Vitamins is an extremely established category in Canada, with large international and local players competing for retail sales. According to Statistics Canada, 46% of Canadians aged one year and older (approximately 15.7 million people) used at least one nutritional supplement in 2015. As a mature category, forecast period growth is expected to be low at constant 2018 terms. Growth is driven by an ageing population and women to complement diets and prevent longer-term illnesses or diseases. Mult...
Euromonitor International's Vitamins in Canada report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2014-2018, allowing you to identify the sectors driving growth. Forecasts to 2023 illustrate how the market is set to change.
Product coverage: Multivitamins, Single Vitamins.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
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* Get a detailed picture of the Vitamins market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.
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VITAMINS IN CANADA
Euromonitor International
February 2019
LIST OF CONTENTS AND TABLES
Headlines
Prospects
Mature Category With Pockets of Growth
Ageing Population and Women Are the Key Drivers
Greater Product Variety and Segmentation in Multivitamins
Competitive Landscape
Wyeth Consumer Healthcare Retains Leadership of Vitamins
Private Label Provides Fierce Competition in Vitamins
Internet Retailing Presents Opportunities and Challenges
Category Data
Table 1 Sales of Vitamins by Category: Value 2013-2018
Table 2 Sales of Vitamins by Category: % Value Growth 2013-2018
Table 3 Sales of Multivitamins by Positioning: % Value 2013-2018
Table 4 NBO Company Shares of Vitamins: % Value 2014-2018
Table 5 LBN Brand Shares of Vitamins: % Value 2015-2018
Table 6 Forecast Sales of Vitamins by Category: Value 2018-2023
Table 7 Forecast Sales of Vitamins by Category: % Value Growth 2018-2023
Executive Summary
Mature Categories Shaped by Ageing Population Embracing Wellness and Self-care
2018 Delivers Mix of Category Dependent Growth Ranging From Static To Dynamic
Landscape for Consumer Health Remains Fragmented and Competitive
Pharmacy Industry Consolidates While OTC E-commerce Remains Largely Untapped
Short-term Uncertainty Ahead As "perfect Storm" of Regulatory Changes Looms Large
Market Indicators
Table 8 Consumer Expenditure on Health Goods and Medical Services: Value 2013-2018
Table 9 Life Expectancy at Birth 2013-2018
Market Data
Table 10 Sales of Consumer Health by Category: Value 2013-2018
Table 11 Sales of Consumer Health by Category: % Value Growth 2013-2018
Table 12 NBO Company Shares of Consumer Health: % Value 2014-2018
Table 13 LBN Brand Shares of Consumer Health: % Value 2015-2018
Table 14 Penetration of Private Label in Consumer Health by Category: % Value 2013-2018
Table 15 Distribution of Consumer Health by Format: % Value 2013-2018
Table 16 Distribution of Consumer Health by Format and Category: % Value 2018
Table 17 Forecast Sales of Consumer Health by Category: Value 2018-2023
Table 18 Forecast Sales of Consumer Health by Category: % Value Growth 2018-2023
Appendix
OTC Registration and Classification
Vitamins and Dietary Supplements Registration Classification
Self-medication/self-care and Preventive Medicine Care
Summary: Get latest Market Research Reports on Vitamins. Industry analysis & Market Report on Vitamins is a syndicated market report, published as Vitamins in Canada. It is complete Research Study and Industry Analysis of Vitamins market, to understand, Market Demand, Growth, trends analysis and Factor Influencing market.