Global Customer Data Platform (CDP) Market - Premium Insight, Industry Trends, FPNV Positioning Matrix, Competitive News Feed Analysis, Company Usability Profiles, Market Sizing & Forecasts to 2024 (Q3 2018 Update)

Table of Contents

1. Preface

• 1.1. Objectives of the Study
• 1.2. Market Segmentation & Coverage
• 1.3. Years Considered for the Study
• 1.4. Currency & Pricing
• 1.5. Stakeholders

2. Research & Forecasting

• 2.1. Research Methodology
  • 2.1.1. Research Instruments
    • 2.1.1.1. Secondary Instrument
    • 2.1.1.2. Primary Instrument
  • 2.1.2. Research Approaches
    • 2.1.2.1. Bottom-up Approach
    • 2.1.2.2. Top-down Approach
  • 2.1.3. Research Reliability & Validity
  • 2.1.4. Research Assumptions
  • 2.1.5. Vendor Inclusion Criteria
• 2.2. Forecasting Methodology
  • 2.2.1. Methodology for Market Estimation & Forecasting
  • 2.2.2. Significance and Importance of the Market Estimation & Forecasting

3. Executive Summary

4. Premium Insight

• 4.1. Market Connectivity
• 4.2. Market Data Feed
• 4.3. Market Vendor Ranking Analysis
• 4.4. Market Dynamics
  • 4.4.1. Drivers
  • 4.4.2. Restraints
  • 4.4.3. Opportunities
  • 4.4.4. Challenges
• 4.5. Porter’s Five Forces Analysis
  • 4.5.1. Threat of New Entrants
  • 4.5.2. Threat of Substitutes
  • 4.5.3. Bargaining Power of Customers
  • 4.5.4. Bargaining Power of Suppliers
  • 4.5.5. Industry Rivalry
• 4.6. Key Consideration
  • 4.6.1. Configurability
  • 4.6.2. Scalability
  • 4.6.3. Reporting
  • 4.6.4. Security
  • 4.6.5. Provide an accurate and entire view of the customer journey
• 4.7. Regulatory Framework
• 4.8. Value Chain Analysis
• 4.9. Pricing Analysis

5. Global Customer Data Platform Market, by Function

• 5.1. Introduction
• 5.2. Campaign Management
• 5.3. Customer Engagement and Retention
• 5.4. Marketing Data Segmentation
• 5.5. Personalized Recommendation
• 5.6. Predictive Analytics
• 5.7. Security Management

6. Global Customer Data Platform Market, by Industry

• 6.1. Introduction
• 6.2. Aerospace & Defense
• 6.3. Automotive & Transportation
• 6.4. Banking, Financial Services & Insurance
• 6.5. Building, Construction & Real Estate
• 6.6. Consumer Goods & Retail
• 6.7. Education
• 6.8. Energy & Utilities
• 6.9. Government & Public Sector
• 6.10. Healthcare & Life Sciences
• 6.11. Information Technology
• 6.12. Manufacturing
• 6.13. Media & Entertainment
• 6.14. Telecommunication
• 6.15. Travel & Hospitality

7. Global Customer Data Platform Market, by Deployment

• 7.1. Introduction
• 7.2. On-Cloud
• 7.3. On-Premises

8. Global Customer Data Platform Market, by Geography

• 8.1. Introduction
• 8.2. Americas Customer Data Platform Market
  • 8.2.1. Americas Customer Data Platform Market, by Country
    • 8.2.1.1. United States
    • 8.2.1.2. Brazil
    • 8.2.1.3. Canada
    • 8.2.1.4. Mexico
    • 8.2.1.5. Argentina
  • 8.2.2. Americas Customer Data Platform Market, by Function
  • 8.2.3. Americas Customer Data Platform Market, by Industry
  • 8.2.4. Americas Customer Data Platform Market, by Deployment
• 8.3. Europe, Middle East & Africa Customer Data Platform Market
  • 8.3.1. Europe, Middle East & Africa Customer Data Platform Market, by Country
    • 8.3.1.1. United Kingdom
    • 8.3.1.2. Germany
    • 8.3.1.3. France
    • 8.3.1.4. Saudi Arabia
    • 8.3.1.5. United Arab Emirates
    • 8.3.1.6. Italy
    • 8.3.1.7. Russia
  • 8.3.2. Europe, Middle East & Africa Customer Data Platform Market, by Function
  • 8.3.3. Europe, Middle East & Africa Customer Data Platform Market, by Industry
  • 8.3.4. Europe, Middle East & Africa Customer Data Platform Market, by Deployment
• 8.4. Asia-Pacific Customer Data Platform Market
  • 8.4.1. Asia-Pacific Customer Data Platform Market, by Country
    • 8.4.1.1. China
    • 8.4.1.2. Japan
    • 8.4.1.3. India
    • 8.4.1.4. Australia
  • 8.4.2. Asia-Pacific Customer Data Platform Market, by Function
  • 8.4.3. Asia-Pacific Customer Data Platform Market, by Industry
  • 8.4.4. Asia-Pacific Customer Data Platform Market, by Deployment

9. Competitive Strategic Window

• 9.1. Introduction
  • 9.1.1. Leverage Zone
  • 9.1.2. Vantage Zone
  • 9.1.3. Speculative Zone
  • 9.1.4. Bottleneck Zone

10. FPNV Positioning Matrix

• 10.1. Introduction
• 10.2. Scores
  • 10.2.1. Forefront
  • 10.2.2. Pathfinders
  • 10.2.3. Niche
  • 10.2.4. Vital
• 10.3. Business Strategy
• 10.4. Product Satisfaction

11. Competitive News Feed Analysis

12. Company Usability Profiles

• 12.1. ActionIQ, Inc.
• 12.2. Adobe Inc.
• 12.3. AgilOne Inc.
• 12.4. Ascent360, Inc.
• 12.5. BlueConic Inc.
• 12.6. Evergage, Inc.
• 12.7. IgnitionOne, Inc.
• 12.8. Lytics Inc.
• 12.9. NGDATA
• 12.10. NICE Ltd.
• 12.11. Oracle Corporation
• 12.12. SAP SE
• 12.13. SAS Institute Inc.
• 12.14. Segment.io, Inc.
• 12.15. Signal
• 12.16. Tealium, Inc.
• 12.17. Usermind, Inc.
• 12.18. Zaius, Inc.
• 12.19. mParticle, Inc.
• 12.20. salesforce.com, inc.

13. Appendix

• 13.1. Top Reports
• 13.2. Author Details

LIST OF TABLES (46 TABLES)

TABLE 1. GLOBAL CUSTOMER DATA PLATFORM MARKET SIZE, 2016 - 2024 (USD MILLION)

TABLE 2. GLOBAL CUSTOMER DATA PLATFORM MARKET RANKING, BY VENDORS, 2017

TABLE 3. GLOBAL CUSTOMER DATA PLATFORM MARKET SIZE, BY FUNCTION, 2016 - 2024 (USD MILLION)

TABLE 4. GLOBAL CUSTOMER DATA PLATFORM MARKET SIZE, BY CAMPAIGN MANAGEMENT, BY GEOGRAPHY, 2016 - 2024 (USD MILLION)

TABLE 5. GLOBAL CUSTOMER DATA PLATFORM MARKET SIZE, BY CUSTOMER ENGAGEMENT AND RETENTION, BY GEOGRAPHY, 2016 - 2024 (USD MILLION)

TABLE 6. GLOBAL CUSTOMER DATA PLATFORM MARKET SIZE, BY MARKETING DATA SEGMENTATION, BY GEOGRAPHY, 2016 - 2024 (USD MILLION)

TABLE 7. GLOBAL CUSTOMER DATA PLATFORM MARKET SIZE, BY PERSONALIZED RECOMMENDATION, BY GEOGRAPHY, 2016 - 2024 (USD MILLION)

TABLE 8. GLOBAL CUSTOMER DATA PLATFORM MARKET SIZE, BY PREDICTIVE ANALYTICS, BY GEOGRAPHY, 2016 - 2024 (USD MILLION)

TABLE 9. GLOBAL CUSTOMER DATA PLATFORM MARKET SIZE, BY SECURITY MANAGEMENT, BY GEOGRAPHY, 2016 - 2024 (USD MILLION)

TABLE 10. GLOBAL CUSTOMER DATA PLATFORM MARKET SIZE, BY INDUSTRY, 2016 - 2024 (USD MILLION)

TABLE 11. GLOBAL CUSTOMER DATA PLATFORM MARKET SIZE, BY AEROSPACE & DEFENSE, BY GEOGRAPHY, 2016 - 2024 (USD MILLION)

TABLE 12. GLOBAL CUSTOMER DATA PLATFORM MARKET SIZE, BY AUTOMOTIVE & TRANSPORTATION, BY GEOGRAPHY, 2016 - 2024 (USD MILLION)

TABLE 13. GLOBAL CUSTOMER DATA PLATFORM MARKET SIZE, BY BANKING, FINANCIAL SERVICES & INSURANCE, BY GEOGRAPHY, 2016 - 2024 (USD MILLION)

TABLE 14. GLOBAL CUSTOMER DATA PLATFORM MARKET SIZE, BY BUILDING, CONSTRUCTION & REAL ESTATE, BY GEOGRAPHY, 2016 - 2024 (USD MILLION)

TABLE 15. GLOBAL CUSTOMER DATA PLATFORM MARKET SIZE, BY CONSUMER GOODS & RETAIL, BY GEOGRAPHY, 2016 - 2024 (USD MILLION)

TABLE 16. GLOBAL CUSTOMER DATA PLATFORM MARKET SIZE, BY EDUCATION, BY GEOGRAPHY, 2016 - 2024 (USD MILLION)

TABLE 17. GLOBAL CUSTOMER DATA PLATFORM MARKET SIZE, BY ENERGY & UTILITIES, BY GEOGRAPHY, 2016 - 2024 (USD MILLION)

TABLE 18. GLOBAL CUSTOMER DATA PLATFORM MARKET SIZE, BY GOVERNMENT & PUBLIC SECTOR, BY GEOGRAPHY, 2016 - 2024 (USD MILLION)

TABLE 19. GLOBAL CUSTOMER DATA PLATFORM MARKET SIZE, BY HEALTHCARE & LIFE SCIENCES, BY GEOGRAPHY, 2016 - 2024 (USD MILLION)

TABLE 20. GLOBAL CUSTOMER DATA PLATFORM MARKET SIZE, BY INFORMATION TECHNOLOGY, BY GEOGRAPHY, 2016 - 2024 (USD MILLION)

TABLE 21. GLOBAL CUSTOMER DATA PLATFORM MARKET SIZE, BY MANUFACTURING, BY GEOGRAPHY, 2016 - 2024 (USD MILLION)

TABLE 22. GLOBAL CUSTOMER DATA PLATFORM MARKET SIZE, BY MEDIA & ENTERTAINMENT, BY GEOGRAPHY, 2016 - 2024 (USD MILLION)

TABLE 23. GLOBAL CUSTOMER DATA PLATFORM MARKET SIZE, BY TELECOMMUNICATION, BY GEOGRAPHY, 2016 - 2024 (USD MILLION)

TABLE 24. GLOBAL CUSTOMER DATA PLATFORM MARKET SIZE, BY TRAVEL & HOSPITALITY, BY GEOGRAPHY, 2016 - 2024 (USD MILLION)

TABLE 25. GLOBAL CUSTOMER DATA PLATFORM MARKET SIZE, BY DEPLOYMENT, 2016 - 2024 (USD MILLION)

TABLE 26. GLOBAL CUSTOMER DATA PLATFORM MARKET SIZE, BY ON-CLOUD, BY GEOGRAPHY, 2016 - 2024 (USD MILLION)

TABLE 27. GLOBAL CUSTOMER DATA PLATFORM MARKET SIZE, BY ON-PREMISES, BY GEOGRAPHY, 2016 - 2024 (USD MILLION)

TABLE 28. GLOBAL CUSTOMER DATA PLATFORM MARKET SIZE, BY GEOGRAPHY, 2016 - 2024 (USD MILLION)

TABLE 29. AMERICAS CUSTOMER DATA PLATFORM MARKET SIZE, 2016 - 2024 (USD MILLION)

TABLE 30. AMERICAS CUSTOMER DATA PLATFORM MARKET SIZE, BY FUNCTION, 2016 - 2024 (USD MILLION)

TABLE 31. AMERICAS CUSTOMER DATA PLATFORM MARKET SIZE, BY INDUSTRY, 2016 - 2024 (USD MILLION)

TABLE 32. AMERICAS CUSTOMER DATA PLATFORM MARKET SIZE, BY DEPLOYMENT, 2016 - 2024 (USD MILLION)

TABLE 33. EUROPE, MIDDLE EAST & AFRICA CUSTOMER DATA PLATFORM MARKET SIZE, 2016 - 2024 (USD MILLION)

TABLE 34. EUROPE, MIDDLE EAST & AFRICA CUSTOMER DATA PLATFORM MARKET SIZE, BY FUNCTION, 2016 - 2024 (USD MILLION)

TABLE 35. EUROPE, MIDDLE EAST & AFRICA CUSTOMER DATA PLATFORM MARKET SIZE, BY INDUSTRY, 2016 - 2024 (USD MILLION)

TABLE 36. EUROPE, MIDDLE EAST & AFRICA CUSTOMER DATA PLATFORM MARKET SIZE, BY DEPLOYMENT, 2016 - 2024 (USD MILLION)

TABLE 37. ASIA-PACIFIC CUSTOMER DATA PLATFORM MARKET SIZE, 2016 - 2024 (USD MILLION)

TABLE 38. ASIA-PACIFIC CUSTOMER DATA PLATFORM MARKET SIZE, BY FUNCTION, 2016 - 2024 (USD MILLION)

TABLE 39. ASIA-PACIFIC CUSTOMER DATA PLATFORM MARKET SIZE, BY INDUSTRY, 2016 - 2024 (USD MILLION)

TABLE 40. ASIA-PACIFIC CUSTOMER DATA PLATFORM MARKET SIZE, BY DEPLOYMENT, 2016 - 2024 (USD MILLION)

TABLE 41. 360IRESEARCH SCORES FOR FOREFRONT IN CUSTOMER DATA PLATFORM MARKET

TABLE 42. 360IRESEARCH SCORES FOR PATHFINDERS IN CUSTOMER DATA PLATFORM MARKET

TABLE 43. 360IRESEARCH SCORES FOR NICHE IN CUSTOMER DATA PLATFORM MARKET

TABLE 44. 360IRESEARCH SCORES FOR VITAL IN CUSTOMER DATA PLATFORM MARKET

TABLE 45. 360IRESEARCH FPNV POSITIONING MATRIX BUSINESS STRATEGY FOR CUSTOMER DATA PLATFORM MARKET

TABLE 46. 360IRESEARCH FPNV POSITIONING MATRIX PRODUCT SATISFACTION FOR CUSTOMER DATA PLATFORM MARKET

LIST OF FIGURES (42 TABLES)

FIGURE 1. GLOBAL CUSTOMER DATA PLATFORM MARKET: YEARS CONSIDERED FOR THE STUDY

FIGURE 2. GLOBAL CUSTOMER DATA PLATFORM MARKET: KEY RESEARCH METHODOLOGY

FIGURE 3. GLOBAL CUSTOMER DATA PLATFORM MARKET: KEY RESEARCH INSTRUMENTS

FIGURE 4. GLOBAL CUSTOMER DATA PLATFORM MARKET: KEY SECONDARY INSTRUMENT SOURCES

FIGURE 5. GLOBAL CUSTOMER DATA PLATFORM MARKET: KEY POTENTIAL RESPONDENTS

FIGURE 6. GLOBAL CUSTOMER DATA PLATFORM MARKET: KEY BREAKDOWN OF PRIMARY INSTRUMENT

FIGURE 7. GLOBAL CUSTOMER DATA PLATFORM MARKET: KEY RESEARCH APPROACHES

FIGURE 8. GLOBAL CUSTOMER DATA PLATFORM MARKET: KEY DATA TRIANGULATION

FIGURE 9. GLOBAL CUSTOMER DATA PLATFORM MARKET: KEY RESEARCH ASSUMPTIONS

FIGURE 10. CUSTOMER DATA PLATFORM MARKET: KEY MARKET CONNECTIVITY

FIGURE 11. GLOBAL CUSTOMER DATA PLATFORM MARKET SIZE, 2016 - 2024 (USD MILLION)

FIGURE 12. GLOBAL CUSTOMER DATA PLATFORM MARKET SIZE, BY FUNCTION, 2017 VS 2024 (USD MILLION)

FIGURE 13. GLOBAL CUSTOMER DATA PLATFORM MARKET SIZE, BY CAMPAIGN MANAGEMENT, BY GEOGRAPHY, 2017 VS 2024 (USD MILLION)

FIGURE 14. GLOBAL CUSTOMER DATA PLATFORM MARKET SIZE, BY CUSTOMER ENGAGEMENT AND RETENTION, BY GEOGRAPHY, 2017 VS 2024 (USD MILLION)

FIGURE 15. GLOBAL CUSTOMER DATA PLATFORM MARKET SIZE, BY MARKETING DATA SEGMENTATION, BY GEOGRAPHY, 2017 VS 2024 (USD MILLION)

FIGURE 16. GLOBAL CUSTOMER DATA PLATFORM MARKET SIZE, BY PERSONALIZED RECOMMENDATION, BY GEOGRAPHY, 2017 VS 2024 (USD MILLION)

FIGURE 17. GLOBAL CUSTOMER DATA PLATFORM MARKET SIZE, BY PREDICTIVE ANALYTICS, BY GEOGRAPHY, 2017 VS 2024 (USD MILLION)

FIGURE 18. GLOBAL CUSTOMER DATA PLATFORM MARKET SIZE, BY SECURITY MANAGEMENT, BY GEOGRAPHY, 2017 VS 2024 (USD MILLION)

FIGURE 19. GLOBAL CUSTOMER DATA PLATFORM MARKET SIZE, BY INDUSTRY, 2017 VS 2024 (USD MILLION)

FIGURE 20. GLOBAL CUSTOMER DATA PLATFORM MARKET SIZE, BY AEROSPACE & DEFENSE, BY GEOGRAPHY, 2017 VS 2024 (USD MILLION)

FIGURE 21. GLOBAL CUSTOMER DATA PLATFORM MARKET SIZE, BY AUTOMOTIVE & TRANSPORTATION, BY GEOGRAPHY, 2017 VS 2024 (USD MILLION)

FIGURE 22. GLOBAL CUSTOMER DATA PLATFORM MARKET SIZE, BY BANKING, FINANCIAL SERVICES & INSURANCE, BY GEOGRAPHY, 2017 VS 2024 (USD MILLION)

FIGURE 23. GLOBAL CUSTOMER DATA PLATFORM MARKET SIZE, BY BUILDING, CONSTRUCTION & REAL ESTATE, BY GEOGRAPHY, 2017 VS 2024 (USD MILLION)

FIGURE 24. GLOBAL CUSTOMER DATA PLATFORM MARKET SIZE, BY CONSUMER GOODS & RETAIL, BY GEOGRAPHY, 2017 VS 2024 (USD MILLION)

FIGURE 25. GLOBAL CUSTOMER DATA PLATFORM MARKET SIZE, BY EDUCATION, BY GEOGRAPHY, 2017 VS 2024 (USD MILLION)

FIGURE 26. GLOBAL CUSTOMER DATA PLATFORM MARKET SIZE, BY ENERGY & UTILITIES, BY GEOGRAPHY, 2017 VS 2024 (USD MILLION)

FIGURE 27. GLOBAL CUSTOMER DATA PLATFORM MARKET SIZE, BY GOVERNMENT & PUBLIC SECTOR, BY GEOGRAPHY, 2017 VS 2024 (USD MILLION)

FIGURE 28. GLOBAL CUSTOMER DATA PLATFORM MARKET SIZE, BY HEALTHCARE & LIFE SCIENCES, BY GEOGRAPHY, 2017 VS 2024 (USD MILLION)

FIGURE 29. GLOBAL CUSTOMER DATA PLATFORM MARKET SIZE, BY INFORMATION TECHNOLOGY, BY GEOGRAPHY, 2017 VS 2024 (USD MILLION)

FIGURE 30. GLOBAL CUSTOMER DATA PLATFORM MARKET SIZE, BY MANUFACTURING, BY GEOGRAPHY, 2017 VS 2024 (USD MILLION)

FIGURE 31. GLOBAL CUSTOMER DATA PLATFORM MARKET SIZE, BY MEDIA & ENTERTAINMENT, BY GEOGRAPHY, 2017 VS 2024 (USD MILLION)

FIGURE 32. GLOBAL CUSTOMER DATA PLATFORM MARKET SIZE, BY TELECOMMUNICATION, BY GEOGRAPHY, 2017 VS 2024 (USD MILLION)

FIGURE 33. GLOBAL CUSTOMER DATA PLATFORM MARKET SIZE, BY TRAVEL & HOSPITALITY, BY GEOGRAPHY, 2017 VS 2024 (USD MILLION)

FIGURE 34. GLOBAL CUSTOMER DATA PLATFORM MARKET SIZE, BY DEPLOYMENT, 2017 VS 2024 (USD MILLION)

FIGURE 35. GLOBAL CUSTOMER DATA PLATFORM MARKET SIZE, BY ON-CLOUD, BY GEOGRAPHY, 2017 VS 2024 (USD MILLION)

FIGURE 36. GLOBAL CUSTOMER DATA PLATFORM MARKET SIZE, BY ON-PREMISES, BY GEOGRAPHY, 2017 VS 2024 (USD MILLION)

FIGURE 37. GLOBAL CUSTOMER DATA PLATFORM MARKET SIZE, BY GEOGRAPHY, 2017 (USD MILLION)

FIGURE 38. 360IRESEARCH COMPETITIVE STRATEGIC WINDOW FOR GLOBAL CUSTOMER DATA PLATFORM MARKET, BY FUNCTION, 2024

FIGURE 39. 360IRESEARCH COMPETITIVE STRATEGIC WINDOW FOR GLOBAL CUSTOMER DATA PLATFORM MARKET, BY INDUSTRY, 2024

FIGURE 40. 360IRESEARCH COMPETITIVE STRATEGIC WINDOW FOR GLOBAL CUSTOMER DATA PLATFORM MARKET, BY DEPLOYMENT, 2024

FIGURE 41. 360IRESEARCH COMPETITIVE STRATEGIC WINDOW FOR GLOBAL CUSTOMER DATA PLATFORM MARKET, BY GEOGRAPHY, 2024

FIGURE 42. 360IRESEARCH FPNV POSITIONING MATRIX FOR CUSTOMER DATA PLATFORM MARKET