India: Online Retailing Summary & Forecasts to 2023

India: Online Retailing Summary & Forecasts to 2023

Summary

“India: Online Retailing Summary & Forecasts to 2023” report provides a detailed analysis of both the historic and forecast market data of retail sales of different product segments in online channel in India. In addition, it provides an overview of changing shopping trends, the influence of various economic variables on the online retail industry, technology trends and the competitive landscape across product segments. The report also details major online retailers in each category group with their product proposition analysis and market positioning in 2018 along with recent key developments. In-depth analysis of the latest trends in online shopping, covering the factors driving online shopping, consumer insights, market dynamics (covering 26 product categories)

Online channel in India stood at ₹1,661.6 billion in 2018 and is forecast to grow at a CAGR of 30.2% during 2018-2023 to reach ₹6,211.7 billion, causing the online share of total retail to double from 2.9% to 6.0%. The high growth in the channel can be attributed to the increasing internet and mobile phone penetration which stood at 40.8% and 90.9%, respectively, in 2018.

Scope

- Growing popularity of m-commerce will drive online growth in India
- Try before you buy provides consumers with confidence to shop for clothing online
- Online food & grocery is still in nascent stage but holds substantial potential
- Shopping events and festive seasons accelerate online electricals sales
- Value added benefits drive the health & beauty online market
- Advanced technologies adopted by home retailers aids online penetration growth

Reasons to buy

- Gain comprehensive knowledge on 26 product categories in India, online retail market and develop a competitive advantage around consumer behavior trends from the start of your supply chain
- Explore novel opportunities that will allow you to align your product offerings and strategies to meet demand by analyzing the vital economic and population trends, and key consumer and technology trends influencing the online retail market
- Investigate current and forecast online trends in each category to identify the best opportunities to exploit
- Analyze the recommended actions to align your marketing strategies with the crucial online trends influencing consumer behavior
- Understand the fastest-growing categories in the market with insights on the performance of individual product categories online from 2013, with forecasts until 2023