Report Detail
Global Advertising Management Platform Market 2024 by Company, Regions, Type and Application, Forecast to 2030
- RnM3575801 |
- 19 August, 2024 |
- Global |
- 123 Pages |
- GIR (Global Info Research) |
- Service & Software
According to our (Global Info Research) latest study, the global Advertising Management Platform market size was valued at USD 2481.8 million in 2023 and is forecast to a readjusted size of USD 4317.3 million by 2030 with a CAGR of 8.2% during review period.
Advertising Management Platform is a type of software that helps advertisers to manage their digital advertising campaigns across various channels and formats. It provides features such as campaign planning, media buying, ad creation, targeting, optimization, analytics, and reporting. Advertising Management Platform enables advertisers to reach their target audiences, measure the performance of their ads, and optimize their return on ad spend.
The industry trend of Advertising Management Platform is expected to be positive and growing in the coming years. The drivers of this growth include increasing demand for online advertising, rising adoption of cloud computing and SaaS models, growing complexity and scale of digital advertising campaigns, and enhancing customer satisfaction and retention. The report also identifies some of the challenges and opportunities for the market, such as data privacy and security issues, regional variations, and technological innovations.
The Global Info Research report includes an overview of the development of the Advertising Management Platform industry chain, the market status of Large Enterprises (Publishers and Brands, Marketers and Agencies), SMEs (Publishers and Brands, Marketers and Agencies), and key enterprises in developed and developing market, and analysed the cutting-edge technology, patent, hot applications and market trends of Advertising Management Platform.
Regionally, the report analyzes the Advertising Management Platform markets in key regions. North America and Europe are experiencing steady growth, driven by government initiatives and increasing consumer awareness. Asia-Pacific, particularly China, leads the global Advertising Management Platform market, with robust domestic demand, supportive policies, and a strong manufacturing base.
Key Features:
The report presents comprehensive understanding of the Advertising Management Platform market. It provides a holistic view of the industry, as well as detailed insights into individual components and stakeholders. The report analysis market dynamics, trends, challenges, and opportunities within the Advertising Management Platform industry.
The report involves analyzing the market at a macro level:
Market Sizing and Segmentation: Report collect data on the overall market size, including the revenue generated, and market share of different by Type (e.g., Publishers and Brands, Marketers and Agencies).
Industry Analysis: Report analyse the broader industry trends, such as government policies and regulations, technological advancements, consumer preferences, and market dynamics. This analysis helps in understanding the key drivers and challenges influencing the Advertising Management Platform market.
Regional Analysis: The report involves examining the Advertising Management Platform market at a regional or national level. Report analyses regional factors such as government incentives, infrastructure development, economic conditions, and consumer behaviour to identify variations and opportunities within different markets.
Market Projections: Report covers the gathered data and analysis to make future projections and forecasts for the Advertising Management Platform market. This may include estimating market growth rates, predicting market demand, and identifying emerging trends.
The report also involves a more granular approach to Advertising Management Platform:
Company Analysis: Report covers individual Advertising Management Platform players, suppliers, and other relevant industry players. This analysis includes studying their financial performance, market positioning, product portfolios, partnerships, and strategies.
Consumer Analysis: Report covers data on consumer behaviour, preferences, and attitudes towards Advertising Management Platform This may involve surveys, interviews, and analysis of consumer reviews and feedback from different by Application (Large Enterprises, SMEs).
Technology Analysis: Report covers specific technologies relevant to Advertising Management Platform. It assesses the current state, advancements, and potential future developments in Advertising Management Platform areas.
Competitive Landscape: By analyzing individual companies, suppliers, and consumers, the report present insights into the competitive landscape of the Advertising Management Platform market. This analysis helps understand market share, competitive advantages, and potential areas for differentiation among industry players.
Market Validation: The report involves validating findings and projections through primary research, such as surveys, interviews, and focus groups.
Market Segmentation
Advertising Management Platform market is split by Type and by Application. For the period 2019-2030, the growth among segments provides accurate calculations and forecasts for consumption value by Type, and by Application in terms of value.
Market segment by Type
Publishers and Brands
Marketers and Agencies
Market segment by Application
Large Enterprises
SMEs
Market segment by players, this report covers
Google
Celtra
Bannerflow
Adobe
RhythmOne
Sizmek
Adform
Thunder
SteelHouse
Flashtalking
Snapchat (Flite)
Mediawide
Balihoo
Mixpo
Bannersnack
Bonzai
Marin Software
Market segment by regions, regional analysis covers
North America (United States, Canada, and Mexico)
Europe (Germany, France, UK, Russia, Italy, and Rest of Europe)
Asia-Pacific (China, Japan, South Korea, India, Southeast Asia, Australia and Rest of Asia-Pacific)
South America (Brazil, Argentina and Rest of South America)
Middle East & Africa (Turkey, Saudi Arabia, UAE, Rest of Middle East & Africa)
The content of the study subjects, includes a total of 13 chapters:
Chapter 1, to describe Advertising Management Platform product scope, market overview, market estimation caveats and base year.
Chapter 2, to profile the top players of Advertising Management Platform, with revenue, gross margin and global market share of Advertising Management Platform from 2019 to 2024.
Chapter 3, the Advertising Management Platform competitive situation, revenue and global market share of top players are analyzed emphatically by landscape contrast.
Chapter 4 and 5, to segment the market size by Type and application, with consumption value and growth rate by Type, application, from 2019 to 2030.
Chapter 6, 7, 8, 9, and 10, to break the market size data at the country level, with revenue and market share for key countries in the world, from 2019 to 2024.and Advertising Management Platform market forecast, by regions, type and application, with consumption value, from 2025 to 2030.
Chapter 11, market dynamics, drivers, restraints, trends and Porters Five Forces analysis.
Chapter 12, the key raw materials and key suppliers, and industry chain of Advertising Management Platform.
Chapter 13, to describe Advertising Management Platform research findings and conclusion.
1 Market Overview
- 1.1 Product Overview and Scope of Advertising Management Platform
- 1.2 Market Estimation Caveats and Base Year
- 1.3 Classification of Advertising Management Platform by Type
- 1.3.1 Overview: Global Advertising Management Platform Market Size by Type: 2019 Versus 2023 Versus 2030
- 1.3.2 Global Advertising Management Platform Consumption Value Market Share by Type in 2023
- 1.3.3 Publishers and Brands
- 1.3.4 Marketers and Agencies
- 1.4 Global Advertising Management Platform Market by Application
- 1.4.1 Overview: Global Advertising Management Platform Market Size by Application: 2019 Versus 2023 Versus 2030
- 1.4.2 Large Enterprises
- 1.4.3 SMEs
- 1.5 Global Advertising Management Platform Market Size & Forecast
- 1.6 Global Advertising Management Platform Market Size and Forecast by Region
- 1.6.1 Global Advertising Management Platform Market Size by Region: 2019 VS 2023 VS 2030
- 1.6.2 Global Advertising Management Platform Market Size by Region, (2019-2030)
- 1.6.3 North America Advertising Management Platform Market Size and Prospect (2019-2030)
- 1.6.4 Europe Advertising Management Platform Market Size and Prospect (2019-2030)
- 1.6.5 Asia-Pacific Advertising Management Platform Market Size and Prospect (2019-2030)
- 1.6.6 South America Advertising Management Platform Market Size and Prospect (2019-2030)
- 1.6.7 Middle East and Africa Advertising Management Platform Market Size and Prospect (2019-2030)
2 Company Profiles
- 2.1 Google
- 2.1.1 Google Details
- 2.1.2 Google Major Business
- 2.1.3 Google Advertising Management Platform Product and Solutions
- 2.1.4 Google Advertising Management Platform Revenue, Gross Margin and Market Share (2019-2024)
- 2.1.5 Google Recent Developments and Future Plans
- 2.2 Celtra
- 2.2.1 Celtra Details
- 2.2.2 Celtra Major Business
- 2.2.3 Celtra Advertising Management Platform Product and Solutions
- 2.2.4 Celtra Advertising Management Platform Revenue, Gross Margin and Market Share (2019-2024)
- 2.2.5 Celtra Recent Developments and Future Plans
- 2.3 Bannerflow
- 2.3.1 Bannerflow Details
- 2.3.2 Bannerflow Major Business
- 2.3.3 Bannerflow Advertising Management Platform Product and Solutions
- 2.3.4 Bannerflow Advertising Management Platform Revenue, Gross Margin and Market Share (2019-2024)
- 2.3.5 Bannerflow Recent Developments and Future Plans
- 2.4 Adobe
- 2.4.1 Adobe Details
- 2.4.2 Adobe Major Business
- 2.4.3 Adobe Advertising Management Platform Product and Solutions
- 2.4.4 Adobe Advertising Management Platform Revenue, Gross Margin and Market Share (2019-2024)
- 2.4.5 Adobe Recent Developments and Future Plans
- 2.5 RhythmOne
- 2.5.1 RhythmOne Details
- 2.5.2 RhythmOne Major Business
- 2.5.3 RhythmOne Advertising Management Platform Product and Solutions
- 2.5.4 RhythmOne Advertising Management Platform Revenue, Gross Margin and Market Share (2019-2024)
- 2.5.5 RhythmOne Recent Developments and Future Plans
- 2.6 Sizmek
- 2.6.1 Sizmek Details
- 2.6.2 Sizmek Major Business
- 2.6.3 Sizmek Advertising Management Platform Product and Solutions
- 2.6.4 Sizmek Advertising Management Platform Revenue, Gross Margin and Market Share (2019-2024)
- 2.6.5 Sizmek Recent Developments and Future Plans
- 2.7 Adform
- 2.7.1 Adform Details
- 2.7.2 Adform Major Business
- 2.7.3 Adform Advertising Management Platform Product and Solutions
- 2.7.4 Adform Advertising Management Platform Revenue, Gross Margin and Market Share (2019-2024)
- 2.7.5 Adform Recent Developments and Future Plans
- 2.8 Thunder
- 2.8.1 Thunder Details
- 2.8.2 Thunder Major Business
- 2.8.3 Thunder Advertising Management Platform Product and Solutions
- 2.8.4 Thunder Advertising Management Platform Revenue, Gross Margin and Market Share (2019-2024)
- 2.8.5 Thunder Recent Developments and Future Plans
- 2.9 SteelHouse
- 2.9.1 SteelHouse Details
- 2.9.2 SteelHouse Major Business
- 2.9.3 SteelHouse Advertising Management Platform Product and Solutions
- 2.9.4 SteelHouse Advertising Management Platform Revenue, Gross Margin and Market Share (2019-2024)
- 2.9.5 SteelHouse Recent Developments and Future Plans
- 2.10 Flashtalking
- 2.10.1 Flashtalking Details
- 2.10.2 Flashtalking Major Business
- 2.10.3 Flashtalking Advertising Management Platform Product and Solutions
- 2.10.4 Flashtalking Advertising Management Platform Revenue, Gross Margin and Market Share (2019-2024)
- 2.10.5 Flashtalking Recent Developments and Future Plans
- 2.11 Snapchat (Flite)
- 2.11.1 Snapchat (Flite) Details
- 2.11.2 Snapchat (Flite) Major Business
- 2.11.3 Snapchat (Flite) Advertising Management Platform Product and Solutions
- 2.11.4 Snapchat (Flite) Advertising Management Platform Revenue, Gross Margin and Market Share (2019-2024)
- 2.11.5 Snapchat (Flite) Recent Developments and Future Plans
- 2.12 Mediawide
- 2.12.1 Mediawide Details
- 2.12.2 Mediawide Major Business
- 2.12.3 Mediawide Advertising Management Platform Product and Solutions
- 2.12.4 Mediawide Advertising Management Platform Revenue, Gross Margin and Market Share (2019-2024)
- 2.12.5 Mediawide Recent Developments and Future Plans
- 2.13 Balihoo
- 2.13.1 Balihoo Details
- 2.13.2 Balihoo Major Business
- 2.13.3 Balihoo Advertising Management Platform Product and Solutions
- 2.13.4 Balihoo Advertising Management Platform Revenue, Gross Margin and Market Share (2019-2024)
- 2.13.5 Balihoo Recent Developments and Future Plans
- 2.14 Mixpo
- 2.14.1 Mixpo Details
- 2.14.2 Mixpo Major Business
- 2.14.3 Mixpo Advertising Management Platform Product and Solutions
- 2.14.4 Mixpo Advertising Management Platform Revenue, Gross Margin and Market Share (2019-2024)
- 2.14.5 Mixpo Recent Developments and Future Plans
- 2.15 Bannersnack
- 2.15.1 Bannersnack Details
- 2.15.2 Bannersnack Major Business
- 2.15.3 Bannersnack Advertising Management Platform Product and Solutions
- 2.15.4 Bannersnack Advertising Management Platform Revenue, Gross Margin and Market Share (2019-2024)
- 2.15.5 Bannersnack Recent Developments and Future Plans
- 2.16 Bonzai
- 2.16.1 Bonzai Details
- 2.16.2 Bonzai Major Business
- 2.16.3 Bonzai Advertising Management Platform Product and Solutions
- 2.16.4 Bonzai Advertising Management Platform Revenue, Gross Margin and Market Share (2019-2024)
- 2.16.5 Bonzai Recent Developments and Future Plans
- 2.17 Marin Software
- 2.17.1 Marin Software Details
- 2.17.2 Marin Software Major Business
- 2.17.3 Marin Software Advertising Management Platform Product and Solutions
- 2.17.4 Marin Software Advertising Management Platform Revenue, Gross Margin and Market Share (2019-2024)
- 2.17.5 Marin Software Recent Developments and Future Plans
3 Market Competition, by Players
- 3.1 Global Advertising Management Platform Revenue and Share by Players (2019-2024)
- 3.2 Market Share Analysis (2023)
- 3.2.1 Market Share of Advertising Management Platform by Company Revenue
- 3.2.2 Top 3 Advertising Management Platform Players Market Share in 2023
- 3.2.3 Top 6 Advertising Management Platform Players Market Share in 2023
- 3.3 Advertising Management Platform Market: Overall Company Footprint Analysis
- 3.3.1 Advertising Management Platform Market: Region Footprint
- 3.3.2 Advertising Management Platform Market: Company Product Type Footprint
- 3.3.3 Advertising Management Platform Market: Company Product Application Footprint
- 3.4 New Market Entrants and Barriers to Market Entry
- 3.5 Mergers, Acquisition, Agreements, and Collaborations
4 Market Size Segment by Type
- 4.1 Global Advertising Management Platform Consumption Value and Market Share by Type (2019-2024)
- 4.2 Global Advertising Management Platform Market Forecast by Type (2025-2030)
5 Market Size Segment by Application
- 5.1 Global Advertising Management Platform Consumption Value Market Share by Application (2019-2024)
- 5.2 Global Advertising Management Platform Market Forecast by Application (2025-2030)
6 North America
- 6.1 North America Advertising Management Platform Consumption Value by Type (2019-2030)
- 6.2 North America Advertising Management Platform Consumption Value by Application (2019-2030)
- 6.3 North America Advertising Management Platform Market Size by Country
- 6.3.1 North America Advertising Management Platform Consumption Value by Country (2019-2030)
- 6.3.2 United States Advertising Management Platform Market Size and Forecast (2019-2030)
- 6.3.3 Canada Advertising Management Platform Market Size and Forecast (2019-2030)
- 6.3.4 Mexico Advertising Management Platform Market Size and Forecast (2019-2030)
7 Europe
- 7.1 Europe Advertising Management Platform Consumption Value by Type (2019-2030)
- 7.2 Europe Advertising Management Platform Consumption Value by Application (2019-2030)
- 7.3 Europe Advertising Management Platform Market Size by Country
- 7.3.1 Europe Advertising Management Platform Consumption Value by Country (2019-2030)
- 7.3.2 Germany Advertising Management Platform Market Size and Forecast (2019-2030)
- 7.3.3 France Advertising Management Platform Market Size and Forecast (2019-2030)
- 7.3.4 United Kingdom Advertising Management Platform Market Size and Forecast (2019-2030)
- 7.3.5 Russia Advertising Management Platform Market Size and Forecast (2019-2030)
- 7.3.6 Italy Advertising Management Platform Market Size and Forecast (2019-2030)
8 Asia-Pacific
- 8.1 Asia-Pacific Advertising Management Platform Consumption Value by Type (2019-2030)
- 8.2 Asia-Pacific Advertising Management Platform Consumption Value by Application (2019-2030)
- 8.3 Asia-Pacific Advertising Management Platform Market Size by Region
- 8.3.1 Asia-Pacific Advertising Management Platform Consumption Value by Region (2019-2030)
- 8.3.2 China Advertising Management Platform Market Size and Forecast (2019-2030)
- 8.3.3 Japan Advertising Management Platform Market Size and Forecast (2019-2030)
- 8.3.4 South Korea Advertising Management Platform Market Size and Forecast (2019-2030)
- 8.3.5 India Advertising Management Platform Market Size and Forecast (2019-2030)
- 8.3.6 Southeast Asia Advertising Management Platform Market Size and Forecast (2019-2030)
- 8.3.7 Australia Advertising Management Platform Market Size and Forecast (2019-2030)
9 South America
- 9.1 South America Advertising Management Platform Consumption Value by Type (2019-2030)
- 9.2 South America Advertising Management Platform Consumption Value by Application (2019-2030)
- 9.3 South America Advertising Management Platform Market Size by Country
- 9.3.1 South America Advertising Management Platform Consumption Value by Country (2019-2030)
- 9.3.2 Brazil Advertising Management Platform Market Size and Forecast (2019-2030)
- 9.3.3 Argentina Advertising Management Platform Market Size and Forecast (2019-2030)
10 Middle East & Africa
- 10.1 Middle East & Africa Advertising Management Platform Consumption Value by Type (2019-2030)
- 10.2 Middle East & Africa Advertising Management Platform Consumption Value by Application (2019-2030)
- 10.3 Middle East & Africa Advertising Management Platform Market Size by Country
- 10.3.1 Middle East & Africa Advertising Management Platform Consumption Value by Country (2019-2030)
- 10.3.2 Turkey Advertising Management Platform Market Size and Forecast (2019-2030)
- 10.3.3 Saudi Arabia Advertising Management Platform Market Size and Forecast (2019-2030)
- 10.3.4 UAE Advertising Management Platform Market Size and Forecast (2019-2030)
11 Market Dynamics
- 11.1 Advertising Management Platform Market Drivers
- 11.2 Advertising Management Platform Market Restraints
- 11.3 Advertising Management Platform Trends Analysis
- 11.4 Porters Five Forces Analysis
- 11.4.1 Threat of New Entrants
- 11.4.2 Bargaining Power of Suppliers
- 11.4.3 Bargaining Power of Buyers
- 11.4.4 Threat of Substitutes
- 11.4.5 Competitive Rivalry
12 Industry Chain Analysis
- 12.1 Advertising Management Platform Industry Chain
- 12.2 Advertising Management Platform Upstream Analysis
- 12.3 Advertising Management Platform Midstream Analysis
- 12.4 Advertising Management Platform Downstream Analysis
13 Research Findings and Conclusion
14 Appendix
- 14.1 Methodology
- 14.2 Research Process and Data Source
Summary:
Get latest Market Research Reports on Advertising Management Platform. Industry analysis & Market Report on Advertising Management Platform is a syndicated market report, published as Global Advertising Management Platform Market 2024 by Company, Regions, Type and Application, Forecast to 2030. It is complete Research Study and Industry Analysis of Advertising Management Platform market, to understand, Market Demand, Growth, trends analysis and Factor Influencing market.
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