Top Growth Opportunities: Meat in the Netherlands

Top Growth Opportunities: Meat in the Netherlands

Summary

"Top Growth Opportunities: Meat in the Netherlands", provides an overview of the Meat market, analyzing market data, demographic consumption patterns within the category, and the key consumer trends driving consumption. GlobalData’s proprietary Risk vs Reward Opportunity model pinpoints the best growth opportunities for Meat producers, suppliers and retailers by combining robust, granular data and expert insight. The report uses this framework to identify the best opportunities, analyze white spaces in the market, and outline new product development that will effectively target the most pertinent consumer need states. These are combined to offer strategic recommendations to capitalize on evolving consumer landscapes.

The report provides recommended actions and detailed analysis of how to target the best growth opportunities for Meat producers and retailers. Readers can understand what categories, channels, companies, and consumers will drive the success of Meat sector in the Netherlands through GlobalData’s detailed and robust data, expert insight, and case studies.

GlobalData’s Top Growth Opportunity reports use a risk versus reward opportunity model to identify the best growth markets for Meat producers. Through this in-depth study of market and category dynamics, readers are able to identify key opportunities, and what they need to do in order to target them.

Get access to -
- Key consumer demographic groups driving consumption within the Netherlands market. Improve your consumer targeting by understanding who’s driving the market, what they want, and why
- A study of market value and volumes over 2013-2018 for the Netherlands supplemented with category, brand and packaging analysis that shows the current state of the market, and how it will evolve over the 2018-2023 period
- White space analysis, to pinpoint attractive spaces in the market and the key actions to take
- Insight into the implications behind the data, and analysis of how the consumer needs will evolve in the short-to-medium term future
- Examples of international and regional product innovation targeting key consumer needs.

Scope

- Fresh meat (counter) was the leading value category in the sector in 2018, while ambient meat is expected to be the fastest growing category over 2018-2023
- Improving domestic demand on the back of a strong labor market and growth in disposable incomes will benefit the meat sector
- Female consumers are the key demographic to target for meat in the Netherlands
- Sector is witnessing growing demand for ‘ethically sourced’ and ‘clean’ meat products that are organic, and free-from any additives/hormones.

Reasons to buy

- This report brings together consumer analysis and market data to provide actionable insight into the behavior of Meat consumers in the Netherlands.
- This is based on GlobalData's unique consumer data, developed from extensive consumption surveys and consumer group tracking, which quantifies the influence of 20 consumption motivations in the Meat sector.
- Category, brand, and packaging dynamics are also examined.
- This allows product and marketing strategies to be better aligned with the leading trends in the market.