Many Brazilian consumers find it difficult to maintain a balanced diet. Life has become busier and so many do not have the time to prepare healthy meals, instead resorting to ready meals and fast food, with the former posting a double-digit value CAGR in Brazil over the review period, according to Euromonitor International’s data. One consequence of this reliance on ready meals and fast food has been an increase in the prevalence of obesity in the country, with Euromonitor International’s Econom...
Euromonitor International's Vitamins in Brazil report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2014-2018, allowing you to identify the sectors driving growth. Forecasts to 2023 illustrate how the market is set to change.
Product coverage: Multivitamins, Single Vitamins.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
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* Get a detailed picture of the Vitamins market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.
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VITAMINS IN BRAZIL
Euromonitor International
February 2019
LIST OF CONTENTS AND TABLES
Headlines
Prospects
Poor Dietary Habits Leading To Stronger Sales of Vitamins
Education Remains Key To the Further Development of the Category
Vitamin D Expected To Record Solid Growth Over the Forecast Period
Competitive Landscape
Innovation Continues To Be A Focus for the Leading Manufacturers
Competition Set To Further Intensify Over the Forecast Period
Category Data
Table 1 Sales of Vitamins by Category: Value 2013-2018
Table 2 Sales of Vitamins by Category: % Value Growth 2013-2018
Table 3 Sales of Multivitamins by Positioning: % Value 2013-2018
Table 4 NBO Company Shares of Vitamins: % Value 2014-2018
Table 5 LBN Brand Shares of Vitamins: % Value 2015-2018
Table 6 Forecast Sales of Vitamins by Category: Value 2018-2023
Table 7 Forecast Sales of Vitamins by Category: % Value Growth 2018-2023
Executive Summary
Consumer Health Continues To Be One of the Few Industries To Record Positive Growth
Generics Gaining Ground in the OTC Category
Leading Companies Continue To Invest in Marketing Activities To Drive Sales
Internet Retailing Continues To Slowly Gain Share
Further Solid Growth Anticipated Over the Forecast Period
Market Indicators
Table 8 Consumer Expenditure on Health Goods and Medical Services: Value 2013-2018
Table 9 Life Expectancy at Birth 2013-2018
Market Data
Table 10 Sales of Consumer Health by Category: Value 2013-2018
Table 11 Sales of Consumer Health by Category: % Value Growth 2013-2018
Table 12 NBO Company Shares of Consumer Health: % Value 2014-2018
Table 13 LBN Brand Shares of Consumer Health: % Value 2015-2018
Table 14 Distribution of Consumer Health by Format: % Value 2013-2018
Table 15 Distribution of Consumer Health by Format and Category: % Value 2018
Table 16 Forecast Sales of Consumer Health by Category: Value 2018-2023
Table 17 Forecast Sales of Consumer Health by Category: % Value Growth 2018-2023
Appendix
OTC Registration and Classification
Vitamins and Dietary Supplements Registration and Classification
Summary: Get latest Market Research Reports on Vitamins. Industry analysis & Market Report on Vitamins is a syndicated market report, published as Vitamins in Brazil. It is complete Research Study and Industry Analysis of Vitamins market, to understand, Market Demand, Growth, trends analysis and Factor Influencing market.