Retailing in Georgia

RETAILING IN GEORGIA

Euromonitor International

February 2019

LIST OF CONTENTS AND TABLES

Executive Summary

the Growing Number of Tourists Supports the Development of Many Areas of Retailing

Currency Fluctuations Continue, Although Consumers Seem To Be Less Susceptible

Maf Hypermarkets Georgia Continues To Increase Its Value Share, Albeit With Lower Growth

Internet and Mobile Internet Retailing Continue Their Double-digit Value Growth

Positive Performance To Continue

Operating Environment

Informal Retailing

Opening Hours

Summary 1 Standard Opening Hours by Channel Type

Physical Retail Landscape

Cash and Carry

Seasonality

Payments and Delivery

Emerging Business Models

Market Data

Table 1 Sales in Retailing by Store-based vs Non-Store: Value 2013-2018

Table 2 Sales in Retailing by Store-based vs Non-Store: % Value Growth 2013-2018

Table 3 Sales in Store-Based Retailing by Channel: Value 2013-2018

Table 4 Sales in Store-Based Retailing by Channel: % Value Growth 2013-2018

Table 5 Store-Based Retailing Outlets by Channel: Units 2013-2018

Table 6 Store-Based Retailing Outlets by Channel: % Unit Growth 2013-2018

Table 7 Sales in Non-Store Retailing by Channel: Value 2013-2018

Table 8 Sales in Non-Store Retailing by Channel: % Value Growth 2013-2018

Table 9 Non-Grocery Specialists: Value Sales, Outlets and Selling Space 2013-2018

Table 10 Non-Grocery Specialists: Value Sales, Outlets and Selling Space: % Growth 2013-2018

Table 11 Sales in Non-Grocery Specialists by Channel: Value 2013-2018

Table 12 Sales in Non-Grocery Specialists by Channel: % Value Growth 2013-2018

Table 13 Non-Grocery Specialists Outlets by Channel: Units 2013-2018

Table 14 Non-Grocery Specialists Outlets by Channel: % Unit Growth 2013-2018

Table 15 Retailing GBO Company Shares: % Value 2014-2018

Table 16 Retailing GBN Brand Shares: % Value 2015-2018

Table 17 Store-based Retailing GBO Company Shares: % Value 2014-2018

Table 18 Store-based Retailing GBN Brand Shares: % Value 2015-2018

Table 19 Store-based Retailing LBN Brand Shares: Outlets 2015-2018

Table 20 Non-Store Retailing GBO Company Shares: % Value 2014-2018

Table 21 Non-Store Retailing GBN Brand Shares: % Value 2015-2018

Table 22 Non-Grocery Specialists GBO Company Shares: % Value 2014-2018

Table 23 Non-Grocery Specialists GBN Brand Shares: % Value 2015-2018

Table 24 Non-Grocery Specialists LBN Brand Shares: Outlets 2015-2018

Table 25 Non-Grocery Specialists LBN Brand Shares: Selling Space 2015-2018

Table 26 Forecast Sales in Retailing by Store-based vs Non-Store: Value 2018-2023

Table 27 Forecast Sales in Retailing by Store-based vs Non-Store: % Value Growth 2018-2023

Table 28 Forecast Sales in Store-Based Retailing by Channel: Value 2018-2023

Table 29 Forecast Sales in Store-Based Retailing by Channel: % Value Growth 2018-2023

Table 30 Forecast Store-Based Retailing Outlets by Channel: Units 2018-2023

Table 31 Forecast Store-Based Retailing Outlets by Channel: % Unit Growth 2018-2023

Table 32 Forecast Sales in Non-Store Retailing by Channel: Value 2018-2023

Table 33 Forecast Sales in Non-Store Retailing by Channel: % Value Growth 2018-2023

Table 34 Non-Grocery Specialists Forecasts: Value Sales, Outlets and Selling Space 2018-2023

Table 35 Non-Grocery Specialists Forecasts: Value Sales, Outlets and Selling Space: % Growth 2018-2023

Table 36 Forecast Sales in Non-Grocery Specialists by Channel: Value 2018-2023

Table 37 Forecast Sales in Non-Grocery Specialists by Channel: % Value Growth 2018-2023

Table 38 Forecast Non-Grocery Specialists Outlets by Channel: Units 2018-2023

Table 39 Forecast Non-Grocery Specialists Outlets by Channel: % Unit Growth 2018-2023

Definitions

Sources

Summary 2 Research Sources

Headlines

Prospects

Modern Grocery Retailers Set To Continue To Grow

Forecourt Retailers To Remain the Smallest Channel

Development of Tourism Likely To Bring More Convenience Stores To Distant Regions of Georgia

Competitive Landscape

Maf Hypermarkets Georgia Records Slower Growth Whilst Remaining the Clear Leader

New Player in Convenience Stores Boosts Sales

Shares of Some Players Continue To Decline Amongst Strong Competition

Channel Data

Table 40 Modern Grocery Retailers: Value Sales, Outlets and Selling Space 2013-2018

Table 41 Modern Grocery Retailers: Value Sales, Outlets and Selling Space: % Growth 2013-2018

Table 42 Sales in Modern Grocery Retailers by Channel: Value 2013-2018

Table 43 Sales in Modern Grocery Retailers by Channel: % Value Growth 2013-2018

Table 44 Modern Grocery Retailers Outlets by Channel: Units 2013-2018

Table 45 Modern Grocery Retailers Outlets by Channel: % Unit Growth 2013-2018

Table 46 Modern Grocery Retailers GBO Company Shares: % Value 2014-2018

Table 47 Modern Grocery Retailers GBN Brand Shares: % Value 2015-2018

Table 48 Modern Grocery Retailers LBN Brand Shares: Outlets 2015-2018

Table 49 Modern Grocery Retailers LBN Brand Shares: Selling Space 2015-2018

Table 50 Modern Grocery Retailers Forecasts: Value Sales, Outlets and Selling Space 2018-2023

Table 51 Modern Grocery Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2018-2023

Table 52 Forecast Sales in Modern Grocery Retailers by Channel: Value 2018-2023

Table 53 Forecast Sales in Modern Grocery Retailers by Channel: % Value Growth 2018-2023

Table 54 Forecast Modern Grocery Retailers Outlets by Channel: Units 2018-2023

Table 55 Forecast Modern Grocery Retailers Outlets by Channel: % Unit Growth 2018-2023

Headlines

Prospects

Demand for Fresh Products Supports Traditional Grocery Retailers

Growth of Modern Grocery Retailers Leads To the Unavoidable Decline of Traditional Grocery Retailers

Impulse Purchases To Support Traditional Grocery Retailers

Competitive Landscape

Visible Players Focus on Bakery Products

Increasing Disposable Incomes and Changes in Consumer Habits Support Food/drink/tobacco Specialists

Chain Founded As A Social Project Is Successful

Channel Data

Table 56 Traditional Grocery Retailers: Value Sales, Outlets and Selling Space 2013-2018

Table 57 Traditional Grocery Retailers: Value Sales, Outlets and Selling Space: % Growth 2013-2018

Table 58 Traditional Grocery Retailers GBO Company Shares: % Value 2014-2018

Table 59 Traditional Grocery Retailers GBN Brand Shares: % Value 2015-2018

Table 60 Traditional Grocery Retailers LBN Brand Shares: Outlets 2015-2018

Table 61 Traditional Grocery Retailers LBN Brand Shares: Selling Space 2015-2018

Table 62 Traditional Grocery Retailers Forecasts: Value Sales, Outlets and Selling Space 2018-2023

Table 63 Traditional Grocery Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2018-2023

Headlines

Prospects

the Ongoing Development of Shopping Centres To Support Growth of Apparel and Footwear Specialist Retailers

Inflow of Tourists Supports Growth

Improving Economy To Contribute To Growth of Apparel and Footwear Specialist Retailers

Competitive Landscape

A Highly Fragmented Channel

Retail Group Georgia (inditex, Industria De Diseño Textil) Maintains Its Lead

Lc Waikiki Magazacilik Hizmetleri Tic in Third Place

Channel Data

Table 64 Apparel And Footwear Specialist Retailers: Value Sales, Outlets and Selling Space 2013-2018

Table 65 Apparel And Footwear Specialist Retailers: Value Sales, Outlets and Selling Space: % Growth 2013-2018

Table 66 Apparel And Footwear Specialist Retailers GBO Company Shares: % Value 2014-2018

Table 67 Apparel And Footwear Specialist Retailers GBN Brand Shares: % Value 2015-2018

Table 68 Apparel And Footwear Specialist Retailers LBN Brand Shares: Outlets 2015-2018

Table 69 Apparel And Footwear Specialist Retailers LBN Brand Shares: Selling Space 2015-2018

Table 70 Apparel And Footwear Specialist Retailers Forecasts: Value Sales, Outlets and Selling Space 2018-2023

Table 71 Apparel And Footwear Specialist Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2018-2023

Headlines

Prospects

Chemists/pharmacies Still Has Room To Grow

Devaluation of the Local Currency Another Driver of Growth

Beauty Specialist Retailers Benefit From the Growing Number of Shopping Centres

Competitive Landscape

the Aversi Chain of Chemists/pharmacies Remains the Leading Brand in Health and Beauty Specialist Retailers

Threat of Polarisation in Chemists/pharmacies

Share of Others on A Steady Decline

Channel Data

Table 72 Health and Beauty Specialist Retailers: Value Sales, Outlets and Selling Space 2013-2018

Table 73 Health and Beauty Specialist Retailers: Value Sales, Outlets and Selling Space: % Growth 2013-2018

Table 74 Sales in Health and Beauty Specialist Retailers by Channel: Value 2013-2018

Table 75 Sales in Health and Beauty Specialist Retailers by Channel: % Value Growth 2013-2018

Table 76 Health and Beauty Specialist Retailers GBO Company Shares: % Value 2014-2018

Table 77 Health and Beauty Specialist Retailers GBN Brand Shares: % Value 2015-2018

Table 78 Health and Beauty Specialist Retailers LBN Brand Shares: Outlets 2015-2018

Table 79 Health and Beauty Specialist Retailers LBN Brand Shares: Selling Space 2015-2018

Table 80 Health and Beauty Specialist Retailers Forecasts: Value Sales, Outlets and Selling Space 2018-2023

Table 81 Health and Beauty Specialist Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2018-2023

Table 82 Forecast Sales in Health and Beauty Specialist Retailers by Channel: Value 2018-2023

Table 83 Forecast Sales in Health and Beauty Specialist Retailers by Channel: % Value Growth 2018-2023

Prospects

Headlines

Prospects

No Signs of Direct Selling Expanding Beyond Beauty and Personal Care in the Forecast Period

Internet Retailing Likely To Slow Growth of Direct Selling

Positive Economic Development Might Not Be A Guarantee for Growth of Direct Selling

Competitive Landscape

Oriflame Georgia Is the Only Leading Company To Offer Products Beyond Beauty and Personal Care

the Share of Others Remains Low

Avon Products, Oriflame Georgia and Faberlic Georgia Continue To Dominate

Channel Data

Table 84 Direct Selling by Category: Value 2013-2018

Table 85 Direct Selling by Category: % Value Growth 2013-2018

Table 86 Direct Selling GBO Company Shares: % Value 2014-2018

Table 87 Direct Selling GBN Brand Shares: % Value 2015-2018

Table 88 Direct Selling Forecasts by Category: Value 2018-2023

Table 89 Direct Selling Forecasts by Category: % Value Growth 2018-2023

Headlines

Prospects

Efficient Delivery Services From Abroad Support the Development of Internet Retailing

New Entrants Expected To Boost Competition

Developed Banking System and Trust in Online Payments To Support Growth

Competitive Landscape

Amazon.com Remains the Leader in Internet Retailing

Internet Sales of Grocery Retailers Gain Significance

Small Players Continue To Grow in the Emerging Channel

Channel Data

Table 90 Internet Retailing by Category: Value 2013-2018

Table 91 Internet Retailing by Category: % Value Growth 2013-2018

Table 92 Internet Retailing GBO Company Shares: % Value 2014-2018

Table 93 Internet Retailing GBN Brand Shares: % Value 2015-2018

Table 94 Internet Retailing Forecasts by Category: Value 2018-2023

Table 95 Internet Retailing Forecasts by Category: % Value Growth 2018-2023

Headlines

Prospects

Wide Coverage by Mobile Operators To Further Support the Development of Mobile Internet Retailing

the Development of Grocery Internet Retailing Also Drives Mobile Internet Retailing

Changing Consumer Habits To Be the Major Driver of Mobile Internet Retailing

Competitive Landscape

Competition Not Yet There But Expected To Evolve by the End of the Forecast Period

Channel Data

Table 96 Mobile Internet Retailing: Value 2013-2018

Table 97 Mobile Internet Retailing: % Value Growth 2013-2018

Table 98 Mobile Internet Retailing Forecasts: Value 2018-2023

Table 99 Mobile Internet Retailing Forecasts: % Value Growth 2018-2023