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Other Retailing in Belarus

  • RnM3083346
    • |
  • 08 March, 2019
    • |
  • Global
    • |
  • 72 Pages
    • |
  • Euromonitor
    • |
  • Other

In 2018, Belarus recorded value growth in retailing stimulated by increasing numbers of both online and offline retailers in large cities and the regions. A stable exchange rate and low inflation also limited unit price growth, while a slight rise in disposable income and availability of loans also helped. Instalment payment methods are also becoming increasingly popular but are leading to growing indebtedness among the population. In order to encourage sales, retailers are also lengthening thei...

Euromonitor International's Retailing in Belarus report offers insight into key trends and developments driving the industry. The report examines all retail channels to provide sector insight. Channels include hypermarkets, supermarkets, discounters, convenience stores, mixed retailers, health and beauty retailers, clothing and footwear retailers, furniture and furnishing stores, DIY and hardware stores, durable goods retailers, leisure and personal goods retailers. There are profiles of leading retailers, with analysis of their performance and the challenges they face. There is also analysis of non-store retailing: vending; homeshopping; internet retailing; direct selling, as available.

Product coverage: Non-Store Retailing, Store-based Retailing.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Retailing market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.


RETAILING IN BELARUS

    Euromonitor International

      February 2019

        LIST OF CONTENTS AND TABLES

          Executive Summary

            Improving Economic Situation and Consumer Trends Positively Affect Retailing

              Modern Grocery Retailers and Internet Retailing Record the Fastest Outlet and Value Growth in 2018

                Competition Intensifies Between Local Players and New Foreign Entrants

                  Internet Retailing Records Value Growth Thanks To A Favourable Environment

                    Local Retailing Market Set To Record Further Value Growth

                      Operating Environment

                        Informal Retailing

                          Opening Hours

                            Summary 1 Standard Opening Hours by Channel Type

                              Physical Retail Landscape

                                Cash and Carry

                                  Table 1 Cash and Carry Sales: Value

                                    Seasonality

                                      Payments and Delivery

                                        Emerging Business Models

                                          Market Data

                                            Table 2 Sales in Retailing by Store-based vs Non-Store: Value 2013-2018

                                              Table 3 Sales in Retailing by Store-based vs Non-Store: % Value Growth 2013-2018

                                                Table 4 Sales in Store-Based Retailing by Channel: Value 2013-2018

                                                  Table 5 Sales in Store-Based Retailing by Channel: % Value Growth 2013-2018

                                                    Table 6 Store-Based Retailing Outlets by Channel: Units 2013-2018

                                                      Table 7 Store-Based Retailing Outlets by Channel: % Unit Growth 2013-2018

                                                        Table 8 Sales in Non-Store Retailing by Channel: Value 2013-2018

                                                          Table 9 Sales in Non-Store Retailing by Channel: % Value Growth 2013-2018

                                                            Table 10 Non-Grocery Specialists: Value Sales, Outlets and Selling Space 2013-2018

                                                              Table 11 Non-Grocery Specialists: Value Sales, Outlets and Selling Space: % Growth 2013-2018

                                                                Table 12 Sales in Non-Grocery Specialists by Channel: Value 2013-2018

                                                                  Table 13 Sales in Non-Grocery Specialists by Channel: % Value Growth 2013-2018

                                                                    Table 14 Non-Grocery Specialists Outlets by Channel: Units 2013-2018

                                                                      Table 15 Non-Grocery Specialists Outlets by Channel: % Unit Growth 2013-2018

                                                                        Table 16 Retailing GBO Company Shares: % Value 2014-2018

                                                                          Table 17 Retailing GBN Brand Shares: % Value 2015-2018

                                                                            Table 18 Store-based Retailing GBO Company Shares: % Value 2014-2018

                                                                              Table 19 Store-based Retailing GBN Brand Shares: % Value 2015-2018

                                                                                Table 20 Store-based Retailing LBN Brand Shares: Outlets 2015-2018

                                                                                  Table 21 Non-Store Retailing GBO Company Shares: % Value 2014-2018

                                                                                    Table 22 Non-Store Retailing GBN Brand Shares: % Value 2015-2018

                                                                                      Table 23 Non-Grocery Specialists GBO Company Shares: % Value 2014-2018

                                                                                        Table 24 Non-Grocery Specialists GBN Brand Shares: % Value 2015-2018

                                                                                          Table 25 Non-Grocery Specialists LBN Brand Shares: Outlets 2015-2018

                                                                                            Table 26 Non-Grocery Specialists LBN Brand Shares: Selling Space 2015-2018

                                                                                              Table 27 Forecast Sales in Retailing by Store-based vs Non-Store: Value 2018-2023

                                                                                                Table 28 Forecast Sales in Retailing by Store-based vs Non-Store: % Value Growth 2018-2023

                                                                                                  Table 29 Forecast Sales in Store-Based Retailing by Channel: Value 2018-2023

                                                                                                    Table 30 Forecast Sales in Store-Based Retailing by Channel: % Value Growth 2018-2023

                                                                                                      Table 31 Forecast Store-Based Retailing Outlets by Channel: Units 2018-2023

                                                                                                        Table 32 Forecast Store-Based Retailing Outlets by Channel: % Unit Growth 2018-2023

                                                                                                          Table 33 Forecast Sales in Non-Store Retailing by Channel: Value 2018-2023

                                                                                                            Table 34 Forecast Sales in Non-Store Retailing by Channel: % Value Growth 2018-2023

                                                                                                              Table 35 Non-Grocery Specialists Forecasts: Value Sales, Outlets and Selling Space 2018-2023

                                                                                                                Table 36 Non-Grocery Specialists Forecasts: Value Sales, Outlets and Selling Space: % Growth 2018-2023

                                                                                                                  Table 37 Forecast Sales in Non-Grocery Specialists by Channel: Value 2018-2023

                                                                                                                    Table 38 Forecast Sales in Non-Grocery Specialists by Channel: % Value Growth 2018-2023

                                                                                                                      Table 39 Forecast Non-Grocery Specialists Outlets by Channel: Units 2018-2023

                                                                                                                        Table 40 Forecast Non-Grocery Specialists Outlets by Channel: % Unit Growth 2018-2023

                                                                                                                          Definitions

                                                                                                                            Sources

                                                                                                                              Summary 2 Research Sources

                                                                                                                                Headlines

                                                                                                                                  Prospects

                                                                                                                                    the Development of Convenience Stores Stimulates Modern Grocery Value Growth

                                                                                                                                      Consumer Trends Shape Modern Grocery Retailing in Belarus

                                                                                                                                        Forecourt Retailers Records Value Growth

                                                                                                                                          Competitive Landscape

                                                                                                                                            Tough Competition Leads To Intensive Outlet Growth and Acquisitions

                                                                                                                                              Modern Grocery Retailing Leader Approaches the State Ceiling While New Entrants Strengthen Their Positions

                                                                                                                                                Intensive Competition Forces Players To Become More Ingenious

                                                                                                                                                  Channel Data

                                                                                                                                                    Table 41 Modern Grocery Retailers: Value Sales, Outlets and Selling Space 2013-2018

                                                                                                                                                      Table 42 Modern Grocery Retailers: Value Sales, Outlets and Selling Space: % Growth 2013-2018

                                                                                                                                                        Table 43 Sales in Modern Grocery Retailers by Channel: Value 2013-2018

                                                                                                                                                          Table 44 Sales in Modern Grocery Retailers by Channel: % Value Growth 2013-2018

                                                                                                                                                            Table 45 Modern Grocery Retailers Outlets by Channel: Units 2013-2018

                                                                                                                                                              Table 46 Modern Grocery Retailers Outlets by Channel: % Unit Growth 2013-2018

                                                                                                                                                                Table 47 Modern Grocery Retailers GBO Company Shares: % Value 2014-2018

                                                                                                                                                                  Table 48 Modern Grocery Retailers GBN Brand Shares: % Value 2015-2018

                                                                                                                                                                    Table 49 Modern Grocery Retailers LBN Brand Shares: Outlets 2015-2018

                                                                                                                                                                      Table 50 Modern Grocery Retailers LBN Brand Shares: Selling Space 2015-2018

                                                                                                                                                                        Table 51 Modern Grocery Retailers Forecasts: Value Sales, Outlets and Selling Space 2018-2023

                                                                                                                                                                          Table 52 Modern Grocery Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2018-2023

                                                                                                                                                                            Table 53 Forecast Sales in Modern Grocery Retailers by Channel: Value 2018-2023

                                                                                                                                                                              Table 54 Forecast Sales in Modern Grocery Retailers by Channel: % Value Growth 2018-2023

                                                                                                                                                                                Table 55 Forecast Modern Grocery Retailers Outlets by Channel: Units 2018-2023

                                                                                                                                                                                  Table 56 Forecast Modern Grocery Retailers Outlets by Channel: % Unit Growth 2018-2023

                                                                                                                                                                                    Headlines

                                                                                                                                                                                      Prospects

                                                                                                                                                                                        Traditional Grocery Retailers Registers Stable Single-digit Value Growth

                                                                                                                                                                                          State Encourages the Development of Traditional Grocery Retailers

                                                                                                                                                                                            Growth for Food and Drink Specialist Retailers Due To High Alcohol Per Capita Consumption

                                                                                                                                                                                              Competitive Landscape

                                                                                                                                                                                                Traditional Grocery Retailing Remains Fragmented With A Few Leading Players

                                                                                                                                                                                                  Open Markets Continue Losing Popularity in Large Cities

                                                                                                                                                                                                    Traditional Grocery Retailers Face Stronger Competition From Modern Grocery Retailers

                                                                                                                                                                                                      Channel Data

                                                                                                                                                                                                        Table 57 Traditional Grocery Retailers: Value Sales, Outlets and Selling Space 2013-2018

                                                                                                                                                                                                          Table 58 Traditional Grocery Retailers: Value Sales, Outlets and Selling Space: % Growth 2013-2018

                                                                                                                                                                                                            Table 59 Traditional Grocery Retailers GBO Company Shares: % Value 2014-2018

                                                                                                                                                                                                              Table 60 Traditional Grocery Retailers GBN Brand Shares: % Value 2015-2018

                                                                                                                                                                                                                Table 61 Traditional Grocery Retailers LBN Brand Shares: Outlets 2015-2018

                                                                                                                                                                                                                  Table 62 Traditional Grocery Retailers LBN Brand Shares: Selling Space 2015-2018

                                                                                                                                                                                                                    Table 63 Traditional Grocery Retailers Forecasts: Value Sales, Outlets and Selling Space 2018-2023

                                                                                                                                                                                                                      Table 64 Traditional Grocery Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2018-2023

                                                                                                                                                                                                                        Headlines

                                                                                                                                                                                                                          Prospects

                                                                                                                                                                                                                            Improving Economic Situation Leads To Stable Single-digit Value Growth

                                                                                                                                                                                                                              Entrance of New Players Positively Impacts Apparel and Footwear Development

                                                                                                                                                                                                                                Fast-fashion and Online Sales on the Rise

                                                                                                                                                                                                                                  Competitive Landscape

                                                                                                                                                                                                                                    Intensive Competition Grows Due To New Foreign Entrants

                                                                                                                                                                                                                                      Ongoing Competition Based on Price

                                                                                                                                                                                                                                        Self-expression and Emotion Play An Important Role in the Competitive Environment

                                                                                                                                                                                                                                          Channel Data

                                                                                                                                                                                                                                            Table 65 Apparel And Footwear Specialist Retailers: Value Sales, Outlets and Selling Space 2013-2018

                                                                                                                                                                                                                                              Table 66 Apparel And Footwear Specialist Retailers: Value Sales, Outlets and Selling Space: % Growth 2013-2018

                                                                                                                                                                                                                                                Table 67 Apparel And Footwear Specialist Retailers GBO Company Shares: % Value 2014-2018

                                                                                                                                                                                                                                                  Table 68 Apparel And Footwear Specialist Retailers GBN Brand Shares: % Value 2015-2018

                                                                                                                                                                                                                                                    Table 69 Apparel And Footwear Specialist Retailers LBN Brand Shares: Outlets 2015-2018

                                                                                                                                                                                                                                                      Table 70 Apparel And Footwear Specialist Retailers LBN Brand Shares: Selling Space 2015-2018

                                                                                                                                                                                                                                                        Table 71 Apparel And Footwear Specialist Retailers Forecasts: Value Sales, Outlets and Selling Space 2018-2023

                                                                                                                                                                                                                                                          Table 72 Apparel And Footwear Specialist Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2018-2023

                                                                                                                                                                                                                                                            Headlines

                                                                                                                                                                                                                                                              Prospects

                                                                                                                                                                                                                                                                Growing Disposable Income and Increasing Focus on Appearance Support Value Sales

                                                                                                                                                                                                                                                                  Category Witnesses Outlet Growth and Increasing Share of Beauty Products

                                                                                                                                                                                                                                                                    New Player in Drugstores/parapharmacies Promises Greater Health and Beauty Value Growth

                                                                                                                                                                                                                                                                      Competitive Landscape

                                                                                                                                                                                                                                                                        State-owned Chemists/pharmacies and Drugstores/parapharmacies Retain Their Lead

                                                                                                                                                                                                                                                                          Strengthening Competition Based on Price and Assortment

                                                                                                                                                                                                                                                                            Drugstores/parapharmacies Leads in Value Sales of Beauty Products

                                                                                                                                                                                                                                                                              Channel Data

                                                                                                                                                                                                                                                                                Table 73 Health and Beauty Specialist Retailers: Value Sales, Outlets and Selling Space 2013-2018

                                                                                                                                                                                                                                                                                  Table 74 Health and Beauty Specialist Retailers: Value Sales, Outlets and Selling Space: % Growth 2013-2018

                                                                                                                                                                                                                                                                                    Table 75 Sales in Health and Beauty Specialist Retailers by Channel: Value 2013-2018

                                                                                                                                                                                                                                                                                      Table 76 Sales in Health and Beauty Specialist Retailers by Channel: % Value Growth 2013-2018

                                                                                                                                                                                                                                                                                        Table 77 Health and Beauty Specialist Retailers GBO Company Shares: % Value 2014-2018

                                                                                                                                                                                                                                                                                          Table 78 Health and Beauty Specialist Retailers GBN Brand Shares: % Value 2015-2018

                                                                                                                                                                                                                                                                                            Table 79 Health and Beauty Specialist Retailers LBN Brand Shares: Outlets 2015-2018

                                                                                                                                                                                                                                                                                              Table 80 Health and Beauty Specialist Retailers LBN Brand Shares: Selling Space 2015-2018

                                                                                                                                                                                                                                                                                                Table 81 Health and Beauty Specialist Retailers Forecasts: Value Sales, Outlets and Selling Space 2018-2023

                                                                                                                                                                                                                                                                                                  Table 82 Health and Beauty Specialist Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2018-2023

                                                                                                                                                                                                                                                                                                    Table 83 Forecast Sales in Health and Beauty Specialist Retailers by Channel: Value 2018-2023

                                                                                                                                                                                                                                                                                                      Table 84 Forecast Sales in Health and Beauty Specialist Retailers by Channel: % Value Growth 2018-2023

                                                                                                                                                                                                                                                                                                        Headlines

                                                                                                                                                                                                                                                                                                          Prospects

                                                                                                                                                                                                                                                                                                            Mixed Retailers Records Value Growth Thanks To Department Stores

                                                                                                                                                                                                                                                                                                              Convenience and Wide Assortment Stimulate Value Sales

                                                                                                                                                                                                                                                                                                                Excessive Discounts Used To Stimulate Volume Sales

                                                                                                                                                                                                                                                                                                                  Competitive Landscape

                                                                                                                                                                                                                                                                                                                    Leading Players Retain Their Value Share

                                                                                                                                                                                                                                                                                                                      Competition Is Mainly Based on Price

                                                                                                                                                                                                                                                                                                                        Department Stores Face Competition From Non-grocery Specialist Retailers, Internet Retailers and Shopping Centres

                                                                                                                                                                                                                                                                                                                          Channel Data

                                                                                                                                                                                                                                                                                                                            Table 85 Mixed Retailers: Value Sales, Outlets and Selling Space 2013-2018

                                                                                                                                                                                                                                                                                                                              Table 86 Mixed Retailers: Value Sales, Outlets and Selling Space: % Growth 2013-2018

                                                                                                                                                                                                                                                                                                                                Table 87 Sales in Mixed Retailers by Channel: Value 2013-2018

                                                                                                                                                                                                                                                                                                                                  Table 88 Sales in Mixed Retailers by Channel: % Value Growth 2013-2018

                                                                                                                                                                                                                                                                                                                                    Table 89 Mixed Retailers Outlets by Channel: Units 2013-2018

                                                                                                                                                                                                                                                                                                                                      Table 90 Mixed Retailers Outlets by Channel: % Unit Growth 2013-2018

                                                                                                                                                                                                                                                                                                                                        Table 91 Mixed Retailers GBO Company Shares: % Value 2014-2018

                                                                                                                                                                                                                                                                                                                                          Table 92 Mixed Retailers GBN Brand Shares: % Value 2015-2018

                                                                                                                                                                                                                                                                                                                                            Table 93 Mixed Retailers LBN Brand Shares: Outlets 2015-2018

                                                                                                                                                                                                                                                                                                                                              Table 94 Mixed Retailers LBN Brand Shares: Selling Space 2015-2018

                                                                                                                                                                                                                                                                                                                                                Table 95 Mixed Retailers Forecasts: Value Sales, Outlets and Selling Space 2018-2023

                                                                                                                                                                                                                                                                                                                                                  Table 96 Mixed Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2018-2023

                                                                                                                                                                                                                                                                                                                                                    Table 97 Forecast Sales in Mixed Retailers by Channel: Value 2018-2023

                                                                                                                                                                                                                                                                                                                                                      Table 98 Forecast Sales in Mixed Retailers by Channel: % Value Growth 2018-2023

                                                                                                                                                                                                                                                                                                                                                        Table 99 Forecast Mixed Retailers Outlets by Channel: Units 2018-2023

                                                                                                                                                                                                                                                                                                                                                          Table 100 Forecast Mixed Retailers Outlets by Channel: % Unit Growth 2018-2023

                                                                                                                                                                                                                                                                                                                                                            Headlines

                                                                                                                                                                                                                                                                                                                                                              Prospects

                                                                                                                                                                                                                                                                                                                                                                Economic Stability and Disposable Income Positively Affect Direct Selling in Belarus

                                                                                                                                                                                                                                                                                                                                                                  Discounts and Assortment Growth Lead To Growing Value Sales

                                                                                                                                                                                                                                                                                                                                                                    Beauty and Health Products Lead Direct Selling Value Sales While Others Face the Fastest Value Growth

                                                                                                                                                                                                                                                                                                                                                                      Competitive Landscape

                                                                                                                                                                                                                                                                                                                                                                        Leading Players Retain Their Positions

                                                                                                                                                                                                                                                                                                                                                                          Greater Marketing Efforts in Response To Intensifying Competition

                                                                                                                                                                                                                                                                                                                                                                            Inexpensive Local Brands and Internet Retailing Prevent Direct Sellers From Further Growth

                                                                                                                                                                                                                                                                                                                                                                              Channel Data

                                                                                                                                                                                                                                                                                                                                                                                Table 101 Direct Selling by Category: Value 2013-2018

                                                                                                                                                                                                                                                                                                                                                                                  Table 102 Direct Selling by Category: % Value Growth 2013-2018

                                                                                                                                                                                                                                                                                                                                                                                    Table 103 Direct Selling GBO Company Shares: % Value 2014-2018

                                                                                                                                                                                                                                                                                                                                                                                      Table 104 Direct Selling GBN Brand Shares: % Value 2015-2018

                                                                                                                                                                                                                                                                                                                                                                                        Table 105 Direct Selling Forecasts by Category: Value 2018-2023

                                                                                                                                                                                                                                                                                                                                                                                          Table 106 Direct Selling Forecasts by Category: % Value Growth 2018-2023

                                                                                                                                                                                                                                                                                                                                                                                            Headlines

                                                                                                                                                                                                                                                                                                                                                                                              Prospects

                                                                                                                                                                                                                                                                                                                                                                                                Busy Lifestyles and the Elimination of Excessive State Requirements Stimulate Strong Category Value Growth

                                                                                                                                                                                                                                                                                                                                                                                                  Food and Drink and Consumer Electronics Internet Retailing Lead the Channel

                                                                                                                                                                                                                                                                                                                                                                                                    Wider Product Assortment and Omni-channel Approach Boost Internet Retailing Growth

                                                                                                                                                                                                                                                                                                                                                                                                      Competitive Landscape

                                                                                                                                                                                                                                                                                                                                                                                                        Key Local Players Gain Value Share and Lead Their Respective Categories

                                                                                                                                                                                                                                                                                                                                                                                                          Cross-border Purchases Remain A Threat To Local Players

                                                                                                                                                                                                                                                                                                                                                                                                            Internet Retailers Use A Variety of Strategies To Attract Consumers Away From Store-based Retailing

                                                                                                                                                                                                                                                                                                                                                                                                              Channel Data

                                                                                                                                                                                                                                                                                                                                                                                                                Table 107 Internet Retailing by Category: Value 2013-2018

                                                                                                                                                                                                                                                                                                                                                                                                                  Table 108 Internet Retailing by Category: % Value Growth 2013-2018

                                                                                                                                                                                                                                                                                                                                                                                                                    Table 109 Internet Retailing GBO Company Shares: % Value 2014-2018

                                                                                                                                                                                                                                                                                                                                                                                                                      Table 110 Internet Retailing GBN Brand Shares: % Value 2015-2018

                                                                                                                                                                                                                                                                                                                                                                                                                        Table 111 Internet Retailing Forecasts by Category: Value 2018-2023

                                                                                                                                                                                                                                                                                                                                                                                                                          Table 112 Internet Retailing Forecasts by Category: % Value Growth 2018-2023

                                                                                                                                                                                                                                                                                                                                                                                                                            Headlines

                                                                                                                                                                                                                                                                                                                                                                                                                              Prospects

                                                                                                                                                                                                                                                                                                                                                                                                                                Mobile Internet Retailing Registers Stable Growth

                                                                                                                                                                                                                                                                                                                                                                                                                                  Busy Lifestyles and Convenience Encourage Mobile Internet Retailing Sales

                                                                                                                                                                                                                                                                                                                                                                                                                                    Mobile Internet Retailing Is Positively Affected by Improving Technologies

                                                                                                                                                                                                                                                                                                                                                                                                                                      Competitive Landscape

                                                                                                                                                                                                                                                                                                                                                                                                                                        Mobile-friendly Applications and Websites Stimulate Internet Retailing Value Growth

                                                                                                                                                                                                                                                                                                                                                                                                                                          Competition Among Foreign and Local Retailers Persists

                                                                                                                                                                                                                                                                                                                                                                                                                                            Mobile Phones Set To Remain A Major Mobile Internet Retailing Purchase Device

                                                                                                                                                                                                                                                                                                                                                                                                                                              Channel Data

                                                                                                                                                                                                                                                                                                                                                                                                                                                Table 113 Mobile Internet Retailing: Value 2013-2018

                                                                                                                                                                                                                                                                                                                                                                                                                                                  Table 114 Mobile Internet Retailing: % Value Growth 2013-2018

                                                                                                                                                                                                                                                                                                                                                                                                                                                    Table 115 Mobile Internet Retailing Forecasts: Value 2018-2023

                                                                                                                                                                                                                                                                                                                                                                                                                                                      Table 116 Mobile Internet Retailing Forecasts: % Value Growth 2018-2023

                                                                                                                                                                                                                                                                                                                                                                                                                                                      Summary:
                                                                                                                                                                                                                                                                                                                                                                                                                                                      Get latest Market Research Reports on Retailing. Industry analysis & Market Report on Retailing is a syndicated market report, published as Retailing in Belarus. It is complete Research Study and Industry Analysis of Retailing market, to understand, Market Demand, Growth, trends analysis and Factor Influencing market.

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