Consumer Health in Hungary

CONSUMER HEALTH IN HUNGARY

Euromonitor International

February 2019

LIST OF CONTENTS AND TABLES

Executive Summary

Consumer Health Benefits From Changing Consumer Lifestyles

Trends and Events in Consumer Health

Advertising Remains Key To Success

the Rise of Internet Retailing

Healthy Is the New Trendy

Appendix

OTC Registration and Classification

Vitamins and Dietary Supplements Registration and Classification

Self-medication/self-care and Preventive Medicine

Switches

Market Indicators

Table 1 Consumer Expenditure on Health Goods and Medical Services: Value 2013-2018

Table 2 Life Expectancy at Birth 2013-2018

Market Data

Table 3 Sales of Consumer Health by Category: Value 2013-2018

Table 4 Sales of Consumer Health by Category: % Value Growth 2013-2018

Table 5 NBO Company Shares of Consumer Health: % Value 2014-2018

Table 6 LBN Brand Shares of Consumer Health: % Value 2015-2018

Table 7 Penetration of Private Label in Consumer Health by Category: % Value 2013-2018

Table 8 Distribution of Consumer Health by Format: % Value 2013-2018

Table 9 Distribution of Consumer Health by Format and Category: % Value 2018

Table 10 Forecast Sales of Consumer Health by Category: Value 2018-2023

Table 11 Forecast Sales of Consumer Health by Category: % Value Growth 2018-2023

Sources

Summary 1 Research Sources

Headlines

Prospects

Stable Demand Ensures Further Growth

Self-medication and Responsibility

the Media and Personal Advice Influence Sales

Competitive Landscape

Sanofi-aventis Remains the Leading Player

Concentration Amongst Multinationals

GlaxoSmithKline Consumer Healthcare Aims To Educate Consumers

Category Data

Table 12 Sales of Analgesics by Category: Value 2013-2018

Table 13 Sales of Analgesics by Category: % Value Growth 2013-2018

Table 14 Sales of Topical Analgesics/Anaesthetic by Format: % Value 2013-2018

Table 15 NBO Company Shares of Analgesics: % Value 2014-2018

Table 16 LBN Brand Shares of Analgesics: % Value 2015-2018

Table 17 Forecast Sales of Analgesics by Category: Value 2018-2023

Table 18 Forecast Sales of Analgesics by Category: % Value Growth 2018-2023

Headlines

Prospects

Increasing Need for Sleep Aids

Self-medication and Addiction

Natural Trend

Competitive Landscape

New Leader Due To Ownership Changes

Fragmented Category, With the Dominance of Herbal Products

Growth Opportunities

Category Data

Table 19 Sales of Sleep Aids: Value 2013-2018

Table 20 Sales of Sleep Aids: % Value Growth 2013-2018

Table 21 NBO Company Shares of Sleep Aids: % Value 2014-2018

Table 22 LBN Brand Shares of Sleep Aids: % Value 2015-2018

Table 23 Forecast Sales of Sleep Aids: Value 2018-2023

Table 24 Forecast Sales of Sleep Aids: % Value Growth 2018-2023

Headlines

Prospects

the Flu Season Drives Seasonal Demand

Self-medication and Paracetamol

Allergies Are on the Rise

Competitive Landscape

GlaxoSmithKline Consumer Healthcare Maintains Its Lead

Sales Are Dominated by Major Multinationals

Innovation Versus Tradition

Category Data

Table 25 Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: Value 2013-2018

Table 26 Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: % Value Growth 2013-2018

Table 27 Sales of Decongestants by Category: Value 2013-2018

Table 28 Sales of Decongestants by Category: % Value Growth 2013-2018

Table 29 NBO Company Shares of Cough, Cold and Allergy (Hay Fever) Remedies: % Value 2014-2018

Table 30 LBN Brand Shares of Cough, Cold and Allergy (Hay Fever) Remedies: % Value 2015-2018

Table 31 Forecast Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: Value 2018-2023

Table 32 Forecast Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: % Value Growth 2018-2023

Headlines

Headlines

Prospects

the Growth Rate Is Set To Slow

Traditional Remedies Versus Quick Solutions

Seasonal Demand and New-age Diseases

Competitive Landscape

Stable Positions at the Top

Domestic Presence

Innovation by Walmark

Category Data

Table 33 Sales of Digestive Remedies by Category: Value 2013-2018

Table 34 Sales of Digestive Remedies by Category: % Value Growth 2013-2018

Table 35 NBO Company Shares of Digestive Remedies: % Value 2014-2018

Table 36 LBN Brand Shares of Digestive Remedies: % Value 2015-2018

Table 37 Forecast Sales of Digestive Remedies by Category: Value 2018-2023

Table 38 Forecast Sales of Digestive Remedies by Category: % Value Growth 2018-2023

Headlines

Prospects

Stable Growth Is Expected

Standard Eye Care

Allergy Eye Care

Competitive Landscape

Manufacturers of Standard Eye Care Products Dominate

Teva Gyógyszergyár Gains Momentum

Developments in Allergy Eye Care

Category Data

Table 39 Sales of Eye Care by Category: Value 2013-2018

Table 40 Sales of Eye Care by Category: % Value Growth 2013-2018

Table 41 Sales of Standard Eye Care by Format: % Value 2013-2018

Table 42 Sales of Standard Eye Care by Positioning: % Value 2013-2018

Table 43 NBO Company Shares of Eye Care: % Value 2014-2018

Table 44 LBN Brand Shares of Eye Care: % Value 2015-2018

Table 45 Forecast Sales of Eye Care by Category: Value 2018-2023

Table 46 Forecast Sales of Eye Care by Category: % Value Growth 2018-2023

Headlines

Prospects

Decreasing Number of Smokers

Competition From E-cigarettes

Stagnation in Nrt Smoking Cessation Aids

Competitive Landscape

Major Global Pharmaceutical Companies Lead; There Are No Domestic Players

Widening Product Range From the Leader

GlaxoSmithKline Hungary Loses Slight Share

Category Indicators

Table 47 Number of Smokers by Gender 2013-2018

Category Data

Table 48 Sales of NRT Smoking Cessation Aids by Category: Value 2013-2018

Table 49 Sales of NRT Smoking Cessation Aids by Category: % Value Growth 2013-2018

Table 50 Sales of NRT Gum by Flavour: % Value 2013-2018

Table 51 NBO Company Shares of NRT Smoking Cessation Aids: % Value 2014-2018

Table 52 LBN Brand Shares of NRT Smoking Cessation Aids: % Value 2015-2018

Table 53 Forecast Sales of NRT Smoking Cessation Aids by Category: Value 2018-2023

Table 54 Forecast Sales of NRT Smoking Cessation Aids by Category: % Value Growth 2018-2023

Headlines

Prospects

Steady, Stable Performance

First Aid Kits Are Purchased Due To Legislation

Traditional Products and Innovation

Competitive Landscape

Beiersdorf Maintains Its Lead

Salvequick Wins the Superbrands Award

the Main Channels for Branded Products

Category Data

Table 55 Sales of Wound Care by Category: Value 2013-2018

Table 56 Sales of Wound Care by Category: % Value Growth 2013-2018

Table 57 NBO Company Shares of Wound Care: % Value 2014-2018

Table 58 LBN Brand Shares of Wound Care: % Value 2015-2018

Table 59 Forecast Sales of Wound Care by Category: Value 2018-2023

Table 60 Forecast Sales of Wound Care by Category: % Value Growth 2018-2023

Headlines

Prospects

Sports Nutrition Sees A Sales Boost

Sports Protein Bars Sees Strong Growth

Sales of Sports Non-protein Products Spike

Competitive Landscape

Scitec Maintains Its Strong Lead

Smaller Companies Are Gaining Momentum

Fading Consumer Loyalty

Category Data

Table 61 Sales of Sports Nutrition by Category: Value 2013-2018

Table 62 Sales of Sports Nutrition by Category: % Value Growth 2013-2018

Table 63 NBO Company Shares of Sports Nutrition: % Value 2014-2018

Table 64 LBN Brand Shares of Sports Nutrition: % Value 2015-2018

Table 65 Forecast Sales of Sports Nutrition by Category: Value 2018-2023

Table 66 Forecast Sales of Sports Nutrition by Category: % Value Growth 2018-2023

Headlines

Prospects

General Growth and Consumer Popularity

Safety and Legislation

Personalised Self-medication

Competitive Landscape

Fragmented Category With Stable Leaders

Joint and Musculoskeletal Issues

Overlaps and Cross-competition

Category Data

Table 67 Sales of Dietary Supplements by Category: Value 2013-2018

Table 68 Sales of Dietary Supplements by Category: % Value Growth 2013-2018

Table 69 Sales of Dietary Supplements by Positioning: % Value 2013-2018

Table 70 Sales of Fish Oils/Omega Fatty Acids by Type: % Value 2013-2018

Table 71 NBO Company Shares of Dietary Supplements: % Value 2014-2018

Table 72 LBN Brand Shares of Dietary Supplements: % Value 2015-2018

Table 73 Forecast Sales of Dietary Supplements by Category: Value 2018-2023

Table 74 Forecast Sales of Dietary Supplements by Category: % Value Growth 2018-2023

Headlines

Prospects

Focusing on Prevention

Multivitamins

Outstanding Types of Single Vitamins

Competitive Landscape

Well-established Companies Continue To Lead

Domestic Brands Remain Popular

Health-consciousness Offers Opportunities

Category Data

Table 75 Sales of Vitamins by Category: Value 2013-2018

Table 76 Sales of Vitamins by Category: % Value Growth 2013-2018

Table 77 Sales of Multivitamins by Positioning: % Value 2013-2018

Table 78 NBO Company Shares of Vitamins: % Value 2014-2018

Table 79 LBN Brand Shares of Vitamins: % Value 2015-2018

Table 80 Forecast Sales of Vitamins by Category: Value 2018-2023

Table 81 Forecast Sales of Vitamins by Category: % Value Growth 2018-2023

Headlines

Prospects

Health Trends Drive Sales

Public Health Initiatives and Technology Raise Awareness

Meal Replacement for Hectic Lifestyles

Competitive Landscape

Fierce Competition

Turbo Dieta Manages To Remain Different

Sports Nutrition Brands Are Expanding

Category Data

Table 82 Sales of Weight Management and Wellbeing by Category: Value 2013-2018

Table 83 Sales of Weight Management and Wellbeing by Category: % Value Growth 2013-2018

Table 84 NBO Company Shares of Weight Management and Wellbeing: % Value 2014-2018

Table 85 LBN Brand Shares of Weight Management and Wellbeing: % Value 2015-2018

Table 86 Forecast Sales of Weight Management and Wellbeing by Category: Value 2018-2023

Table 87 Forecast Sales of Weight Management and Wellbeing by Category: % Value Growth 2018-2023

Headlines

Prospects

Further Expansion

Successful Herbal Remedies

Risks and Quality Issues

Competitive Landscape

Strong Competition in Herbal/traditional Dietary Supplements

OTC Companies Lead

Domestic Companies in the Competitive Landscape

Category Data

Table 88 Sales of Herbal/Traditional Products by Category: Value 2013-2018

Table 89 Sales of Herbal/Traditional Products by Category: % Value Growth 2013-2018

Table 90 NBO Company Shares of Herbal/Traditional Products: % Value 2014-2018

Table 91 LBN Brand Shares of Herbal/Traditional Products: % Value 2015-2018

Table 92 Forecast Sales of Herbal/Traditional Products by Category: Value 2018-2023

Table 93 Forecast Sales of Herbal/Traditional Products by Category: % Value Growth 2018-2023

Headlines

Prospects

Stagnating Birth Rate

Doctors Are Seen First

Multivitamins Are Taken Daily

Competitive Landscape

New Category Leader

Paediatric Immune Support

Domestic Supply

Category Data

Table 94 Sales of Paediatric Consumer Health by Category: Value 2013-2018

Table 95 Sales of Paediatric Consumer Health by Category: % Value Growth 2013-2018

Table 96 Sales of Paediatric Vitamins and Dietary Supplements by Type: % Value 2015-2018

Table 97 NBO Company Shares of Paediatric Consumer Health: % Value 2014-2018

Table 98 LBN Brand Shares of Paediatric Consumer Health: % Value 2015-2018

Table 99 Forecast Sales of Paediatric Consumer Health by Category: Value 2018-2023

Table 100 Forecast Sales of Paediatric Consumer Health by Category: % Value Growth 2018-2023