While vitamins posted a positive performance in terms of value sales in 2018, the category is expected to be less successful over the forecast period. In addition to a high level of competition between the many producers present in Austria, vitamins are also expected to suffer from being increasingly seen as old-fashioned. With a growing consumer focus on a healthy and balanced diet, Austrians are expected to try and obtain their recommended daily intake of vitamins from healthier foods, for exa...
Euromonitor International's Vitamins in Austria report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2014-2018, allowing you to identify the sectors driving growth. Forecasts to 2023 illustrate how the market is set to change.
Product coverage: Multivitamins, Single Vitamins.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
* Get a detailed picture of the Vitamins market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.
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VITAMINS IN AUSTRIA
Euromonitor International
February 2019
LIST OF CONTENTS AND TABLES
Headlines
Prospects
Consumers Expected To Increasingly Focus on Achieving the Right Vitamin Intake Through Food Rather Than Pills
Low Intake of Vitamins E, B1 and D Among Austrian Adults
Vitamins To Potentially Benefit From the Ageing Population and Pregnant Women
Competitive Landscape
Vitamins Characterised by A Strong Level of Competition
Potential Strategies of Domestic Manufacturers
New Product Development To Focus on Vitamin D and Convenient Delivery Formats
Category Data
Table 1 Sales of Vitamins by Category: Value 2013-2018
Table 2 Sales of Vitamins by Category: % Value Growth 2013-2018
Table 3 Sales of Multivitamins by Positioning: % Value 2013-2018
Table 4 NBO Company Shares of Vitamins: % Value 2014-2018
Table 5 LBN Brand Shares of Vitamins: % Value 2015-2018
Table 6 Forecast Sales of Vitamins by Category: Value 2018-2023
Table 7 Forecast Sales of Vitamins by Category: % Value Growth 2018-2023
Executive Summary
Good Overall Performance From Consumer Health in 2018
the Health and Wellness Trend and Higher Stress Levels Among the Key Drivers of Value Growth
International Manufacturers Lead Sales, Closely Followed by Domestic Players
Chemists/pharmacies Remains the Leading Distribution Channel
Further Growth Anticipated But Slower Than in 2018
Market Indicators
Table 8 Consumer Expenditure on Health Goods and Medical Services: Value 2013-2018
Table 9 Life Expectancy at Birth 2013-2018
Market Data
Table 10 Sales of Consumer Health by Category: Value 2013-2018
Table 11 Sales of Consumer Health by Category: % Value Growth 2013-2018
Table 12 NBO Company Shares of Consumer Health: % Value 2014-2018
Table 13 LBN Brand Shares of Consumer Health: % Value 2015-2018
Table 14 Penetration of Private Label in Consumer Health by Category: % Value 2013-2018
Table 15 Distribution of Consumer Health by Format: % Value 2013-2018
Table 16 Distribution of Consumer Health by Format and Category: % Value 2018
Table 17 Forecast Sales of Consumer Health by Category: Value 2018-2023
Table 18 Forecast Sales of Consumer Health by Category: % Value Growth 2018-2023
Appendix
OTC Registration and Classification
Vitamins and Dietary Supplements Registration and Classification
Summary: Get latest Market Research Reports on Vitamins in Austria. Industry analysis & Market Report on Vitamins in Austria is a syndicated market report, published as Vitamins in Austria. It is complete Research Study and Industry Analysis of Vitamins in Austria market, to understand, Market Demand, Growth, trends analysis and Factor Influencing market.