Canada Baby Food

Canada Baby Food

Summary

“Canada Baby Food” is an analytical report by GlobalData which provides extensive and highly detailed current and future market trends in Canadian market.

The number of births has remained stable and the vast majority of families can easily afford commercially prepared baby foods. Increased breastfeeding rates have held back the milks category. Meals have been negatively affected by adverse publicity and a move towards home preparation of meals, although prices have risen following the introduction of pouches. Cereals & finger foods have outperformed the market, due to the growing availability and popularity of a widening range of finger foods. Sales of drinks are low and declining. Mead Johnson and Abbott hold over half of overall sales. Nestlé has lost share in milks and wet meals, although its share of cereals has held up, and it now lies third. Heinz has come under pressure in the wet meals category from rising competition from newer entrants. Private label products have also increased their impact. Large grocery retailers have increased their share of the declining baby food market in recent years at the expense of pharmacies and drugstores. The market is forecast to show modest growth, helped by a gradually increasing number of births and a relatively good economy. Growth will be highest in wet meals, benefiting from the popularity of pouches and innovation in product flavors and types. Sales of cereals & finger foods will continue to rise, driven by growth in finger foods. Milks’ value should be boosted by the trend towards premium products.

What else does this report offer?

- Consumption data based upon a unique combination of industry research, fieldwork, market sizing work and our in-house expertise to offer extensive data about the trends and dynamics affecting the industry.
- Detailed profile of the companies operating and new companies considering entry in the industry along with their key focus product sectors.
- Market profile of the various product sectors with the key features & developments, segmentation, per capita trends and the various manufacturers & brands.
- Overview of baby food retailing with a mention of the major retailers in the country along with the distribution channel.
- Future projections considering various trends which are likely to affect the industry.

Scope

- In 2018, the Canadian Government set the Market Basket Measure (MBM) as Canada's first Official Poverty Line. The share of the population living below the poverty line, fell from 10.6% in 2016 to 9.5% in 2017
- The vast majority of Canadian families can afford commercially prepared baby food and they are increasingly opting for ethical products.
- Baby milks account for XX% of value sales of baby food, well ahead of wet meals (24.6%) and cereals & finger foods (11.4%).
- At present, Canada does not produce infant formula, although several companies are in the process of beginning local manufacture.
- The large grocery retailers account for the majority of baby food sales as more and more consumers expect to be able to meet all their grocery needs in one shop. Grocers have increased their share of the declining baby food market in recent years at the expense of pharmacies and drugstores.
- By 2024, the market is forecast to achieve sales of C$669.6 million, an increase of 20.8% compared with 2018, helped by a gradually increasing number of births and a relatively good economy.

Reasons to buy

- Evaluate important changes in consumer behavior and identify profitable markets and areas for product innovation.
- Analyse current and forecast behavior trends in each category to identify the best opportunities to exploit.
- Detailed understanding of consumption by individual product categories in order to align your sales and marketing efforts with the latest trends in the market.
- Investigates which categories are performing the best and how this is changing market dynamics.