Consumer Health in South Korea

CONSUMER HEALTH IN SOUTH KOREA

Euromonitor International

February 2019

LIST OF CONTENTS AND TABLES

Executive Summary

Consumer Preference and Taste Impacts Performance

Consumer Health Posts More Moderate Retail Value Sales Growth in 2018

Korea Ginseng Leads Consumer Health in 2018

Dynamic Distribution for Vitamins and Dietary Supplements

Consumer Health Is Approaching Maturing

Market Indicators

Table 1 Consumer Expenditure on Health Goods and Medical Services: Value 2013-2018

Table 2 Life Expectancy at Birth 2013-2018

Market Data

Table 3 Sales of Consumer Health by Category: Value 2013-2018

Table 4 Sales of Consumer Health by Category: % Value Growth 2013-2018

Table 5 NBO Company Shares of Consumer Health: % Value 2014-2018

Table 6 LBN Brand Shares of Consumer Health: % Value 2015-2018

Table 7 Distribution of Consumer Health by Format: % Value 2013-2018

Table 8 Distribution of Consumer Health by Format and Category: % Value 2018

Table 9 Forecast Sales of Consumer Health by Category: Value 2018-2023

Table 10 Forecast Sales of Consumer Health by Category: % Value Growth 2018-2023

Appendix

OTC Registration and Classification

Vitamins and Dietary Supplements Registration and Classification

Self-medication/self-care and Preventive Medicine

Switches

Sources

Summary 1 Research Sources

Headlines

Prospects

Harsh Environment Positively Affects Demand for Analgesics

Patch Topical Analgesics/anaesthetic Dominate Value Sales

Liquid/gel Analgesics See Consumer Demand and Manufacturer-led Development

Competitive Landscape

Domestic Manufacturers Enjoy A Strong Presence in Analgesics

New Product Development Is Not Strong in Analgesics

Acetaminophen Er Products Face Safety Concerns

Category Data

Table 11 Sales of Analgesics by Category: Value 2013-2018

Table 12 Sales of Analgesics by Category: % Value Growth 2013-2018

Table 13 Sales of Topical Analgesics/Anaesthetic by Format: % Value 2013-2018

Table 14 NBO Company Shares of Analgesics: % Value 2014-2018

Table 15 LBN Brand Shares of Analgesics: % Value 2015-2018

Table 16 Forecast Sales of Analgesics by Category: Value 2018-2023

Table 17 Forecast Sales of Analgesics by Category: % Value Growth 2018-2023

Headlines

Prospects

Herbal/traditional Dominates Sleep Aids in South Korea

High Reliance on Prescription Restrains Growth Potential

Change in Consumer Perception May Favour Sleep Aids

Competitive Landscape

Domestic Dominance in Sleep Aids in 2018

Category Data

Table 18 Sales of Sleep Aids: Value 2013-2018

Table 19 Sales of Sleep Aids: % Value Growth 2013-2018

Table 20 NBO Company Shares of Sleep Aids: % Value 2014-2018

Table 21 LBN Brand Shares of Sleep Aids: % Value 2015-2018

Table 22 Forecast Sales of Sleep Aids: Value 2018-2023

Table 23 Forecast Sales of Sleep Aids: % Value Growth 2018-2023

Headlines

Prospects

Fine Dust Stimulates Demand for Nasal Sprays

Harsh Weather Supports Cough, Cold and Allergy (hay Fever) Remedies

High Reliance on Prescribed Medication

Competitive Landscape

Medicated Confectionery Sales Allow Lotte Confectionery To Lead

Local Brands Lead the Way

Strepsils Continues To See Negative Growth Due To the "oxy Incident"

Category Data

Table 24 Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: Value 2013-2018

Table 25 Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: % Value Growth 2013-2018

Table 26 Sales of Decongestants by Category: Value 2013-2018

Table 27 Sales of Decongestants by Category: % Value Growth 2013-2018

Table 28 NBO Company Shares of Cough, Cold and Allergy (Hay Fever) Remedies: % Value 2014-2018

Table 29 LBN Brand Shares of Cough, Cold and Allergy (Hay Fever) Remedies: % Value 2015-2018

Table 30 Forecast Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: Value 2018-2023

Table 31 Forecast Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: % Value Growth 2018-2023

Headlines

Prospects

Strong Branding Affects Dermatologicals

Cosmetics Manufacturers and Brands Act As Disruptors

Competitive Landscape

Fulcare Leads Dermatologicals in 2018

Competitive Landscape Shows Dull Movement With No Private Label Presence

Category Data

Table 32 Sales of Dermatologicals by Category: Value 2013-2018

Table 33 Sales of Dermatologicals by Category: % Value Growth 2013-2018

Table 34 NBO Company Shares of Dermatologicals: % Value 2014-2018

Table 35 LBN Brand Shares of Dermatologicals: % Value 2015-2018

Table 36 LBN Brand Shares of Hair Loss Treatments: % Value 2015-2018

Table 37 Forecast Sales of Dermatologicals by Category: Value 2018-2023

Table 38 Forecast Sales of Dermatologicals by Category: % Value Growth 2018-2023

Headlines

Prospects

Herbal/traditional Digestive Remedies Loses Some Ground

Demand and Supply Side Boost Laxatives

Packaged Food Affects Digestive Remedies

Competitive Landscape

Domestic Manufacturers Lead Digestive Remedies

Gaviscon Sees Ongoing Decline in Retail Value Share

Category Data

Table 39 Sales of Digestive Remedies by Category: Value 2013-2018

Table 40 Sales of Digestive Remedies by Category: % Value Growth 2013-2018

Table 41 NBO Company Shares of Digestive Remedies: % Value 2014-2018

Table 42 LBN Brand Shares of Digestive Remedies: % Value 2015-2018

Table 43 Forecast Sales of Digestive Remedies by Category: Value 2018-2023

Table 44 Forecast Sales of Digestive Remedies by Category: % Value Growth 2018-2023

Headlines

Prospects

Air Pollution and Use of Contact Lenses Support Sales

Prescription Demand Holds Back Allergy Eye Care

Competitive Landscape

New Brands and Products Attract Attention

Category Data

Table 45 Sales of Eye Care by Category: Value 2013-2018

Table 46 Sales of Eye Care by Category: % Value Growth 2013-2018

Table 47 Sales of Standard Eye Care by Format: % Value 2013-2018

Table 48 Sales of Standard Eye Care by Positioning: % Value 2013-2018

Table 49 NBO Company Shares of Eye Care: % Value 2014-2018

Table 50 LBN Brand Shares of Eye Care: % Value 2015-2018

Table 51 Forecast Sales of Eye Care by Category: Value 2018-2023

Table 52 Forecast Sales of Eye Care by Category: % Value Growth 2018-2023

Headlines

Prospects

Stringent Tobacco Regulations Fail To Boost Nrt Smoking Cessation Aids

Dynamic Growth of Heated Tobacco Products Hits Nrt Smoking Cessation Aids

Competitive Landscape

Johnson & Johnson's Nicorette Dominates Nrt Smoking Cessation Aids

Category Indicators

Table 53 Number of Smokers by Gender 2013-2018

Category Data

Table 54 Sales of NRT Smoking Cessation Aids by Category: Value 2013-2018

Table 55 Sales of NRT Smoking Cessation Aids by Category: % Value Growth 2013-2018

Table 56 Sales of NRT Gum by Flavour: % Value 2013-2018

Table 57 NBO Company Shares of NRT Smoking Cessation Aids: % Value 2014-2018

Table 58 LBN Brand Shares of NRT Smoking Cessation Aids: % Value 2015-2018

Table 59 Forecast Sales of NRT Smoking Cessation Aids by Category: Value 2018-2023

Table 60 Forecast Sales of NRT Smoking Cessation Aids by Category: % Value Growth 2018-2023

Headlines

Prospects

Wider Distribution for Wound Care

Brands of Sticking Plasters/adhesive Bandages Appeal Through Licensing

Competitive Landscape

Cho-a Pharm Launches A New Brand

Growing Demand for Liquid Options

Category Data

Table 61 Sales of Wound Care by Category: Value 2013-2018

Table 62 Sales of Wound Care by Category: % Value Growth 2013-2018

Table 63 NBO Company Shares of Wound Care: % Value 2014-2018

Table 64 LBN Brand Shares of Wound Care: % Value 2015-2018

Table 65 Forecast Sales of Wound Care by Category: Value 2018-2023

Table 66 Forecast Sales of Wound Care by Category: % Value Growth 2018-2023

Headlines

Prospects

More Active Consumers Unlock Sports Nutrition

Product Development Aims To Widen Demand Base

Sports Protein Powder Dominates

Competitive Landscape

Concern Over Quality of Local Products Leads To Increase in Directly Imported Goods

Category Data

Table 67 Sales of Sports Nutrition by Category: Value 2013-2018

Table 68 Sales of Sports Nutrition by Category: % Value Growth 2013-2018

Table 69 NBO Company Shares of Sports Nutrition: % Value 2014-2018

Table 70 LBN Brand Shares of Sports Nutrition: % Value 2015-2018

Table 71 Forecast Sales of Sports Nutrition by Category: Value 2018-2023

Table 72 Forecast Sales of Sports Nutrition by Category: % Value Growth 2018-2023

Headlines

Prospects

Dietary Supplements Yet To Reach Maturity in South Korea

Focus on Ingredients Set To Gain Importance

Non-store Retailing Develops

Competitive Landscape

Domestic Manufacturers and Direct Selling Companies Lead the Way

Opportunities for Private Label in Dietary Supplements

Yuhan's New Origin Reflects Global Trends

Category Data

Table 73 Sales of Dietary Supplements by Category: Value 2013-2018

Table 74 Sales of Dietary Supplements by Category: % Value Growth 2013-2018

Table 75 Sales of Dietary Supplements by Positioning: % Value 2013-2018

Table 76 Sales of Fish Oils/Omega Fatty Acids by Type: % Value 2013-2018

Table 77 NBO Company Shares of Dietary Supplements: % Value 2014-2018

Table 78 LBN Brand Shares of Dietary Supplements: % Value 2015-2018

Table 79 Forecast Sales of Dietary Supplements by Category: Value 2018-2023

Table 80 Forecast Sales of Dietary Supplements by Category: % Value Growth 2018-2023

Headlines

Prospects

Growing Range of Vitamins for An Ageing Population

Various Formats Gain Popularity

Strong Online and Offline Retailing of Vitamins

Competitive Landscape

Korea Ginseng Aims To Widen Its Consumer Base

Domestic Manufacturers Watch Out for Direct Purchases From Overseas

New Channel and Format

Category Data

Table 81 Sales of Vitamins by Category: Value 2013-2018

Table 82 Sales of Vitamins by Category: % Value Growth 2013-2018

Table 83 Sales of Multivitamins by Positioning: % Value 2013-2018

Table 84 NBO Company Shares of Vitamins: % Value 2014-2018

Table 85 LBN Brand Shares of Vitamins: % Value 2015-2018

Table 86 Forecast Sales of Vitamins by Category: Value 2018-2023

Table 87 Forecast Sales of Vitamins by Category: % Value Growth 2018-2023

Headlines

Prospects

Meal Replacement Sees Decline As Consumers Prefer To Eat Well

Demand for Convenient Nutrition Stimulates Sales of Supplement Nutrition Drinks

New Packaging for Supplement Nutrition Drinks

Competitive Landscape

Local Players Benefit From Localised Marketing

New Entrant Aims To Develop Brand Loyalty

Category Data

Table 88 Sales of Weight Management and Wellbeing by Category: Value 2013-2018

Table 89 Sales of Weight Management and Wellbeing by Category: % Value Growth 2013-2018

Table 90 NBO Company Shares of Weight Management and Wellbeing: % Value 2014-2018

Table 91 LBN Brand Shares of Weight Management and Wellbeing: % Value 2015-2018

Table 92 Forecast Sales of Weight Management and Wellbeing by Category: Value 2018-2023

Table 93 Forecast Sales of Weight Management and Wellbeing by Category: % Value Growth 2018-2023

Headlines

Prospects

Belief in Traditional Chinese Medicine Supports Herbal/traditional Products

Herbal/traditional Combination Supplements Offer Complexity

Competitive Landscape

Domestic Manufacturers Thrive With Hangover Cures

Korea Ginseng Corp Holds A Strong Lead

Category Data

Table 94 Sales of Herbal/Traditional Products by Category: Value 2013-2018

Table 95 Sales of Herbal/Traditional Products by Category: % Value Growth 2013-2018

Table 96 NBO Company Shares of Herbal/Traditional Products: % Value 2014-2018

Table 97 LBN Brand Shares of Herbal/Traditional Products: % Value 2015-2018

Table 98 Forecast Sales of Herbal/Traditional Products by Category: Value 2018-2023

Table 99 Forecast Sales of Herbal/Traditional Products by Category: % Value Growth 2018-2023

Headlines

Prospects

Health Facilities Play An Important Role in Paediatric Consumer Health

Health Professionals Support Vitamins and Dietary Supplements

Paediatric Vitamins and Dietary Supplements Drive Growth

Competitive Landscape

Peer Group Reviews Inform Purchasing Decisions

Korea Ginseng Is the Key Player in Paediatric Consumer Health

Category Data

Table 100 Sales of Paediatric Consumer Health by Category: Value 2013-2018

Table 101 Sales of Paediatric Consumer Health by Category: % Value Growth 2013-2018

Table 102 Sales of Paediatric Vitamins and Dietary Supplements by Type: % Value 2015-2018

Table 103 NBO Company Shares of Paediatric Consumer Health: % Value 2014-2018

Table 104 LBN Brand Shares of Paediatric Consumer Health: % Value 2015-2018

Table 105 Forecast Sales of Paediatric Consumer Health by Category: Value 2018-2023

Table 106 Forecast Sales of Paediatric Consumer Health by Category: % Value Growth 2018-2023