Consumer Health in the US

CONSUMER HEALTH IN THE US

Euromonitor International

February 2019

LIST OF CONTENTS AND TABLES

Executive Summary

Players Innovate To Follow Consumers' Changing Lifestyles

Positive Growth in 2018, Although at A Slower Pace

A Fragmented Competitive Environment

the Move Towards Internet Retailing

Continued Growth for Consumer Health, Despite Maturity and Concern About Changes

Market Indicators

Table 1 Consumer Expenditure on Health Goods and Medical Services: Value 2013-2018

Table 2 Life Expectancy at Birth 2013-2018

Market Data

Table 3 Sales of Consumer Health by Category: Value 2013-2018

Table 4 Sales of Consumer Health by Category: % Value Growth 2013-2018

Table 5 NBO Company Shares of Consumer Health: % Value 2014-2018

Table 6 LBN Brand Shares of Consumer Health: % Value 2015-2018

Table 7 Penetration of Private Label in Consumer Health by Category: % Value 2013-2018

Table 8 Distribution of Consumer Health by Format: % Value 2013-2018

Table 9 Distribution of Consumer Health by Format and Category: % Value 2018

Table 10 Forecast Sales of Consumer Health by Category: Value 2018-2023

Table 11 Forecast Sales of Consumer Health by Category: % Value Growth 2018-2023

Appendix

OTC Registration and Classification

Vitamins and Dietary Supplements (vds) Registration and Classification

Self-medication/self-care and Preventive Medicine

Switches

Summary 1 OTC: Switches

Sources

Summary 2 Research Sources

Headlines

Prospects

An Ageing Population Pushes Sales of Analgesics

Wary of Side-effects, Consumers Turn To Topical Analgesics/anaesthetic

Transcutaneous Electrical Nerve Stimulation (tens) Offers New Challenges

Competitive Landscape

Advil Maintains Its Lead Despite the Competition

Tylenol's Strong Growth Leads To the Decline of Aleve

Biofreeze Drives Growth in Topical Analgesics/anaesthetic

Category Data

Table 12 Sales of Analgesics by Category: Value 2013-2018

Table 13 Sales of Analgesics by Category: % Value Growth 2013-2018

Table 14 Sales of Topical Analgesics/Anaesthetic by Format: % Value 2013-2018

Table 15 NBO Company Shares of Analgesics: % Value 2014-2018

Table 16 LBN Brand Shares of Analgesics: % Value 2015-2018

Table 17 Forecast Sales of Analgesics by Category: Value 2018-2023

Table 18 Forecast Sales of Analgesics by Category: % Value Growth 2018-2023

Headlines

Prospects

Sleep Aids Is One of the Fastest Growing Categories in OTC Products

Increased Stress and Sleeplessness Plague Consumers

Pharmaceutical Products Are Still Preferred Over Natural Products

Competitive Landscape

Intense Competition Drives Growth

Zzzquil Benefits From Brand Extensions

Consumers Choose Melatonin for Natural Relief

Category Data

Table 19 Sales of Sleep Aids: Value 2013-2018

Table 20 Sales of Sleep Aids: % Value Growth 2013-2018

Table 21 NBO Company Shares of Sleep Aids: % Value 2014-2018

Table 22 LBN Brand Shares of Sleep Aids: % Value 2015-2018

Table 23 Forecast Sales of Sleep Aids: Value 2018-2023

Table 24 Forecast Sales of Sleep Aids: % Value Growth 2018-2023

Headlines

Prospects

Cough, Cold and Allergy (hay Fever) Remedies Leads OTC Products

Sales in Cough and Cold Remedies Rise Due To the Severe Flu Season

Antihistamines/allergy Remedies (systemic) Sees Opportunities

Competitive Landscape

Vicks Continues To Perform Well

Brand Extensions of Mucinex Push Sales

Amazon Private Label Offerings Push the Competitive Landscape

Category Data

Table 25 Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: Value 2013-2018

Table 26 Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: % Value Growth 2013-2018

Table 27 Sales of Decongestants by Category: Value 2013-2018

Table 28 Sales of Decongestants by Category: % Value Growth 2013-2018

Table 29 NBO Company Shares of Cough, Cold and Allergy (Hay Fever) Remedies: % Value 2014-2018

Table 30 LBN Brand Shares of Cough, Cold and Allergy (Hay Fever) Remedies: % Value 2015-2018

Table 31 Forecast Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: Value 2018-2023

Table 32 Forecast Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: % Value Growth 2018-2023

Headlines

Prospects

Dermatologicals Faces Increasing Competition From Natural Alternatives

A Shift Towards Prevention Leads To An Overlap With Beauty and Personal Care

Cold Sore Treatments and Topical Germicidals/antiseptics Push Growth

Competitive Landscape

Chattem (sanofi) Sees Success in Antipruritics

Doctor Recommendations Are Key in the Success of Neosporin Plus

the Strong Cold and Flu Season Contributes To Growth in Cold Sore Treatments

Category Data

Table 33 Sales of Dermatologicals by Category: Value 2013-2018

Table 34 Sales of Dermatologicals by Category: % Value Growth 2013-2018

Table 35 NBO Company Shares of Dermatologicals: % Value 2014-2018

Table 36 LBN Brand Shares of Dermatologicals: % Value 2015-2018

Table 37 LBN Brand Shares of Hair Loss Treatments: % Value 2015-2018

Table 38 Forecast Sales of Dermatologicals by Category: Value 2018-2023

Table 39 Forecast Sales of Dermatologicals by Category: % Value Growth 2018-2023

Headlines

Prospects

Stress and Unhealthy Eating Habits Contribute To Growth

Fears of Side-effects Continue To Plague Proton Pump Inhibitors

Consumer Views of Digestive Health Are Shifting Towards Microbiomes

Competitive Landscape

Slow Growth Hints at Competition From More Natural Products

Tums (gsk Consumer Healthcare) Benefits From Its Premium Line

A Shift in the Consumer Base Results in Gains for Pedialyte (abbott Laboratories)

Category Data

Table 40 Sales of Digestive Remedies by Category: Value 2013-2018

Table 41 Sales of Digestive Remedies by Category: % Value Growth 2013-2018

Table 42 NBO Company Shares of Digestive Remedies: % Value 2014-2018

Table 43 LBN Brand Shares of Digestive Remedies: % Value 2015-2018

Table 44 Forecast Sales of Digestive Remedies by Category: Value 2018-2023

Table 45 Forecast Sales of Digestive Remedies by Category: % Value Growth 2018-2023

Headlines

Prospects

Modern Lifestyles Drive Demand for Eye Care

Environmental Factors Are An Increasing Concern

Competitive Landscape

Alcon Laboratories Continues To Lead With Systane

Brand Extensions Support the Solid Growth of Rohto

Category Data

Table 46 Sales of Eye Care by Category: Value 2013-2018

Table 47 Sales of Eye Care by Category: % Value Growth 2013-2018

Table 48 Sales of Standard Eye Care by Format: % Value 2013-2018

Table 49 Sales of Standard Eye Care by Positioning: % Value 2013-2018

Table 50 NBO Company Shares of Eye Care: % Value 2014-2018

Table 51 LBN Brand Shares of Eye Care: % Value 2015-2018

Table 52 Forecast Sales of Eye Care by Category: Value 2018-2023

Table 53 Forecast Sales of Eye Care by Category: % Value Growth 2018-2023

Headlines

Prospects

the Declining Smoking Population Limits the Consumer Base

Vapour Products Compete With Nrt Smoking Cessation Aids

Competition From Prescription Products

Competitive Landscape

Nicorette From Gsk Consumer Healthcare Continues To Lead

Support for Smoking Cessation Campaigns

Category Indicators

Table 54 Number of Smokers by Gender 2013-2018

Category Data

Table 55 Sales of NRT Smoking Cessation Aids by Category: Value 2013-2018

Table 56 Sales of NRT Smoking Cessation Aids by Category: % Value Growth 2013-2018

Table 57 Sales of NRT Gum by Flavour: % Value 2013-2018

Table 58 NBO Company Shares of NRT Smoking Cessation Aids: % Value 2014-2018

Table 59 LBN Brand Shares of NRT Smoking Cessation Aids: % Value 2015-2018

Table 60 Forecast Sales of NRT Smoking Cessation Aids by Category: Value 2018-2023

Table 61 Forecast Sales of NRT Smoking Cessation Aids by Category: % Value Growth 2018-2023

Headlines

Prospects

Older Consumers Are Key for Wound Care Due To Chronic Disease

the Growing Popularity of Extreme Athletics Helps Drive Demand

Variety in First Aid Kits Drives Popularity

Competitive Landscape

Band-aid Keeps Johnson & Johnson at the Top in Wound Care

Character Licensing Maintains Interest

Innovation Is Largely Limited To Brand Extensions

Category Data

Table 62 Sales of Wound Care by Category: Value 2013-2018

Table 63 Sales of Wound Care by Category: % Value Growth 2013-2018

Table 64 NBO Company Shares of Wound Care: % Value 2014-2018

Table 65 LBN Brand Shares of Wound Care: % Value 2015-2018

Table 66 Forecast Sales of Wound Care by Category: Value 2018-2023

Table 67 Forecast Sales of Wound Care by Category: % Value Growth 2018-2023

Headlines

Prospects

Sports Nutrition for Women Is Here To Stay

the Popularity of Ketogenic Diets Spurs Innovation in Sports Nutrition

Demand for Plant-based Sports Protein Offers Expansion Opportunities

Competitive Landscape

the Leaders Optimum Nutrition and Cytosport Follow the Plant-based Trend

Internet Retailing Continues To See the Fastest Growth

Sports Nutrition Products Targeting Women

Category Data

Table 68 Sales of Sports Nutrition by Category: Value 2013-2018

Table 69 Sales of Sports Nutrition by Category: % Value Growth 2013-2018

Table 70 NBO Company Shares of Sports Nutrition: % Value 2014-2018

Table 71 LBN Brand Shares of Sports Nutrition: % Value 2015-2018

Table 72 Forecast Sales of Sports Nutrition by Category: Value 2018-2023

Table 73 Forecast Sales of Sports Nutrition by Category: % Value Growth 2018-2023

Headlines

Prospects

Protein Supplements Sees the Fastest Growth

Gut Health Support Continues To Drive Demand for Probiotic Supplements

Fermented Combination Dietary Supplements Show Potential

Competitive Landscape

the Nature's Bounty Is the Leading Brand Manufacturer

Low Online Entry Barriers Spur Start-ups

Mobile Commerce Needs To Be Enhanced With Video Shopping

Category Data

Table 74 Sales of Dietary Supplements by Category: Value 2013-2018

Table 75 Sales of Dietary Supplements by Category: % Value Growth 2013-2018

Table 76 Sales of Dietary Supplements by Positioning: % Value 2013-2018

Table 77 Sales of Fish Oils/Omega Fatty Acids by Type: % Value 2013-2018

Table 78 NBO Company Shares of Dietary Supplements: % Value 2014-2018

Table 79 LBN Brand Shares of Dietary Supplements: % Value 2015-2018

Table 80 Forecast Sales of Dietary Supplements by Category: Value 2018-2023

Table 81 Forecast Sales of Dietary Supplements by Category: % Value Growth 2018-2023

Headlines

Prospects

A Focus on Health and Wellness Rather Than Treatment

Demand for Bone Health and Energy Support

Opportunities Amongst Older Consumers

Competitive Landscape

the Nature's Bounty Co Is A Leading Player

Mobile Commerce Via Social Media Platforms Is Becoming Crucial

Innovation in Terms of Formats

Category Data

Table 82 Sales of Vitamins by Category: Value 2013-2018

Table 83 Sales of Vitamins by Category: % Value Growth 2013-2018

Table 84 Sales of Multivitamins by Positioning: % Value 2013-2018

Table 85 NBO Company Shares of Vitamins: % Value 2014-2018

Table 86 LBN Brand Shares of Vitamins: % Value 2015-2018

Table 87 Forecast Sales of Vitamins by Category: Value 2018-2023

Table 88 Forecast Sales of Vitamins by Category: % Value Growth 2018-2023

Headlines

Prospects

Weight Management Now Incorporates Fitness

Demand for Clean Label

the Usage of Apps and Wearables Continues To Rise

Competitive Landscape

Demand for Clean Label and Rising Competition Push the Leaders To Adapt

Room for Innovation in Weight Management and Wellbeing

the Shift From Direct Selling To Internet Retailing

Category Data

Table 89 Sales of Weight Management and Wellbeing by Category: Value 2013-2018

Table 90 Sales of Weight Management and Wellbeing by Category: % Value Growth 2013-2018

Table 91 NBO Company Shares of Weight Management and Wellbeing: % Value 2014-2018

Table 92 LBN Brand Shares of Weight Management and Wellbeing: % Value 2015-2018

Table 93 Forecast Sales of Weight Management and Wellbeing by Category: Value 2018-2023

Table 94 Forecast Sales of Weight Management and Wellbeing by Category: % Value Growth 2018-2023

Headlines

Prospects

Consumers Are Increasingly Looking for Natural Products

Opportunities for Plant-based Herbal/traditional Dietary Supplements

Multipurpose Products Are in Demand

Competitive Landscape

High Fragmentation in Herbal/traditional Products

Brand Extensions and New Players

Consumers Enjoy Multipurpose Products

Category Data

Table 95 Sales of Herbal/Traditional Products by Category: Value 2013-2018

Table 96 Sales of Herbal/Traditional Products by Category: % Value Growth 2013-2018

Table 97 NBO Company Shares of Herbal/Traditional Products: % Value 2014-2018

Table 98 LBN Brand Shares of Herbal/Traditional Products: % Value 2015-2018

Table 99 Forecast Sales of Herbal/Traditional Products by Category: Value 2018-2023

Table 100 Forecast Sales of Herbal/Traditional Products by Category: % Value Growth 2018-2023

Headlines

Prospects

Consumer Wariness Towards Chemicals Extends To Their Children

Emphasis on Natural Products Creates A Highly Competitive Environment

Biggest Trends of 2018 Include Sleep Aids and Probiotics

Competitive Landscape

Private Label Leads A Top-heavy Category

Abbott's Pedialyte Capitalises on Its Perception As A Hangover Remedy

Expect To See Significant Category Shifts As Leaders Adjust Their Portfolios

Category Data

Table 101 Sales of Paediatric Consumer Health by Category: Value 2013-2018

Table 102 Sales of Paediatric Consumer Health by Category: % Value Growth 2013-2018

Table 103 Sales of Paediatric Vitamins and Dietary Supplements by Type: % Value 2015-2018

Table 104 NBO Company Shares of Paediatric Consumer Health: % Value 2014-2018

Table 105 LBN Brand Shares of Paediatric Consumer Health: % Value 2015-2018

Table 106 Forecast Sales of Paediatric Consumer Health by Category: Value 2018-2023

Table 107 Forecast Sales of Paediatric Consumer Health by Category: % Value Growth 2018-2023