Consumer Health in Australia

CONSUMER HEALTH IN AUSTRALIA

Euromonitor International

February 2019

LIST OF CONTENTS AND TABLES

Executive Summary

Regulation and Shifting Demand for Vitamins and Dietary Supplement Define Industry

Consumer Health Products Remain Popular in Australia But Sales Slow Down

Acquisitions of Local Companies Continue

Distribution Continues To Evolve As the Presence of Discount Pharmacies Increases

the Trend Towards Self-care Management Set To Support Consumer Health Sales

Market Indicators

Table 1 Consumer Expenditure on Health Goods and Medical Services: Value 2013-2018

Table 2 Life Expectancy at Birth 2013-2018

Market Data

Table 3 Sales of Consumer Health by Category: Value 2013-2018

Table 4 Sales of Consumer Health by Category: % Value Growth 2013-2018

Table 5 NBO Company Shares of Consumer Health: % Value 2014-2018

Table 6 LBN Brand Shares of Consumer Health: % Value 2015-2018

Table 7 Penetration of Private Label in Consumer Health by Category: % Value 2013-2018

Table 8 Distribution of Consumer Health by Format: % Value 2013-2018

Table 9 Distribution of Consumer Health by Format and Category: % Value 2018

Table 10 Forecast Sales of Consumer Health by Category: Value 2018-2023

Table 11 Forecast Sales of Consumer Health by Category: % Value Growth 2018-2023

Appendix

OTC Registration and Classification

Vitamins and Dietary Supplements Registration and Classification

Self-medication/self-care and Preventive Medicine

Switches

Summary 1 OTC: Switches

Definitions

Sources

Summary 2 Research Sources

Headlines

Prospects

Reverse Switch Has A Negative Impact on Sales of Analgesics

Alternative Analgesics for Mild Pain Likely To Fill the Gap Left by Codeine's Withdrawal

Ageing Population Set To Spur Growth in Analgesics

Competitive Landscape

Gsk Consumer Healthcare Continues To Lead in Analgesics

Companies Respond To the Ban on OTC Sales of Codeine

Panadol Bounces Back Despite Strong Competition From Generics

Category Data

Table 12 Sales of Analgesics by Category: Value 2013-2018

Table 13 Sales of Analgesics by Category: % Value Growth 2013-2018

Table 14 Sales of Topical Analgesics/Anaesthetic by Format: % Value 2013-2018

Table 15 NBO Company Shares of Analgesics: % Value 2014-2018

Table 16 LBN Brand Shares of Analgesics: % Value 2015-2018

Table 17 Forecast Sales of Analgesics by Category: Value 2018-2023

Table 18 Forecast Sales of Analgesics by Category: % Value Growth 2018-2023

Headlines

Prospects

Sleep Disorders An Increasing Concern for Many Australians

National Parliamentary Inquiry Set To Address High Prevalence of Sleep Disorders

Sales Growth To Be Supported by Rising Digital Device Usage and Population Ageing

Competitive Landscape

the Competitive Landscape of Sleep Aids Is Led by Australian Companies

Internet Retailing Registers Strong Sales Growth in Sleep Aids, To the Detriment of Direct Selling and Homeshopping

Category Data

Table 19 Sales of Sleep Aids: Value 2013-2018

Table 20 Sales of Sleep Aids: % Value Growth 2013-2018

Table 21 NBO Company Shares of Sleep Aids: % Value 2014-2018

Table 22 LBN Brand Shares of Sleep Aids: % Value 2015-2018

Table 23 Forecast Sales of Sleep Aids: Value 2018-2023

Table 24 Forecast Sales of Sleep Aids: % Value Growth 2018-2023

Headlines

Prospects

Response To the November 2016 Thunderstorm Asthma Event Continues To Drive Growth in Allergy Remedies

2018 Ban on OTC Sale of Codeine-containing Products Has A Huge Impact on Sales

Competitive Landscape

Johnson & Johnson Pacific Continues To Lead

Betadine Brand Continues To Generate Very Strong Growth in Pharyngeal Preparations

Multinational Players Remain Dominant

Category Data

Table 25 Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: Value 2013-2018

Table 26 Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: % Value Growth 2013-2018

Table 27 Sales of Decongestants by Category: Value 2013-2018

Table 28 Sales of Decongestants by Category: % Value Growth 2013-2018

Table 29 NBO Company Shares of Cough, Cold and Allergy (Hay Fever) Remedies: % Value 2014-2018

Table 30 LBN Brand Shares of Cough, Cold and Allergy (Hay Fever) Remedies: % Value 2015-2018

Table 31 Forecast Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: Value 2018-2023

Table 32 Forecast Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: % Value Growth 2018-2023

Headlines

Prospects

Dermatologicals Set To Remain A Highly Mature Category

Demographic Trends and the Ageing of the Population To Continue Supporting Growth

Penciclovir Switch Has Little Effect on Sales Due To Limited Awareness and Low Sales

Competitive Landscape

International Players Continue To Lead Due To Their Strong Brand Portfolios

Bayer's Bepanthen Is the Most Dynamic Dermatologicals Brand in 2018

Drugstores/parapharmacies Continues To Gain Relevance

Category Data

Table 33 Sales of Dermatologicals by Category: Value 2013-2018

Table 34 Sales of Dermatologicals by Category: % Value Growth 2013-2018

Table 35 NBO Company Shares of Dermatologicals: % Value 2014-2018

Table 36 LBN Brand Shares of Dermatologicals: % Value 2015-2018

Table 37 LBN Brand Shares of Hair Loss Treatments: % Value 2015-2018

Table 38 Forecast Sales of Dermatologicals by Category: Value 2018-2023

Table 39 Forecast Sales of Dermatologicals by Category: % Value Growth 2018-2023

Headlines

Prospects

Modern Lifestyles and the Ageing Population Influence Sales of Digestive Remedies

Scheduling Changes Benefit Proton Pump Inhibitors

Lifestyle Changes and Preventative Approach To Digestive Health To Limit Sales Growth

Competitive Landscape

Johnson & Johnson Pacific Leads Digestive Remedies in Australia

Pfizer Is Again the Most Dynamic Player in Digestive Remedies

Dietary Supplements Gaining Relevance in Digestive Health

Category Data

Table 40 Sales of Digestive Remedies by Category: Value 2013-2018

Table 41 Sales of Digestive Remedies by Category: % Value Growth 2013-2018

Table 42 NBO Company Shares of Digestive Remedies: % Value 2014-2018

Table 43 LBN Brand Shares of Digestive Remedies: % Value 2015-2018

Table 44 Forecast Sales of Digestive Remedies by Category: Value 2018-2023

Table 45 Forecast Sales of Digestive Remedies by Category: % Value Growth 2018-2023

Headlines

Prospects

Moderate Sales Growth Set To Be Based on the Launch of More Targeted Products

Increased Screen Time Set To Continues Boosting Demand for Eye Care Products

Retail Distribution Continues To Evolve As Discount Pharmacies Make Their Mark

Competitive Landscape

International Companies and Brands Remain at the Forefront of Eye Care

Allergan Again the Most Dynamic Player in A Highly Competitive Category

Innovation Set To Be A Major Driver of Growth

Category Data

Table 46 Sales of Eye Care by Category: Value 2013-2018

Table 47 Sales of Eye Care by Category: % Value Growth 2013-2018

Table 48 Sales of Standard Eye Care by Format: % Value 2013-2018

Table 49 Sales of Standard Eye Care by Positioning: % Value 2013-2018

Table 50 NBO Company Shares of Eye Care: % Value 2014-2018

Table 51 LBN Brand Shares of Eye Care: % Value 2015-2018

Table 52 Forecast Sales of Eye Care by Category: Value 2018-2023

Table 53 Forecast Sales of Eye Care by Category: % Value Growth 2018-2023

Headlines

Prospects

Changes in Taxation for Tobacco Products Benefit Nrt Smoking Cessation Aids

the Jury Remains Out As To Whether Vapour Devices Pose A Threat To Nrt

Slower Growth Expected To Be Seen During the Forecast Period

Competitive Landscape

Nicorette and Nicabate Remain the Leading Brands, Underlining the Dominance of Major International Players

Perrigo Australia Launches Nicotinell Therapy Pack

Category Indicators

Table 54 Number of Smokers by Gender 2013-2018

Category Data

Table 55 Sales of NRT Smoking Cessation Aids by Category: Value 2013-2018

Table 56 Sales of NRT Smoking Cessation Aids by Category: % Value Growth 2013-2018

Table 57 Sales of NRT Gum by Flavour: % Value 2013-2018

Table 58 NBO Company Shares of NRT Smoking Cessation Aids: % Value 2014-2018

Table 59 LBN Brand Shares of NRT Smoking Cessation Aids: % Value 2015-2018

Table 60 Forecast Sales of NRT Smoking Cessation Aids by Category: Value 2018-2023

Table 61 Forecast Sales of NRT Smoking Cessation Aids by Category: % Value Growth 2018-2023

Headlines

Prospects

Growth Rates Set To Falter As Maturity of Demand Takes Its Toll on Sales

Innovation and the Active Outdoor Lifestyles of Most Australians Support Demand

Further Changes Expected in the Retail Distribution of Wound Care Products

Competitive Landscape

International Brands Remain on Top of Wound Care

Product Licensing Focuses on Cartoon Characters To Appeal To Children

Manuka Honey-infused Dressings Became Available

Category Data

Table 62 Sales of Wound Care by Category: Value 2013-2018

Table 63 Sales of Wound Care by Category: % Value Growth 2013-2018

Table 64 NBO Company Shares of Wound Care: % Value 2014-2018

Table 65 LBN Brand Shares of Wound Care: % Value 2015-2018

Table 66 Forecast Sales of Wound Care by Category: Value 2018-2023

Table 67 Forecast Sales of Wound Care by Category: % Value Growth 2018-2023

Headlines

Prospects

Active Lifestyles and Rising Popularity of Weight Training Continue To Support Growth

Sports Protein Powder Remains Dominant in Sales of Sports Nutrition

Sports Nutrition Targets A Wider Audience

Competitive Landscape

Vitaco Health Australia Pty Ltd Leads A Highly-fragmented Category

Strong Competition and Harsh Trading Conditions Continue To Claim Victims

Category Data

Table 68 Sales of Sports Nutrition by Category: Value 2013-2018

Table 69 Sales of Sports Nutrition by Category: % Value Growth 2013-2018

Table 70 NBO Company Shares of Sports Nutrition: % Value 2014-2018

Table 71 LBN Brand Shares of Sports Nutrition: % Value 2015-2018

Table 72 Forecast Sales of Sports Nutrition by Category: Value 2018-2023

Table 73 Forecast Sales of Sports Nutrition by Category: % Value Growth 2018-2023

Headlines

Prospects

the Increasing Fortification of Food With Dietary Supplements Presents Threat To Sales

Circumin and Probiotics Continue To Attract Consumers

Demand Among Chinese Consumers Remains Strong Despite Having Cooled Slightly

Competitive Landscape

Swisse Wellness Leads the Category, Ahead of Blackmores

Nature's Care Deal Further Evidence of Chinese Interest in Australian Dietary Supplements Manufacturers

New Product Launches Continue To Expand the Range of Products Available

Category Data

Table 74 Sales of Dietary Supplements by Category: Value 2013-2018

Table 75 Sales of Dietary Supplements by Category: % Value Growth 2013-2018

Table 76 Sales of Dietary Supplements by Positioning: % Value 2013-2018

Table 77 Sales of Fish Oils/Omega Fatty Acids by Type: % Value 2013-2018

Table 78 NBO Company Shares of Dietary Supplements: % Value 2014-2018

Table 79 LBN Brand Shares of Dietary Supplements: % Value 2015-2018

Table 80 Forecast Sales of Dietary Supplements by Category: Value 2018-2023

Table 81 Forecast Sales of Dietary Supplements by Category: % Value Growth 2018-2023

Headlines

Prospects

Steady Growth Continues To Be Supported by Demand From Chinese Consumers

New Flavours and Delivery Formats Continue To Spur Demand

Further Changes Expected in the Retail Distribution of Vitamins

Competitive Landscape

Blackmores Ltd Maintains Its Slender Lead Over Sanofi-aventis and Swisse Wellness

Nature's Care the Latest Australian Player To Be Acquired by Chinese Interests

Blackmores Taps Into Rising Demand for Paediatric Products With New Launch

Category Data

Table 82 Sales of Vitamins by Category: Value 2013-2018

Table 83 Sales of Vitamins by Category: % Value Growth 2013-2018

Table 84 Sales of Multivitamins by Positioning: % Value 2013-2018

Table 85 NBO Company Shares of Vitamins: % Value 2014-2018

Table 86 LBN Brand Shares of Vitamins: % Value 2015-2018

Table 87 Forecast Sales of Vitamins by Category: Value 2018-2023

Table 88 Forecast Sales of Vitamins by Category: % Value Growth 2018-2023

Headlines

Prospects

Shift To A More Holistic Approach To Weight Loss Set To Suppress Sales Growth

Supplement Nutrition Drinks Continues To Lead Growth

Shifting Retail Landscape Set To Influence Sales Trends

Competitive Landscape

Herbalife Still the Leading Player in A Fragmented Category

Shifts in Demand Encourage Companies To Change Their Promotional Strategies

Nestlé's Optifast Vlcd Campaign Shows the Way Forward

Category Data

Table 89 Sales of Weight Management and Wellbeing by Category: Value 2013-2018

Table 90 Sales of Weight Management and Wellbeing by Category: % Value Growth 2013-2018

Table 91 NBO Company Shares of Weight Management and Wellbeing: % Value 2014-2018

Table 92 LBN Brand Shares of Weight Management and Wellbeing: % Value 2015-2018

Table 93 Forecast Sales of Weight Management and Wellbeing by Category: Value 2018-2023

Table 94 Forecast Sales of Weight Management and Wellbeing by Category: % Value Growth 2018-2023

Headlines

Prospects

Growing Interest in Herbal/traditional Products As Part of A Holistic Healthy Lifestyle

Strong Growth Expected in Herbal/traditional Topical Analgesics

Herbal/traditional Sleep Aids To Benefit From Increasing Concerns Over Sleep Disorders

Competitive Landscape

Blackmores Remains in the Leading Position in Herbal/traditional Products

Local Players Remain Among the Category Leaders Despite Foreign Part-ownership

Innovation and New Launches Still at the Forefront of the Leading Players' Strategies

Category Data

Table 95 Sales of Herbal/Traditional Products by Category: Value 2013-2018

Table 96 Sales of Herbal/Traditional Products by Category: % Value Growth 2013-2018

Table 97 NBO Company Shares of Herbal/Traditional Products: % Value 2014-2018

Table 98 LBN Brand Shares of Herbal/Traditional Products: % Value 2015-2018

Table 99 Forecast Sales of Herbal/Traditional Products by Category: Value 2018-2023

Table 100 Forecast Sales of Herbal/Traditional Products by Category: % Value Growth 2018-2023

Headlines

Prospects

Low Birth Rate Has Little Negative Effect As Delayed, Smaller Families Mean More Affluent Parents

Paediatric Vitamins and Dietary Supplements Is Still the Largest Category

Sales Growth in Paediatric Vitamins and Dietary Supplements Due To Innovation

Competitive Landscape

Pharmacare Laboratories Continues To Lead

Local Players Vie With Major Multinationals

Innovation Remains A Strong Theme in Paediatric Consumer Health

Category Data

Table 101 Sales of Paediatric Consumer Health by Category: Value 2013-2018

Table 102 Sales of Paediatric Consumer Health by Category: % Value Growth 2013-2018

Table 103 Sales of Paediatric Vitamins and Dietary Supplements by Type: % Value 2015-2018

Table 104 NBO Company Shares of Paediatric Consumer Health: % Value 2014-2018

Table 105 LBN Brand Shares of Paediatric Consumer Health: % Value 2015-2018

Table 106 Forecast Sales of Paediatric Consumer Health by Category: Value 2018-2023

Table 107 Forecast Sales of Paediatric Consumer Health by Category: % Value Growth 2018-2023