Consumer Health in South Africa

CONSUMER HEALTH IN SOUTH AFRICA

Euromonitor International

February 2019

LIST OF CONTENTS AND TABLES

Executive Summary

Self-medication and Challenging Economic Climate Impact Growth

Uncertainty Persists Surrounding Amendments To the Complementary and Alternative Medicines (cams) Act

Adcock Ingram Maintains Its Leading Position While Private Label Is on the Rise

Chemists/pharmacies Remains the Leading Distribution Channel

Health and Wellness and Self-medication Trends Open Up New Opportunities for Consumer Health Players

Market Indicators

Table 1 Consumer Expenditure on Health Goods and Medical Services: Value 2013-2018

Table 2 Life Expectancy at Birth 2013-2018

Market Data

Table 3 Sales of Consumer Health by Category: Value 2013-2018

Table 4 Sales of Consumer Health by Category: % Value Growth 2013-2018

Table 5 NBO Company Shares of Consumer Health: % Value 2014-2018

Table 6 LBN Brand Shares of Consumer Health: % Value 2015-2018

Table 7 Penetration of Private Label in Consumer Health by Category: % Value 2013-2018

Table 8 Distribution of Consumer Health by Format: % Value 2013-2018

Table 9 Distribution of Consumer Health by Format and Category: % Value 2018

Table 10 Forecast Sales of Consumer Health by Category: Value 2018-2023

Table 11 Forecast Sales of Consumer Health by Category: % Value Growth 2018-2023

Appendix

OTC Registration and Classification

Vitamins and Dietary Supplements Registration and Classification

Self-medication/self-care and Preventive Medicine

Switches

Sources

Summary 1 Research Sources

Headlines

Prospects

Challenging Economic Climate Forces Consumers To Seek Value for Money

Manufacturers and Retailers Target New Strategies To Drive Sales

Move Towards Self-medication, Especially for Minor Ailments

Competitive Landscape

Adcock Ingram Retains Clear Lead in Analgesics

Popular Grand-pa Brand Drives Sales for GlaxoSmithKline

Private Label Benefits From Economic Slowdown

Category Data

Table 12 Sales of Analgesics by Category: Value 2013-2018

Table 13 Sales of Analgesics by Category: % Value Growth 2013-2018

Table 14 Sales of Topical Analgesics/Anaesthetic by Format: % Value 2013-2018

Table 15 NBO Company Shares of Analgesics: % Value 2014-2018

Table 16 LBN Brand Shares of Analgesics: % Value 2015-2018

Table 17 Forecast Sales of Analgesics by Category: Value 2018-2023

Table 18 Forecast Sales of Analgesics by Category: % Value Growth 2018-2023

Headlines

Prospects

Sleep Aids the Smallest Category in Consumer Health As Prescription Medicines Dominate Sales

Urbanisation and Stressful Lifestyles Support Growth

Herbal/traditional Sleep Aids Benefit From Perceived Danger of Prescription Medicines

Competitive Landscape

Aspen Pharmacare Retains Its Leading Position in A Fragmented Category

Pfizer's Sleep Eze Pm Benefits From Dual Usage

Herbal/traditional Brands Subject To More Price Promotions

Category Data

Table 19 Sales of Sleep Aids: Value 2013-2018

Table 20 Sales of Sleep Aids: % Value Growth 2013-2018

Table 21 NBO Company Shares of Sleep Aids: % Value 2014-2018

Table 22 LBN Brand Shares of Sleep Aids: % Value 2015-2018

Table 23 Forecast Sales of Sleep Aids: Value 2018-2023

Table 24 Forecast Sales of Sleep Aids: % Value Growth 2018-2023

Headlines

Prospects

Economic Uncertainty and A Willingness To Self-medicate Driving Category Growth

High Incidence of Hiv and Climatic Conditions Drive Growth in Antihistamines/allergy Remedies

Cough Remedies Sees Strong Growth Despite Restrictions

Competitive Landscape

Adcock Ingram Maintains Its Leading Position

Multinationals Dominate Sales Although Traditional Medicine Has A Strong Foothold in Rural South Africa

Private Label Continues To Grow But From A Low Base

Category Data

Table 25 Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: Value 2013-2018

Table 26 Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: % Value Growth 2013-2018

Table 27 Sales of Decongestants by Category: Value 2013-2018

Table 28 Sales of Decongestants by Category: % Value Growth 2013-2018

Table 29 NBO Company Shares of Cough, Cold and Allergy (Hay Fever) Remedies: % Value 2014-2018

Table 30 LBN Brand Shares of Cough, Cold and Allergy (Hay Fever) Remedies: % Value 2015-2018

Table 31 Forecast Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: Value 2018-2023

Table 32 Forecast Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: % Value Growth 2018-2023

Headlines

Prospects

Category Benefits From Greater Access To Information and the Resulting Destigmatisation of Skin Conditions

Growth Set To Be Constrained Over the Forecast Period by the Challenging Economic Environment

Prevalence of Dermatophytosis Drives Demand for Topical Antifungals

Competitive Landscape

International Manufacturers Lead Dermatologicals Thanks To Strong and Well-established Brands

Niche Players Hold A Significant Share of Sales

Phenergan Dominates Topical Allergy Remedies/antihistamines

Category Data

Table 33 Sales of Dermatologicals by Category: Value 2013-2018

Table 34 Sales of Dermatologicals by Category: % Value Growth 2013-2018

Table 35 NBO Company Shares of Dermatologicals: % Value 2014-2018

Table 36 LBN Brand Shares of Dermatologicals: % Value 2015-2018

Table 37 LBN Brand Shares of Hair Loss Treatments: % Value 2015-2018

Table 38 Forecast Sales of Dermatologicals by Category: Value 2018-2023

Table 39 Forecast Sales of Dermatologicals by Category: % Value Growth 2018-2023

Headlines

Prospects

Sales Driven by Lifestyle Diseases

Antacids the Biggest Beneficiary of the Self-medication Trend

Rise in Cases of Diarrhoea Drives Demand for Remedies

Competitive Landscape

Multinationals Lead Digestive Remedies

Brands Offering Value Gain Traction

Category Data

Table 40 Sales of Digestive Remedies by Category: Value 2013-2018

Table 41 Sales of Digestive Remedies by Category: % Value Growth 2013-2018

Table 42 NBO Company Shares of Digestive Remedies: % Value 2014-2018

Table 43 LBN Brand Shares of Digestive Remedies: % Value 2015-2018

Table 44 Forecast Sales of Digestive Remedies by Category: Value 2018-2023

Table 45 Forecast Sales of Digestive Remedies by Category: % Value Growth 2018-2023

Headlines

Prospects

Demand Driven by Rising Smartphone Ownership and Increasing Screen Time

Price Promotions Popular in Eye Care

Rising Number of Contact Lens Wearers Helps Drive Growth of Eye Care

Competitive Landscape

Adcock Ingram Retains Its Leading Position

International Brands the Most Popular While Private Label Is Non-existent

Bausch & Lomb Launch Innovative Eye Drops

Category Data

Table 46 Sales of Eye Care by Category: Value 2013-2018

Table 47 Sales of Eye Care by Category: % Value Growth 2013-2018

Table 48 Sales of Standard Eye Care by Format: % Value 2013-2018

Table 49 Sales of Standard Eye Care by Positioning: % Value 2013-2018

Table 50 NBO Company Shares of Eye Care: % Value 2014-2018

Table 51 LBN Brand Shares of Eye Care: % Value 2015-2018

Table 52 Forecast Sales of Eye Care by Category: Value 2018-2023

Table 53 Forecast Sales of Eye Care by Category: % Value Growth 2018-2023

Headlines

Prospects

Vapour Products Perceived As An Alternative To Nrt Smoking Cessation Aids

Nrt Smoking Cessation Aids Remains A Niche

Drop in Smoking Prevalence

Competitive Landscape

Category Totally Dominated by Johnson & Johnson

Category Indicators

Table 54 Number of Smokers by Gender 2013-2018

Category Data

Table 55 Sales of NRT Smoking Cessation Aids by Category: Value 2013-2018

Table 56 Sales of NRT Smoking Cessation Aids by Category: % Value Growth 2013-2018

Table 57 Sales of NRT Gum by Flavour: % Value 2013-2018

Table 58 NBO Company Shares of NRT Smoking Cessation Aids: % Value 2014-2018

Table 59 LBN Brand Shares of NRT Smoking Cessation Aids: % Value 2015-2018

Table 60 Forecast Sales of NRT Smoking Cessation Aids by Category: Value 2018-2023

Table 61 Forecast Sales of NRT Smoking Cessation Aids by Category: % Value Growth 2018-2023

Headlines

Prospects

Highly Concentrated and Mature Category Offers Limited Prospects for Growth

Private Label Players Introduce Similar Products To Established Players But at Lower Price Points

Rise in Physical Activity Good News for Wound Care

Competitive Landscape

Beiersdorf Maintains Its Leading Position

Johnson & Johnson Launches Skin-flex Range

Private Label Benefits From Price-sensitive Consumers Looking for Cheaper Alternatives

Category Data

Table 62 Sales of Wound Care by Category: Value 2013-2018

Table 63 Sales of Wound Care by Category: % Value Growth 2013-2018

Table 64 NBO Company Shares of Wound Care: % Value 2014-2018

Table 65 LBN Brand Shares of Wound Care: % Value 2015-2018

Table 66 Forecast Sales of Wound Care by Category: Value 2018-2023

Table 67 Forecast Sales of Wound Care by Category: % Value Growth 2018-2023

Headlines

Prospects

Sales Driven by Lifestyle Diseases and the Trend Towards More Active Lifestyles

Personal Trainers and Shop Staff Influence Purchasing Decisions

Economic Downturn Limits Growth Opportunities

Competitive Landscape

Frequent Recommendations From Influencers Help To Strengthen the Position of Ultimate Sports Nutrition

Private Label Commands A Strong Position in Sports Nutrition

Evox Sees Strong Performance

Category Data

Table 68 Sales of Sports Nutrition by Category: Value 2013-2018

Table 69 Sales of Sports Nutrition by Category: % Value Growth 2013-2018

Table 70 NBO Company Shares of Sports Nutrition: % Value 2014-2018

Table 71 LBN Brand Shares of Sports Nutrition: % Value 2015-2018

Table 72 Forecast Sales of Sports Nutrition by Category: Value 2018-2023

Table 73 Forecast Sales of Sports Nutrition by Category: % Value Growth 2018-2023

Headlines

Prospects

Social Media and Access To Information Through Health Blogs Impact Sales of Dietary Supplements

Probiotic Supplements Remains the Most Dynamic Category

Internet Retailing on the Rise

Competitive Landscape

Adcock Ingram Continues To Lead A Highly Fragmented Category

Mergers and Acquisitions Fairly Frequent in This Category

Private Label Benefits From Low Prices and Improved Perception

Category Data

Table 74 Sales of Dietary Supplements by Category: Value 2013-2018

Table 75 Sales of Dietary Supplements by Category: % Value Growth 2013-2018

Table 76 Sales of Dietary Supplements by Positioning: % Value 2013-2018

Table 77 Sales of Fish Oils/Omega Fatty Acids by Type: % Value 2013-2018

Table 78 NBO Company Shares of Dietary Supplements: % Value 2014-2018

Table 79 LBN Brand Shares of Dietary Supplements: % Value 2015-2018

Table 80 Forecast Sales of Dietary Supplements by Category: Value 2018-2023

Table 81 Forecast Sales of Dietary Supplements by Category: % Value Growth 2018-2023

Headlines

Prospects

Tightening Regulatory Requirements Make New Product Launches More Difficult and Costly for Manufacturers

Category Maintains Strong Growth Despite Economic Challenges

Multivitamins Remains Most Popular Category

Competitive Landscape

Adcock Ingram Launches Innovative Range for Those Suffering From Chronic Illness

Pfizer Laboratories Leads A Fairly Fragmented Category

Private Label Gains Traction Over Smaller Brands

Category Data

Table 82 Sales of Vitamins by Category: Value 2013-2018

Table 83 Sales of Vitamins by Category: % Value Growth 2013-2018

Table 84 Sales of Multivitamins by Positioning: % Value 2013-2018

Table 85 NBO Company Shares of Vitamins: % Value 2014-2018

Table 86 LBN Brand Shares of Vitamins: % Value 2015-2018

Table 87 Forecast Sales of Vitamins by Category: Value 2018-2023

Table 88 Forecast Sales of Vitamins by Category: % Value Growth 2018-2023

Headlines

Prospects

Category Benefits From Changing Attitudes Towards Weight and Appearance

Government Taking A Strong Stance on Obesity

Highly Publicised Court Cases Surrounding Weight Loss Products Play A Role in Informing Consumers

Competitive Landscape

Herbalife Maintains Its Leading Position

Herbex Seeks To Build Stronger Relationships With Consumers

Clicks Benefits From Competitive Pricing

Category Data

Table 89 Sales of Weight Management and Wellbeing by Category: Value 2013-2018

Table 90 Sales of Weight Management and Wellbeing by Category: % Value Growth 2013-2018

Table 91 NBO Company Shares of Weight Management and Wellbeing: % Value 2014-2018

Table 92 LBN Brand Shares of Weight Management and Wellbeing: % Value 2015-2018

Table 93 Forecast Sales of Weight Management and Wellbeing by Category: Value 2018-2023

Table 94 Forecast Sales of Weight Management and Wellbeing by Category: % Value Growth 2018-2023

Headlines

Prospects

Shift Towards Stricter Regulatory Requirements

Traditional Medicines Appeal To Consumers Across the Income Spectrum

Rural Consumers Still Look To Traditional Healers for Treatment

Competitive Landscape

Herbal/traditional Products Remains A Highly Fragmented Category

No Major Innovation Or New Product Launches Seen in 2018

Private Label on the Rise

Category Data

Table 95 Sales of Herbal/Traditional Products by Category: Value 2013-2018

Table 96 Sales of Herbal/Traditional Products by Category: % Value Growth 2013-2018

Table 97 NBO Company Shares of Herbal/Traditional Products: % Value 2014-2018

Table 98 LBN Brand Shares of Herbal/Traditional Products: % Value 2015-2018

Table 99 Forecast Sales of Herbal/Traditional Products by Category: Value 2018-2023

Table 100 Forecast Sales of Herbal/Traditional Products by Category: % Value Growth 2018-2023

Headlines

Prospects

Parents Exercise Caution When It Comes To Paediatric Products

Cough/cold Remedies the Best Performer

Chemists/pharmacies and Drugstores/parapharmacies Maintain Dominance

Competitive Landscape

Adcock Ingram Maintains Its Leading Position

Private Label Remains Small But Is Likely To Gain Traction Over the Forecast Period

Benylin Benefits From Promotions in Leading Retailers

Category Data

Table 101 Sales of Paediatric Consumer Health by Category: Value 2013-2018

Table 102 Sales of Paediatric Consumer Health by Category: % Value Growth 2013-2018

Table 103 Sales of Paediatric Vitamins and Dietary Supplements by Type: % Value 2015-2018

Table 104 NBO Company Shares of Paediatric Consumer Health: % Value 2014-2018

Table 105 LBN Brand Shares of Paediatric Consumer Health: % Value 2015-2018

Table 106 Forecast Sales of Paediatric Consumer Health by Category: Value 2018-2023

Table 107 Forecast Sales of Paediatric Consumer Health by Category: % Value Growth 2018-2023