Top Growth Opportunities: Meat in India

Top Growth Opportunities: Meat in India

Summary

"Top Growth Opportunities: Meat in India", provides an overview of the market, analyzing market data, demographic consumption patterns within the category, and the key consumer trends driving consumption. GlobalData’s proprietary Risk vs Reward Opportunity model pinpoints the best growth opportunities for producers, suppliers and retailers by combining robust, granular data and expert insight. The report uses this framework to identify the best opportunities, analyze white spaces in the market, and outline new product development that will effectively target the most pertinent consumer need states. These are combined to offer strategic recommendations to capitalize on evolving consumer landscapes.

The report provides recommended actions and detailed analysis of how to target the best growth opportunities for producers and retailers. Readers can understand what categories, channels, companies, and consumers will drive the success of the various channels in the sector's distribution through GlobalData’s detailed and robust data, expert insight, and case studies.

GlobalData’s Top Growth Opportunity reports use a risk versus reward opportunity model to identify the best growth markets for producers in the sector. Through this in-depth study of market and category dynamics, readers are able to identify key opportunities, and what they need to do in order to target them.

Get access to -
- Key consumer demographic groups driving consumption within the country. Improve your consumer targeting by understanding who’s driving the market, what they want, and why
- A study of market value and volumes over 2013-2018, supplemented with category, brand and packaging analysis that shows the current state of the market, and how it will evolve over the 2018-2023 period
- White space analysis, to pinpoint attractive spaces in the market and the key actions to take
- Insight into the implications behind the data, and analysis of how the consumer needs will evolve in the short-to-medium term future
- Examples of international and regional product innovation targeting key consumer needs.

Scope

- The Indian meat sector is led by fresh meat (counter) in value terms, which grew at a CAGR of 5.8% during 2013-2018 and is expected to grow at a CAGR of 8% during 2018-2023
- The Indian meat sector is dominated by domestic trademark owners (TMO). The top five domestic TMOs have a 43.5% value share of the market.
- ‘Reduced fat’ is the only trend in the health & wellness space
- Flexible packaging and rigid plastics were the most commonly used pack material in the chilled raw packaged meat - processed and wholecuts categories.

Reasons to buy

- This report brings together consumer analysis and market data to provide actionable insight into the behavior of consumers.
- This is based on GlobalData's unique consumer data, developed from extensive consumption surveys and consumer group tracking, which quantifies the influence of 20 consumption motivations in the Meat sector.
- Category, brand, and packaging dynamics are also examined.
- This allows product and marketing strategies to be better aligned with the leading trends in the market.