Report Detail
Global Digital Advertising Management Platform Market 2024 by Company, Regions, Type and Application, Forecast to 2030
- RnM3575802 |
- 19 August, 2024 |
- Global |
- 128 Pages |
- GIR (Global Info Research) |
- Service & Software
According to our (Global Info Research) latest study, the global Digital Advertising Management Platform market size was valued at USD 2300.7 million in 2023 and is forecast to a readjusted size of USD 4127.8 million by 2030 with a CAGR of 8.7% during review period.
A digital advertising management platform (DAMP) is a type of software that helps advertisers and marketers to plan, execute, monitor, and optimize their online advertising campaigns across various channels and formats. A DAMP typically provides features such as ad creation, targeting, bidding, budgeting, analytics, reporting, and optimization. A DAMP can help users to reach their target audiences, increase their brand awareness, generate leads, drive conversions, and measure their return on ad spend.
The rising importance of data privacy and security for digital advertising management. Data privacy and security are becoming more critical for online advertisers and marketers due to the increasing awareness and expectations of customers, the emergence of new regulations (such as the General Data Protection Regulation (GDPR) in the European Union and the California Consumer Privacy Act (CCPA) in the United States), and the changes in the policies of major platforms (such as Google’s plan to phase out third-party cookies by 2023). These factors are challenging the traditional ways of collecting, storing, processing, sharing, and using customer data for online advertising, and forcing advertisers and marketers to adopt new strategies and solutions that can ensure data privacy and security while still delivering effective and personalized ads .
The Global Info Research report includes an overview of the development of the Digital Advertising Management Platform industry chain, the market status of Large Enterprises (Publishers and Brands, Marketers and Agencies), SMEs (Publishers and Brands, Marketers and Agencies), and key enterprises in developed and developing market, and analysed the cutting-edge technology, patent, hot applications and market trends of Digital Advertising Management Platform.
Regionally, the report analyzes the Digital Advertising Management Platform markets in key regions. North America and Europe are experiencing steady growth, driven by government initiatives and increasing consumer awareness. Asia-Pacific, particularly China, leads the global Digital Advertising Management Platform market, with robust domestic demand, supportive policies, and a strong manufacturing base.
Key Features:
The report presents comprehensive understanding of the Digital Advertising Management Platform market. It provides a holistic view of the industry, as well as detailed insights into individual components and stakeholders. The report analysis market dynamics, trends, challenges, and opportunities within the Digital Advertising Management Platform industry.
The report involves analyzing the market at a macro level:
Market Sizing and Segmentation: Report collect data on the overall market size, including the revenue generated, and market share of different by Type (e.g., Publishers and Brands, Marketers and Agencies).
Industry Analysis: Report analyse the broader industry trends, such as government policies and regulations, technological advancements, consumer preferences, and market dynamics. This analysis helps in understanding the key drivers and challenges influencing the Digital Advertising Management Platform market.
Regional Analysis: The report involves examining the Digital Advertising Management Platform market at a regional or national level. Report analyses regional factors such as government incentives, infrastructure development, economic conditions, and consumer behaviour to identify variations and opportunities within different markets.
Market Projections: Report covers the gathered data and analysis to make future projections and forecasts for the Digital Advertising Management Platform market. This may include estimating market growth rates, predicting market demand, and identifying emerging trends.
The report also involves a more granular approach to Digital Advertising Management Platform:
Company Analysis: Report covers individual Digital Advertising Management Platform players, suppliers, and other relevant industry players. This analysis includes studying their financial performance, market positioning, product portfolios, partnerships, and strategies.
Consumer Analysis: Report covers data on consumer behaviour, preferences, and attitudes towards Digital Advertising Management Platform This may involve surveys, interviews, and analysis of consumer reviews and feedback from different by Application (Large Enterprises, SMEs).
Technology Analysis: Report covers specific technologies relevant to Digital Advertising Management Platform. It assesses the current state, advancements, and potential future developments in Digital Advertising Management Platform areas.
Competitive Landscape: By analyzing individual companies, suppliers, and consumers, the report present insights into the competitive landscape of the Digital Advertising Management Platform market. This analysis helps understand market share, competitive advantages, and potential areas for differentiation among industry players.
Market Validation: The report involves validating findings and projections through primary research, such as surveys, interviews, and focus groups.
Market Segmentation
Digital Advertising Management Platform market is split by Type and by Application. For the period 2019-2030, the growth among segments provides accurate calculations and forecasts for consumption value by Type, and by Application in terms of value.
Market segment by Type
Publishers and Brands
Marketers and Agencies
Market segment by Application
Large Enterprises
SMEs
Market segment by players, this report covers
Google
Celtra
Bannerflow
Adobe
RhythmOne
Sizmek
Adform
Thunder
SteelHouse
Flashtalking
Snapchat (Flite)
Mediawide
Balihoo
Mixpo
Bannersnack
Bonzai
Marin Software
Market segment by regions, regional analysis covers
North America (United States, Canada, and Mexico)
Europe (Germany, France, UK, Russia, Italy, and Rest of Europe)
Asia-Pacific (China, Japan, South Korea, India, Southeast Asia, Australia and Rest of Asia-Pacific)
South America (Brazil, Argentina and Rest of South America)
Middle East & Africa (Turkey, Saudi Arabia, UAE, Rest of Middle East & Africa)
The content of the study subjects, includes a total of 13 chapters:
Chapter 1, to describe Digital Advertising Management Platform product scope, market overview, market estimation caveats and base year.
Chapter 2, to profile the top players of Digital Advertising Management Platform, with revenue, gross margin and global market share of Digital Advertising Management Platform from 2019 to 2024.
Chapter 3, the Digital Advertising Management Platform competitive situation, revenue and global market share of top players are analyzed emphatically by landscape contrast.
Chapter 4 and 5, to segment the market size by Type and application, with consumption value and growth rate by Type, application, from 2019 to 2030.
Chapter 6, 7, 8, 9, and 10, to break the market size data at the country level, with revenue and market share for key countries in the world, from 2019 to 2024.and Digital Advertising Management Platform market forecast, by regions, type and application, with consumption value, from 2025 to 2030.
Chapter 11, market dynamics, drivers, restraints, trends and Porters Five Forces analysis.
Chapter 12, the key raw materials and key suppliers, and industry chain of Digital Advertising Management Platform.
Chapter 13, to describe Digital Advertising Management Platform research findings and conclusion.
1 Market Overview
- 1.1 Product Overview and Scope of Digital Advertising Management Platform
- 1.2 Market Estimation Caveats and Base Year
- 1.3 Classification of Digital Advertising Management Platform by Type
- 1.3.1 Overview: Global Digital Advertising Management Platform Market Size by Type: 2019 Versus 2023 Versus 2030
- 1.3.2 Global Digital Advertising Management Platform Consumption Value Market Share by Type in 2023
- 1.3.3 Publishers and Brands
- 1.3.4 Marketers and Agencies
- 1.4 Global Digital Advertising Management Platform Market by Application
- 1.4.1 Overview: Global Digital Advertising Management Platform Market Size by Application: 2019 Versus 2023 Versus 2030
- 1.4.2 Large Enterprises
- 1.4.3 SMEs
- 1.5 Global Digital Advertising Management Platform Market Size & Forecast
- 1.6 Global Digital Advertising Management Platform Market Size and Forecast by Region
- 1.6.1 Global Digital Advertising Management Platform Market Size by Region: 2019 VS 2023 VS 2030
- 1.6.2 Global Digital Advertising Management Platform Market Size by Region, (2019-2030)
- 1.6.3 North America Digital Advertising Management Platform Market Size and Prospect (2019-2030)
- 1.6.4 Europe Digital Advertising Management Platform Market Size and Prospect (2019-2030)
- 1.6.5 Asia-Pacific Digital Advertising Management Platform Market Size and Prospect (2019-2030)
- 1.6.6 South America Digital Advertising Management Platform Market Size and Prospect (2019-2030)
- 1.6.7 Middle East and Africa Digital Advertising Management Platform Market Size and Prospect (2019-2030)
2 Company Profiles
- 2.1 Google
- 2.1.1 Google Details
- 2.1.2 Google Major Business
- 2.1.3 Google Digital Advertising Management Platform Product and Solutions
- 2.1.4 Google Digital Advertising Management Platform Revenue, Gross Margin and Market Share (2019-2024)
- 2.1.5 Google Recent Developments and Future Plans
- 2.2 Celtra
- 2.2.1 Celtra Details
- 2.2.2 Celtra Major Business
- 2.2.3 Celtra Digital Advertising Management Platform Product and Solutions
- 2.2.4 Celtra Digital Advertising Management Platform Revenue, Gross Margin and Market Share (2019-2024)
- 2.2.5 Celtra Recent Developments and Future Plans
- 2.3 Bannerflow
- 2.3.1 Bannerflow Details
- 2.3.2 Bannerflow Major Business
- 2.3.3 Bannerflow Digital Advertising Management Platform Product and Solutions
- 2.3.4 Bannerflow Digital Advertising Management Platform Revenue, Gross Margin and Market Share (2019-2024)
- 2.3.5 Bannerflow Recent Developments and Future Plans
- 2.4 Adobe
- 2.4.1 Adobe Details
- 2.4.2 Adobe Major Business
- 2.4.3 Adobe Digital Advertising Management Platform Product and Solutions
- 2.4.4 Adobe Digital Advertising Management Platform Revenue, Gross Margin and Market Share (2019-2024)
- 2.4.5 Adobe Recent Developments and Future Plans
- 2.5 RhythmOne
- 2.5.1 RhythmOne Details
- 2.5.2 RhythmOne Major Business
- 2.5.3 RhythmOne Digital Advertising Management Platform Product and Solutions
- 2.5.4 RhythmOne Digital Advertising Management Platform Revenue, Gross Margin and Market Share (2019-2024)
- 2.5.5 RhythmOne Recent Developments and Future Plans
- 2.6 Sizmek
- 2.6.1 Sizmek Details
- 2.6.2 Sizmek Major Business
- 2.6.3 Sizmek Digital Advertising Management Platform Product and Solutions
- 2.6.4 Sizmek Digital Advertising Management Platform Revenue, Gross Margin and Market Share (2019-2024)
- 2.6.5 Sizmek Recent Developments and Future Plans
- 2.7 Adform
- 2.7.1 Adform Details
- 2.7.2 Adform Major Business
- 2.7.3 Adform Digital Advertising Management Platform Product and Solutions
- 2.7.4 Adform Digital Advertising Management Platform Revenue, Gross Margin and Market Share (2019-2024)
- 2.7.5 Adform Recent Developments and Future Plans
- 2.8 Thunder
- 2.8.1 Thunder Details
- 2.8.2 Thunder Major Business
- 2.8.3 Thunder Digital Advertising Management Platform Product and Solutions
- 2.8.4 Thunder Digital Advertising Management Platform Revenue, Gross Margin and Market Share (2019-2024)
- 2.8.5 Thunder Recent Developments and Future Plans
- 2.9 SteelHouse
- 2.9.1 SteelHouse Details
- 2.9.2 SteelHouse Major Business
- 2.9.3 SteelHouse Digital Advertising Management Platform Product and Solutions
- 2.9.4 SteelHouse Digital Advertising Management Platform Revenue, Gross Margin and Market Share (2019-2024)
- 2.9.5 SteelHouse Recent Developments and Future Plans
- 2.10 Flashtalking
- 2.10.1 Flashtalking Details
- 2.10.2 Flashtalking Major Business
- 2.10.3 Flashtalking Digital Advertising Management Platform Product and Solutions
- 2.10.4 Flashtalking Digital Advertising Management Platform Revenue, Gross Margin and Market Share (2019-2024)
- 2.10.5 Flashtalking Recent Developments and Future Plans
- 2.11 Snapchat (Flite)
- 2.11.1 Snapchat (Flite) Details
- 2.11.2 Snapchat (Flite) Major Business
- 2.11.3 Snapchat (Flite) Digital Advertising Management Platform Product and Solutions
- 2.11.4 Snapchat (Flite) Digital Advertising Management Platform Revenue, Gross Margin and Market Share (2019-2024)
- 2.11.5 Snapchat (Flite) Recent Developments and Future Plans
- 2.12 Mediawide
- 2.12.1 Mediawide Details
- 2.12.2 Mediawide Major Business
- 2.12.3 Mediawide Digital Advertising Management Platform Product and Solutions
- 2.12.4 Mediawide Digital Advertising Management Platform Revenue, Gross Margin and Market Share (2019-2024)
- 2.12.5 Mediawide Recent Developments and Future Plans
- 2.13 Balihoo
- 2.13.1 Balihoo Details
- 2.13.2 Balihoo Major Business
- 2.13.3 Balihoo Digital Advertising Management Platform Product and Solutions
- 2.13.4 Balihoo Digital Advertising Management Platform Revenue, Gross Margin and Market Share (2019-2024)
- 2.13.5 Balihoo Recent Developments and Future Plans
- 2.14 Mixpo
- 2.14.1 Mixpo Details
- 2.14.2 Mixpo Major Business
- 2.14.3 Mixpo Digital Advertising Management Platform Product and Solutions
- 2.14.4 Mixpo Digital Advertising Management Platform Revenue, Gross Margin and Market Share (2019-2024)
- 2.14.5 Mixpo Recent Developments and Future Plans
- 2.15 Bannersnack
- 2.15.1 Bannersnack Details
- 2.15.2 Bannersnack Major Business
- 2.15.3 Bannersnack Digital Advertising Management Platform Product and Solutions
- 2.15.4 Bannersnack Digital Advertising Management Platform Revenue, Gross Margin and Market Share (2019-2024)
- 2.15.5 Bannersnack Recent Developments and Future Plans
- 2.16 Bonzai
- 2.16.1 Bonzai Details
- 2.16.2 Bonzai Major Business
- 2.16.3 Bonzai Digital Advertising Management Platform Product and Solutions
- 2.16.4 Bonzai Digital Advertising Management Platform Revenue, Gross Margin and Market Share (2019-2024)
- 2.16.5 Bonzai Recent Developments and Future Plans
- 2.17 Marin Software
- 2.17.1 Marin Software Details
- 2.17.2 Marin Software Major Business
- 2.17.3 Marin Software Digital Advertising Management Platform Product and Solutions
- 2.17.4 Marin Software Digital Advertising Management Platform Revenue, Gross Margin and Market Share (2019-2024)
- 2.17.5 Marin Software Recent Developments and Future Plans
3 Market Competition, by Players
- 3.1 Global Digital Advertising Management Platform Revenue and Share by Players (2019-2024)
- 3.2 Market Share Analysis (2023)
- 3.2.1 Market Share of Digital Advertising Management Platform by Company Revenue
- 3.2.2 Top 3 Digital Advertising Management Platform Players Market Share in 2023
- 3.2.3 Top 6 Digital Advertising Management Platform Players Market Share in 2023
- 3.3 Digital Advertising Management Platform Market: Overall Company Footprint Analysis
- 3.3.1 Digital Advertising Management Platform Market: Region Footprint
- 3.3.2 Digital Advertising Management Platform Market: Company Product Type Footprint
- 3.3.3 Digital Advertising Management Platform Market: Company Product Application Footprint
- 3.4 New Market Entrants and Barriers to Market Entry
- 3.5 Mergers, Acquisition, Agreements, and Collaborations
4 Market Size Segment by Type
- 4.1 Global Digital Advertising Management Platform Consumption Value and Market Share by Type (2019-2024)
- 4.2 Global Digital Advertising Management Platform Market Forecast by Type (2025-2030)
5 Market Size Segment by Application
- 5.1 Global Digital Advertising Management Platform Consumption Value Market Share by Application (2019-2024)
- 5.2 Global Digital Advertising Management Platform Market Forecast by Application (2025-2030)
6 North America
- 6.1 North America Digital Advertising Management Platform Consumption Value by Type (2019-2030)
- 6.2 North America Digital Advertising Management Platform Consumption Value by Application (2019-2030)
- 6.3 North America Digital Advertising Management Platform Market Size by Country
- 6.3.1 North America Digital Advertising Management Platform Consumption Value by Country (2019-2030)
- 6.3.2 United States Digital Advertising Management Platform Market Size and Forecast (2019-2030)
- 6.3.3 Canada Digital Advertising Management Platform Market Size and Forecast (2019-2030)
- 6.3.4 Mexico Digital Advertising Management Platform Market Size and Forecast (2019-2030)
7 Europe
- 7.1 Europe Digital Advertising Management Platform Consumption Value by Type (2019-2030)
- 7.2 Europe Digital Advertising Management Platform Consumption Value by Application (2019-2030)
- 7.3 Europe Digital Advertising Management Platform Market Size by Country
- 7.3.1 Europe Digital Advertising Management Platform Consumption Value by Country (2019-2030)
- 7.3.2 Germany Digital Advertising Management Platform Market Size and Forecast (2019-2030)
- 7.3.3 France Digital Advertising Management Platform Market Size and Forecast (2019-2030)
- 7.3.4 United Kingdom Digital Advertising Management Platform Market Size and Forecast (2019-2030)
- 7.3.5 Russia Digital Advertising Management Platform Market Size and Forecast (2019-2030)
- 7.3.6 Italy Digital Advertising Management Platform Market Size and Forecast (2019-2030)
8 Asia-Pacific
- 8.1 Asia-Pacific Digital Advertising Management Platform Consumption Value by Type (2019-2030)
- 8.2 Asia-Pacific Digital Advertising Management Platform Consumption Value by Application (2019-2030)
- 8.3 Asia-Pacific Digital Advertising Management Platform Market Size by Region
- 8.3.1 Asia-Pacific Digital Advertising Management Platform Consumption Value by Region (2019-2030)
- 8.3.2 China Digital Advertising Management Platform Market Size and Forecast (2019-2030)
- 8.3.3 Japan Digital Advertising Management Platform Market Size and Forecast (2019-2030)
- 8.3.4 South Korea Digital Advertising Management Platform Market Size and Forecast (2019-2030)
- 8.3.5 India Digital Advertising Management Platform Market Size and Forecast (2019-2030)
- 8.3.6 Southeast Asia Digital Advertising Management Platform Market Size and Forecast (2019-2030)
- 8.3.7 Australia Digital Advertising Management Platform Market Size and Forecast (2019-2030)
9 South America
- 9.1 South America Digital Advertising Management Platform Consumption Value by Type (2019-2030)
- 9.2 South America Digital Advertising Management Platform Consumption Value by Application (2019-2030)
- 9.3 South America Digital Advertising Management Platform Market Size by Country
- 9.3.1 South America Digital Advertising Management Platform Consumption Value by Country (2019-2030)
- 9.3.2 Brazil Digital Advertising Management Platform Market Size and Forecast (2019-2030)
- 9.3.3 Argentina Digital Advertising Management Platform Market Size and Forecast (2019-2030)
10 Middle East & Africa
- 10.1 Middle East & Africa Digital Advertising Management Platform Consumption Value by Type (2019-2030)
- 10.2 Middle East & Africa Digital Advertising Management Platform Consumption Value by Application (2019-2030)
- 10.3 Middle East & Africa Digital Advertising Management Platform Market Size by Country
- 10.3.1 Middle East & Africa Digital Advertising Management Platform Consumption Value by Country (2019-2030)
- 10.3.2 Turkey Digital Advertising Management Platform Market Size and Forecast (2019-2030)
- 10.3.3 Saudi Arabia Digital Advertising Management Platform Market Size and Forecast (2019-2030)
- 10.3.4 UAE Digital Advertising Management Platform Market Size and Forecast (2019-2030)
11 Market Dynamics
- 11.1 Digital Advertising Management Platform Market Drivers
- 11.2 Digital Advertising Management Platform Market Restraints
- 11.3 Digital Advertising Management Platform Trends Analysis
- 11.4 Porters Five Forces Analysis
- 11.4.1 Threat of New Entrants
- 11.4.2 Bargaining Power of Suppliers
- 11.4.3 Bargaining Power of Buyers
- 11.4.4 Threat of Substitutes
- 11.4.5 Competitive Rivalry
12 Industry Chain Analysis
- 12.1 Digital Advertising Management Platform Industry Chain
- 12.2 Digital Advertising Management Platform Upstream Analysis
- 12.3 Digital Advertising Management Platform Midstream Analysis
- 12.4 Digital Advertising Management Platform Downstream Analysis
13 Research Findings and Conclusion
14 Appendix
- 14.1 Methodology
- 14.2 Research Process and Data Source
Summary:
Get latest Market Research Reports on Digital Advertising Management Platform. Industry analysis & Market Report on Digital Advertising Management Platform is a syndicated market report, published as Global Digital Advertising Management Platform Market 2024 by Company, Regions, Type and Application, Forecast to 2030. It is complete Research Study and Industry Analysis of Digital Advertising Management Platform market, to understand, Market Demand, Growth, trends analysis and Factor Influencing market.
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