Multivitamins continued to outperform single vitamins in current value terms in 2018, due to the convenience of taking various types of nutrition at once; in fact, single vitamins saw a continued decline. In the forecast period, multivitamins will continue to have an advantage over single vitamins, due to efficient nutritional intake and comprehensive efficacy. Some single vitamins are expected to continue to face severe competition from fortified foods and drinks, which could become a replaceme...
Euromonitor International's Vitamins in Japan report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2014-2018, allowing you to identify the sectors driving growth. Forecasts to 2023 illustrate how the market is set to change.
Product coverage: Multivitamins, Single Vitamins.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
* Get a detailed picture of the Vitamins market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.
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VITAMINS IN JAPAN
Euromonitor International
February 2019
LIST OF CONTENTS AND TABLES
Headlines
Prospects
Growth in Multivitamins Continues To Outperform Growth in Single Vitamins
Vitamins C and E Fail To Achieve Growth
Spotlight on Vitamins B and D Due To the Popularisation of Fertility Therapy
Competitive Landscape
Takeda Consumer Healthcare Continues To Lead
Uha Mikakuto Extends Its Gummy Confectionery Into Vitamins
the Gummy Format Eases the Intake of Vitamins
Category Data
Table 1 Sales of Vitamins by Category: Value 2013-2018
Table 2 Sales of Vitamins by Category: % Value Growth 2013-2018
Table 3 Sales of Multivitamins by Positioning: % Value 2013-2018
Table 4 NBO Company Shares of Vitamins: % Value 2014-2018
Table 5 LBN Brand Shares of Vitamins: % Value 2015-2018
Table 6 Forecast Sales of Vitamins by Category: Value 2018-2023
Table 7 Forecast Sales of Vitamins by Category: % Value Growth 2018-2023
Executive Summary
the Healthy Living Mindset Spreads, Leading To Growth in Sports Nutrition
Disappointing Impact of the New Tax System on OTC Products
Summary: Get latest Market Research Reports on Vitamins in Japan. Industry analysis & Market Report on Vitamins in Japan is a syndicated market report, published as Vitamins in Japan. It is complete Research Study and Industry Analysis of Vitamins in Japan market, to understand, Market Demand, Growth, trends analysis and Factor Influencing market.