Consumer Health in Macedonia

CONSUMER HEALTH IN MACEDONIA

Euromonitor International

February 2019

LIST OF CONTENTS AND TABLES

Executive Summary

Consumer Health Continues To Record Steady Growth Despite Political Turbulence

Internet Access and Social Media Platforms Support the Growing Self-medication Trend

Consumer Health in Macedonia Dominated by International Manufacturers

Few Channels Sell Consumer Health Products Beyond Chemists/pharmacies

Healthy Growth of Consumer Health Expected To Continue Over the Forecast Period

Market Indicators

Table 1 Consumer Expenditure on Health Goods and Medical Services: Value 2013-2018

Table 2 Life Expectancy at Birth 2013-2018

Market Data

Table 3 Sales of Consumer Health by Category: Value 2013-2018

Table 4 Sales of Consumer Health by Category: % Value Growth 2013-2018

Table 5 NBO Company Shares of Consumer Health: % Value 2014-2018

Table 6 LBN Brand Shares of Consumer Health: % Value 2015-2018

Table 7 Distribution of Consumer Health by Format: % Value 2013-2018

Table 8 Distribution of Consumer Health by Format and Category: % Value 2018

Table 9 Forecast Sales of Consumer Health by Category: Value 2018-2023

Table 10 Forecast Sales of Consumer Health by Category: % Value Growth 2018-2023

Appendix

OTC Registration and Classification

Vitamins and Dietary Supplements Registration and Classification

Self-medication/self-care and Preventive Medicine

Switches

Definitions

Sources

Summary 1 Research Sources

Headlines

Prospects

Self-medication Trend Grows As Consumers Skip Visits To the Doctor

Systemic Analgesics Continues To Outperform Topical Analgesics/anaesthetic

Growing Popularity of Paediatric Analgesics

Competitive Landscape

Alkaloid Ad Skopje Continues To Dominate Analgesics

Bayer Pharma and Krka Farma the Leading International Manufacturers

Alkaloid's Strong Value Share Helps Domestic Companies To Dominate Analgesics

Category Data

Table 11 Sales of Analgesics by Category: Value 2013-2018

Table 12 Sales of Analgesics by Category: % Value Growth 2013-2018

Table 13 Sales of Topical Analgesics/Anaesthetic by Format: % Value 2013-2018

Table 14 NBO Company Shares of Analgesics: % Value 2014-2018

Table 15 LBN Brand Shares of Analgesics: % Value 2015-2018

Table 16 Forecast Sales of Analgesics by Category: Value 2018-2023

Table 17 Forecast Sales of Analgesics by Category: % Value Growth 2018-2023

Headlines

Prospects

Self-medication Trend Remains Strong But A Milder Winter Serves To Slow Sales

Leading OTC Brands Enjoy Strong Visibility

Nasal Decongestant Drops and Sprays the Best Performers in 2018

Competitive Landscape

Krka Farma Remains the Leading Player in Cough, Cold and Allergy (hay Fever) Remedies

Bristol-Myers Squibb Ranks Second

International Manufacturers Dominate the Category

Category Data

Table 18 Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: Value 2013-2018

Table 19 Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: % Value Growth 2013-2018

Table 20 NBO Company Shares of Cough, Cold and Allergy (Hay Fever) Remedies: % Value 2014-2018

Table 21 LBN Brand Shares of Cough, Cold and Allergy (Hay Fever) Remedies: % Value 2015-2018

Table 22 Forecast Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: Value 2018-2023

Table 23 Forecast Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: % Value Growth 2018-2023

Headlines

Prospects

Sales Fuelled by Growing Demand for Medicated Skin Care

Paediatric Dermatologicals the Best Performing Category in 2018

Stigma Surrounding Some Dermatologicals Fades As Younger Generations Are More Open-minded

Competitive Landscape

Domestic Company Fitopharm Remains the Leading Player

Alkaloid Ad Skopje Ranks Second

Dermatologicals Evenly Split Between Domestic and International Companies

Category Data

Table 24 Sales of Dermatologicals by Category: Value 2013-2018

Table 25 Sales of Dermatologicals by Category: % Value Growth 2013-2018

Table 26 NBO Company Shares of Dermatologicals: % Value 2014-2018

Table 27 LBN Brand Shares of Dermatologicals: % Value 2015-2018

Table 28 Forecast Sales of Dermatologicals by Category: Value 2018-2023

Table 29 Forecast Sales of Dermatologicals by Category: % Value Growth 2018-2023

Headlines

Prospects

Modern Lifestyles Cause Digestive Problems

Increased Travel Drives Sales of Diarrhoeal and Motion Sickness Remedies

Paediatric Digestive Remedies An Underdeveloped Category

Competitive Landscape

Krka Farma Remains the Leading Player in Digestive Remedies

Second-ranked Alkaloid Ad Skopje the Only Domestic Company Present

Digestive Remedies Characterised by A High Level of Fragmentation

Category Data

Table 30 Sales of Digestive Remedies by Category: Value 2013-2018

Table 31 Sales of Digestive Remedies by Category: % Value Growth 2013-2018

Table 32 NBO Company Shares of Digestive Remedies: % Value 2014-2018

Table 33 LBN Brand Shares of Digestive Remedies: % Value 2015-2018

Table 34 Forecast Sales of Digestive Remedies by Category: Value 2018-2023

Table 35 Forecast Sales of Digestive Remedies by Category: % Value Growth 2018-2023

Headlines

Prospects

Convenience and Self-medication Trends Positively Impact Wound Care Sales

Wound Care Readily Available in Most Retail Outlets

Maturity Set To Limit the Future Growth Potential of Wound Care

Competitive Landscape

Slovenian Company Tosama Continues To Lead Wound Care

German Company Beiersdorf Ranks Second

Wound Care Dominated by International Brands

Category Data

Table 36 Sales of Wound Care by Category: Value 2013-2018

Table 37 Sales of Wound Care by Category: % Value Growth 2013-2018

Table 38 NBO Company Shares of Wound Care: % Value 2014-2018

Table 39 LBN Brand Shares of Wound Care: % Value 2015-2018

Table 40 Forecast Sales of Wound Care by Category: Value 2018-2023

Table 41 Forecast Sales of Wound Care by Category: % Value Growth 2018-2023

Headlines

Prospects

Fitness Craze Results in Strong Sales of Sports Protein Powder

Retailers Respond To Increased Demand for Sports Nutrition

Millennials the Most Loyal Purchasers of Sports Nutrition

Competitive Landscape

Ultimate Nutrition Continues To Lead Sports Nutrition

Ironmaxx Nutrition Ranks Second

Vitalia Nikola the Only Domestic Company Present in Sports Nutrition

Category Data

Table 42 Sales of Sports Nutrition by Category: Value 2013-2018

Table 43 Sales of Sports Nutrition by Category: % Value Growth 2013-2018

Table 44 NBO Company Shares of Sports Nutrition: % Value 2014-2018

Table 45 LBN Brand Shares of Sports Nutrition: % Value 2015-2018

Table 46 Forecast Sales of Sports Nutrition by Category: Value 2018-2023

Table 47 Forecast Sales of Sports Nutrition by Category: % Value Growth 2018-2023

Headlines

Prospects

Dietary Supplements Benefiting From A Growing Focus on Health and Wellbeing

Social Media Helps To Improve Consumer Knowledge About Dietary Supplements

More Innovative Delivery Formats Positively Impact Dietary Supplements

Competitive Landscape

Lek Remains the Leading Player in Dietary Supplements

Krüger Ranks A Close Second

High Level of Fragmentation in Dietary Supplements

Category Data

Table 48 Sales of Dietary Supplements by Category: Value 2013-2018

Table 49 Sales of Dietary Supplements by Category: % Value Growth 2013-2018

Table 50 Sales of Dietary Supplements by Positioning: % Value 2013-2018

Table 51 Sales of Fish Oils/Omega Fatty Acids by Type: % Value 2013-2018

Table 52 NBO Company Shares of Dietary Supplements: % Value 2014-2018

Table 53 LBN Brand Shares of Dietary Supplements: % Value 2015-2018

Table 54 Forecast Sales of Dietary Supplements by Category: Value 2018-2023

Table 55 Forecast Sales of Dietary Supplements by Category: % Value Growth 2018-2023

Headlines

Prospects

Vitamins Benefiting From A Greater Focus on Personal Health and Wellbeing

Vitamin E Benefits From A Focus on Beauty and Antioxidants

Different Age Groups Buy Vitamins for Different Reasons

Competitive Landscape

Krka Farma Remains the Leading Player But Continues To Lose Share

Second-ranked Alkaloid Ad Skopje Continues To Steadily Gain Share

Beyond the Leading 10 Companies Vitamins Is Highly Fragmented

Category Data

Table 56 Sales of Vitamins by Category: Value 2013-2018

Table 57 Sales of Vitamins by Category: % Value Growth 2013-2018

Table 58 Sales of Multivitamins by Positioning: % Value 2013-2018

Table 59 NBO Company Shares of Vitamins: % Value 2014-2018

Table 60 LBN Brand Shares of Vitamins: % Value 2015-2018

Table 61 Forecast Sales of Vitamins by Category: Value 2018-2023

Table 62 Forecast Sales of Vitamins by Category: % Value Growth 2018-2023

Headlines

Prospects

Sales Supported by Consumers Paying Greater Attention To Their Physical Appearance

Obesity A Growing Problem Due To Sedentary Lifestyles

Slimming Teas and Weight Loss Supplements the Best Performers in 2018

Competitive Landscape

Slim Line International Remains the Leading Player

Vitalia Nikola Remains the Leading Domestic Manufacturer

Weight Management and Wellbeing Remains Fragmented and Dominated by Internationals

Category Data

Table 63 Sales of Weight Management and Wellbeing by Category: Value 2013-2018

Table 64 Sales of Weight Management and Wellbeing by Category: % Value Growth 2013-2018

Table 65 NBO Company Shares of Weight Management and Wellbeing: % Value 2014-2018

Table 66 LBN Brand Shares of Weight Management and Wellbeing: % Value 2015-2018

Table 67 Forecast Sales of Weight Management and Wellbeing by Category: Value 2018-2023

Table 68 Forecast Sales of Weight Management and Wellbeing by Category: % Value Growth 2018-2023

Headlines

Prospects

Sales of Herbal/traditional Products Supported by the Health and Wellness Trend

Herbal/traditional Cough, Cold and Allergy (hay Fever) Remedies Remains the Largest Category

Herbal/traditional Digestive Remedies the Best Performing Category in 2018

Competitive Landscape

Domestic Company Fitopharm Leads Herbal/traditional Products in 2018

Krka Farma Ranks A Very Close Second

Herbal/traditional Products Remains A Fragmented Category

Category Data

Table 69 Sales of Herbal/Traditional Products: Value 2013-2018

Table 70 Sales of Herbal/Traditional Products: % Value Growth 2013-2018

Table 71 NBO Company Shares of Herbal/Traditional Products: % Value 2014-2018

Table 72 LBN Brand Shares of Herbal/Traditional Products: % Value 2015-2018

Table 73 Forecast Sales of Herbal/Traditional Products: Value 2018-2023

Table 74 Forecast Sales of Herbal/Traditional Products: % Value Growth 2018-2023

Headlines

Prospects

Limited Range of Products Prevents Paediatric Consumer Health From Recording A Stronger Performance

Innovation and New Product Development Lead To the Launch of New Formats

Paediatric Dermatologicals the Best Performing Category in 2018

Competitive Landscape

Krka Farma Leads Paediatric Consumer Health in 2018

Takeda Pharmaceutical Ranks Second

Paediatric Consumer Health Remains Fragmented Despite Its Small Size

Category Data

Table 75 Sales of Paediatric Consumer Health by Category: Value 2013-2018

Table 76 Sales of Paediatric Consumer Health by Category: % Value Growth 2013-2018

Table 77 Sales of Paediatric Vitamins and Dietary Supplements by Type: % Value 2015-2018

Table 78 Forecast Sales of Paediatric Consumer Health by Category: Value 2018-2023

Table 79 Forecast Sales of Paediatric Consumer Health by Category: % Value Growth 2018-2023