Consumer Health in Pakistan

CONSUMER HEALTH IN PAKISTAN

Euromonitor International

February 2019

LIST OF CONTENTS AND TABLES

Executive Summary

Urbanisation and Expanding Middle Class Drive Consumer Health Growth

the Government Continues To Regulate Prices Despite Lobbying From Manufacturers

International Manufacturers Dominate Due To Strong Consumer Trust in Foreign Brands

Chemists/pharmacies Remains the Leading Retail Distribution Channel

Vitamins and Dietary Supplements To Be the Major Growth Driver in Consumer Health

Market Indicators

Table 1 Consumer Expenditure on Health Goods and Medical Services: Value 2013-2018

Table 2 Life Expectancy at Birth 2013-2018

Market Data

Table 3 Sales of Consumer Health by Category: Value 2013-2018

Table 4 Sales of Consumer Health by Category: % Value Growth 2013-2018

Table 5 NBO Company Shares of Consumer Health: % Value 2014-2018

Table 6 LBN Brand Shares of Consumer Health: % Value 2015-2018

Table 7 Distribution of Consumer Health by Format: % Value 2013-2018

Table 8 Distribution of Consumer Health by Format and Category: % Value 2018

Table 9 Forecast Sales of Consumer Health by Category: Value 2018-2023

Table 10 Forecast Sales of Consumer Health by Category: % Value Growth 2018-2023

Appendix

OTC Registration and Classification

Vitamins and Dietary Supplements Registration and Classification

Self-medication/self-care and Preventive Medicine

Switches

Sources

Summary 1 Research Sources

Headlines

Prospects

Drap Maintains Tight Control Over Analgesics Pricing

Trend Towards Self-medication Helps Drive Growth of Analgesics

Investment in Marketing and Promotions As Brands Seek To Attract Consumers

Competitive Landscape

International Players Continue To Dominate Sales of Analgesics

Strong Investment in Marketing Remains A Major Feature of Analgesics

Strong Competition and Price Controls Likely To Limit New Product Development

Category Data

Table 11 Sales of Analgesics by Category: Value 2013-2018

Table 12 Sales of Analgesics by Category: % Value Growth 2013-2018

Table 13 Sales of Topical Analgesics/Anaesthetic by Format: % Value 2013-2018

Table 14 NBO Company Shares of Analgesics: % Value 2014-2018

Table 15 LBN Brand Shares of Analgesics: % Value 2015-2018

Table 16 Forecast Sales of Analgesics by Category: Value 2018-2023

Table 17 Forecast Sales of Analgesics by Category: % Value Growth 2018-2023

Headlines

Prospects

Rising Incidence of Asthma and Pollen Allergies To Continue Driving Growth

Combination Products To Remain the Most Dynamic Category

Improving Distribution To Boost Sales, Especially in Combination Products

Competitive Landscape

Pgt Healthcare Maintains the Leading Position in Cough, Cold and Allergy Remedies

Cough Remedies Benefits From Rising Demand for Products That Offer Instant Relief

Sales Remain Dominated by Multinational Players With Strong International Brands

Category Data

Table 18 Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: Value 2013-2018

Table 19 Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: % Value Growth 2013-2018

Table 20 NBO Company Shares of Cough, Cold and Allergy (Hay Fever) Remedies: % Value 2014-2018

Table 21 LBN Brand Shares of Cough, Cold and Allergy (Hay Fever) Remedies: % Value 2015-2018

Table 22 Forecast Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: Value 2018-2023

Table 23 Forecast Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: % Value Growth 2018-2023

Headlines

Prospects

Increasing Focus on Beauty and Health To Support Rising Demand for Dermatologicals

Sales in Smaller Categories To Be Fuelled by Higher Awareness and Rising Affluence

Rising Marketing Spend As Brands Seek To Boost Consumer Awareness

Competitive Landscape

Abbott Laboratories Maintains Its Strong Lead in Sales of Dermatologicals

International Players Remain Dominant in Sales of Dermatologicals

Leading Names Demonstrate Understanding of the Importance of Targeting Mothers

Category Data

Table 24 Sales of Dermatologicals by Category: Value 2013-2018

Table 25 Sales of Dermatologicals by Category: % Value Growth 2013-2018

Table 26 NBO Company Shares of Dermatologicals: % Value 2014-2018

Table 27 LBN Brand Shares of Dermatologicals: % Value 2015-2018

Table 28 Forecast Sales of Dermatologicals by Category: Value 2018-2023

Table 29 Forecast Sales of Dermatologicals by Category: % Value Growth 2018-2023

Headlines

Prospects

Increasingly Hectic Lifestyles of Urban Consumers Fuel Growth in Digestive Remedies

Product and Packaging Innovation To Drive Sales Growth in Digestive Remedies

Antacids To Remain the Most Dynamic Category

Competitive Landscape

International Players Continue To Dominate Sales of Digestive Remedies

Risec's Success Shows Investment in Distribution and Promotion Still the Key To Sales

Domestic Players Continue To Focus on Low Prices To Compete With Global Brands

Category Data

Table 30 Sales of Digestive Remedies by Category: Value 2013-2018

Table 31 Sales of Digestive Remedies by Category: % Value Growth 2013-2018

Table 32 NBO Company Shares of Digestive Remedies: % Value 2014-2018

Table 33 LBN Brand Shares of Digestive Remedies: % Value 2015-2018

Table 34 Forecast Sales of Digestive Remedies by Category: Value 2018-2023

Table 35 Forecast Sales of Digestive Remedies by Category: % Value Growth 2018-2023

Headlines

Prospects

International Brands Set To Remain Dominant in Sales of Wound Care

Local Brands Expected To Continue Competing on Price

Sticking Plaster/adhesive Bandages Sales Driven by Functionality

Competitive Landscape

International Brands Remain Dominant in Wound Care

Distributors Set To Increasingly Focus on Widening Distribution To Boost Sales

Domestic Brands Focus on Lower Prices To Attract Consumers

Category Data

Table 36 Sales of Wound Care by Category: Value 2013-2018

Table 37 Sales of Wound Care by Category: % Value Growth 2013-2018

Table 38 NBO Company Shares of Wound Care: % Value 2014-2018

Table 39 LBN Brand Shares of Wound Care: % Value 2015-2018

Table 40 Forecast Sales of Wound Care by Category: Value 2018-2023

Table 41 Forecast Sales of Wound Care by Category: % Value Growth 2018-2023

Prospects

Headlines

Prospects

the Rise of Fitness Culture To Fuel Growth in Sales of Dietary Supplements

Rising Incidence of Bone and Joint Problems Among Older People Supports Growth

Focus on New Innovative Products To Attract Consumers

Competitive Landscape

Merck Pharmaceuticals Remains the Leading Name in Dietary Supplements

Consumer Trust Focused on Global Brands

Diverse Offering and Wide Distribution Remain the Key To Success in the Category

Category Data

Table 42 Sales of Dietary Supplements by Category: Value 2013-2018

Table 43 Sales of Dietary Supplements by Category: % Value Growth 2013-2018

Table 44 Sales of Dietary Supplements by Positioning: % Value 2013-2018

Table 45 NBO Company Shares of Dietary Supplements: % Value 2014-2018

Table 46 LBN Brand Shares of Dietary Supplements: % Value 2015-2018

Table 47 Forecast Sales of Dietary Supplements by Category: Value 2018-2023

Table 48 Forecast Sales of Dietary Supplements by Category: % Value Growth 2018-2023

Headlines

Prospects

Emerging Lifestyle Trends and Rising Focus on Wellness Drive Strong Sales Growth

Nutritionists and Dietitians Continue To Recommend Vitamins, Boosting Sales

A Relatively Narrow Range of Products To Remain Popular Despite New Launches

Competitive Landscape

International Brands Continue To Dominate Sales of Vitamins

Strong Consumer Trust in Foreign Brands Continues To Influence the Category

Focus on Expanding the Consumer Base for Vitamins

Category Data

Table 49 Sales of Vitamins by Category: Value 2013-2018

Table 50 Sales of Vitamins by Category: % Value Growth 2013-2018

Table 51 Sales of Multivitamins by Positioning: % Value 2013-2018

Table 52 NBO Company Shares of Vitamins: % Value 2014-2018

Table 53 LBN Brand Shares of Vitamins: % Value 2015-2018

Table 54 Forecast Sales of Vitamins by Category: Value 2018-2023

Table 55 Forecast Sales of Vitamins by Category: % Value Growth 2018-2023

Headlines

Prospects

Increasing Focus on Personal Appearance and Personal Grooming Drives Demand

Rising Obesity Likely To Support Growth in Sales of Weight Management and Wellbeing

Companies To Launch New Innovative Products As Marketing Campaigns Remain Key

Competitive Landscape

Getz Pharma Overtakes Highnoon To Assume Leadership of the Category

Weight Management and Wellbeing Remains A Fragmented Category

Maximising Distribution Set To Remain the Key To Success

Category Data

Table 56 Sales of Weight Management and Wellbeing by Category: Value 2013-2018

Table 57 Sales of Weight Management and Wellbeing by Category: % Value Growth 2013-2018

Table 58 NBO Company Shares of Weight Management and Wellbeing: % Value 2014-2018

Table 59 LBN Brand Shares of Weight Management and Wellbeing: % Value 2015-2018

Table 60 Forecast Sales of Weight Management and Wellbeing by Category: Value 2018-2023

Table 61 Forecast Sales of Weight Management and Wellbeing by Category: % Value Growth 2018-2023

Headlines

Prospects

Trust in Traditional and Herbal Remedies Driving Demand for Packaged Products

Growing Interest in Organic Products Set To Boost Demand in the Category

Rising Health Awareness and Shift To Preventative Medicine To Continue Fuelling Sales

Competitive Landscape

Local Players Continue To Dominate Sales in Herbal/traditional Products

Herbal/traditional Products Remains Fragmented

Global Companies To Invest in Innovation and Marketing in A Bid To Compete

Category Data

Table 62 Sales of Herbal/Traditional Products: Value 2013-2018

Table 63 Sales of Herbal/Traditional Products: % Value Growth 2013-2018

Table 64 NBO Company Shares of Herbal/Traditional Products: % Value 2014-2018

Table 65 LBN Brand Shares of Herbal/Traditional Products: % Value 2015-2018

Table 66 Forecast Sales of Herbal/Traditional Products: Value 2018-2023

Table 67 Forecast Sales of Herbal/Traditional Products: % Value Growth 2018-2023

Headlines

Prospects

Rising Health Awareness Drives Sales Growth in Paediatric Consumer Health

Poor Living Conditions Likely To Continue Fuelling Demand, Despite Improvements

Rising Prescriptions of Paediatric Vitamins and Dietary Supplements To Spur Growth

Competitive Landscape

International Players Likely To Continue Dominating Sales Over the Forecast Period

Innovative New Products Set To Fuel Demand for Paediatric Consumer Health

Category Data

Table 68 Sales of Paediatric Consumer Health by Category: Value 2013-2018

Table 69 Sales of Paediatric Consumer Health by Category: % Value Growth 2013-2018

Table 70 Sales of Paediatric Vitamins and Dietary Supplements by Type: % Value 2015-2018

Table 71 Forecast Sales of Paediatric Consumer Health by Category: Value 2018-2023

Table 72 Forecast Sales of Paediatric Consumer Health by Category: % Value Growth 2018-2023

Table 73 Forecast Sales of Paediatric Consumer Health by Category: Value 2018-2023

Table 74 Forecast Sales of Paediatric Consumer Health by Category: % Value Growth 2018-2023