Report Detail
Vitamins in Kenya
- RnM3081487 |
- 08 March, 2019 |
- Global |
- 17 Pages |
- Euromonitor |
- Other
Due to global health pressures and public health campaigns encouraging people to eat balanced diets and to partake in exercise, Kenyan consumers’ perceptions of multivitamins is slowly changing in the wake of low-quality produce such as fruit and vegetables leading to the non-fulfilment of their daily vitamin requirements. Generally, there is a lot of information encouraging consumers to purchase vitamins and slowly their perceptions are changing over how vitamins can play an integral part in on...
Euromonitor International's Vitamins in Kenya report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2014-2018, allowing you to identify the sectors driving growth. Forecasts to 2023 illustrate how the market is set to change.
Product coverage: Multivitamins, Single Vitamins.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
* Get a detailed picture of the Vitamins market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.
Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.
VITAMINS IN KENYA
Euromonitor International
February 2019
LIST OF CONTENTS AND TABLES
Headlines
Prospects
Changing Consumer Health Awareness To Drive Sales
Manufacturers Expected To Innovate To Interactive Delivery Formats
Doctors Recommending Multivitamins
Competitive Landscape
Consumers Seeking Tailored Vitamins
Paediatric Vitamins To Continue Driving Growth
Vitamins Expected To Be More Readily Available Across Higher Number of Channels
Category Data
Table 1 Sales of Vitamins by Category: Value 2013-2018
Table 2 Sales of Vitamins by Category: % Value Growth 2013-2018
Table 3 Sales of Multivitamins by Positioning: % Value 2013-2018
Table 4 NBO Company Shares of Vitamins: % Value 2014-2018
Table 5 LBN Brand Shares of Vitamins: % Value 2015-2018
Table 6 Forecast Sales of Vitamins by Category: Value 2018-2023
Table 7 Forecast Sales of Vitamins by Category: % Value Growth 2018-2023
Executive Summary
Consumer Health Witnesses Stable Growth in 2018
Potential Taxes on Parallel Imports Expected To Boost Local Manufacturing
Consumers Educated on Identifying Legitimate Pharmacies Through Sms
Technology To Be A Major Disruptor in the Supply Chain
Value Growth Over the Forecast Period
Market Indicators
Table 8 Consumer Expenditure on Health Goods and Medical Services: Value 2013-2018
Table 9 Life Expectancy at Birth 2013-2018
Market Data
Table 10 Sales of Consumer Health by Category: Value 2013-2018
Table 11 Sales of Consumer Health by Category: % Value Growth 2013-2018
Table 12 NBO Company Shares of Consumer Health: % Value 2014-2018
Table 13 LBN Brand Shares of Consumer Health: % Value 2015-2018
Table 14 Distribution of Consumer Health by Format: % Value 2013-2018
Table 15 Distribution of Consumer Health by Format and Category: % Value 2018
Table 16 Forecast Sales of Consumer Health by Category: Value 2018-2023
Table 17 Forecast Sales of Consumer Health by Category: % Value Growth 2018-2023
Appendix
OTC Registration and Classification
Vitamins and Dietary Supplements Registration and Classification
Self-medication/self-care and Preventive Medicine
Switches
Sources
Summary 1 Research Sources
Summary:
Get latest Market Research Reports on Vitamins. Industry analysis & Market Report on Vitamins is a syndicated market report, published as Vitamins in Kenya. It is complete Research Study and Industry Analysis of Vitamins market, to understand, Market Demand, Growth, trends analysis and Factor Influencing market.
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