Consumer Health in Venezuela

CONSUMER HEALTH IN VENEZUELA

Euromonitor International

February 2019

LIST OF CONTENTS AND TABLES

Executive Summary

Hyperinflation Worsens An Already Critical Situation

Negative Growth Rates Continue in Spite of A Slightly Better Supply

Oligopolistic Competition Characterises the Venezuelan Market in 2018

Drugstores/parapharmacies Lead Retail Distribution

Future Performance Hinges on Macroeconomic and Industrial Policies

Market Indicators

Table 1 Consumer Expenditure on Health Goods and Medical Services: Value 2013-2018

Table 2 Life Expectancy at Birth 2013-2018

Market Data

Table 3 Sales of Consumer Health by Category: Value 2013-2018

Table 4 Sales of Consumer Health by Category: % Value Growth 2013-2018

Table 5 NBO Company Shares of Consumer Health: % Value 2014-2018

Table 6 LBN Brand Shares of Consumer Health: % Value 2015-2018

Table 7 Distribution of Consumer Health by Format: % Value 2013-2018

Table 8 Distribution of Consumer Health by Format and Category: % Value 2018

Table 9 Forecast Sales of Consumer Health by Category: Value 2018-2023

Table 10 Forecast Sales of Consumer Health by Category: % Value Growth 2018-2023

Appendix

OTC Registration and Classification

Vitamins and Dietary Supplements Registration and Classification

Self-medication/self-care and Preventive Medicine

Switches

Sources

Summary 1 Research Sources

Headlines

Prospects

Volume Sales of Systemic Analgesics Dominate in 2018

Lower Incidence of Viral Infections Affects Sales of Acetaminophen

Competitive Landscape

Two Domestic Companies Lead Analgesics

Two Multinationals Follow at A Distance

Unstable Presence of Generics Limits Positive Performance

Category Data

Table 11 Sales of Analgesics by Category: Value 2013-2018

Table 12 Sales of Analgesics by Category: % Value Growth 2013-2018

Table 13 Sales of Topical Analgesics/Anaesthetic by Format: % Value 2013-2018

Table 14 NBO Company Shares of Analgesics: % Value 2014-2018

Table 15 LBN Brand Shares of Analgesics: % Value 2015-2018

Table 16 Forecast Sales of Analgesics by Category: Value 2018-2023

Table 17 Forecast Sales of Analgesics by Category: % Value Growth 2018-2023

Headlines

Prospects

Herbal Ingredients and Non-specific Products Increasingly the Focus of Companies

Some Products Are Coming Back To Shelves

Competitive Landscape

Cough Remedies Dominates Cough, Cold and Allergy (hay Fever) Remedies

Laboratorios La Santé's Wider Variety of Products Boosts Its Performance

Domestic Companies Enjoy Strong Positions

Category Data

Table 18 Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: Value 2013-2018

Table 19 Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: % Value Growth 2013-2018

Table 20 NBO Company Shares of Cough, Cold and Allergy (Hay Fever) Remedies: % Value 2014-2018

Table 21 LBN Brand Shares of Cough, Cold and Allergy (Hay Fever) Remedies: % Value 2015-2018

Table 22 Forecast Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: Value 2018-2023

Table 23 Forecast Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: % Value Growth 2018-2023

Headlines

Prospects

Greater Degree of Competition Is Observed in Some Categories in 2018

Imports of Antifungals' Active Ingredients Plunged in 2018

Past Price Distortions Result in Uneven Performances

Competitive Landscape

Bayer Leads With High-quality, Trusted Brands and Local Manufacturing Facilities

Domestic Companies With Accessible Products Improve Their Value Shares in 2018

One Multinational Company Slides in the Ranking

Category Data

Table 24 Sales of Dermatologicals by Category: Value 2013-2018

Table 25 Sales of Dermatologicals by Category: % Value Growth 2013-2018

Table 26 NBO Company Shares of Dermatologicals: % Value 2014-2018

Table 27 LBN Brand Shares of Dermatologicals: % Value 2015-2018

Table 28 Forecast Sales of Dermatologicals by Category: Value 2018-2023

Table 29 Forecast Sales of Dermatologicals by Category: % Value Growth 2018-2023

Headlines

Prospects

A Structural Change in Antacids Opens Up Business Opportunities

Alternative Products Increasingly Used Due To Limited Availability

Proton Pump Inhibitors Substitute H2 Blockers Altogether in 2018

Competitive Landscape

Two Large Players Dominate Digestive Remedies in 2018

Domestic Companies Are Followers in A Concentrated Category

One Key Brand Dominates Paediatric Diarrhoeal Remedies in 2018

Category Data

Table 30 Sales of Digestive Remedies by Category: Value 2013-2018

Table 31 Sales of Digestive Remedies by Category: % Value Growth 2013-2018

Table 32 NBO Company Shares of Digestive Remedies: % Value 2014-2018

Table 33 LBN Brand Shares of Digestive Remedies: % Value 2015-2018

Table 34 Forecast Sales of Digestive Remedies by Category: Value 2018-2023

Table 35 Forecast Sales of Digestive Remedies by Category: % Value Growth 2018-2023

Prospects

Headlines

Prospects

Scarcity of Products in Underdeveloped Category

Limited Supply and Poor Variety in 2018

Consumer Knowledge of Gauze/tape Is Weak, As Are Marketing Activities

Competitive Landscape

Bsn Medical Venezuela Continues To Lead

Domestic Companies Are Increasing the Level of Activity in 2018

Category Data

Table 36 Sales of Wound Care by Category: Value 2013-2018

Table 37 Sales of Wound Care by Category: % Value Growth 2013-2018

Table 38 NBO Company Shares of Wound Care: % Value 2014-2018

Table 39 LBN Brand Shares of Wound Care: % Value 2015-2018

Table 40 Forecast Sales of Wound Care by Category: Value 2018-2023

Table 41 Forecast Sales of Wound Care by Category: % Value Growth 2018-2023

Headlines

Prospects

Security Concerns Adds To A Difficult Operating Environment

High Prices Encourage Substitution of Sports Nutrition Products

Competitive Landscape

Online Sales Drive the Category in 2018

International Products Are the Only Supply Available

Category Data

Table 42 Sales of Sports Nutrition by Category: Value 2013-2018

Table 43 Sales of Sports Nutrition by Category: % Value Growth 2013-2018

Table 44 NBO Company Shares of Sports Nutrition: % Value 2014-2018

Table 45 LBN Brand Shares of Sports Nutrition: % Value 2015-2018

Table 46 Forecast Sales of Sports Nutrition by Category: Value 2018-2023

Table 47 Forecast Sales of Sports Nutrition by Category: % Value Growth 2018-2023

Headlines

Prospects

Comparatively Dynamic Category in Consumer Health

Fish Oils/omega Fatty Acids Leads Sales of Dietary Supplements

Garlic Is the New "miracle" Natural Remedy in Venezuela

Competitive Landscape

Two Domestic Companies Lead Dietary Supplements

Arco Iris Laboratorio Climbs Another Position in the Ranking

Amway De Venezuela Regains Its Presence in 2018

Category Data

Table 48 Sales of Dietary Supplements by Category: Value 2013-2018

Table 49 Sales of Dietary Supplements by Category: % Value Growth 2013-2018

Table 50 Sales of Dietary Supplements by Positioning: % Value 2013-2018

Table 51 Sales of Fish Oils/Omega Fatty Acids by Type: % Value 2013-2018

Table 52 NBO Company Shares of Dietary Supplements: % Value 2014-2018

Table 53 LBN Brand Shares of Dietary Supplements: % Value 2015-2018

Table 54 Forecast Sales of Dietary Supplements by Category: Value 2018-2023

Table 55 Forecast Sales of Dietary Supplements by Category: % Value Growth 2018-2023

Headlines

Prospects

Single Vitamins Showed Increased Variety in 2018

Multivitamins' Sales Remain Marginal

Fortification in Certain Packaged Food Categories Is Standard

Competitive Landscape

Domestic Laboratories Dominate the Category in 2018

Single Supplier of Multivitamins Retains Its Value Share Ranking

Category Data

Table 56 Sales of Vitamins by Category: Value 2013-2018

Table 57 Sales of Vitamins by Category: % Value Growth 2013-2018

Table 58 Sales of Multivitamins by Positioning: % Value 2013-2018

Table 59 NBO Company Shares of Vitamins: % Value 2014-2018

Table 60 LBN Brand Shares of Vitamins: % Value 2015-2018

Table 61 Forecast Sales of Vitamins by Category: Value 2018-2023

Table 62 Forecast Sales of Vitamins by Category: % Value Growth 2018-2023

Headlines

Prospects

Further Decline Due To Food Shortages and High Prices

Health and Wellness An Established Trend Among Higher Earners

Affluent Venezuelans Will Continue To Consume Slimming Products

Competitive Landscape

Direct-selling Brand, Herbalife, Leads Weight Management and Wellbeing

Meal Replacement Companies Rank Second and Third

Category Data

Table 63 Sales of Weight Management and Wellbeing by Category: Value 2013-2018

Table 64 Sales of Weight Management and Wellbeing by Category: % Value Growth 2013-2018

Table 65 NBO Company Shares of Weight Management and Wellbeing: % Value 2014-2018

Table 66 LBN Brand Shares of Weight Management and Wellbeing: % Value 2015-2018

Table 67 Forecast Sales of Weight Management and Wellbeing by Category: Value 2018-2023

Table 68 Forecast Sales of Weight Management and Wellbeing by Category: % Value Growth 2018-2023

Headlines

Prospects

Herbal/traditional Products Benefit From Their Availability and Price

Cough Remedies and Sleep Aids Are Key Categories

Small Presence of Alternative Medicine and Treatments

Competitive Landscape

Laboratorios Roemmers-klinos Leads Due To Its Strength in Cough Remedies

Herbal/traditional Vitamins and Dietary Supplements Remain Undeveloped

Increasing Presence of Private Label

Category Data

Table 69 Sales of Herbal/Traditional Products: Value 2013-2018

Table 70 Sales of Herbal/Traditional Products: % Value Growth 2013-2018

Table 71 NBO Company Shares of Herbal/Traditional Products: % Value 2014-2018

Table 72 LBN Brand Shares of Herbal/Traditional Products: % Value 2015-2018

Table 73 Forecast Sales of Herbal/Traditional Products: Value 2018-2023

Table 74 Forecast Sales of Herbal/Traditional Products: % Value Growth 2018-2023

Headlines

Prospects

Paediatric Medicine More Expensive Than Products for Adults

Potential of Unexploited Categories

Increased Availability of Acetaminophen Benefits Paediatric Analgesics

Competitive Landscape

Laboratorios La Santé Leads for Third Year in A Row in A Fragmented Category

Favourable Conditions Boost Sales of Nappy (diaper) Rash Treatments

Paediatric Diarrhoeal Remedies Sees A New Brand

Category Data

Table 75 Sales of Paediatric Consumer Health by Category: Value 2013-2018

Table 76 Sales of Paediatric Consumer Health by Category: % Value Growth 2013-2018

Table 77 Sales of Paediatric Vitamins and Dietary Supplements by Type: % Value 2015-2018

Table 78 Forecast Sales of Paediatric Consumer Health by Category: Value 2018-2023

Table 79 Forecast Sales of Paediatric Consumer Health by Category: % Value Growth 2018-2023