Consumer Health in Switzerland

CONSUMER HEALTH IN SWITZERLAND

Euromonitor International

February 2019

LIST OF CONTENTS AND TABLES

Executive Summary

Demand Drops for Consumer Health, Leading To A Weaker Performance

High Costs Force Consumers To Find Ways To Save

Leading Brands Maintain Their Top Positions

Online Retailing Is Hit by Stringent Legislation

Consumer Health Set To See Slightly Positive Improvement Over the Forecast Period

Market Indicators

Table 1 Consumer Expenditure on Health Goods and Medical Services: Value 2013-2018

Table 2 Life Expectancy at Birth 2013-2018

Market Data

Table 3 Sales of Consumer Health by Category: Value 2013-2018

Table 4 Sales of Consumer Health by Category: % Value Growth 2013-2018

Table 5 NBO Company Shares of Consumer Health: % Value 2014-2018

Table 6 LBN Brand Shares of Consumer Health: % Value 2015-2018

Table 7 Penetration of Private Label in Consumer Health by Category: % Value 2013-2018

Table 8 Distribution of Consumer Health by Format: % Value 2013-2018

Table 9 Distribution of Consumer Health by Format and Category: % Value 2018

Table 10 Forecast Sales of Consumer Health by Category: Value 2018-2023

Table 11 Forecast Sales of Consumer Health by Category: % Value Growth 2018-2023

Appendix

OTC Registration and Classification

Vitamins and Dietary Supplements Registration and Classification

Self-medication/self-care and Preventive Medicine

Switches

Sources

Summary 1 Research Sources

Headlines

Prospects

Demand for Analgesics Drops As Consumers Become Cautious

OTC Product Maturity Reduces Consumer Demand, But Regulation Discourages Investment in Innovation

Swiss Consumers Favour Insurance-covered Prescription Drugs

Competitive Landscape

in Spite of Falling Demand, Consumer Trust Drives Growth for Leading Brands

Small Companies More Active With Innovations

But Their Future Presence in Analgesics Is Threatened by Increasing Competition

Category Data

Table 12 Sales of Analgesics by Category: Value 2013-2018

Table 13 Sales of Analgesics by Category: % Value Growth 2013-2018

Table 14 Sales of Topical Analgesics/Anaesthetic by Format: % Value 2013-2018

Table 15 NBO Company Shares of Analgesics: % Value 2014-2018

Table 16 LBN Brand Shares of Analgesics: % Value 2015-2018

Table 17 Forecast Sales of Analgesics by Category: Value 2018-2023

Table 18 Forecast Sales of Analgesics by Category: % Value Growth 2018-2023

Headlines

Prospects

Stressful Lifestyles Drive Demand for Sleep Aids

Traditional Herbal Culture Benefits Herbal-based Products

Perceived As Safer, Herbal-based Products Will Grow

Competitive Landscape

Only the Most Trusted Brands Make It To the Top

Herbal Sleep Aids of All Kinds Perform Well But Not As Well As Valverde

Sleep Aids Do Not Attract Multinationals

Category Data

Table 19 Sales of Sleep Aids: Value 2013-2018

Table 20 Sales of Sleep Aids: % Value Growth 2013-2018

Table 21 NBO Company Shares of Sleep Aids: % Value 2014-2018

Table 22 LBN Brand Shares of Sleep Aids: % Value 2015-2018

Table 23 Forecast Sales of Sleep Aids: Value 2018-2023

Table 24 Forecast Sales of Sleep Aids: % Value Growth 2018-2023

Headlines

Prospects

A Mild Flu Season Suppresses Demand and Leads To Value Stagnation

Easy-to-use Products Help To Drive Growth in Some Categories

Stagnant Growth Expected Over the Forecast Period

Competitive Landscape

High Fragmentation Creates High Competition

Swiss Herbal Tradition Benefits Small Players

Several New Herbal Remedies Are Introduced, But Small Companies Face Uncertain Future Given the Intensity of Competition

Category Data

Table 25 Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: Value 2013-2018

Table 26 Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: % Value Growth 2013-2018

Table 27 Sales of Decongestants by Category: Value 2013-2018

Table 28 Sales of Decongestants by Category: % Value Growth 2013-2018

Table 29 NBO Company Shares of Cough, Cold and Allergy (Hay Fever) Remedies: % Value 2014-2018

Table 30 LBN Brand Shares of Cough, Cold and Allergy (Hay Fever) Remedies: % Value 2015-2018

Table 31 Forecast Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: Value 2018-2023

Table 32 Forecast Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: % Value Growth 2018-2023

Headlines

Prospects

Dermatologicals Loses Momentum As It Suffers From A Drop in Consumer Demand

Low Price of Mass Market Products Attracts Consumers

Lack of Innovation, Competition From Mass Market Products With Medicinal Properties and Cosmeceuticals Reduce Prospects for Dermatologicals

Competitive Landscape

Multinationals and Large European Players Continue To Lead Dermatologicals in 2018, With Bayer at Their Head

Nestlé Subsidiary Galderma Schweiz Follows Bayer in Highly Competitive Landscape

Fragmentation in the Rest of the Competitive Landscape

Category Data

Table 33 Sales of Dermatologicals by Category: Value 2013-2018

Table 34 Sales of Dermatologicals by Category: % Value Growth 2013-2018

Table 35 NBO Company Shares of Dermatologicals: % Value 2014-2018

Table 36 LBN Brand Shares of Dermatologicals: % Value 2015-2018

Table 37 LBN Brand Shares of Hair Loss Treatments: % Value 2015-2018

Table 38 Forecast Sales of Dermatologicals by Category: Value 2018-2023

Table 39 Forecast Sales of Dermatologicals by Category: % Value Growth 2018-2023

Headlines

Prospects

Consumers Resort To A Healthy Lifestyle To Tackle Digestive Illnesses

Maturity and Saturation Affect Sales Growth

Low Consumer Demand and Limited Distribution Expected To Deter Innovation in This Category

Competitive Landscape

Leading Brands Register Success Even Though Demand Is Falling

Probiotic Foods Are Eroding Sales for Digestive Remedies

Leading Multinational Brands Set To Maintain Their Strength, But Competition From Probiotic Products Is Expected To Persist

Category Data

Table 40 Sales of Digestive Remedies by Category: Value 2013-2018

Table 41 Sales of Digestive Remedies by Category: % Value Growth 2013-2018

Table 42 NBO Company Shares of Digestive Remedies: % Value 2014-2018

Table 43 LBN Brand Shares of Digestive Remedies: % Value 2015-2018

Table 44 Forecast Sales of Digestive Remedies by Category: Value 2018-2023

Table 45 Forecast Sales of Digestive Remedies by Category: % Value Growth 2018-2023

Headlines

Prospects

Low Consumer Demand Affects Value Growth

Eye Health Is Paramount To Swiss Consumers

Modern Lifestyles Will Ensure Continuing Need for Eye Care

Competitive Landscape

Multinationals Lead Thanks To Strong Brands

Small Companies Face Competition From Multinationals

Little Change Expected in the Competitive Positions

Category Data

Table 46 Sales of Eye Care by Category: Value 2013-2018

Table 47 Sales of Eye Care by Category: % Value Growth 2013-2018

Table 48 Sales of Standard Eye Care by Format: % Value 2013-2018

Table 49 Sales of Standard Eye Care by Positioning: % Value 2013-2018

Table 50 NBO Company Shares of Eye Care: % Value 2014-2018

Table 51 LBN Brand Shares of Eye Care: % Value 2015-2018

Table 52 Forecast Sales of Eye Care by Category: Value 2018-2023

Table 53 Forecast Sales of Eye Care by Category: % Value Growth 2018-2023

Headlines

Prospects

Nrt Smoking Cessation Aids Loses Consumers To New Products

the High Prices in Switzerland Encourage Cross-border Shopping

Nrt Smoking Cessation Aids To Face Stronger Competition From E-cigarettes and Other Alternatives Later in the Forecast Period

Competitive Landscape

High Concentration in the Category Continues

Leading Brands Offer A Wide Product Range To Attract Consumers

Convenience Is A Vital Consideration When Choosing These Products

Category Indicators

Table 54 Number of Smokers by Gender 2013-2018

Category Data

Table 55 Sales of NRT Smoking Cessation Aids by Category: Value 2013-2018

Table 56 Sales of NRT Smoking Cessation Aids by Category: % Value Growth 2013-2018

Table 57 Sales of NRT Gum by Flavour: % Value 2013-2018

Table 58 NBO Company Shares of NRT Smoking Cessation Aids: % Value 2014-2018

Table 59 LBN Brand Shares of NRT Smoking Cessation Aids: % Value 2015-2018

Table 60 Forecast Sales of NRT Smoking Cessation Aids by Category: Value 2018-2023

Table 61 Forecast Sales of NRT Smoking Cessation Aids by Category: % Value Growth 2018-2023

Headlines

Prospects

Low-value Products Reduce Value Growth

Polarisation Between Low-value Items and Added-value Products

Marginal Value Growth Expected, With Value-added Products Giving Wound Care A Bit of A Boost

Competitive Landscape

Large Value Share Is in the Collective Hands of Leading Multinationals

Basic Wound Care Is in the Hands of Private Label

Private Label Expected To Grow, But Not Set To Become A Threat To Leading Multinational Brands

Category Data

Table 62 Sales of Wound Care by Category: Value 2013-2018

Table 63 Sales of Wound Care by Category: % Value Growth 2013-2018

Table 64 NBO Company Shares of Wound Care: % Value 2014-2018

Table 65 LBN Brand Shares of Wound Care: % Value 2015-2018

Table 66 Forecast Sales of Wound Care by Category: Value 2018-2023

Table 67 Forecast Sales of Wound Care by Category: % Value Growth 2018-2023

Headlines

Prospects

Sports Nutrition Is A Mass Market Item

Innovative Products Are Key Growth Drivers

Convenience, Wide Availability and Increasingly Higher Demand To Boost the Category Over the Forecast

Competitive Landscape

Leading Brands Maintain Their Top Rankings

Online Retailing Is Very Strong in Sports Nutrition

Whilst Leaders Will Maintain Their Positions, Competition Is Set To Intensify

Category Data

Table 68 Sales of Sports Nutrition by Category: Value 2013-2018

Table 69 Sales of Sports Nutrition by Category: % Value Growth 2013-2018

Table 70 NBO Company Shares of Sports Nutrition: % Value 2014-2018

Table 71 LBN Brand Shares of Sports Nutrition: % Value 2015-2018

Table 72 Forecast Sales of Sports Nutrition by Category: Value 2018-2023

Table 73 Forecast Sales of Sports Nutrition by Category: % Value Growth 2018-2023

Headlines

Prospects

Consumer Confidence in Dietary Supplements Diminishes

Minerals Benefits From Individualisation

As Manufacturers Generally Focus on Appealing To Modern Consumers To Stem Value Loss, Minerals Looks Set To Continue Seeing Higher Value Growth

Competitive Landscape

Fragmentation in Dietary Supplements Competitive Landscape

Swiss Player Antistress Maintains Its Lead

Limited Presence of Private Label Products

Category Data

Table 74 Sales of Dietary Supplements by Category: Value 2013-2018

Table 75 Sales of Dietary Supplements by Category: % Value Growth 2013-2018

Table 76 Sales of Dietary Supplements by Positioning: % Value 2013-2018

Table 77 Sales of Fish Oils/Omega Fatty Acids by Type: % Value 2013-2018

Table 78 NBO Company Shares of Dietary Supplements: % Value 2014-2018

Table 79 LBN Brand Shares of Dietary Supplements: % Value 2015-2018

Table 80 Forecast Sales of Dietary Supplements by Category: Value 2018-2023

Table 81 Forecast Sales of Dietary Supplements by Category: % Value Growth 2018-2023

Headlines

Prospects

Consumers Count on A Wholesome Diet for Their Vitamin Intake

Multivitamins That Target Specific Conditions Enjoy Momentum

Current Consumer Preference for A Wholesome Diet Set To Continue, Further Lowering Value Growth

Competitive Landscape

Vitamins Is in the Hands of Three Leading Companies

Individualisation Benefits Multinationals

Convenience Is A Growth Driver

Category Data

Table 82 Sales of Vitamins by Category: Value 2013-2018

Table 83 Sales of Vitamins by Category: % Value Growth 2013-2018

Table 84 Sales of Multivitamins by Positioning: % Value 2013-2018

Table 85 NBO Company Shares of Vitamins: % Value 2014-2018

Table 86 LBN Brand Shares of Vitamins: % Value 2015-2018

Table 87 Forecast Sales of Vitamins by Category: Value 2018-2023

Table 88 Forecast Sales of Vitamins by Category: % Value Growth 2018-2023

Headlines

Prospects

Weight Management Loses Consumer Support

Continued Sales Decline Expected for Weight Loss Supplements and OTC Obesity

Weight-related Problems Burden the Health System

Competitive Landscape

Highly Fragmented Category

Convenience Plays An Important Role in Increasing Demand

Low Entry Barriers Set To Invite Further Fragmentation, Whilst Social Media, Tabloids Expected To Increasingly Influence Trends

Category Data

Table 89 Sales of Weight Management and Wellbeing by Category: Value 2013-2018

Table 90 Sales of Weight Management and Wellbeing by Category: % Value Growth 2013-2018

Table 91 NBO Company Shares of Weight Management and Wellbeing: % Value 2014-2018

Table 92 LBN Brand Shares of Weight Management and Wellbeing: % Value 2015-2018

Table 93 Forecast Sales of Weight Management and Wellbeing by Category: Value 2018-2023

Table 94 Forecast Sales of Weight Management and Wellbeing by Category: % Value Growth 2018-2023

Headlines

Prospects

Herbal Medication Is Used Only for Minor Illnesses

Alternative Therapies Pose Competition

High Unit Prices and Low Visibility Will Also Contribute To Further Slight Sales Decline Over the Forecast Period

Competitive Landscape

Low Presence of Multinationals in Herbal Remedies

Strong Herbal Tradition Seen in Some Categories

Slight Value Sales Decline Expected As Smaller Companies and Herbal Brands in General Continue To Compete With Standard Medication

Category Data

Table 95 Sales of Herbal/Traditional Products by Category: Value 2013-2018

Table 96 Sales of Herbal/Traditional Products by Category: % Value Growth 2013-2018

Table 97 NBO Company Shares of Herbal/Traditional Products: % Value 2014-2018

Table 98 LBN Brand Shares of Herbal/Traditional Products: % Value 2015-2018

Table 99 Forecast Sales of Herbal/Traditional Products by Category: Value 2018-2023

Table 100 Forecast Sales of Herbal/Traditional Products by Category: % Value Growth 2018-2023

Headlines

Prospects

Child-specific Medication Is Highly Regulated in Switzerland

Parents Use OTC Medication To Treat Minor Conditions

Parental Cautiousness Expected To Continue Restricting Category Growth

Competitive Landscape

the Category Is Fragmented

Restricted Market Opportunities Force Companies To Withdraw Products

Continued Product Withdrawal Expected To Lower Multinational Presence and Further Limit Choices

Category Data

Table 101 Sales of Paediatric Consumer Health by Category: Value 2013-2018

Table 102 Sales of Paediatric Consumer Health by Category: % Value Growth 2013-2018

Table 103 Sales of Paediatric Vitamins and Dietary Supplements by Type: % Value 2015-2018

Table 104 NBO Company Shares of Paediatric Consumer Health: % Value 2014-2018

Table 105 LBN Brand Shares of Paediatric Consumer Health: % Value 2015-2018

Table 106 Forecast Sales of Paediatric Consumer Health by Category: Value 2018-2023

Table 107 Forecast Sales of Paediatric Consumer Health by Category: % Value Growth 2018-2023