Consumer Health in Tunisia

CONSUMER HEALTH IN TUNISIA

Euromonitor International

February 2019

LIST OF CONTENTS AND TABLES

Executive Summary

Growing Health Awareness Positively Affects Consumer Health in Tunisia

Growth Remains Steady in 2018

Good Quality and Natural Products Shape the Competitive Landscape

Chemists/pharmacies Remains the Dominant Distribution Channel

Positive Performance To Be Sustained by Rising Domestic Product Supply

Market Indicators

Table 1 Consumer Expenditure on Health Goods and Medical Services: Value 2013-2018

Table 2 Life Expectancy at Birth 2013-2018

Market Data

Table 3 Sales of Consumer Health by Category: Value 2013-2018

Table 4 Sales of Consumer Health by Category: % Value Growth 2013-2018

Table 5 NBO Company Shares of Consumer Health: % Value 2014-2018

Table 6 LBN Brand Shares of Consumer Health: % Value 2015-2018

Table 7 Distribution of Consumer Health by Format: % Value 2013-2018

Table 8 Distribution of Consumer Health by Format and Category: % Value 2018

Table 9 Forecast Sales of Consumer Health by Category: Value 2018-2023

Table 10 Forecast Sales of Consumer Health by Category: % Value Growth 2018-2023

Appendix

OTC Registration and Classification

Vitamins and Dietary Supplements Registration and Classification

Self-medication/self-care and Preventive Medicine

Switches

Sources

Summary 1 Research Sources

Headlines

Prospects

Demand for Self-medication Drives Growth

Health and Beauty Specialist Retailers Remains Key Distribution Channel

Paediatric Analgesics Records Strong Value Growth

Competitive Landscape

Sanofi-aventis Pharma Continues To Lead Analgesics

Manufacturing Global Brands Locally Remains A Solution To Rising Prices

Analgesics Sees A Lack of Innovation and Advertising

Category Data

Table 11 Sales of Analgesics by Category: Value 2013-2018

Table 12 Sales of Analgesics by Category: % Value Growth 2013-2018

Table 13 Sales of Topical Analgesics/Anaesthetic by Format: % Value 2013-2018

Table 14 NBO Company Shares of Analgesics: % Value 2014-2018

Table 15 LBN Brand Shares of Analgesics: % Value 2015-2018

Table 16 Forecast Sales of Analgesics by Category: Value 2018-2023

Table 17 Forecast Sales of Analgesics by Category: % Value Growth 2018-2023

Headlines

Prospects

Climate Change, Urbanisation and Pollution Drive Growth in the Category

Cough, Cold and Allergy (hay Fever) Remedies Benefits From Air Pollution in Tunisia

Bright Future for Cough, Cold and Allergy (hay Fever) Remedies

Competitive Landscape

Category Witnesses Increasing Competition

Advertising Via Foreign TV Channels Continues To Play Key Role

Domestic Manufacturers Lead the Competitive Landscape

Category Data

Table 18 Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: Value 2013-2018

Table 19 Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: % Value Growth 2013-2018

Table 20 NBO Company Shares of Cough, Cold and Allergy (Hay Fever) Remedies: % Value 2014-2018

Table 21 LBN Brand Shares of Cough, Cold and Allergy (Hay Fever) Remedies: % Value 2015-2018

Table 22 Forecast Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: Value 2018-2023

Table 23 Forecast Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: % Value Growth 2018-2023

Headlines

Prospects

Dermatologicals Continues To See Strong Growth

Consumers Shift Away From Home-made Dermatologicals

Growing Awareness of OTC Products Drives Growth

Competitive Landscape

Laboratoires Opalia Tunisia Leads Dermatologicals

Domestic Manufacturers Remain Dominant

Ban Remains on Local Advertisements

Category Data

Table 24 Sales of Dermatologicals by Category: Value 2013-2018

Table 25 Sales of Dermatologicals by Category: % Value Growth 2013-2018

Table 26 NBO Company Shares of Dermatologicals: % Value 2014-2018

Table 27 LBN Brand Shares of Dermatologicals: % Value 2015-2018

Table 28 Forecast Sales of Dermatologicals by Category: Value 2018-2023

Table 29 Forecast Sales of Dermatologicals by Category: % Value Growth 2018-2023

Headlines

Prospects

Changing Lifestyles Support Digestive Remedies

Travel Also Impacts Category

Up To Half of Tunisians May Suffer From Digestive Disorders

Competitive Landscape

Category Is Stable With One Clear Leader

Domestic Manufacturers Hold the Largest Share of Sales

Duphalac Faces Severe Competition From Smecta

Category Data

Table 30 Sales of Digestive Remedies by Category: Value 2013-2018

Table 31 Sales of Digestive Remedies by Category: % Value Growth 2013-2018

Table 32 NBO Company Shares of Digestive Remedies: % Value 2014-2018

Table 33 LBN Brand Shares of Digestive Remedies: % Value 2015-2018

Table 34 Forecast Sales of Digestive Remedies by Category: Value 2018-2023

Table 35 Forecast Sales of Digestive Remedies by Category: % Value Growth 2018-2023

Headlines

Prospects

Limited Availability of Wound Care in Public Hospitals Supports Growth

Positive Performance Set for the Forecast Period

Government Focuses on Reducing Imports and Increasing Local Production

Competitive Landscape

Kingflex SA Retains Lead in Wound Care in 2018

Domestic Companies Dominate the Category

Advertising Remains Very Limited in 2018

Category Data

Table 36 Sales of Wound Care by Category: Value 2013-2018

Table 37 Sales of Wound Care by Category: % Value Growth 2013-2018

Table 38 NBO Company Shares of Wound Care: % Value 2014-2018

Table 39 LBN Brand Shares of Wound Care: % Value 2015-2018

Table 40 Forecast Sales of Wound Care by Category: Value 2018-2023

Table 41 Forecast Sales of Wound Care by Category: % Value Growth 2018-2023

Headlines

Prospects

Sports Nutrition Attracts A New Audience, in Line With Rise of Franchised Health Clubs

Sports Protein Powder Remains Key Category in Tunisia

Fitness Trends Will Drive Growth of Sports Nutrition Sales

Competitive Landscape

Aecor Nutrition Remains the Dominant Player in Tunisia

Black Market Still Represents A Threat To Sports Nutrition

Sports Nutrition Sees A Rise in Marketing and Advertising Over the Internet

Category Data

Table 42 Sales of Sports Nutrition by Category: Value 2013-2018

Table 43 Sales of Sports Nutrition by Category: % Value Growth 2013-2018

Table 44 NBO Company Shares of Sports Nutrition: % Value 2014-2018

Table 45 LBN Brand Shares of Sports Nutrition: % Value 2015-2018

Table 46 Forecast Sales of Sports Nutrition by Category: Value 2018-2023

Table 47 Forecast Sales of Sports Nutrition by Category: % Value Growth 2018-2023

Headlines

Prospects

Tunisians Continue To Invest in Long-term Health

Probiotic Supplements Set To Continue Its Dynamism

Women Will Keep Representing the Primary Target of Manufacturers

Competitive Landscape

Laboratoires Pierre Fabre SA Retains Its Clear Lead in 2018

Tunisia Has Strict Marketing and Advertising Regulations

Multinational Brands Dominate Dietary Supplements

Category Data

Table 48 Sales of Dietary Supplements by Category: Value 2013-2018

Table 49 Sales of Dietary Supplements by Category: % Value Growth 2013-2018

Table 50 Sales of Dietary Supplements by Positioning: % Value 2013-2018

Table 51 NBO Company Shares of Dietary Supplements: % Value 2014-2018

Table 52 LBN Brand Shares of Dietary Supplements: % Value 2015-2018

Table 53 Forecast Sales of Dietary Supplements by Category: Value 2018-2023

Table 54 Forecast Sales of Dietary Supplements by Category: % Value Growth 2018-2023

Headlines

Prospects

Government Campaigns Set To Raise Further Awareness Among Tunisians

Vitamin D Records Further Growth

Reduced Disposable Consumer Incomes Threaten Sales

Competitive Landscape

Bristol-Myers Squibb Upsa Tunisie Leads, Closely Followed by Bouchara Recordati

Consumers Tend To Prefer Recognised Brands

Domestic Players Focus on Improving Quality and Packaging of Their Brands

Category Data

Table 55 Sales of Vitamins by Category: Value 2013-2018

Table 56 Sales of Vitamins by Category: % Value Growth 2013-2018

Table 57 Sales of Multivitamins by Positioning: % Value 2013-2018

Table 58 NBO Company Shares of Vitamins: % Value 2014-2018

Table 59 LBN Brand Shares of Vitamins: % Value 2015-2018

Table 60 Forecast Sales of Vitamins by Category: Value 2018-2023

Table 61 Forecast Sales of Vitamins by Category: % Value Growth 2018-2023

Headlines

Prospects

Obesity Remains A Major Problem in Tunisia

Image Consciousness Boosts Product Awareness and Sales

Growth Is Set To Continue Over the Forecast Period

Competitive Landscape

3chéne Tunisie Leads Weight Management and Wellbeing in Tunisia

International Brands Win the Trust of Tunisian Consumers

Players Continue Focusing Their Sales on Health and Beauty Specialist Retailers

Category Data

Table 62 Sales of Weight Management and Wellbeing by Category: Value 2013-2018

Table 63 Sales of Weight Management and Wellbeing by Category: % Value Growth 2013-2018

Table 64 NBO Company Shares of Weight Management and Wellbeing: % Value 2014-2018

Table 65 LBN Brand Shares of Weight Management and Wellbeing: % Value 2015-2018

Table 66 Forecast Sales of Weight Management and Wellbeing by Category: Value 2018-2023

Table 67 Forecast Sales of Weight Management and Wellbeing by Category: % Value Growth 2018-2023

Headlines

Prospects

Strong Herbal Tradition and Growing Interest in Natural Solutions Ensure Solid Growth

Herbal/traditional Digestive Remedies Is Set To Be Dynamic Over the Forecast Period

Traditional Herbs and Spices Will Provide the Main Challenge

Competitive Landscape

Société Arabe Des Industries Pharmaceutiques Leads Herbal/traditional Products

Category Faces Competition From Two Sides

Companies To Invest More in Herbal Products

Category Data

Table 68 Sales of Herbal/Traditional Products: Value 2013-2018

Table 69 Sales of Herbal/Traditional Products: % Value Growth 2013-2018

Table 70 NBO Company Shares of Herbal/Traditional Products: % Value 2014-2018

Table 71 LBN Brand Shares of Herbal/Traditional Products: % Value 2015-2018

Table 72 Forecast Sales of Herbal/Traditional Products: Value 2018-2023

Table 73 Forecast Sales of Herbal/Traditional Products: % Value Growth 2018-2023

Headlines

Prospects

Education Will Support Rising Awareness of Paediatric Consumer Health

Paediatric Dermatologicals Registers the Best Performance

Competitive Landscape

No Notable Changes in the Positions of the Key Players

Domestic Manufacturers Producing International Products Under Licence Dominate

Marketing and Advertising Ban Limits Development

Category Data

Table 74 Sales of Paediatric Consumer Health by Category: Value 2013-2018

Table 75 Sales of Paediatric Consumer Health by Category: % Value Growth 2013-2018

Table 76 Forecast Sales of Paediatric Consumer Health by Category: Value 2018-2023

Table 77 Forecast Sales of Paediatric Consumer Health by Category: % Value Growth 2018-2023