France: Online Retailing Summary & Forecasts to 2023

France: Online Retailing Summary & Forecasts to 2023

Summary

“France: Online Retailing Summary & Forecasts to 2023” report provides a detailed analysis of both the historic and forecast market data of retail sales of different product segments in online channel in France. In addition, it provides an overview of changing shopping trends, the influence of various economic variables on the online retail industry, technology trends and the competitive landscape across product segments. The report also details major online retailers in each category group with their product proposition analysis and market positioning in 2018 along with recent key developments. In-depth analysis of the latest trends in online shopping, covering the factors driving online shopping, consumer insights, market dynamics (covering 26 product categories)

The online retail market in France grew at a CAGR of 12.6% during 2013-2018 to reach EUR 48.3 billion, 9.8% of the total retail market. Fast changing purchasing habits and retailer investment in the channel will raise online channel penetration across every category, with the total channel forecast to reach EUR 79.8 billion in 2023 - a CAGR of 10.5% between 2018 and 2023 and taking 14.8% of all retail spend.

Scope

- Increasing adoption of the online channel drives e-commerce sales penetration
- Investment in fulfilment to improve convenience is crucial for future online retail growth
- Click & collect offers a more profitable fulfilment solution to home delivery
- Online retailers increasingly use AI and AR/VR to enhance customer experience
- Although low in value, online retail to register highest growth during 2018-2023
- Rapidly evolving technology and value pricing in online channel boost electricals share
- Homeware to grow fastest driven by increase in home owners and their lifestyle choices

Reasons to buy

- Gain comprehensive knowledge on 26 product categories in France online retail market and develop a competitive advantage around consumer behavior trends from the start of your supply chain
- Explore novel opportunities that will allow you to align your product offerings and strategies to meet demand by analyzing the vital economic and population trends, and key consumer and technology trends influencing the online retail market
- Investigate current and forecast online trends in each category to identify the best opportunities to exploit
- Analyze the recommended actions to align your marketing strategies with the crucial online trends influencing consumer behavior
- Understand the fastest-growing categories in the market with insights on the performance of individual product categories online from 2013, with forecasts until 2023