Growth of sleep aids was driven by the increasing number of Italians affected by sleep disorders in 2018. Some 10 million Italians suffer from chronic insomnia, while nearly 30 million suffer from acute or transitory insomnia according to EuroDap, the European Association for Panic Attacks. Various sleep disorders, such as struggling to fall asleep or waking up in the night, affect a great number of Italians.
Euromonitor International's Sleep Aids in Italy report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2014-2018, allowing you to identify the sectors driving growth. Forecasts to 2023 illustrate how the market is set to change.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
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* Get a detailed picture of the Sleep Aids market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.
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SLEEP AIDS IN ITALY
Euromonitor International
February 2019
LIST OF CONTENTS AND TABLES
Headlines
Prospects
Italians Affected by Increasing Levels of Stress and Sleep Disorders
Sleep Aids Appreciated for Offering A Gentle Solution To Improve Sleep
Rising Demand for Naturally Positioned Products
Competitive Landscape
Aboca Increases Its Lead Due To Consumers' Trust in Its Herbal Products
Domestic Companies Continue To Lead
Category Data
Table 1 Sales of Sleep Aids: Value 2013-2018
Table 2 Sales of Sleep Aids: % Value Growth 2013-2018
Table 3 NBO Company Shares of Sleep Aids: % Value 2014-2018
Table 4 LBN Brand Shares of Sleep Aids: % Value 2015-2018
Table 5 Forecast Sales of Sleep Aids: Value 2018-2023
Table 6 Forecast Sales of Sleep Aids: % Value Growth 2018-2023
Executive Summary
Italians' Focus on Long-term Health and Prevention Ensures Steady Growth
An Increasingly Stressed and Ageing Population Is Shaping Consumer Health Demand
Domestic Herbal Specialist Aboca Continues To Gain Share in Italy
OTC Medicines Permitted for Retail Through Online Pharmacies
Positive Forecast Due To the Trend Towards Wellbeing and Self-medication
Market Indicators
Table 7 Consumer Expenditure on Health Goods and Medical Services: Value 2013-2018
Table 8 Life Expectancy at Birth 2013-2018
Market Data
Table 9 Sales of Consumer Health by Category: Value 2013-2018
Table 10 Sales of Consumer Health by Category: % Value Growth 2013-2018
Table 11 NBO Company Shares of Consumer Health: % Value 2014-2018
Table 12 LBN Brand Shares of Consumer Health: % Value 2015-2018
Table 13 Penetration of Private Label in Consumer Health by Category: % Value 2013-2018
Table 14 Distribution of Consumer Health by Format: % Value 2013-2018
Table 15 Distribution of Consumer Health by Format and Category: % Value 2018
Table 16 Forecast Sales of Consumer Health by Category: Value 2018-2023
Table 17 Forecast Sales of Consumer Health by Category: % Value Growth 2018-2023
Appendix
OTC Registration and Classification
Vitamins and Dietary Supplements Registration and Classification
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