Home Care in Cameroon

HOME CARE IN CAMEROON

Euromonitor International

February 2019

LIST OF CONTENTS AND TABLES

Executive Summary

Home Care Continues To Show Strong Growth in 2018

the Changing Distribution Landscape Is Positive for Home Care

Competitive Environment Is Dominated by International Brands

Open Markets Remain the Major Distribution Channel

Home Care Has Very Good Prospects

Market Indicators

Table 1 Households 2013-2018

Market Data

Table 2 Sales of Home Care by Category: Value 2013-2018

Table 3 Sales of Home Care by Category: % Value Growth 2013-2018

Table 4 NBO Company Shares of Home Care: % Value 2014-2018

Table 5 LBN Brand Shares of Home Care: % Value 2015-2018

Table 6 Penetration of Private Label in Home Care by Category: % Value 2013-2018

Table 7 Distribution of Home Care by Format: % Value 2013-2018

Table 8 Distribution of Home Care by Format and Category: % Value 2018

Table 9 Forecast Sales of Home Care by Category: Value 2018-2023

Table 10 Forecast Sales of Home Care by Category: % Value Growth 2018-2023

Sources

Summary 1 Research Sources

Headlines

Prospects

Air Care Witnesses Faster Current Value Growth in 2018

Consumers Trade Up From Gel To Other Formats of Air Fresheners

Rapid Growth of Car Imports Boosts Growth of Car Air Fresheners

Competitive Landscape

Modern Retail Channels Reinforce the Consumer Preference for International Brands

the Category Will Continue To Be Led by Multinationals

Unit Prices Will Continue To Rise and Hamper Growth in Air Care

Category Data

Table 11 Sales of Air Care by Category: Value 2013-2018

Table 12 Sales of Air Care by Category: % Value Growth 2013-2018

Table 13 NBO Company Shares of Air Care: % Value 2014-2018

Table 14 LBN Brand Shares of Air Care: % Value 2015-2018

Table 15 Forecast Sales of Air Care by Category: Value 2018-2023

Table 16 Forecast Sales of Air Care by Category: % Value Growth 2018-2023

Headlines

Prospects

Bleach Will Grow Thanks To Multifunctional Use in Home Care

Lack of Product Development Will Impair Growth

Bleach Will Post Continued Growth As A Multipurpose Product

Competitive Landscape

International Brands Dominate Dishwashing

Open Markets Remain the Major Distribution Channel

Bleach Has Good Prospects

Category Data

Table 17 Sales of Bleach: Value 2013-2018

Table 18 Sales of Bleach: % Value Growth 2013-2018

Table 19 NBO Company Shares of Bleach: % Value 2014-2018

Table 20 LBN Brand Shares of Bleach: % Value 2015-2018

Table 21 Forecast Sales of Bleach: Value 2018-2023

Table 22 Forecast Sales of Bleach: % Value Growth 2018-2023

Headlines

Prospects

Consumers Show Little Interest in Automatic Dishwashing

Lower Income Consumers Prefer Bar Detergents

Higher Priced Dishwashing Options Will Only Appeal To High Income Earners

Competitive Landscape

Leading Players Positioned Mostly Hand Dishwashing Products

International Brands Dominate Dishwashing

Local Manufacturers To Enter the Category

Category Indicators

Table 23 Household Possession of Dishwashers 2013-2018

Category Data

Table 24 Sales of Dishwashing by Category: Value 2013-2018

Table 25 Sales of Dishwashing by Category: % Value Growth 2013-2018

Table 26 NBO Company Shares of Dishwashing: % Value 2014-2018

Table 27 LBN Brand Shares of Dishwashing: % Value 2015-2018

Table 28 Forecast Sales of Dishwashing by Category: Value 2018-2023

Table 29 Forecast Sales of Dishwashing by Category: % Value Growth 2018-2023

Headlines

Prospects

High Rates of Mortality From Malaria Among Children Below Five Drives Sales

Growth in Insecticide Coils Is Slowing

Electric Formats Will Grow As Cheaper Brands Enter the Market

Competitive Landscape

Domestic Players Remain Competitive in Home Insecticides

Modern Retail Channels Reinforce the Visibility of International Brands

Lack of New Product Development Will Hamper Growth

Category Data

Table 30 Sales of Home Insecticides by Category: Value 2013-2018

Table 31 Sales of Home Insecticides by Category: % Value Growth 2013-2018

Table 32 NBO Company Shares of Home Insecticides: % Value 2014-2018

Table 33 LBN Brand Shares of Home Insecticides: % Value 2015-2018

Table 34 Forecast Sales of Home Insecticides by Category: Value 2018-2023

Table 35 Forecast Sales of Home Insecticides by Category: % Value Growth 2018-2023

Headlines

Prospects

Bar Soap Remains An Affordable and Reliable Product

Favourable Pricing Drives Demand for Economy Brands

Modern Retailing Experience Will Maintain Strong Demand for Laundry Care Products

Competitive Landscape

Domestic Players Increase Presence in Bar and Powder Detergents

New Product Launches Based Mostly on Smaller Pack Sizes

Players Focus on Ensuring Visibility Through Distribution Channels

Category Indicators

Table 36 Household Possession of Washing Machines 2013-2018

Category Data

Table 37 Sales of Laundry Care by Category: Value 2013-2018

Table 38 Sales of Laundry Care by Category: % Value Growth 2013-2018

Table 39 Sales of Laundry Aids by Category: Value 2013-2018

Table 40 Sales of Laundry Aids by Category: % Value Growth 2013-2018

Table 41 Sales of Laundry Detergents by Category: Value 2013-2018

Table 42 Sales of Laundry Detergents by Category: % Value Growth 2013-2018

Table 43 NBO Company Shares of Laundry Care: % Value 2014-2018

Table 44 LBN Brand Shares of Laundry Care: % Value 2015-2018

Table 45 NBO Company Shares of Laundry Detergents: % Value 2014-2018

Table 46 LBN Brand Shares of Laundry Detergents: % Value 2015-2018

Table 47 Forecast Sales of Laundry Care by Category: Value 2018-2023

Table 48 Forecast Sales of Laundry Care by Category: % Value Growth 2018-2023

Headlines

Prospects

Price Competition Among Economy and Standard Brands

Growth of Furniture Polish To Slow Down

New Housing Designs and Innovation Will Not Favour Polishes

Competitive Landscape

Kiwi Remains the Leading Brand of Shoe Polish in Value Terms

International Players Will Continue To Record A Strong Performance

Players Demonstrate A Low Level of Innovation

Category Data

Table 49 Sales of Polishes by Category: Value 2013-2018

Table 50 Sales of Polishes by Category: % Value Growth 2013-2018

Table 51 NBO Company Shares of Polishes: % Value 2014-2018

Table 52 LBN Brand Shares of Polishes: % Value 2015-2018

Table 53 Forecast Sales of Polishes by Category: Value 2018-2023

Table 54 Forecast Sales of Polishes by Category: % Value Growth 2018-2023

Headlines

Prospects

Recent Retail Landscape Changes Boost Surface Care

Consumers Trade Up From Powder Detergents To Surface Care Products

Fragrance, and Convenience Will Be Considerable Selling Points

Competitive Landscape

International Brands Remain Dominant in the Category in 2018

Leading Players Offer Mostly Standard Surface Care Products

Value Sales Set To Keep Growing Over the Forecast Period

Category Data

Table 55 Sales of Surface Care by Category: Value 2013-2018

Table 56 Sales of Surface Care by Category: % Value Growth 2013-2018

Table 57 NBO Company Shares of Surface Care: % Value 2014-2018

Table 58 LBN Brand Shares of Surface Care: % Value 2015-2018

Table 59 Forecast Sales of Surface Care by Category: Value 2018-2023

Table 60 Forecast Sales of Surface Care by Category: % Value Growth 2018-2023

Headlines

Prospects

Rising Consumer Awareness As Distribution Channels Increase

Promotions of Alternative Products Hamper Growth

Toilet Liquids and Rim Blocks Dominate Overall Sales in Toilet Care

Competitive Landscape

Procter & Gamble Co and Unilever Take the Lead in Toilet Care

Competitive Prices Drive Growth

Smaller Pack Sizes To Appeal To Lower- and Middle-income Groups

Category Data

Table 61 Sales of Toilet Care by Category: Value 2013-2018

Table 62 Sales of Toilet Care by Category: % Value Growth 2013-2018

Table 63 NBO Company Shares of Toilet Care: % Value 2014-2018

Table 64 LBN Brand Shares of Toilet Care: % Value 2015-2018

Table 65 Forecast Sales of Toilet Care by Category: Value 2018-2023

Table 66 Forecast Sales of Toilet Care by Category: % Value Growth 2018-2023