Consumer Health in Morocco

CONSUMER HEALTH IN MOROCCO

Euromonitor International

February 2019

LIST OF CONTENTS AND TABLES

Executive Summary

Consumer Health Records Stable Growth

Consumer Health Grows Despite Local Production Not Meeting Demand

Expanding Competitive Landscape Across Consumer Health

Performance of Distribution Channels Differs Between the Categories

Consumer Health Will Continue To Grow Over the Forecast Period Following Increase in Foreign Investments

Market Indicators

Table 1 Consumer Expenditure on Health Goods and Medical Services: Value 2013-2018

Table 2 Life Expectancy at Birth 2013-2018

Market Data

OTC Registration and Classification

Vitamins and Dietary Supplements Registration and Classification

Self-medication/self-care and Preventive Medicine

Switches

Summary 1 OTC: Switches

Sources

Summary 2 Research Sources

Headlines

Prospects

Increasing Health Awareness Contributes To Growth of Analgesics in Morocco

Moroccan Government Strives To Combat Smuggling and Trafficking of Analgesics

Self-medication and Pharmacists' Advice Followed by Customers To Treat Minor Illness

Competitive Landscape

Competition Is Omnipresent, Yet Some Medicinal Drugs Enjoy Huge Popularity

Generics Compete Against Brands

Some Consumers Prefer To Use Herbal/traditional Products To OTC

Category Data

Table 3 Sales of Analgesics by Category: Value 2013-2018

Table 4 Sales of Analgesics by Category: % Value Growth 2013-2018

Table 5 Sales of Topical Analgesics/Anaesthetic by Format: % Value 2013-2018

Table 6 NBO Company Shares of Analgesics: % Value 2014-2018

Table 7 LBN Brand Shares of Analgesics: % Value 2015-2018

Table 8 Forecast Sales of Analgesics by Category: Value 2018-2023

Table 9 Forecast Sales of Analgesics by Category: % Value Growth 2018-2023

Headlines

Prospects

Strains of Modern Lifestyles Drive Sales of Sleep Aids in Morocco

Doctors Are Effective Marketing Tool To Propel the Sales of Sleep Aids

Performance of Sleep Aids Improves During Certain Periods of the Year

Competitive Landscape

Laboratoires Sothema Retains Leadership of Sleep Aids in Morocco

Sport Is An Alternative To Sleep Aids

Herbal Tea Commonly Used To Treat Insomnia

Category Data

Table 10 Sales of Sleep Aids: Value 2013-2018

Table 11 Sales of Sleep Aids: % Value Growth 2013-2018

Table 12 NBO Company Shares of Sleep Aids: % Value 2014-2018

Table 13 LBN Brand Shares of Sleep Aids: % Value 2015-2018

Table 14 Forecast Sales of Sleep Aids: Value 2018-2023

Table 15 Forecast Sales of Sleep Aids: % Value Growth 2018-2023

Headlines

Prospects

Hectic Lifestyles and Pollution Drive Sales for Cough, Cold and Allergy (hay Fever) Remedies

Consumers Adopt Self-medication To Treat Their Illness

Generics Are Gaining Value Share

Competitive Landscape

Galenica Laboratoires Retains Leadership, Yet May Face Competition From Generics

Flu Vaccine Is An Indirect Competitor To Major Leading Brands

Consumers Tend To Use Herbal/traditional Products To Treat Their Illnesses

Category Data

Table 16 Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: Value 2013-2018

Table 17 Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: % Value Growth 2013-2018

Table 18 Sales of Decongestants by Category: Value 2013-2018

Table 19 Sales of Decongestants by Category: % Value Growth 2013-2018

Table 20 NBO Company Shares of Cough, Cold and Allergy (Hay Fever) Remedies: % Value 2014-2018

Table 21 LBN Brand Shares of Cough, Cold and Allergy (Hay Fever) Remedies: % Value 2015-2018

Table 22 Forecast Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: Value 2018-2023

Table 23 Forecast Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: % Value Growth 2018-2023

Headlines

Prospects

Dermatologicals Progresses Steadily Due To Changing Lifestyles of Moroccans

Sales Through Parapharmacies and Internet Retailing Increase To the Detriment of Pharmacies

Consumers Confident About Dermatologists' Recommendations for Certain Brands

Competitive Landscape

Laboratoires Laprophan Maintains Leadership of Dermatologicals

International Products Compete With Local Brands

Natural and Herbal Remedies Are A Direct Substitute To Dermatologicals

Category Data

Table 24 Sales of Dermatologicals by Category: Value 2013-2018

Table 25 Sales of Dermatologicals by Category: % Value Growth 2013-2018

Table 26 NBO Company Shares of Dermatologicals: % Value 2014-2018

Table 27 LBN Brand Shares of Dermatologicals: % Value 2015-2018

Table 28 LBN Brand Shares of Hair Loss Treatments: % Value 2015-2018

Table 29 Forecast Sales of Dermatologicals by Category: Value 2018-2023

Table 30 Forecast Sales of Dermatologicals by Category: % Value Growth 2018-2023

Headlines

Prospects

Digestive Remedies in Morocco Continues To Register Solid Growth

Development of Fast Food Propels Widespread Use of Digestive Problems

Health Awareness Is Rising, Driving Some Households To Reconsider Their Eating Habits

Competitive Landscape

Maphar Laboratoires Retains Leadership of Digestive Remedies in Morocco

Herbal/traditional Products Are Indirect Competitor To OTC Digestive Remedies

Foreign OTC Remedies Seen As Indirect Competitor To Local Digestive Remedies

Category Data

Table 31 Sales of Digestive Remedies by Category: Value 2013-2018

Table 32 Sales of Digestive Remedies by Category: % Value Growth 2013-2018

Table 33 NBO Company Shares of Digestive Remedies: % Value 2014-2018

Table 34 LBN Brand Shares of Digestive Remedies: % Value 2015-2018

Table 35 Forecast Sales of Digestive Remedies by Category: Value 2018-2023

Table 36 Forecast Sales of Digestive Remedies by Category: % Value Growth 2018-2023

Headlines

Prospects

Eye Care in Morocco Is Performing Well

Excessive Use of Electronic Devices Leads To Development of Eye Problems

Medical Caravans in Morocco Increase Brand Awareness in Eye Care

Competitive Landscape

Laboratoires Sothema Continues To Lead Eye Care in Morocco

Aureomycine Is Widely Used and Appreciated by Moroccans

Category Data

Table 37 Sales of Eye Care by Category: Value 2013-2018

Table 38 Sales of Eye Care by Category: % Value Growth 2013-2018

Table 39 Sales of Standard Eye Care by Format: % Value 2013-2018

Table 40 Sales of Standard Eye Care by Positioning: % Value 2013-2018

Table 41 NBO Company Shares of Eye Care: % Value 2014-2018

Table 42 LBN Brand Shares of Eye Care: % Value 2015-2018

Table 43 Forecast Sales of Eye Care by Category: Value 2018-2023

Table 44 Forecast Sales of Eye Care by Category: % Value Growth 2018-2023

Headlines

Prospects

Nrt Smoking Cessation Aids Is Not Fully Developed in Morocco

Low Purchasing Behaviour Does Not Encourage Use of Nrt Smoking Cessation Aids

Rising Smoking Tobacco Rate in Morocco Does Not Help Category Sales

Competitive Landscape

Laboratoires Pierre Fabre Maintains Dominance

E-cigarettes Are Indirect Competitor To Nrt Smoking Cessation Aids

Dried Fruits and Sweets Are Other Smoking Cessation Aids Adopted by Some Smokers

Category Indicators

Table 45 Number of Smokers by Gender 2013-2018

Category Data

Table 46 Sales of NRT Smoking Cessation Aids by Category: Value 2013-2018

Table 47 Sales of NRT Smoking Cessation Aids by Category: % Value Growth 2013-2018

Table 48 NBO Company Shares of NRT Smoking Cessation Aids: % Value 2014-2018

Table 49 LBN Brand Shares of NRT Smoking Cessation Aids: % Value 2015-2018

Table 50 Forecast Sales of NRT Smoking Cessation Aids by Category: Value 2018-2023

Table 51 Forecast Sales of NRT Smoking Cessation Aids by Category: % Value Growth 2018-2023

Headlines

Prospects

Wound Care Is Evolving in Morocco

Sport Is Propelling the Sales of Wound Care in Morocco

Internet Retailing Boosts Sales Performance of Wound Care

Competitive Landscape

Providence Continues To Lead Wound Care in Morocco

Traditional Home Aids Are An Indirect Competitor To Some Wound Care Products

Category Data

Table 52 Sales of Wound Care by Category: Value 2013-2018

Table 53 Sales of Wound Care by Category: % Value Growth 2013-2018

Table 54 NBO Company Shares of Wound Care: % Value 2014-2018

Table 55 LBN Brand Shares of Wound Care: % Value 2015-2018

Table 56 Forecast Sales of Wound Care by Category: Value 2018-2023

Table 57 Forecast Sales of Wound Care by Category: % Value Growth 2018-2023

Headlines

Prospects

Consumers Are Interested in Sports Nutrition and Exercise More Regularly

Growth of Online Retailing Stores for Sports Nutrition Is Appreciated by Consumers

Consumers Turn To Black Market Regardless of Likely Health Issues

Competitive Landscape

Weider Global Nutrition Llc Retains Leadership of Sports Nutrition in Morocco

Sports Nutrition Brands Compete by Investing in Marketing

Media Influencers and Fitness Centres Utilised by Sports Nutrition Brands To Gain Share

Category Data

Table 58 Sales of Sports Nutrition by Category: Value 2013-2018

Table 59 Sales of Sports Nutrition by Category: % Value Growth 2013-2018

Table 60 NBO Company Shares of Sports Nutrition: % Value 2014-2018

Table 61 LBN Brand Shares of Sports Nutrition: % Value 2015-2018

Table 62 Forecast Sales of Sports Nutrition by Category: Value 2018-2023

Table 63 Forecast Sales of Sports Nutrition by Category: % Value Growth 2018-2023

Headlines

Prospects

Sales of Dietary Supplements Rise Due To Diversified Product Range

International Products Are Popular Among Moroccan Consumers

Companies Focus on New Product Development To Boost Their Sales

Competitive Landscape

Gsk Consumer Healthcare Retains Leadership

Natural Products Are Indirect Competitor To Dietary Supplements

Social Media Sellers Accounts Are Rising and Competing Against Established Brands

Category Data

Table 64 Sales of Dietary Supplements by Category: Value 2013-2018

Table 65 Sales of Dietary Supplements by Category: % Value Growth 2013-2018

Table 66 Sales of Dietary Supplements by Positioning: % Value 2013-2018

Table 67 Sales of Fish Oils/Omega Fatty Acids by Type: % Value 2013-2018

Table 68 NBO Company Shares of Dietary Supplements: % Value 2014-2018

Table 69 LBN Brand Shares of Dietary Supplements: % Value 2015-2018

Table 70 Forecast Sales of Dietary Supplements by Category: Value 2018-2023

Table 71 Forecast Sales of Dietary Supplements by Category: % Value Growth 2018-2023

Headlines

Prospects

Vitamins Registers High Value Growth

Internet Retailing Increases Consumers' Awareness and Boosts Sales of Vitamins

Doctors Influence the Growth of Vitamins

Competitive Landscape

Vitamin C Is the Leading Single Vitamin

Changing Eating Habits of Some Consumers May Impact Growth of Vitamins

Purchasing Power of Consumers Is Increasing

Category Data

Table 72 Sales of Vitamins by Category: Value 2013-2018

Table 73 Sales of Vitamins by Category: % Value Growth 2013-2018

Table 74 Sales of Multivitamins by Positioning: % Value 2013-2018

Table 75 NBO Company Shares of Vitamins: % Value 2014-2018

Table 76 LBN Brand Shares of Vitamins: % Value 2015-2018

Table 77 Forecast Sales of Vitamins by Category: Value 2018-2023

Table 78 Forecast Sales of Vitamins by Category: % Value Growth 2018-2023

Headlines

Prospects

Customer and Health Awareness Trigger Strong Demand

Black Market Affects Sales of Some Brands

Expansion of Gyms and Fitness Centres Propel Weight Management and Wellbeing

Competitive Landscape

Leader Laboratoires Forté Pharma Registers Stable Growth

Natural Products Are Direct Substitutes That Will Impact Sales in This Category

Fitness Technologies and Weight Loss Machines May Influence Sales

Category Data

Table 79 Sales of Weight Management and Wellbeing by Category: Value 2013-2018

Table 80 Sales of Weight Management and Wellbeing by Category: % Value Growth 2013-2018

Table 81 NBO Company Shares of Weight Management and Wellbeing: % Value 2014-2018

Table 82 LBN Brand Shares of Weight Management and Wellbeing: % Value 2015-2018

Table 83 Forecast Sales of Weight Management and Wellbeing by Category: Value 2018-2023

Table 84 Forecast Sales of Weight Management and Wellbeing by Category: % Value Growth 2018-2023

Headlines

Prospects

Demand for Herbal/traditional Products Grows Along With Health Awareness

Online Stores Leads To Growth of Herbal/traditional Products in Morocco

Brands Start Incorporating Herbal and Natural Ingredients Into Their Products

Competitive Landscape

Mondelez Maroc Retains Leadership of Herbal/traditional Products

Traditional Souks Constitute Direct Competitors To Established Herbal Brands

Sales Through Social Media Are Increasing

Category Data

Table 85 Sales of Herbal/Traditional Products by Category: Value 2013-2018

Table 86 Sales of Herbal/Traditional Products by Category: % Value Growth 2013-2018

Table 87 NBO Company Shares of Herbal/Traditional Products: % Value 2014-2018

Table 88 LBN Brand Shares of Herbal/Traditional Products: % Value 2015-2018

Table 89 Forecast Sales of Herbal/Traditional Products by Category: Value 2018-2023

Table 90 Forecast Sales of Herbal/Traditional Products by Category: % Value Growth 2018-2023

Headlines

Prospects

Parents' Health Awareness Is Increasing in Paediatric Consumer Health

Social Media and the Internet Influence Sales of Certain Brands

Competitive Landscape

Maphar Laboratoires Retains Leadership of Paediatric Consumer Health

Seminars and Forums Increase Brand Awareness and Sales

Natural Remedies Are A Direct Substitute To Influence Sales of Paediatric Products

Category Data

Table 91 Sales of Paediatric Consumer Health by Category: Value 2013-2018

Table 92 Sales of Paediatric Consumer Health by Category: % Value Growth 2013-2018

Table 93 Sales of Paediatric Vitamins and Dietary Supplements by Type: % Value 2015-2018

Table 94 NBO Company Shares of Paediatric Consumer Health: % Value 2014-2018

Table 95 LBN Brand Shares of Paediatric Consumer Health: % Value 2015-2018

Table 96 Forecast Sales of Paediatric Consumer Health by Category: Value 2018-2023

Table 97 Forecast Sales of Paediatric Consumer Health by Category: % Value Growth 2018-2023