Report Detail
Butter and Spreads in Kenya
- RnM2890304 |
- 07 February, 2019 |
- Global |
- 21 Pages |
- Euromonitor |
- Other
Global concern and local debate have led to increasing awareness of the nutritional benefits of butter. As a result, margarine saw slower growth than butter in the review period, a trend that is expected to continue in the forecast period. The region has a well-connected middle-class who are actively engaging in healthier lifestyles and proactively carrying out their own research on butter and spreads, and many consumers now believe that butter is in fact a good fat, whereas margarine can be har...
Euromonitor International's Butter and Spreads in Kenya report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2013-2017, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, distribution or pricing issues. Forecasts to 2022 illustrate how the market is set to change.
Product coverage: Butter, Cooking Fats, Margarine and Spreads.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
* Get a detailed picture of the Butter and Spreads market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.
Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.
BUTTER AND SPREADS IN KENYA
Euromonitor International
August 2018
LIST OF CONTENTS AND TABLES
Headlines
Prospects
Margarine Affected by Growing Health Consciousness
Multinationals Dominate the Landscape
Local Brands Remain Competitive by Offering More Variants
Competitive Landscape
the Upgrading of Factories
Unilever Divests Its Non-lucrative Margarine and Spreads Division
Social Media Engagement Is on the Rise
Category Data
Table 1 Sales of Butter and Spreads by Category: Volume 2013-2018
Table 2 Sales of Butter and Spreads by Category: Value 2013-2018
Table 3 Sales of Butter and Spreads by Category: % Volume Growth 2013-2018
Table 4 Sales of Butter and Spreads by Category: % Value Growth 2013-2018
Table 5 NBO Company Shares of Butter and Spreads: % Value 2014-2018
Table 6 LBN Brand Shares of Butter and Spreads: % Value 2015-2018
Table 7 Distribution of Butter and Spreads by Format: % Value 2013-2018
Table 8 Forecast Sales of Butter and Spreads by Category: Volume 2018-2023
Table 9 Forecast Sales of Butter and Spreads by Category: Value 2018-2023
Table 10 Forecast Sales of Butter and Spreads by Category: % Volume Growth 2018-2023
Table 11 Forecast Sales of Butter and Spreads by Category: % Value Growth 2018-2023
Executive Summary
Growth of Packaged Food Remains Healthy in 2018
Manufacturers Seek To Innovate To Meet Demands and Rising Consumer Sophistication
Government Supports Local Manufacturers With Its Big Four Agenda
Modern Retailing Continues To Gain Ground in 2018
Strong Performance Expected Over the Forecast Period
Foodservice
Sales To Foodservice
Consumer Foodservice
Category Data
Table 12 Foodservice Sales of Packaged Food by Category: Volume 2013-2018
Table 13 Foodservice Sales of Packaged Food by Category: % Volume Growth 2013-2018
Table 14 Forecast Foodservice Sales of Packaged Food by Category: Volume 2018-2023
Table 15 Forecast Foodservice Sales of Packaged Food by Category: % Volume Growth 2018-2023
Market Data
Table 16 Sales of Packaged Food by Category: Volume 2013-2018
Table 17 Sales of Packaged Food by Category: Value 2013-2018
Table 18 Sales of Packaged Food by Category: % Volume Growth 2013-2018
Table 19 Sales of Packaged Food by Category: % Value Growth 2013-2018
Table 20 GBO Company Shares of Packaged Food: % Value 2014-2018
Table 21 NBO Company Shares of Packaged Food: % Value 2014-2018
Table 22 LBN Brand Shares of Packaged Food: % Value 2015-2018
Table 23 Distribution of Packaged Food by Format: % Value 2013-2018
Table 24 Distribution of Packaged Food by Format and Category: % Value 2018
Table 25 Forecast Sales of Packaged Food by Category: Volume 2018-2023
Table 26 Forecast Sales of Packaged Food by Category: Value 2018-2023
Table 27 Forecast Sales of Packaged Food by Category: % Volume Growth 2018-2023
Table 28 Forecast Sales of Packaged Food by Category: % Value Growth 2018-2023
Definitions
Sources
Summary 1 Research Sources
Summary:
Get latest Market Research Reports on Butter and Spreads in Kenya. Industry analysis & Market Report on Butter and Spreads in Kenya is a syndicated market report, published as Butter and Spreads in Kenya. It is complete Research Study and Industry Analysis of Butter and Spreads in Kenya market, to understand, Market Demand, Growth, trends analysis and Factor Influencing market.
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