Consumer Health in Israel

CONSUMER HEALTH IN ISRAEL

Euromonitor International

February 2019

LIST OF CONTENTS AND TABLES

Executive Summary

Consumer Health Continues Growing

Stricter Regulation Affects Consumer Health Developments

Vitamins and Dietary Supplements Player Solgar Leads Consumer Health

Chained Pharmacies More Dominant, Internet Grows Slowly

Future Growth Mainly in Vitamins and Dietary Supplements

Market Indicators

Table 1 Consumer Expenditure on Health Goods and Medical Services: Value 2013-2018

Table 2 Life Expectancy at Birth 2013-2018

Market Data

Table 3 Sales of Consumer Health by Category: Value 2013-2018

Table 4 Sales of Consumer Health by Category: % Value Growth 2013-2018

Table 5 NBO Company Shares of Consumer Health: % Value 2014-2018

Table 6 LBN Brand Shares of Consumer Health: % Value 2015-2018

Table 7 Penetration of Private Label in Consumer Health by Category: % Value 2013-2018

Table 8 Distribution of Consumer Health by Format: % Value 2013-2018

Table 9 Distribution of Consumer Health by Format and Category: % Value 2018

Table 10 Forecast Sales of Consumer Health by Category: Value 2018-2023

Table 11 Forecast Sales of Consumer Health by Category: % Value Growth 2018-2023

Appendix

OTC Registration and Classification

Vitamins and Dietary Supplements Registration and Classification

Self-medication/self-care and Preventative Medicine

Switches

Sources

Summary 1 Research Sources

Headlines

Prospects

Fast Growth in Topical Analgesics

New Combination Product Launched

Competitive Landscape

Teva Pharmaceutical Industries Leads Analgesics

Private Label Gains Share

Category Data

Table 12 Sales of Analgesics by Category: Value 2013-2018

Table 13 Sales of Analgesics by Category: % Value Growth 2013-2018

Table 14 Sales of Topical Analgesics/Anaesthetic by Format: % Value 2013-2018

Table 15 NBO Company Shares of Analgesics: % Value 2014-2018

Table 16 LBN Brand Shares of Analgesics: % Value 2015-2018

Table 17 Forecast Sales of Analgesics by Category: Value 2018-2023

Table 18 Forecast Sales of Analgesics by Category: % Value Growth 2018-2023

Headlines

Prospects

Consumers Avoid Sleep Aids Due To Concerns About Addiction

Consumers Prefer Specialised Treatments

Competitive Landscape

Nerven Dragees Leads Sleep Aids

Category Data

Table 19 Sales of Sleep Aids: Value 2013-2018

Table 20 Sales of Sleep Aids: % Value Growth 2013-2018

Table 21 NBO Company Shares of Sleep Aids: % Value 2014-2018

Table 22 LBN Brand Shares of Sleep Aids: % Value 2015-2018

Table 23 Forecast Sales of Sleep Aids: Value 2018-2023

Table 24 Forecast Sales of Sleep Aids: % Value Growth 2018-2023

Headlines

Prospects

Growth Slows Due To Shorter, Warmer Winters

Paediatric Cough/cold Remedies Dominated by Nasal Sprays

Competitive Landscape

Teva Pharmaceutical Industries Reclaims Leading OTC Portfolio

Dexcel Pharma and Gsk Support Strong Brands

Category Data

Table 25 Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: Value 2013-2018

Table 26 Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: % Value Growth 2013-2018

Table 27 Sales of Decongestants by Category: Value 2013-2018

Table 28 Sales of Decongestants by Category: % Value Growth 2013-2018

Table 29 NBO Company Shares of Cough, Cold and Allergy (Hay Fever) Remedies: % Value 2014-2018

Table 30 LBN Brand Shares of Cough, Cold and Allergy (Hay Fever) Remedies: % Value 2015-2018

Table 31 Forecast Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: Value 2018-2023

Table 32 Forecast Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: % Value Growth 2018-2023

Headlines

Prospects

Shift To Prescribed Drugs and Medical Devices

Digestive Issues Solved Through Healthier Eating

Paediatric Drugs Replaced by Adult Drugs

Competitive Landscape

Gsk Israel Leads Digestive Remedies

Normalax Gains Share

Category Data

Table 33 Sales of Digestive Remedies by Category: Value 2013-2018

Table 34 Sales of Digestive Remedies by Category: % Value Growth 2013-2018

Table 35 NBO Company Shares of Digestive Remedies: % Value 2014-2018

Table 36 LBN Brand Shares of Digestive Remedies: % Value 2015-2018

Table 37 Forecast Sales of Digestive Remedies by Category: Value 2018-2023

Table 38 Forecast Sales of Digestive Remedies by Category: % Value Growth 2018-2023

Headlines

Prospects

Eye Care Growing Due To Lack of Alternatives

Shift To Higher-priced Products

Competitive Landscape

Systane Leads Eye Care

Bepanthen Gains Share

Category Data

Table 39 Sales of Eye Care by Category: Value 2013-2018

Table 40 Sales of Eye Care by Category: % Value Growth 2013-2018

Table 41 Sales of Standard Eye Care by Format: % Value 2013-2018

Table 42 Sales of Standard Eye Care by Positioning: % Value 2013-2018

Table 43 NBO Company Shares of Eye Care: % Value 2014-2018

Table 44 LBN Brand Shares of Eye Care: % Value 2015-2018

Table 45 Forecast Sales of Eye Care by Category: Value 2018-2023

Table 46 Forecast Sales of Eye Care by Category: % Value Growth 2018-2023

Headlines

Prospects

Decrease in Category in Favour of Smokeless Tobacco and Vapour Products

Hmos Offer Many Subsidised Smoking Cessation Methods

Competitive Landscape

Only One Brand in the Category - Nicotinell

Category Indicators

Table 47 Number of Smokers by Gender 2013-2018

Category Data

Table 48 Sales of NRT Smoking Cessation Aids by Category: Value 2013-2018

Table 49 Sales of NRT Smoking Cessation Aids by Category: % Value Growth 2013-2018

Table 50 Sales of NRT Gum by Flavour: % Value 2013-2018

Table 51 NBO Company Shares of NRT Smoking Cessation Aids: % Value 2014-2018

Table 52 LBN Brand Shares of NRT Smoking Cessation Aids: % Value 2015-2018

Table 53 Forecast Sales of NRT Smoking Cessation Aids by Category: Value 2018-2023

Table 54 Forecast Sales of NRT Smoking Cessation Aids by Category: % Value Growth 2018-2023

Headlines

Prospects

Shufersal Launches Private Label Wound Care

Shift To Lower-priced Products

Competitive Landscape

Nexcare Loses Share To Private Label

Category Data

Table 55 Sales of Wound Care by Category: Value 2013-2018

Table 56 Sales of Wound Care by Category: % Value Growth 2013-2018

Table 57 NBO Company Shares of Wound Care: % Value 2014-2018

Table 58 LBN Brand Shares of Wound Care: % Value 2015-2018

Table 59 Forecast Sales of Wound Care by Category: Value 2018-2023

Table 60 Forecast Sales of Wound Care by Category: % Value Growth 2018-2023

Headlines

Prospects

Fast Growth Thanks To Rising Awareness of Protein Consumption

Local Regulation Hinders Growth

Competitive Landscape

Tevacom Loses Share

Setty Sport Ltd Drops Dramatically Following Bribery Scandal

Internet Retailing Especially Dominant

Category Data

Table 61 Sales of Sports Nutrition by Category: Value 2013-2018

Table 62 Sales of Sports Nutrition by Category: % Value Growth 2013-2018

Table 63 NBO Company Shares of Sports Nutrition: % Value 2014-2018

Table 64 LBN Brand Shares of Sports Nutrition: % Value 2015-2018

Table 65 Forecast Sales of Sports Nutrition by Category: Value 2018-2023

Table 66 Forecast Sales of Sports Nutrition by Category: % Value Growth 2018-2023

Headlines

Prospects

Dietary Supplements Driven by Successive Trends

Rising Demand for Combined Ds

Competition From International Online Retailers

Competitive Landscape

Ambrosia Ltd Solgar Israel Remains Leader

Altman Strengthens Thanks To Online Strategy

Category Data

Table 67 Sales of Dietary Supplements by Category: Value 2013-2018

Table 68 Sales of Dietary Supplements by Category: % Value Growth 2013-2018

Table 69 Sales of Dietary Supplements by Positioning: % Value 2013-2018

Table 70 Sales of Fish Oils/Omega Fatty Acids by Type: % Value 2013-2018

Table 71 NBO Company Shares of Dietary Supplements: % Value 2014-2018

Table 72 LBN Brand Shares of Dietary Supplements: % Value 2015-2018

Table 73 Forecast Sales of Dietary Supplements by Category: Value 2018-2023

Table 74 Forecast Sales of Dietary Supplements by Category: % Value Growth 2018-2023

Headlines

Prospects

Recommendations Driving Growth

Shift To Balanced Diet Instead of Vitamin Consumption

Companies Focus Marketing Efforts on Dietary Supplements

Competitive Landscape

Ambrosia Ltd Solgar Leads the Category

Private Label and Others Gain Share

Category Data

Table 75 Sales of Vitamins by Category: Value 2013-2018

Table 76 Sales of Vitamins by Category: % Value Growth 2013-2018

Table 77 Sales of Multivitamins by Positioning: % Value 2013-2018

Table 78 NBO Company Shares of Vitamins: % Value 2014-2018

Table 79 LBN Brand Shares of Vitamins: % Value 2015-2018

Table 80 Forecast Sales of Vitamins by Category: Value 2018-2023

Table 81 Forecast Sales of Vitamins by Category: % Value Growth 2018-2023

Headlines

Prospects

Meal Replacement Decreases Due To Rising Awareness of Nutrition

Weight Loss Supplements Continue Rising

Competitive Landscape

Super-pharm Leads Weight Management

Direct Selling Is the Dominant Channel

Category Data

Table 82 Sales of Weight Management and Wellbeing by Category: Value 2013-2018

Table 83 Sales of Weight Management and Wellbeing by Category: % Value Growth 2013-2018

Table 84 NBO Company Shares of Weight Management and Wellbeing: % Value 2014-2018

Table 85 LBN Brand Shares of Weight Management and Wellbeing: % Value 2015-2018

Table 86 Forecast Sales of Weight Management and Wellbeing by Category: Value 2018-2023

Table 87 Forecast Sales of Weight Management and Wellbeing by Category: % Value Growth 2018-2023

Headlines

Prospects

Herbal/traditional Paediatric Dietary Supplements Grows Fastest

Herbal/traditional Topical Analgesics Drops

Herbal/traditional Digestive Remedies Also Declines

Competitive Landscape

Ta'am Teva-altman General Partnership Leads

Category Data

Table 88 Sales of Herbal/Traditional Products by Category: Value 2013-2018

Table 89 Sales of Herbal/Traditional Products by Category: % Value Growth 2013-2018

Table 90 NBO Company Shares of Herbal/Traditional Products: % Value 2014-2018

Table 91 LBN Brand Shares of Herbal/Traditional Products: % Value 2015-2018

Table 92 Forecast Sales of Herbal/Traditional Products by Category: Value 2018-2023

Table 93 Forecast Sales of Herbal/Traditional Products by Category: % Value Growth 2018-2023

Headlines

Prospects

Paediatric Digestive Remedies Decreases Dramatically

Shift To Nasal Sprays in Paediatric Cough/cold Remedies

Paediatric Vitamins and Dietary Supplements Grows Quickly

Competitive Landscape

Ta'am Teva-altman General Partnership Leads

Teva Pharmaceutical Industries Ltd Dominates Paediatric OTC

Category Data

Table 94 Sales of Paediatric Consumer Health by Category: Value 2013-2018

Table 95 Sales of Paediatric Consumer Health by Category: % Value Growth 2013-2018

Table 96 Sales of Paediatric Vitamins and Dietary Supplements by Type: % Value 2015-2018

Table 97 NBO Company Shares of Paediatric Consumer Health: % Value 2014-2018

Table 98 LBN Brand Shares of Paediatric Consumer Health: % Value 2015-2018

Table 99 Forecast Sales of Paediatric Consumer Health by Category: Value 2018-2023

Table 100 Forecast Sales of Paediatric Consumer Health by Category: % Value Growth 2018-2023

Headlines

Prospects

Overall Recovery Depends on the Removal of Government Restrictions

Paediatric Allergy Remedies Set To Continue Its Strong Growth

Growth of Paediatric Vitamins and Dietary Supplements Dependent on the Economy Over the Forecast Period

Competitive Landscape

Johnson & Johnson Dell Ecuador Leads Nappy (diaper) Rash Treatments

Sanofi-Synthélabo Del Ecuador Leads Paediatric Vitamins and Supplements

International Companies Lead, While Domestic Players Develop

Category Data

Table 101 Sales of Paediatric Consumer Health by Category: Value 2013-2018

Table 102 Sales of Paediatric Consumer Health by Category: % Value Growth 2013-2018

Table 103 Sales of Paediatric Vitamins and Dietary Supplements by Type: % Value 2015-2018

Table 104 Forecast Sales of Paediatric Consumer Health by Category: Value 2018-2023

Table 105 Forecast Sales of Paediatric Consumer Health by Category: % Value Growth 2018-2023