Consumer Health in Ireland

CONSUMER HEALTH IN IRELAND

Euromonitor International

February 2019

LIST OF CONTENTS AND TABLES

Executive Summary

Extreme Weather and Innovation Driving Sales in Consumer Health

Long, Cold Winter and Hot Summer Create Unprecedented Opportunities in OTC

Several Pharmaceutical Players Moving To Ireland Due To Brexit

Growing Focus on Internet Retailing, But Traditional Still Works for Some

Modest Growth With Opportunities and Threats Following Brexit

Market Indicators

Table 1 Consumer Expenditure on Health Goods and Medical Services: Value 2013-2018

Table 2 Life Expectancy at Birth 2013-2018

Market Data

Table 3 Sales of Consumer Health by Category: Value 2013-2018

Table 4 Sales of Consumer Health by Category: % Value Growth 2013-2018

Table 5 NBO Company Shares of Consumer Health: % Value 2014-2018

Table 6 LBN Brand Shares of Consumer Health: % Value 2015-2018

Table 7 Penetration of Private Label in Consumer Health by Category: % Value 2013-2018

Table 8 Distribution of Consumer Health by Format: % Value 2013-2018

Table 9 Distribution of Consumer Health by Format and Category: % Value 2018

Table 10 Forecast Sales of Consumer Health by Category: Value 2018-2023

Table 11 Forecast Sales of Consumer Health by Category: % Value Growth 2018-2023

Appendix

OTC Registration and Classification

Vitamins and Dietary Supplements Registration and Classification

Self-medication/self-care and Preventive Medicine

Switches

Summary 1 OTC: Switches

Sources

Summary 2 Research Sources

Headlines

Prospects

Generics and Private Label Causing Slower Growth

Topical Analgesics and Adult Ibuprofen To Drive Future Sales

Consolidation Likely To Hold Off Growth of Generics

Competitive Landscape

Nurofen Remains Ireland's Best-selling Analgesic, But Is Coming Under Pressure

Limited Innovation Restricting Sales

Brands Under Increased Pressure From Private Label and Generics

Category Data

Table 12 Sales of Analgesics by Category: Value 2013-2018

Table 13 Sales of Analgesics by Category: % Value Growth 2013-2018

Table 14 Sales of Topical Analgesics/Anaesthetic by Format: % Value 2013-2018

Table 15 NBO Company Shares of Analgesics: % Value 2014-2018

Table 16 LBN Brand Shares of Analgesics: % Value 2015-2018

Table 17 Forecast Sales of Analgesics by Category: Value 2018-2023

Table 18 Forecast Sales of Analgesics by Category: % Value Growth 2018-2023

Headlines

Prospects

Busier and More Stressful Lives Fuelling Demand for Sleep Aids

Room Sprays and Inhalants Pose Threat To Sales

Caffeine and Screen Usage Likely To Lead To Stronger Demand for Sleep Aids

Competitive Landscape

Small Area With Only Handful of Players, But New Entrants Expected

Kalms Seeing Growing Demand for Valeo Healthcare

Private Label Ranges Growing in Popularity

Category Data

Table 19 Sales of Sleep Aids: Value 2013-2018

Table 20 Sales of Sleep Aids: % Value Growth 2013-2018

Table 21 NBO Company Shares of Sleep Aids: % Value 2014-2018

Table 22 LBN Brand Shares of Sleep Aids: % Value 2015-2018

Table 23 Forecast Sales of Sleep Aids: Value 2018-2023

Table 24 Forecast Sales of Sleep Aids: % Value Growth 2018-2023

Headlines

Prospects

Fewer Innovations and Increased Competition From Generics Expected

Demand for Decongestants To Remain Strong

Regulations for Paediatric Products To Limit Sales

Competitive Landscape

Extreme Weather Fuels Unprecedented Sales

Intense Competition Between Reckitt Benckiser and Mcneil Healthcare

Cetrine Allergy Leads Allergy Care Sales

Category Data

Table 25 Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: Value 2013-2018

Table 26 Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: % Value Growth 2013-2018

Table 27 Sales of Decongestants by Category: Value 2013-2018

Table 28 Sales of Decongestants by Category: % Value Growth 2013-2018

Table 29 NBO Company Shares of Cough, Cold and Allergy (Hay Fever) Remedies: % Value 2014-2018

Table 30 LBN Brand Shares of Cough, Cold and Allergy (Hay Fever) Remedies: % Value 2015-2018

Table 31 Forecast Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: Value 2018-2023

Table 32 Forecast Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: % Value Growth 2018-2023

Headlines

Prospects

Parents Buying the Best for Their Children Fuelling Nappy Rash Treatments Growth

Strong Demand Expected for Topical Dermatologicals

Skin Conditions Likely To Persist But Alternative Treatments A Growing Threat

Competitive Landscape

Strong Competition Between Mcneil Healthcare and Bayer

Competition Remains Strong in Antipruritics

Zovirax Under Pressure Within Cold Sore Treatments

Category Data

Table 33 Sales of Dermatologicals by Category: Value 2013-2018

Table 34 Sales of Dermatologicals by Category: % Value Growth 2013-2018

Table 35 NBO Company Shares of Dermatologicals: % Value 2014-2018

Table 36 LBN Brand Shares of Dermatologicals: % Value 2015-2018

Table 37 LBN Brand Shares of Hair Loss Treatments: % Value 2015-2018

Table 38 Forecast Sales of Dermatologicals by Category: Value 2018-2023

Table 39 Forecast Sales of Dermatologicals by Category: % Value Growth 2018-2023

Headlines

Prospects

Brexit Could Impact Sales of Some Leading Brands

Digestive Remedies To Remain Popular

Increased Competition and Lack of Innovation To Slow Sales Growth

Competitive Landscape

Motilium Performing Well for Mcneil Healthcare, in Spite of Sales Restrictions

Gaviscon Remains Most Popular Digestive Remedy Product in Ireland

Generics Growing Their Presence

Category Data

Table 40 Sales of Digestive Remedies by Category: Value 2013-2018

Table 41 Sales of Digestive Remedies by Category: % Value Growth 2013-2018

Table 42 NBO Company Shares of Digestive Remedies: % Value 2014-2018

Table 43 LBN Brand Shares of Digestive Remedies: % Value 2015-2018

Table 44 Forecast Sales of Digestive Remedies by Category: Value 2018-2023

Table 45 Forecast Sales of Digestive Remedies by Category: % Value Growth 2018-2023

Headlines

Prospects

Computer and Smart Phone Usage Impacting Demand for Eye Care Products

Allergy Eye Care Set To Lead Growth Due To Demand for Rapid Allergy Relief

New Innovative Products in Response To More Eye Conditions

Competitive Landscape

Consumers Remain Loyal To the Optrex Brand

Limited New Product Development

Hot Summer Positively Impacts Allergy Eye Care

Category Data

Table 46 Sales of Eye Care by Category: Value 2013-2018

Table 47 Sales of Eye Care by Category: % Value Growth 2013-2018

Table 48 Sales of Standard Eye Care by Format: % Value 2013-2018

Table 49 Sales of Standard Eye Care by Positioning: % Value 2013-2018

Table 50 NBO Company Shares of Eye Care: % Value 2014-2018

Table 51 LBN Brand Shares of Eye Care: % Value 2015-2018

Table 52 Forecast Sales of Eye Care by Category: Value 2018-2023

Table 53 Forecast Sales of Eye Care by Category: % Value Growth 2018-2023

Headlines

Prospects

Government Initiative To Make Ireland Smoke-free by 2025 To Boost Future Sales

Gum and Spray Products Expected To Drive Sales Growth

Vaping Remains A Threat To Nrt Smoking Cessation

Competitive Landscape

Nicorette Remains the Dominant Brand

Advertising Remains Popular Around Start of the Year

Incentive Campaigns Via Social Media for Niquitin Brand

Category Indicators

Table 54 Number of Smokers by Gender 2013-2018

Category Data

Table 55 Sales of NRT Smoking Cessation Aids by Category: Value 2013-2018

Table 56 Sales of NRT Smoking Cessation Aids by Category: % Value Growth 2013-2018

Table 57 Sales of NRT Gum by Flavour: % Value 2013-2018

Table 58 NBO Company Shares of NRT Smoking Cessation Aids: % Value 2014-2018

Table 59 LBN Brand Shares of NRT Smoking Cessation Aids: % Value 2015-2018

Table 60 Forecast Sales of NRT Smoking Cessation Aids by Category: Value 2018-2023

Table 61 Forecast Sales of NRT Smoking Cessation Aids by Category: % Value Growth 2018-2023

Headlines

Prospects

Expected Increase in Sports Participation by Consumers

Self-diagnosis Expected for Minor Injuries

Growing Threat From Private Label Ranges

Competitive Landscape

Elastoplast Remains Best Seller for Beiersdorf

Fleming Medical Performing Well in Children's First Aid

Lack of Innovation Due To High Maturity

Category Data

Table 62 Sales of Wound Care by Category: Value 2013-2018

Table 63 Sales of Wound Care by Category: % Value Growth 2013-2018

Table 64 NBO Company Shares of Wound Care: % Value 2014-2018

Table 65 LBN Brand Shares of Wound Care: % Value 2015-2018

Table 66 Forecast Sales of Wound Care by Category: Value 2018-2023

Table 67 Forecast Sales of Wound Care by Category: % Value Growth 2018-2023

Headlines

Prospects

Rapid Growth Expected Due To Further Investment by Consumers in Fitness

Demand for Protein Expected To Continue To Grow

Social Influencers Expected To Continue Driving Sales Growth

Competitive Landscape

Maxinutrition Continues To Lead Sales But Experiences Increased Competition

Innovation and Widening Distribution Driving Demand for Nutramino

Myprotein Grows Its Presence in Ireland Via Investment in Social Influencers

Category Data

Table 68 Sales of Sports Nutrition by Category: Value 2013-2018

Table 69 Sales of Sports Nutrition by Category: % Value Growth 2013-2018

Table 70 NBO Company Shares of Sports Nutrition: % Value 2014-2018

Table 71 LBN Brand Shares of Sports Nutrition: % Value 2015-2018

Table 72 Forecast Sales of Sports Nutrition by Category: Value 2018-2023

Table 73 Forecast Sales of Sports Nutrition by Category: % Value Growth 2018-2023

Headlines

Prospects

Preventative Strategies Expected To Be Adopted by Consumers

Ireland's Aging Population Provides A Real Opportunity

Increased Competition Expected Due To Sale of Seven Seas To Procter & Gamble

Competitive Landscape

Seven Seas Leads Sales But Loses Share

Growing Presence of Private Label

Demand for Protein Supplements Due To Increase in Veganism

Category Data

Table 74 Sales of Dietary Supplements by Category: Value 2013-2018

Table 75 Sales of Dietary Supplements by Category: % Value Growth 2013-2018

Table 76 Sales of Dietary Supplements by Positioning: % Value 2013-2018

Table 77 Sales of Fish Oils/Omega Fatty Acids by Type: % Value 2013-2018

Table 78 NBO Company Shares of Dietary Supplements: % Value 2014-2018

Table 79 LBN Brand Shares of Dietary Supplements: % Value 2015-2018

Table 80 Forecast Sales of Dietary Supplements by Category: Value 2018-2023

Table 81 Forecast Sales of Dietary Supplements by Category: % Value Growth 2018-2023

Headlines

Prospects

Modest Growth Expected for Vitamins As A Preventative Method

Lack of Sunlight Results in Continued Growth in Demand for Vitamin D

Competition Expected To Increase As P&g Acquires Seven Seas

Competitive Landscape

Berocca Remains Ireland's Best-selling Vitamin Brand

Increased Competition From Private Label Players Such As Holland & Barrett

Social Influencers and Brand Ambassadors Being Used To Promote Products

Category Data

Table 82 Sales of Vitamins by Category: Value 2013-2018

Table 83 Sales of Vitamins by Category: % Value Growth 2013-2018

Table 84 Sales of Multivitamins by Positioning: % Value 2013-2018

Table 85 NBO Company Shares of Vitamins: % Value 2014-2018

Table 86 LBN Brand Shares of Vitamins: % Value 2015-2018

Table 87 Forecast Sales of Vitamins by Category: Value 2018-2023

Table 88 Forecast Sales of Vitamins by Category: % Value Growth 2018-2023

Headlines

Prospects

Ireland To Seek Out More Sustainable Weight Loss Techniques

Competing Areas Expected To Put Meal Replacement Bars Under Pressure

Some Growth Expected for Supplement Nutritional Drinks

Competitive Landscape

Slim Fast Declining in Popularity

Complan Records Growth for Nutricia Ireland

Strong Investment by Direct Selling Companies

Category Data

Table 89 Sales of Weight Management and Wellbeing by Category: Value 2013-2018

Table 90 Sales of Weight Management and Wellbeing by Category: % Value Growth 2013-2018

Table 91 NBO Company Shares of Weight Management and Wellbeing: % Value 2014-2018

Table 92 LBN Brand Shares of Weight Management and Wellbeing: % Value 2015-2018

Table 93 Forecast Sales of Weight Management and Wellbeing by Category: Value 2018-2023

Table 94 Forecast Sales of Weight Management and Wellbeing by Category: % Value Growth 2018-2023

Headlines

Prospects

Growing Demand Expected for More Natural Products and Preventative Medicines

Demand for Herbal/traditional Dermatologicals Expected Over Forecast Period

Anticipated Growth for Herbal/traditional Analgesics

Competitive Landscape

Area Remains Saturated With Smaller Players

Limited Private Label Penetration

Fsai Continues To Prohibit Sales of Certain Herbal Products

Category Data

Table 95 Sales of Herbal/Traditional Products by Category: Value 2013-2018

Table 96 Sales of Herbal/Traditional Products by Category: % Value Growth 2013-2018

Table 97 NBO Company Shares of Herbal/Traditional Products: % Value 2014-2018

Table 98 LBN Brand Shares of Herbal/Traditional Products: % Value 2015-2018

Table 99 Forecast Sales of Herbal/Traditional Products by Category: Value 2018-2023

Table 100 Forecast Sales of Herbal/Traditional Products by Category: % Value Growth 2018-2023

Headlines

Prospects

Free Gp Care for Under 12s Not Expected To Impact Sales

Busier Lives and Focus on Boosting Immune System To Drive Paediatric Sales

Opportunity for More Investment in Paediatric Combination Products

Competitive Landscape

Brand Loyalty Shown To Benylin and Calpol

Seven Seas Leads Paediatric Vitamins and Dietary Supplements

Parents Less Inclined To Buy Private Label for Their Children

Category Data

Table 101 Sales of Paediatric Consumer Health by Category: Value 2013-2018

Table 102 Sales of Paediatric Consumer Health by Category: % Value Growth 2013-2018

Table 103 Sales of Paediatric Vitamins and Dietary Supplements by Type: % Value 2015-2018

Table 104 NBO Company Shares of Paediatric Consumer Health: % Value 2014-2018

Table 105 LBN Brand Shares of Paediatric Consumer Health: % Value 2015-2018

Table 106 Forecast Sales of Paediatric Consumer Health by Category: Value 2018-2023

Table 107 Forecast Sales of Paediatric Consumer Health by Category: % Value Growth 2018-2023