Competitive Landscape
Manufacturers Set To Continue To Focus on Herbal Ingredients
Importance of Vegan/vegetarian Certification Expected To Increase
"aids for Sleeping" As Opposed To "aids for Calming Down"
Category Data
Table 1 Sales of Sleep Aids: Value 2013-2018
Table 2 Sales of Sleep Aids: % Value Growth 2013-2018
Table 3 NBO Company Shares of Sleep Aids: % Value 2014-2018
Table 4 LBN Brand Shares of Sleep Aids: % Value 2015-2018
Table 5 Forecast Sales of Sleep Aids: Value 2018-2023
Table 6 Forecast Sales of Sleep Aids: % Value Growth 2018-2023
Executive Summary
Good Overall Performance From Consumer Health in 2018
the Health and Wellness Trend and Higher Stress Levels Among the Key Drivers of Value Growth
International Manufacturers Lead Sales, Closely Followed by Domestic Players
Chemists/pharmacies Remains the Leading Distribution Channel
Further Growth Anticipated But Slower Than in 2018
Market Indicators
Table 7 Consumer Expenditure on Health Goods and Medical Services: Value 2013-2018
Table 8 Life Expectancy at Birth 2013-2018
Market Data
Table 9 Sales of Consumer Health by Category: Value 2013-2018
Table 10 Sales of Consumer Health by Category: % Value Growth 2013-2018
Table 11 NBO Company Shares of Consumer Health: % Value 2014-2018
Table 12 LBN Brand Shares of Consumer Health: % Value 2015-2018
Table 13 Penetration of Private Label in Consumer Health by Category: % Value 2013-2018
Table 14 Distribution of Consumer Health by Format: % Value 2013-2018
Table 15 Distribution of Consumer Health by Format and Category: % Value 2018
Table 16 Forecast Sales of Consumer Health by Category: Value 2018-2023
Table 17 Forecast Sales of Consumer Health by Category: % Value Growth 2018-2023
Appendix
OTC Registration and Classification
Vitamins and Dietary Supplements Registration and Classification
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