In 2018, the health and wellness trend continued to drive sales of dietary supplements as a growing number of local consumers increasingly purchased these to complement their daily diets. Beauty, ageing, fitness and wellbeing remained major focus areas for a growing number consumers, especially younger generations, which tend to be the most loyal to dietary supplements. Tonics and drinks with a general positioning performed well in 2018, as did combination herbal/traditional dietary supplements.
Euromonitor International's Dietary Supplements in Macedonia report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2014-2018, allowing you to identify the sectors driving growth. Forecasts to 2023 illustrate how the market is set to change.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
* Get a detailed picture of the Dietary Supplements market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.
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DIETARY SUPPLEMENTS IN MACEDONIA
Euromonitor International
February 2019
LIST OF CONTENTS AND TABLES
Headlines
Prospects
Dietary Supplements Benefiting From A Growing Focus on Health and Wellbeing
Social Media Helps To Improve Consumer Knowledge About Dietary Supplements
More Innovative Delivery Formats Positively Impact Dietary Supplements
Competitive Landscape
Lek Remains the Leading Player in Dietary Supplements
Krüger Ranks A Close Second
High Level of Fragmentation in Dietary Supplements
Category Data
Table 1 Sales of Dietary Supplements by Category: Value 2013-2018
Table 2 Sales of Dietary Supplements by Category: % Value Growth 2013-2018
Table 3 Sales of Dietary Supplements by Positioning: % Value 2013-2018
Table 4 Sales of Fish Oils/Omega Fatty Acids by Type: % Value 2013-2018
Table 5 NBO Company Shares of Dietary Supplements: % Value 2014-2018
Table 6 LBN Brand Shares of Dietary Supplements: % Value 2015-2018
Table 7 Forecast Sales of Dietary Supplements by Category: Value 2018-2023
Table 8 Forecast Sales of Dietary Supplements by Category: % Value Growth 2018-2023
Executive Summary
Consumer Health Continues To Record Steady Growth Despite Political Turbulence
Internet Access and Social Media Platforms Support the Growing Self-medication Trend
Consumer Health in Macedonia Dominated by International Manufacturers
Few Channels Sell Consumer Health Products Beyond Chemists/pharmacies
Healthy Growth of Consumer Health Expected To Continue Over the Forecast Period
Market Indicators
Table 9 Consumer Expenditure on Health Goods and Medical Services: Value 2013-2018
Table 10 Life Expectancy at Birth 2013-2018
Market Data
Table 11 Sales of Consumer Health by Category: Value 2013-2018
Table 12 Sales of Consumer Health by Category: % Value Growth 2013-2018
Table 13 NBO Company Shares of Consumer Health: % Value 2014-2018
Table 14 LBN Brand Shares of Consumer Health: % Value 2015-2018
Table 15 Distribution of Consumer Health by Format: % Value 2013-2018
Table 16 Distribution of Consumer Health by Format and Category: % Value 2018
Table 17 Forecast Sales of Consumer Health by Category: Value 2018-2023
Table 18 Forecast Sales of Consumer Health by Category: % Value Growth 2018-2023
Appendix
OTC Registration and Classification
Vitamins and Dietary Supplements Registration and Classification
Summary: Get latest Market Research Reports on Dietary Supplements. Industry analysis & Market Report on Dietary Supplements is a syndicated market report, published as Dietary Supplements in Macedonia. It is complete Research Study and Industry Analysis of Dietary Supplements market, to understand, Market Demand, Growth, trends analysis and Factor Influencing market.