Report Detail
Global Social Media Analytics Market Growth (Status and Outlook) 2019-2024
- RnM2989054 |
- 20 February, 2019 |
- Global |
- 133 Pages |
- LPI(LP Information) |
- Service & Software
The goal of any business analytic tool is to analyze data and extract actionable and commercially relevant information that you can use to increase results or performance. Social media analytics is the process of gathering data from social media sites, blogs and other stakeholder conversations on digital media and processing into structured insights leading to more information-driven business decisions and increased customer centrality for brands and businesses. This process goes beyond the usual monitoring or a basic analysis of retweets or "likes" to develop an in-depth idea of the social consumer.
Depending on the business objectives, social media analytics can take four different forms, namely, descriptive analytics, diagnostic analytics, predictive analytics, and prescriptive analytics.
Social media analytics is considered the basic foundation for enabling an enterprises to:
• Execute focused engagements like one-to-one and one-to-many
• Enhance social collaboration over a variety of business functions, such as customer service, marketing, support, etc.
• Maximize the customer experience
Social media is a good medium to understand real-time consumer choices, intentions and sentiments. The most prevalent application of social media analytics is to get to know the customer base on a more emotional level to help better target customer service and marketing.
In terms of market share, North America is expected to continue its dominance during the forecast period. The early adoption of new and emerging technologies and the emergence of many social media analytics vendors in the region is expected to consolidate a majority of the revenues in the market. The Asia Pacific (APAC) region is expected to grow at the highest CAGR during the forecast period. The growing technology expenditures in countries, such as Australia, China, and India, and the demand for cost-effective analytical software and services among the Small and Medium-Sized Enterprises (SMEs) are expected to drive the market growth during the forecast period.
According to this study, over the next five years the Social Media Analytics market will register a xx% CAGR in terms of revenue, the global market size will reach US$ xx million by 2024, from US$ xx million in 2019. In particular, this report presents the global revenue market share of key companies in Social Media Analytics business, shared in Chapter 3.
This report presents a comprehensive overview, market shares and growth opportunities of Social Media Analytics market by product type, application, key companies and key regions.
This study considers the Social Media Analytics value generated from the sales of the following segments:
Segmentation by product type: breakdown data from 2014 to 2019 in Section 2.3; and forecast to 2024 in section 10.7.
Customer Segmentation and Targeting
Multichannel Campaign Management
Customer Behavioral Analysis
Marketing Measurement
Other
Segmentation by application: breakdown data from 2014 to 2019, in Section 2.4; and forecast to 2024 in section 10.8.
Banking, Financial Services and Insurance (BFSI)
Telecommunications and IT
Retail
Healthcare
Government
Media and Entertainment
Transportation and Logistics
Others
This report also splits the market by region: Breakdown data in Chapter 4, 5, 6, 7 and 8.
Americas
United States
Canada
Mexico
Brazil
APAC
China
Japan
Korea
Southeast Asia
India
Australia
Europe
Germany
France
UK
Italy
Russia
Spain
Middle East & Africa
Egypt
South Africa
Israel
Turkey
GCC Countries
The report also presents the market competition landscape and a corresponding detailed analysis of the major vendor/manufacturers in the market. The key manufacturers covered in this report: Breakdown data in in Chapter 3.
IBM
Oracle
Salesforce
Adobe Systems
SAS Institute
Clarabridge
Netbase Solutions
Brandwatch
Talkwalker
GoodData
Crimson Hexagon
Simply Measured
Sysomos
Digimind
Unmetric
Cision US
In addition, this report discusses the key drivers influencing market growth, opportunities, the challenges and the risks faced by key players and the market as a whole. It also analyzes key emerging trends and their impact on present and future development.
Research objectives
To study and analyze the global Social Media Analytics market size by key regions/countries, product type and application, history data from 2014 to 2018, and forecast to 2024.
To understand the structure of Social Media Analytics market by identifying its various subsegments.
Focuses on the key global Social Media Analytics players, to define, describe and analyze the value, market share, market competition landscape, SWOT analysis and development plans in next few years.
To analyze the Social Media Analytics with respect to individual growth trends, future prospects, and their contribution to the total market.
To share detailed information about the key factors influencing the growth of the market (growth potential, opportunities, drivers, industry-specific challenges and risks).
To project the size of Social Media Analytics submarkets, with respect to key regions (along with their respective key countries).
To analyze competitive developments such as expansions, agreements, new product launches and acquisitions in the market.
To strategically profile the key players and comprehensively analyze their growth strategies.
Table of Contents
2019-2024 Global Social Media Analytics Market Report (Status and Outlook)
1 Scope of the Report
- 1.1 Market Introduction
- 1.2 Research Objectives
- 1.3 Years Considered
- 1.4 Market Research Methodology
- 1.5 Economic Indicators
- 1.6 Currency Considered
2 Executive Summary
- 2.1 World Market Overview
- 2.1.1 Global Social Media Analytics Market Size 2014-2024
- 2.1.2 Social Media Analytics Market Size CAGR by Region
- 2.2 Social Media Analytics Segment by Type
- 2.2.1 Customer Segmentation and Targeting
- 2.2.2 Multichannel Campaign Management
- 2.2.3 Competitor Benchmarking
- 2.2.4 Customer Behavioral Analysis
- 2.2.5 Marketing Measurement
- 2.2.6 Other
- 2.3 Social Media Analytics Market Size by Type
- 2.3.1 Global Social Media Analytics Market Size Market Share by Type (2014-2019)
- 2.3.2 Global Social Media Analytics Market Size Growth Rate by Type (2014-2019)
- 2.4 Social Media Analytics Segment by Application
- 2.4.1 Banking, Financial Services and Insurance (BFSI)
- 2.4.2 Telecommunications and IT
- 2.4.3 Retail
- 2.4.4 Healthcare
- 2.4.5 Government
- 2.4.6 Media and Entertainment
- 2.4.7 Transportation and Logistics
- 2.4.8 Others
- 2.5 Social Media Analytics Market Size by Application
- 2.5.1 Global Social Media Analytics Market Size Market Share by Application (2014-2019)
- 2.5.2 Global Social Media Analytics Market Size Growth Rate by Application (2014-2019)
3 Global Social Media Analytics by Players
- 3.1 Global Social Media Analytics Market Size Market Share by Players
- 3.1.1 Global Social Media Analytics Market Size by Players (2017-2019)
- 3.1.2 Global Social Media Analytics Market Size Market Share by Players (2017-2019)
- 3.2 Global Social Media Analytics Key Players Head office and Products Offered
- 3.3 Market Concentration Rate Analysis
- 3.3.1 Competition Landscape Analysis
- 3.3.2 Concentration Ratio (CR3, CR5 and CR10) (2017-2019)
- 3.4 New Products and Potential Entrants
- 3.5 Mergers & Acquisitions, Expansion
4 Social Media Analytics by Regions
- 4.1 Social Media Analytics Market Size by Regions
- 4.2 Americas Social Media Analytics Market Size Growth
- 4.3 APAC Social Media Analytics Market Size Growth
- 4.4 Europe Social Media Analytics Market Size Growth
- 4.5 Middle East & Africa Social Media Analytics Market Size Growth
5 Americas
- 5.1 Americas Social Media Analytics Market Size by Countries
- 5.2 Americas Social Media Analytics Market Size by Type
- 5.3 Americas Social Media Analytics Market Size by Application
- 5.4 United States
- 5.5 Canada
- 5.6 Mexico
- 5.7 Key Economic Indicators of Few Americas Countries
6 APAC
- 6.1 APAC Social Media Analytics Market Size by Countries
- 6.2 APAC Social Media Analytics Market Size by Type
- 6.3 APAC Social Media Analytics Market Size by Application
- 6.4 China
- 6.5 Japan
- 6.6 Korea
- 6.7 Southeast Asia
- 6.8 India
- 6.9 Australia
- 6.10 Key Economic Indicators of Few APAC Countries
7 Europe
- 7.1 Europe Social Media Analytics by Countries
- 7.2 Europe Social Media Analytics Market Size by Type
- 7.3 Europe Social Media Analytics Market Size by Application
- 7.4 Germany
- 7.5 France
- 7.6 UK
- 7.7 Italy
- 7.8 Russia
- 7.9 Spain
- 7.10 Key Economic Indicators of Few Europe Countries
8 Middle East & Africa
- 8.1 Middle East & Africa Social Media Analytics by Countries
- 8.2 Middle East & Africa Social Media Analytics Market Size by Type
- 8.3 Middle East & Africa Social Media Analytics Market Size by Application
- 8.4 Egypt
- 8.5 South Africa
- 8.6 Israel
- 8.7 Turkey
- 8.8 GCC Countries
9 Market Drivers, Challenges and Trends
- 9.1 Market Drivers and Impact
- 9.1.1 Growing Demand from Key Regions
- 9.1.2 Growing Demand from Key Applications and Potential Industries
- 9.2 Market Challenges and Impact
- 9.3 Market Trends
10 Global Social Media Analytics Market Forecast
- 10.1 Global Social Media Analytics Market Size Forecast (2019-2024)
- 10.2 Global Social Media Analytics Forecast by Regions
- 10.2.1 Global Social Media Analytics Forecast by Regions (2019-2024)
- 10.2.2 Americas Market Forecast
- 10.2.3 APAC Market Forecast
- 10.2.4 Europe Market Forecast
- 10.2.5 Middle East & Africa Market Forecast
- 10.3 Americas Forecast by Countries
- 10.3.1 United States Market Forecast
- 10.3.2 Canada Market Forecast
- 10.3.3 Mexico Market Forecast
- 10.3.4 Brazil Market Forecast
- 10.4 APAC Forecast by Countries
- 10.4.1 China Market Forecast
- 10.4.2 Japan Market Forecast
- 10.4.3 Korea Market Forecast
- 10.4.4 Southeast Asia Market Forecast
- 10.4.5 India Market Forecast
- 10.4.6 Australia Market Forecast
- 10.5 Europe Forecast by Countries
- 10.5.1 Germany Market Forecast
- 10.5.2 France Market Forecast
- 10.5.3 UK Market Forecast
- 10.5.4 Italy Market Forecast
- 10.5.5 Russia Market Forecast
- 10.5.6 Spain Market Forecast
- 10.6 Middle East & Africa Forecast by Countries
- 10.6.1 Egypt Market Forecast
- 10.6.2 South Africa Market Forecast
- 10.6.3 Israel Market Forecast
- 10.6.4 Turkey Market Forecast
- 10.6.5 GCC Countries Market Forecast
- 10.7 Global Social Media Analytics Forecast by Type
- 10.8 Global Social Media Analytics Forecast by Application
11 Key Players Analysis
- 11.1 IBM
- 11.1.1 Company Details
- 11.1.2 Social Media Analytics Product Offered
- 11.1.3 IBM Social Media Analytics Revenue, Gross Margin and Market Share (2017-2019)
- 11.1.4 Main Business Overview
- 11.1.5 IBM News
- 11.2 Oracle
- 11.2.1 Company Details
- 11.2.2 Social Media Analytics Product Offered
- 11.2.3 Oracle Social Media Analytics Revenue, Gross Margin and Market Share (2017-2019)
- 11.2.4 Main Business Overview
- 11.2.5 Oracle News
- 11.3 Salesforce
- 11.3.1 Company Details
- 11.3.2 Social Media Analytics Product Offered
- 11.3.3 Salesforce Social Media Analytics Revenue, Gross Margin and Market Share (2017-2019)
- 11.3.4 Main Business Overview
- 11.3.5 Salesforce News
- 11.4 Adobe Systems
- 11.4.1 Company Details
- 11.4.2 Social Media Analytics Product Offered
- 11.4.3 Adobe Systems Social Media Analytics Revenue, Gross Margin and Market Share (2017-2019)
- 11.4.4 Main Business Overview
- 11.4.5 Adobe Systems News
- 11.5 SAS Institute
- 11.5.1 Company Details
- 11.5.2 Social Media Analytics Product Offered
- 11.5.3 SAS Institute Social Media Analytics Revenue, Gross Margin and Market Share (2017-2019)
- 11.5.4 Main Business Overview
- 11.5.5 SAS Institute News
- 11.6 Clarabridge
- 11.6.1 Company Details
- 11.6.2 Social Media Analytics Product Offered
- 11.6.3 Clarabridge Social Media Analytics Revenue, Gross Margin and Market Share (2017-2019)
- 11.6.4 Main Business Overview
- 11.6.5 Clarabridge News
- 11.7 Netbase Solutions
- 11.7.1 Company Details
- 11.7.2 Social Media Analytics Product Offered
- 11.7.3 Netbase Solutions Social Media Analytics Revenue, Gross Margin and Market Share (2017-2019)
- 11.7.4 Main Business Overview
- 11.7.5 Netbase Solutions News
- 11.8 Brandwatch
- 11.8.1 Company Details
- 11.8.2 Social Media Analytics Product Offered
- 11.8.3 Brandwatch Social Media Analytics Revenue, Gross Margin and Market Share (2017-2019)
- 11.8.4 Main Business Overview
- 11.8.5 Brandwatch News
- 11.9 Talkwalker
- 11.9.1 Company Details
- 11.9.2 Social Media Analytics Product Offered
- 11.9.3 Talkwalker Social Media Analytics Revenue, Gross Margin and Market Share (2017-2019)
- 11.9.4 Main Business Overview
- 11.9.5 Talkwalker News
- 11.10 GoodData
- 11.10.1 Company Details
- 11.10.2 Social Media Analytics Product Offered
- 11.10.3 GoodData Social Media Analytics Revenue, Gross Margin and Market Share (2017-2019)
- 11.10.4 Main Business Overview
- 11.10.5 GoodData News
- 11.11 Crimson Hexagon
- 11.12 Simply Measured
- 11.13 Sysomos
- 11.14 Digimind
- 11.15 Unmetric
- 11.16 Cision US
12 Research Findings and Conclusion
Summary:
Get latest Market Research Reports on Social Media Analytics . Industry analysis & Market Report on Social Media Analytics is a syndicated market report, published as Global Social Media Analytics Market Growth (Status and Outlook) 2019-2024. It is complete Research Study and Industry Analysis of Social Media Analytics market, to understand, Market Demand, Growth, trends analysis and Factor Influencing market.
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