Report Detail

Consumer Goods Top Growth Opportunities: Savory snacks in Saudi Arabia, 2019

  • RnM3850715
  • |
  • 13 December, 2019
  • |
  • Global
  • |
  • 71 Pages
  • |
  • GlobalData
  • |
  • Consumer Goods

Top Growth Opportunities: Savory snacks in Saudi Arabia, 2019

Summary

Top Growth Opportunities for Savory Snacks in Saudi Arabia provides recommended actions and detailed analysis of how to target the best growth opportunities for Savory Snacks producers and retailers. Readers can understand what categories, channels, companies, and consumers will drive the success of Savory Snacks markets in Saudi Arabia through GlobalData’s detailed and robust data, expert insight, and case studies.

GlobalData’s Top Growth Opportunity reports use a risk versus reward opportunity model to identify the best growth markets for savory snacks producers. Through this in-depth study of market and category dynamics, readers are able to identify key opportunities, and what they need to do in order to target them.

Among the top 10 high-potential countries, the Saudi Savory Snacks sector ranked ninth on the GlobalData Opportunity Score and was valued at US$436.5 million in 2018. Supported by solid GDP growth of 2.2% in 2018 and continued positive macroeconomic performance, the Saudi savory snacks sector is poised to witness value growth at a CAGR of 6.5% over 2018-2023. Furthermore, consumer confidence and expenditure has been maintained despite the ongoing tensions with Iran in the Middle East. Nevertheless, from a macroeconomic perspective, these increasing tensions may impact the economy - such as when drones disabled 50% of Saudi Arabia's oil ouput in 2019.

Get access to -

- Key consumer demographic groups driving consumption within the Saudi market. Improve your consumer targeting by understanding who’s driving the market, what they want, and why
- A study of market value and volumes over 2013-2018 for the Saudi, supplemented with category, brand and packaging analysis that shows the current state of the market, and how it will evolve over the 2018-2023 period
- White space analysis, to pinpoint attractive spaces in the market and the key actions to take
- Insight into the implications behind the data, and analysis of how the consumer needs will evolve in the short-to-medium term future
- Examples of international and regional product innovation targeting key consumer needs

Scope

- Geopolitical tensions threaten to derail the Saudi savory snacks industry, with economic espionage from regional enemies an increasing reality and a worsening economic climate caused by a rise of protectionism
- The Saudi savory snacks sector registered strong value growth of 6.5% CAGR in US$ terms during 2013-2018, growing slightly faster in local currency terms in 6.6%
- International players dominate the Saudi Arabian savory snacks market, with PepsiCo controlling nearly half the market
- Consumers aged 0-15 years account for the highest shares of savory snacks consumption in Saudi Arabia across all categories, and also over-consumed such products by 5.7% in comparison to their total population share.

Reasons to buy

- This report brings together consumer analysis and market data to provide actionable insight into the behavior of the Saudi savory snacks consumers.
- This is based on GlobalData's unique consumer data, developed from extensive consumption surveys and consumer group tracking, which quantifies the influence of 20 consumption motivations in the savory snacks sector. Category, brand, and packaging dynamics are also examined.
- This allows product and marketing strategies to be better aligned with the leading trends in the market.


Table of Contents

    1. Introducing a top growth market for Savory Snacks

      Top 10 global growth opportunities scores

        Top global issues

          Assessment against global strategic issues

            GlobalData’s strategic issues map

              Predicted future issues for the global sector

                Reward and risk assessment

                  Opportunity score - overview

                    Consumer spending trends - peer group comparisons

                      Political, Economic, Social, and Technological: Analysis

                        Enablers and inhibitors of growth

                          Rewards and opportunities for growth

                            Summary of the market

                              2. Market insight - identifying the opportunities to move into

                                Market growth by category

                                  Value growth of the market

                                    Volume growth of the market

                                      Level of premiumization by category

                                        Category analysis - key drivers of change

                                          3. Retail and distribution insight - key channels and retailers driving growth

                                            Savory Snacks retail channel share

                                              Key Retail Channel trends

                                                Routes to market

                                                  Drivers of change in the sector

                                                    4. Company and brand insight - the competitive landscape defined

                                                      Category fragmentation

                                                        Company and brand strength

                                                          Private label penetration

                                                            Brand share by leading supplier

                                                              International and domestic brand analysis

                                                                Company and brand strength summary

                                                                  5. Consumer insight - who, what, when, where and why

                                                                    Strategic issues map

                                                                      Key consumer driver implications

                                                                        Key consumers trends

                                                                          Consumer groups

                                                                            Key Health & Wellness trends

                                                                              Penetration of Health and Wellness claims by category

                                                                                Consumer trends summary

                                                                                  6. Product and packaging insights

                                                                                    Key Product Insights

                                                                                      Trends and strategic issues - other notable product trends

                                                                                        Key product innovation case studies

                                                                                          Key Packaging Insights

                                                                                            Trends and strategic issues

                                                                                              Product launch key takeouts

                                                                                                7. White spaces and innovation opportunities - space to move into

                                                                                                  Growth segments to target

                                                                                                    Consumer spaces to target

                                                                                                      Segment opportunities

                                                                                                        Price dynamics

                                                                                                          Product launch key takeouts

                                                                                                            Key recommendations

                                                                                                              8. Appendix and Definitions

                                                                                                              Summary:
                                                                                                              Get latest Market Research Reports on Top Growth Opportunities: Savory snacks in Saudi Arabia, 2019. Industry analysis & Market Report on Top Growth Opportunities: Savory snacks in Saudi Arabia, 2019 is a syndicated market report, published as Top Growth Opportunities: Savory snacks in Saudi Arabia, 2019. It is complete Research Study and Industry Analysis of Top Growth Opportunities: Savory snacks in Saudi Arabia, 2019 market, to understand, Market Demand, Growth, trends analysis and Factor Influencing market.

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