Consumer Health in Norway

CONSUMER HEALTH IN NORWAY

Euromonitor International

February 2019

LIST OF CONTENTS AND TABLES

Executive Summary

Modest Growth Due To Maturity

Demographic Trends and the Weather Affect Sales of Consumer Health Products

Norwegians Are Reluctant To Try New Brands in OTC Categories

Store-based Retailing Remains the Main Channel; Albeit Internet Retailing Is Growing

Most Trends Are Projected To Continue Throughout the Forecast Period

Market Indicators

Table 1 Consumer Expenditure on Health Goods and Medical Services: Value 2013-2018

Table 2 Life Expectancy at Birth 2013-2018

Market Data

Table 3 Sales of Consumer Health by Category: Value 2013-2018

Table 4 Sales of Consumer Health by Category: % Value Growth 2013-2018

Table 5 NBO Company Shares of Consumer Health: % Value 2014-2018

Table 6 LBN Brand Shares of Consumer Health: % Value 2015-2018

Table 7 Penetration of Private Label in Consumer Health by Category: % Value 2013-2018

Table 8 Distribution of Consumer Health by Format: % Value 2013-2018

Table 9 Distribution of Consumer Health by Format and Category: % Value 2018

Table 10 Forecast Sales of Consumer Health by Category: Value 2018-2023

Table 11 Forecast Sales of Consumer Health by Category: % Value Growth 2018-2023

Appendix

OTC Registration and Classification

Vitamins and Dietary Supplements Registration and Classification

Self-medication/self-care and Preventive Medicine

Switches

Summary 1 OTC: Switches

Sources

Summary 2 Research Sources

Headlines

Prospects

the Growth of Prescribed Acetaminophen and Maturity Prevent Higher Growth

Combination Analgesics and Topical Analgesics/anaesthetic See Strong Growth

Lifestyle Changes Stimulate Growth

Competitive Landscape

Larger Brands Gain Share

Weifa Is Acquired by Karo Pharma

Voltarol Forte Sees the Strongest Sales in Topical Analgesics/anaesthetic

Category Data

Table 12 Sales of Analgesics by Category: Value 2013-2018

Table 13 Sales of Analgesics by Category: % Value Growth 2013-2018

Table 14 Sales of Topical Analgesics/Anaesthetic by Format: % Value 2013-2018

Table 15 NBO Company Shares of Analgesics: % Value 2014-2018

Table 16 LBN Brand Shares of Analgesics: % Value 2015-2018

Table 17 Forecast Sales of Analgesics by Category: Value 2018-2023

Table 18 Forecast Sales of Analgesics by Category: % Value Growth 2018-2023

Headlines

Prospects

Insomnia and the Decline in Prescriptions for Hypnotics and Sedatives Drive Growth

Melatonin Continues To Prevent Higher Growth

Product Launches Increase Awareness of Sleep Aids

Competitive Landscape

New Brands Challenge Traditional Brands

Packaging Styles Greatly Differ

Intensification of the Competition in the Forecast Period

Category Data

Table 19 Sales of Sleep Aids: Value 2013-2018

Table 20 Sales of Sleep Aids: % Value Growth 2013-2018

Table 21 NBO Company Shares of Sleep Aids: % Value 2014-2018

Table 22 LBN Brand Shares of Sleep Aids: % Value 2015-2018

Table 23 Forecast Sales of Sleep Aids: Value 2018-2023

Table 24 Forecast Sales of Sleep Aids: % Value Growth 2018-2023

Headlines

Prospects

Cough, Cold and Allergy (hay Fever) Remedies Is Set To See Modest Growth

Sales Are Boosted by the Higher Prevalence of Allergies Amongst Norwegians

Pharyngeal Preparations Is Projected To See Strong Growth

Competitive Landscape

Gsk Consumer Healthcare Leads

Cloetta Norge and Orkla Care Confectionery & Snacks Norge Remain Strong

Dynamism in Pharyngeal Preparations

Category Data

Table 25 Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: Value 2013-2018

Table 26 Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: % Value Growth 2013-2018

Table 27 Sales of Decongestants by Category: Value 2013-2018

Table 28 Sales of Decongestants by Category: % Value Growth 2013-2018

Table 29 NBO Company Shares of Cough, Cold and Allergy (Hay Fever) Remedies: % Value 2014-2018

Table 30 LBN Brand Shares of Cough, Cold and Allergy (Hay Fever) Remedies: % Value 2015-2018

Table 31 Forecast Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: Value 2018-2023

Table 32 Forecast Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: % Value Growth 2018-2023

Headlines

Prospects

Dermatologicals Sees Strong Growth

Antipruritics Is Set To See the Strongest Growth

Several Categories Are Set To Decline in the Forecast Period

Competitive Landscape

Aco Hud Norge Leads Dermatologicals

Bayer Is the Second Largest Company

Well-recognised Brands Benefit From Consumer Scepticism of Lesser-known Brands

Category Data

Table 33 Sales of Dermatologicals by Category: Value 2013-2018

Table 34 Sales of Dermatologicals by Category: % Value Growth 2013-2018

Table 35 NBO Company Shares of Dermatologicals: % Value 2014-2018

Table 36 LBN Brand Shares of Dermatologicals: % Value 2015-2018

Table 37 LBN Brand Shares of Hair Loss Treatments: % Value 2015-2018

Table 38 Forecast Sales of Dermatologicals by Category: Value 2018-2023

Table 39 Forecast Sales of Dermatologicals by Category: % Value Growth 2018-2023

Headlines

Prospects

Digestive Remedies Sees Slow Growth During 2018

Proton Pump Inhibitors Increasingly Substitute H2 Blockers

Older Norwegians Suffer From Digestive Problems

Competitive Landscape

Johnson & Johnson Consumer Nordic Leads Digestive Remedies

Rehydration Diarrhoeal Remedies Brands See Strong Growth During 2018

Pepcid Is the Sole Player Within H2 Blockers

Category Data

Table 40 Sales of Digestive Remedies by Category: Value 2013-2018

Table 41 Sales of Digestive Remedies by Category: % Value Growth 2013-2018

Table 42 NBO Company Shares of Digestive Remedies: % Value 2014-2018

Table 43 LBN Brand Shares of Digestive Remedies: % Value 2015-2018

Table 44 Forecast Sales of Digestive Remedies by Category: Value 2018-2023

Table 45 Forecast Sales of Digestive Remedies by Category: % Value Growth 2018-2023

Headlines

Prospects

Pollen Allergies Drive Sales in 2018

Standard Eye Care Is Projected To See the Strongest Growth

the Growth of Other Eye Products and Surgery Are Threats To Eye Care

Competitive Landscape

Théa Nordic Remains the Leader in Eye Care

Private Label and Generics Still Non-existent

Product Launches Affect Sales in 2018

Category Data

Table 46 Sales of Eye Care by Category: Value 2013-2018

Table 47 Sales of Eye Care by Category: % Value Growth 2013-2018

Table 48 Sales of Standard Eye Care by Format: % Value 2013-2018

Table 49 Sales of Standard Eye Care by Positioning: % Value 2013-2018

Table 50 NBO Company Shares of Eye Care: % Value 2014-2018

Table 51 LBN Brand Shares of Eye Care: % Value 2015-2018

Table 52 Forecast Sales of Eye Care by Category: Value 2018-2023

Table 53 Forecast Sales of Eye Care by Category: % Value Growth 2018-2023

Headlines

Prospects

the Inconvenience of Smoking and Healthy Lifestyles Promote Sales

Snus and E-cigarettes Remain A Threat To Forecast Growth

Growing Interest in New Products and Formulations

Competitive Landscape

Johnson & Johnson Consumer Nordic Leads

Niconovum Increases Its Value Share

New Brands Have Difficulty Penetrating the Market

Category Indicators

Table 54 Number of Smokers by Gender 2013-2018

Category Data

Table 55 Sales of NRT Smoking Cessation Aids by Category: Value 2013-2018

Table 56 Sales of NRT Smoking Cessation Aids by Category: % Value Growth 2013-2018

Table 57 Sales of NRT Gum by Flavour: % Value 2013-2018

Table 58 NBO Company Shares of NRT Smoking Cessation Aids: % Value 2014-2018

Table 59 LBN Brand Shares of NRT Smoking Cessation Aids: % Value 2015-2018

Table 60 Forecast Sales of NRT Smoking Cessation Aids by Category: Value 2018-2023

Table 61 Forecast Sales of NRT Smoking Cessation Aids by Category: % Value Growth 2018-2023

Headlines

Prospects

Sales Are Driven by Seasonality

Global Warming Could Drive Growth in Wound Care

Population Growth and Trends for Children Determine Sales

Competitive Landscape

Norgesplaster Continues To Lead Wound Care

Private Label Holds A Sizeable Share in Wound Care

Packaging and Product Development in Wound Care

Category Data

Table 62 Sales of Wound Care by Category: Value 2013-2018

Table 63 Sales of Wound Care by Category: % Value Growth 2013-2018

Table 64 NBO Company Shares of Wound Care: % Value 2014-2018

Table 65 LBN Brand Shares of Wound Care: % Value 2015-2018

Table 66 Forecast Sales of Wound Care by Category: Value 2018-2023

Table 67 Forecast Sales of Wound Care by Category: % Value Growth 2018-2023

Headlines

Prospects

the Fitness and Wellness Trends Drive Sales in Sports Nutrition in Norway

Sports Protein Bars Exhibits the Strongest Growth

Consumers Are Attracted by New Products

Competitive Landscape

Proteinfabrikken Holds the Highest Value Share in Sports Nutrition

Changes in Distribution

Many New Players and Product Launches

Category Data

Table 68 Sales of Sports Nutrition by Category: Value 2013-2018

Table 69 Sales of Sports Nutrition by Category: % Value Growth 2013-2018

Table 70 NBO Company Shares of Sports Nutrition: % Value 2014-2018

Table 71 LBN Brand Shares of Sports Nutrition: % Value 2015-2018

Table 72 Forecast Sales of Sports Nutrition by Category: Value 2018-2023

Table 73 Forecast Sales of Sports Nutrition by Category: % Value Growth 2018-2023

Headlines

Prospects

Dietary Supplements Sees Sluggish Growth Due To Scepticism and Withdrawals

Mineral Supplements and Tonics Are Set To Drive Sales in the Forecast Period

Digestive Remedies Containing Fibre Are Expected To Perform Well

Competitive Landscape

Orkla Care Continues To Lead Dietary Supplements

Private Label Is Growing

Differences Between Dietary Supplements and OTC Products

Category Data

Table 74 Sales of Dietary Supplements by Category: Value 2013-2018

Table 75 Sales of Dietary Supplements by Category: % Value Growth 2013-2018

Table 76 Sales of Dietary Supplements by Positioning: % Value 2013-2018

Table 77 Sales of Fish Oils/Omega Fatty Acids by Type: % Value 2013-2018

Table 78 NBO Company Shares of Dietary Supplements: % Value 2014-2018

Table 79 LBN Brand Shares of Dietary Supplements: % Value 2015-2018

Table 80 Forecast Sales of Dietary Supplements by Category: Value 2018-2023

Table 81 Forecast Sales of Dietary Supplements by Category: % Value Growth 2018-2023

Headlines

Prospects

Vegetarianism and Veganism Offer Opportunities for Growth

Growth in Vitamins To Combat the Norwegian Climate and Ageing

Expert Discussion on the Overconsumption of Vitamins Threatens Forecast Growth

Competitive Landscape

Takeda Nycomed Leads Vitamins

Orkla Care Remains the Second Largest Player

Finding A Niche Is Key for the Success of Smaller Brands

Category Data

Table 82 Sales of Vitamins by Category: Value 2013-2018

Table 83 Sales of Vitamins by Category: % Value Growth 2013-2018

Table 84 Sales of Multivitamins by Positioning: % Value 2013-2018

Table 85 NBO Company Shares of Vitamins: % Value 2014-2018

Table 86 LBN Brand Shares of Vitamins: % Value 2015-2018

Table 87 Forecast Sales of Vitamins by Category: Value 2018-2023

Table 88 Forecast Sales of Vitamins by Category: % Value Growth 2018-2023

Headlines

Prospects

Weight Management and Wellbeing Suffers From the Health and Wellness Trend

Rebranding and Increased Distribution for Weight Management and Wellbeing

Supplement Nutrition Drinks Sees the Best Performance in 2018

Competitive Landscape

Nutricia Norway Leads Thanks To Its Dominance in Supplement Nutrition Drinks

Most Meal Replacement Brands Decline, But This Is Associated With Distribution

Xl-s Is the Largest Brand in Weight Loss Supplements, But Is on the Decline

Category Data

Table 89 Sales of Weight Management and Wellbeing by Category: Value 2013-2018

Table 90 Sales of Weight Management and Wellbeing by Category: % Value Growth 2013-2018

Table 91 NBO Company Shares of Weight Management and Wellbeing: % Value 2014-2018

Table 92 LBN Brand Shares of Weight Management and Wellbeing: % Value 2015-2018

Table 93 Forecast Sales of Weight Management and Wellbeing by Category: Value 2018-2023

Table 94 Forecast Sales of Weight Management and Wellbeing by Category: % Value Growth 2018-2023

Headlines

Prospects

Mixed Performance for Herbal/traditional Products

Herbal/traditional Sleep Aids Set To See the Strongest Growth in the Forecast Period

Scepticism of Herbal/traditional Products Remains Strong in Several Categories

Competitive Landscape

Cloetta Norge Remains the Largest Player Within Herbal/traditional Products

Private Label Holds A Small Share in Herbal/traditional Products

Sedix and Gerimax See Strong Growth in 2018

Category Data

Table 95 Sales of Herbal/Traditional Products by Category: Value 2013-2018

Table 96 Sales of Herbal/Traditional Products by Category: % Value Growth 2013-2018

Table 97 NBO Company Shares of Herbal/Traditional Products: % Value 2014-2018

Table 98 LBN Brand Shares of Herbal/Traditional Products: % Value 2015-2018

Table 99 Forecast Sales of Herbal/Traditional Products by Category: Value 2018-2023

Table 100 Forecast Sales of Herbal/Traditional Products by Category: % Value Growth 2018-2023

Headlines

Prospects

the Birth Rate and Parents' Concerns Drive Sales in Paediatric Consumer Health

Omega-3 Sees the Strongest Growth Within Paediatric Consumer Health

Paediatric Vitamins and Dietary Supplements Remains the Largest Category

Competitive Landscape

Domestic Stronghold Is Challenged

No Private Label Products

Large Shelf Space for Paediatric Consumer Health Products

Category Data

Table 101 Sales of Paediatric Consumer Health by Category: Value 2013-2018

Table 102 Sales of Paediatric Consumer Health by Category: % Value Growth 2013-2018

Table 103 Sales of Paediatric Vitamins and Dietary Supplements by Type: % Value 2015-2018

Table 104 NBO Company Shares of Paediatric Consumer Health: % Value 2014-2018

Table 105 LBN Brand Shares of Paediatric Consumer Health: % Value 2015-2018

Table 106 Forecast Sales of Paediatric Consumer Health by Category: Value 2018-2023

Table 107 Forecast Sales of Paediatric Consumer Health by Category: % Value Growth 2018-2023