Dietary supplements saw only marginal growth during 2018, as Norwegians were inundated with stories in the media at the beginning of the review period asserting the lack of effects of many dietary supplements. However, a higher rate of growth is expected in the forecast period in value terms at constant 2018 prices. Many categories have become rather outdated, with fewer product launches and declining distribution, particularly within categories in herbal/traditional dietary supplements, such as...
Euromonitor International's Dietary Supplements in Norway report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2014-2018, allowing you to identify the sectors driving growth. Forecasts to 2023 illustrate how the market is set to change.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
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DIETARY SUPPLEMENTS IN NORWAY
Euromonitor International
February 2019
LIST OF CONTENTS AND TABLES
Headlines
Prospects
Dietary Supplements Sees Sluggish Growth Due To Scepticism and Withdrawals
Mineral Supplements and Tonics Are Set To Drive Sales in the Forecast Period
Digestive Remedies Containing Fibre Are Expected To Perform Well
Competitive Landscape
Orkla Care Continues To Lead Dietary Supplements
Private Label Is Growing
Differences Between Dietary Supplements and OTC Products
Category Data
Table 1 Sales of Dietary Supplements by Category: Value 2013-2018
Table 2 Sales of Dietary Supplements by Category: % Value Growth 2013-2018
Table 3 Sales of Dietary Supplements by Positioning: % Value 2013-2018
Table 4 Sales of Fish Oils/Omega Fatty Acids by Type: % Value 2013-2018
Table 5 NBO Company Shares of Dietary Supplements: % Value 2014-2018
Table 6 LBN Brand Shares of Dietary Supplements: % Value 2015-2018
Table 7 Forecast Sales of Dietary Supplements by Category: Value 2018-2023
Table 8 Forecast Sales of Dietary Supplements by Category: % Value Growth 2018-2023
Executive Summary
Modest Growth Due To Maturity
Demographic Trends and the Weather Affect Sales of Consumer Health Products
Norwegians Are Reluctant To Try New Brands in OTC Categories
Store-based Retailing Remains the Main Channel; Albeit Internet Retailing Is Growing
Most Trends Are Projected To Continue Throughout the Forecast Period
Market Indicators
Table 9 Consumer Expenditure on Health Goods and Medical Services: Value 2013-2018
Table 10 Life Expectancy at Birth 2013-2018
Market Data
Table 11 Sales of Consumer Health by Category: Value 2013-2018
Table 12 Sales of Consumer Health by Category: % Value Growth 2013-2018
Table 13 NBO Company Shares of Consumer Health: % Value 2014-2018
Table 14 LBN Brand Shares of Consumer Health: % Value 2015-2018
Table 15 Penetration of Private Label in Consumer Health by Category: % Value 2013-2018
Table 16 Distribution of Consumer Health by Format: % Value 2013-2018
Table 17 Distribution of Consumer Health by Format and Category: % Value 2018
Table 18 Forecast Sales of Consumer Health by Category: Value 2018-2023
Table 19 Forecast Sales of Consumer Health by Category: % Value Growth 2018-2023
Appendix
OTC Registration and Classification
Vitamins and Dietary Supplements Registration and Classification
Summary: Get latest Market Research Reports on Dietary Supplements. Industry analysis & Market Report on Dietary Supplements is a syndicated market report, published as Dietary Supplements in Norway. It is complete Research Study and Industry Analysis of Dietary Supplements market, to understand, Market Demand, Growth, trends analysis and Factor Influencing market.