Although sales of dietary supplements continued to register strong growth in 2018, the category faced a major threat to sales growth in the form of the general trend towards healthier eating. As the lifestyles of Australians become healthier, consumers are increasingly shifting to intrinsically healthy foods to obtain their daily intake, with many eschewing dietary supplements as a result. In addition, many popular types of packaged food and soft drinks are now being fortified with dietary suppl...
Euromonitor International's Dietary Supplements in Australia report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2014-2018, allowing you to identify the sectors driving growth. Forecasts to 2023 illustrate how the market is set to change.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
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* Get a detailed picture of the Dietary Supplements market;
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* Use five-year forecasts to assess how the market is predicted to develop.
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DIETARY SUPPLEMENTS IN AUSTRALIA
Euromonitor International
February 2019
LIST OF CONTENTS AND TABLES
Headlines
Prospects
the Increasing Fortification of Food With Dietary Supplements Presents Threat To Sales
Circumin and Probiotics Continue To Attract Consumers
Demand Among Chinese Consumers Remains Strong Despite Having Cooled Slightly
Competitive Landscape
Swisse Wellness Leads the Category, Ahead of Blackmores
Nature's Care Deal Further Evidence of Chinese Interest in Australian Dietary Supplements Manufacturers
New Product Launches Continue To Expand the Range of Products Available
Category Data
Table 1 Sales of Dietary Supplements by Category: Value 2013-2018
Table 2 Sales of Dietary Supplements by Category: % Value Growth 2013-2018
Table 3 Sales of Dietary Supplements by Positioning: % Value 2013-2018
Table 4 Sales of Fish Oils/Omega Fatty Acids by Type: % Value 2013-2018
Table 5 NBO Company Shares of Dietary Supplements: % Value 2014-2018
Table 6 LBN Brand Shares of Dietary Supplements: % Value 2015-2018
Table 7 Forecast Sales of Dietary Supplements by Category: Value 2018-2023
Table 8 Forecast Sales of Dietary Supplements by Category: % Value Growth 2018-2023
Executive Summary
Regulation and Shifting Demand for Vitamins and Dietary Supplement Define Industry
Consumer Health Products Remain Popular in Australia But Sales Slow Down
Acquisitions of Local Companies Continue
Distribution Continues To Evolve As the Presence of Discount Pharmacies Increases
the Trend Towards Self-care Management Set To Support Consumer Health Sales
Market Indicators
Table 9 Consumer Expenditure on Health Goods and Medical Services: Value 2013-2018
Table 10 Life Expectancy at Birth 2013-2018
Market Data
Table 11 Sales of Consumer Health by Category: Value 2013-2018
Table 12 Sales of Consumer Health by Category: % Value Growth 2013-2018
Table 13 NBO Company Shares of Consumer Health: % Value 2014-2018
Table 14 LBN Brand Shares of Consumer Health: % Value 2015-2018
Table 15 Penetration of Private Label in Consumer Health by Category: % Value 2013-2018
Table 16 Distribution of Consumer Health by Format: % Value 2013-2018
Table 17 Distribution of Consumer Health by Format and Category: % Value 2018
Table 18 Forecast Sales of Consumer Health by Category: Value 2018-2023
Table 19 Forecast Sales of Consumer Health by Category: % Value Growth 2018-2023
Appendix
OTC Registration and Classification
Vitamins and Dietary Supplements Registration and Classification
Summary: Get latest Market Research Reports on Dietary Supplements. Industry analysis & Market Report on Dietary Supplements is a syndicated market report, published as Dietary Supplements in Australia. It is complete Research Study and Industry Analysis of Dietary Supplements market, to understand, Market Demand, Growth, trends analysis and Factor Influencing market.