Consumer Health in Brazil

CONSUMER HEALTH IN BRAZIL

Euromonitor International

February 2019

LIST OF CONTENTS AND TABLES

Executive Summary

Consumer Health Continues To Be One of the Few Industries To Record Positive Growth

Generics Gaining Ground in the OTC Category

Leading Companies Continue To Invest in Marketing Activities To Drive Sales

Internet Retailing Continues To Slowly Gain Share

Further Solid Growth Anticipated Over the Forecast Period

Market Indicators

Table 1 Consumer Expenditure on Health Goods and Medical Services: Value 2013-2018

Table 2 Life Expectancy at Birth 2013-2018

Market Data

Table 3 Sales of Consumer Health by Category: Value 2013-2018

Table 4 Sales of Consumer Health by Category: % Value Growth 2013-2018

Table 5 NBO Company Shares of Consumer Health: % Value 2014-2018

Table 6 LBN Brand Shares of Consumer Health: % Value 2015-2018

Table 7 Distribution of Consumer Health by Format: % Value 2013-2018

Table 8 Distribution of Consumer Health by Format and Category: % Value 2018

Table 9 Forecast Sales of Consumer Health by Category: Value 2018-2023

Table 10 Forecast Sales of Consumer Health by Category: % Value Growth 2018-2023

Appendix

OTC Registration and Classification

Vitamins and Dietary Supplements Registration and Classification

Self-medication/self-care and Preventive Medicine

Switches

Definitions

Sources

Summary 1 Research Sources

Headlines

Prospects

Increased Marketing Investment Remains Key To Maintaining Brand Loyalty

Adult Naproxen the Best Performing Category Over the Review Period

Competitive Landscape

Leading Companies Continue To Invest in Activities To Maintain Their Value Share

Brand Awareness Hampers the Stronger Growth of Generics

Category Data

Table 11 Sales of Analgesics by Category: Value 2013-2018

Table 12 Sales of Analgesics by Category: % Value Growth 2013-2018

Table 13 Sales of Topical Analgesics/Anaesthetic by Format: % Value 2013-2018

Table 14 NBO Company Shares of Analgesics: % Value 2014-2018

Table 15 LBN Brand Shares of Analgesics: % Value 2015-2018

Table 16 Forecast Sales of Analgesics by Category: Value 2018-2023

Table 17 Forecast Sales of Analgesics by Category: % Value Growth 2018-2023

Headlines

Prospects

Consumers Look Towards More Natural Plant-based Offerings

Competitive Landscape

Natulab Laboratório's Leading Position Down To An Aggressive Pricing Strategy

Category Data

Table 18 Sales of Sleep Aids: Value 2013-2018

Table 19 Sales of Sleep Aids: % Value Growth 2013-2018

Table 20 NBO Company Shares of Sleep Aids: % Value 2014-2018

Table 21 LBN Brand Shares of Sleep Aids: % Value 2015-2018

Table 22 Forecast Sales of Sleep Aids: Value 2018-2023

Table 23 Forecast Sales of Sleep Aids: % Value Growth 2018-2023

Headlines

Prospects

Drier Weather Supports Category Sales in 2018

Paediatric Cough, Cold and Allergy Remedies Likely To Benefit From New Products Targeting A Younger Audience

Competitive Landscape

Ems Gains A Foothold in the Category Through the Acquisition of Multilab

Category Data

Table 24 Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: Value 2013-2018

Table 25 Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: % Value Growth 2013-2018

Table 26 Sales of Decongestants by Category: Value 2013-2018

Table 27 Sales of Decongestants by Category: % Value Growth 2013-2018

Table 28 NBO Company Shares of Cough, Cold and Allergy (Hay Fever) Remedies: % Value 2014-2018

Table 29 LBN Brand Shares of Cough, Cold and Allergy (Hay Fever) Remedies: % Value 2015-2018

Table 30 Forecast Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: Value 2018-2023

Table 31 Forecast Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: % Value Growth 2018-2023

Headlines

Prospects

Cheaper and More Expensive Products Perform Better Than Those in the Mid-priced Segment

Weakening of Various Taboos Provides Opportunities for the Development of New Categories

Competitive Landscape

Bayer Benefits From Introducing A New Dermatologicals Category

Category Data

Table 32 Sales of Dermatologicals by Category: Value 2013-2018

Table 33 Sales of Dermatologicals by Category: % Value Growth 2013-2018

Table 34 NBO Company Shares of Dermatologicals: % Value 2014-2018

Table 35 LBN Brand Shares of Dermatologicals: % Value 2015-2018

Table 36 Forecast Sales of Dermatologicals by Category: Value 2018-2023

Table 37 Forecast Sales of Dermatologicals by Category: % Value Growth 2018-2023

Headlines

Prospects

Switches Still Waiting for Approval From Anvisa

Ibs Treatments Remains the Best Performing Category

Marketing Activities and New Delivery Formats Drive Sales of Antacids

Competitive Landscape

Leading Three Companies Together Continue To Dominate Digestive Remedies

Category Data

Table 38 Sales of Digestive Remedies by Category: Value 2013-2018

Table 39 Sales of Digestive Remedies by Category: % Value Growth 2013-2018

Table 40 NBO Company Shares of Digestive Remedies: % Value 2014-2018

Table 41 LBN Brand Shares of Digestive Remedies: % Value 2015-2018

Table 42 Forecast Sales of Digestive Remedies by Category: Value 2018-2023

Table 43 Forecast Sales of Digestive Remedies by Category: % Value Growth 2018-2023

Headlines

Prospects

Drier Weather Supports Category Sales

Use of Contact Lenses Driving Sales of Value-added Eye Care

Competitive Landscape

Allergan-lok Produtos Farmacêuticos Continues To Lose Share

Category Data

Table 44 Sales of Eye Care by Category: Value 2013-2018

Table 45 Sales of Eye Care by Category: % Value Growth 2013-2018

Table 46 Sales of Standard Eye Care by Format: % Value 2013-2018

Table 47 Sales of Standard Eye Care by Positioning: % Value 2013-2018

Table 48 NBO Company Shares of Eye Care: % Value 2014-2018

Table 49 LBN Brand Shares of Eye Care: % Value 2015-2018

Table 50 Forecast Sales of Eye Care by Category: Value 2018-2023

Table 51 Forecast Sales of Eye Care by Category: % Value Growth 2018-2023

Headlines

Prospects

Consumers Continue To Look for Solutions To Help Them Quit Smoking

Cigarette Volume Sales Continue To Decline

Competitive Landscape

Johnson & Johnson and GlaxoSmithKline Continue To Dominate Sales

Category Indicators

Table 52 Number of Smokers by Gender 2013-2018

Category Data

Table 53 Sales of NRT Smoking Cessation Aids by Category: Value 2013-2018

Table 54 Sales of NRT Smoking Cessation Aids by Category: % Value Growth 2013-2018

Table 55 Sales of NRT Gum by Flavour: % Value 2013-2018

Table 56 NBO Company Shares of NRT Smoking Cessation Aids: % Value 2014-2018

Table 57 LBN Brand Shares of NRT Smoking Cessation Aids: % Value 2015-2018

Table 58 Forecast Sales of NRT Smoking Cessation Aids by Category: Value 2018-2023

Table 59 Forecast Sales of NRT Smoking Cessation Aids by Category: % Value Growth 2018-2023

Headlines

Prospects

Novelty Products Continue To Support Sales

Leading Manufacturers Increasingly Focus on Licensed Products

Competitive Landscape

3m Continues To Expand Its Product Portfolio in Brazil

Category Data

Table 60 Sales of Wound Care by Category: Value 2013-2018

Table 61 Sales of Wound Care by Category: % Value Growth 2013-2018

Table 62 NBO Company Shares of Wound Care: % Value 2014-2018

Table 63 LBN Brand Shares of Wound Care: % Value 2015-2018

Table 64 Forecast Sales of Wound Care by Category: Value 2018-2023

Table 65 Forecast Sales of Wound Care by Category: % Value Growth 2018-2023

Headlines

Prospects

New Regulations Set To Drive New Product Development

Trading Down Trend Continuing To Affect Sales

Health Issues Should Favour Sales of Sports Nutrition Over the Forecast Period

Competitive Landscape

Integralmédica Set To Continue To Invest in New Product Development To Maintain Its Leading Position

Supley Increases Its Footprint With the Acquisition of Probiótica

Category Data

Table 66 Sales of Sports Nutrition by Category: Value 2013-2018

Table 67 Sales of Sports Nutrition by Category: % Value Growth 2013-2018

Table 68 NBO Company Shares of Sports Nutrition: % Value 2014-2018

Table 69 LBN Brand Shares of Sports Nutrition: % Value 2015-2018

Table 70 Forecast Sales of Sports Nutrition by Category: Value 2018-2023

Table 71 Forecast Sales of Sports Nutrition by Category: % Value Growth 2018-2023

Headlines

Prospects

Combination Dietary Supplements Continuing To Drive Sales

Fish Oils/omega Fatty Acids Continues To Perform Well

Competitive Landscape

Sanofi-aventis Farmacêutica Continues To Lead Dietary Supplements Despite Recent Problems for Pharmaton

Herbalife International Continues To Rank A Close Second

Category Data

Table 72 Sales of Dietary Supplements by Category: Value 2013-2018

Table 73 Sales of Dietary Supplements by Category: % Value Growth 2013-2018

Table 74 Sales of Dietary Supplements by Positioning: % Value 2013-2018

Table 75 Sales of Fish Oils/Omega Fatty Acids by Type: % Value 2013-2018

Table 76 NBO Company Shares of Dietary Supplements: % Value 2014-2018

Table 77 LBN Brand Shares of Dietary Supplements: % Value 2015-2018

Table 78 Forecast Sales of Dietary Supplements by Category: Value 2018-2023

Table 79 Forecast Sales of Dietary Supplements by Category: % Value Growth 2018-2023

Headlines

Prospects

Poor Dietary Habits Leading To Stronger Sales of Vitamins

Education Remains Key To the Further Development of the Category

Vitamin D Expected To Record Solid Growth Over the Forecast Period

Competitive Landscape

Innovation Continues To Be A Focus for the Leading Manufacturers

Competition Set To Further Intensify Over the Forecast Period

Category Data

Table 80 Sales of Vitamins by Category: Value 2013-2018

Table 81 Sales of Vitamins by Category: % Value Growth 2013-2018

Table 82 Sales of Multivitamins by Positioning: % Value 2013-2018

Table 83 NBO Company Shares of Vitamins: % Value 2014-2018

Table 84 LBN Brand Shares of Vitamins: % Value 2015-2018

Table 85 Forecast Sales of Vitamins by Category: Value 2018-2023

Table 86 Forecast Sales of Vitamins by Category: % Value Growth 2018-2023

Headlines

Prospects

Supplement Nutrition Drinks Continuing To Perform Well

Meal Replacement Remains on A Downward Trajectory

Competitive Landscape

Herbalife's Leading Position Threatened by the Rise of Supplement Nutrition Drinks

Manufacturer Interest Increases in Supplement Nutrition Drinks

Category Data

Table 87 Sales of Weight Management and Wellbeing by Category: Value 2013-2018

Table 88 Sales of Weight Management and Wellbeing by Category: % Value Growth 2013-2018

Table 89 NBO Company Shares of Weight Management and Wellbeing: % Value 2014-2018

Table 90 LBN Brand Shares of Weight Management and Wellbeing: % Value 2015-2018

Table 91 Forecast Sales of Weight Management and Wellbeing by Category: Value 2018-2023

Table 92 Forecast Sales of Weight Management and Wellbeing by Category: % Value Growth 2018-2023

Headlines

Prospects

Herbal/traditional Products Benefiting From Changing Consumer Preferences

Herbal/traditional Sleep Aids Expected To Post A Stronger Performance Over the Forecast Period

Competitive Landscape

Herbalife International Continues To Lead the Category

Category Data

Table 93 Sales of Herbal/Traditional Products by Category: Value 2013-2018

Table 94 Sales of Herbal/Traditional Products by Category: % Value Growth 2013-2018

Table 95 NBO Company Shares of Herbal/Traditional Products: % Value 2014-2018

Table 96 LBN Brand Shares of Herbal/Traditional Products: % Value 2015-2018

Table 97 Forecast Sales of Herbal/Traditional Products by Category: Value 2018-2023

Table 98 Forecast Sales of Herbal/Traditional Products by Category: % Value Growth 2018-2023

Headlines

Prospects

Marketing Investment Continues To Support Sales of Paediatric Products

Sales of Nappy (diaper) Rash Treatments Remain Strong

Competitive Landscape

Hypera Continues To Gain Share in Paediatric Consumer Health

Category Data

Table 99 Sales of Paediatric Consumer Health by Category: Value 2013-2018

Table 100 Sales of Paediatric Consumer Health by Category: % Value Growth 2013-2018

Table 101 Sales of Paediatric Vitamins and Dietary Supplements by Type: % Value 2015-2018

Table 102 NBO Company Shares of Paediatric Consumer Health: % Value 2014-2018

Table 103 LBN Brand Shares of Paediatric Consumer Health: % Value 2015-2018

Table 104 Forecast Sales of Paediatric Consumer Health by Category: Value 2018-2023

Table 105 Forecast Sales of Paediatric Consumer Health by Category: % Value Growth 2018-2023