Dietary Supplements in Finland

DIETARY SUPPLEMENTS IN FINLAND

Euromonitor International

January 2019

LIST OF CONTENTS AND TABLES

Headlines

Prospects

Minerals and Fish Oils Suffer From Maturity, But Value Can Still Be Added

Well-positioned Targeting of Combination Supplements Is Vital

Natural/herbal Supplements Expected To Do Well

Competitive Landscape

Brand Strategy Is Important in Fractured Dietary Supplements

All Top Players in Dietary Supplements Are Local

Increased Sales in Grocery Retailing Lift the Share of Private Label and Lower-priced Brands

Category Data

Table 1 Sales of Dietary Supplements by Category: Value 2013-2018

Table 2 Sales of Dietary Supplements by Category: % Value Growth 2013-2018

Table 3 Sales of Dietary Supplements by Positioning: % Value 2013-2018

Table 4 Sales of Fish Oils/Omega Fatty Acids by Type: % Value 2013-2018

Table 5 NBO Company Shares of Dietary Supplements: % Value 2014-2018

Table 6 LBN Brand Shares of Dietary Supplements: % Value 2015-2018

Table 7 Forecast Sales of Dietary Supplements by Category: Value 2018-2023

Table 8 Forecast Sales of Dietary Supplements by Category: % Value Growth 2018-2023

Executive Summary

Health and Wellness Trend and Stressful Lifestyles Drive Consumer Health Sales

the Improving Economy Boosts 2018 Value Sales As Innovative Products Emerge, While Counterbalanced by Intensifying Competition

Consumer Health Remains Fragmented and Players Present Across All Categories Are Rare

Consumer Health Products Are Sold Increasingly Online and in the Grocery Channel

Growth Rates Will Remain Positive, But Slowed Down by Competition and the Maturity of Some Large Categories

Appendix

OTC Registration and Classification

Vitamins and Dietary Supplements Registration and Classification

Self-medication/self-care and Preventive Medicine

Switches

Summary 1 OTC: Switches

Market Indicators

Table 9 Consumer Expenditure on Health Goods and Medical Services: Value 2013-2018

Table 10 Life Expectancy at Birth 2013-2018

Market Data

Table 11 Sales of Consumer Health by Category: Value 2013-2018

Table 12 Sales of Consumer Health by Category: % Value Growth 2013-2018

Table 13 NBO Company Shares of Consumer Health: % Value 2014-2018

Table 14 LBN Brand Shares of Consumer Health: % Value 2015-2018

Table 15 Penetration of Private Label in Consumer Health by Category: % Value 2013-2018

Table 16 Distribution of Consumer Health by Format: % Value 2013-2018

Table 17 Distribution of Consumer Health by Format and Category: % Value 2018

Table 18 Forecast Sales of Consumer Health by Category: Value 2018-2023

Table 19 Forecast Sales of Consumer Health by Category: % Value Growth 2018-2023

Sources

Summary 2 Research Sources