Dietary Supplements in Belarus

DIETARY SUPPLEMENTS IN BELARUS

Euromonitor International

January 2019

LIST OF CONTENTS AND TABLES

Headlines

Prospects

the Economising Trend Continues To Negatively Affect Dietary Supplements

Low Consumer Awareness Prevents Growth

Strict Regulations and Lack of Promotion Limit Growth

Competitive Landscape

Foreign Players Retain Their Leading Positions

Direct Sellers Records Strong Value Growth

Herbal Dietary Supplements Face Greater Competition From Non-herbal/traditional Variants

Category Data

Table 1 Sales of Dietary Supplements by Category: Value 2013-2018

Table 2 Sales of Dietary Supplements by Category: % Value Growth 2013-2018

Table 3 Sales of Dietary Supplements by Positioning: % Value 2013-2018

Table 4 Sales of Fish Oils/Omega Fatty Acids by Type: % Value 2013-2018

Table 5 NBO Company Shares of Dietary Supplements: % Value 2014-2018

Table 6 LBN Brand Shares of Dietary Supplements: % Value 2015-2018

Table 7 Forecast Sales of Dietary Supplements by Category: Value 2018-2023

Table 8 Forecast Sales of Dietary Supplements by Category: % Value Growth 2018-2023

Executive Summary

Consumer Health Benefits From the Trends Towards Economising and Self-care and the Active Development of Pharmacies

Consumer Trends and State Regulation Lead To Stable Value Growth

Price-based Competition Persists

Government Limits the Development of Sales Channels for OTC and Vitamin and Dietary Supplements

Growth Expected Due To Consumer Preferences, the Economising Trend, the Spread of Maladies and State Control

Appendix

OTC Registration and Classification

Vitamins and Dietary Supplements Registration and Classification

Self-medication/self-care and Preventive Medicine

Switches

Market Indicators

Table 9 Consumer Expenditure on Health Goods and Medical Services: Value 2013-2018

Table 10 Life Expectancy at Birth 2013-2018

Market Data

Table 11 Sales of Consumer Health by Category: Value 2013-2018

Table 12 Sales of Consumer Health by Category: % Value Growth 2013-2018

Table 13 NBO Company Shares of Consumer Health: % Value 2014-2018

Table 14 LBN Brand Shares of Consumer Health: % Value 2015-2018

Table 15 Distribution of Consumer Health by Format: % Value 2013-2018

Table 16 Distribution of Consumer Health by Format and Category: % Value 2018

Table 17 Forecast Sales of Consumer Health by Category: Value 2018-2023

Table 18 Forecast Sales of Consumer Health by Category: % Value Growth 2018-2023

Sources

Summary 1 Research Sources