Consumer Health in Mexico

CONSUMER HEALTH IN MEXICO

Euromonitor International

February 2019

LIST OF CONTENTS AND TABLES

Executive Summary

Demographics, Innovation and Retailing Development Support Consumer Health Growth

Convenience and Multi-benefits Drive Innovation in Consumer Health

Despite Losing Share Over the Review Period, Herbalife Remains the Leader

Internet Retailing Growth Observed in Consumer Health Categories

the Forecast Period's Best Performances Will Be Driven by Wellness Concerns

Appendix

OTC Registration and Classification

Vitamins and Dietary Supplements Registration and Classification

Self-medication/self-care and Preventive Medicine

Switches

Market Indicators

Table 1 Consumer Expenditure on Health Goods and Medical Services: Value 2013-2018

Table 2 Life Expectancy at Birth 2013-2018

Market Data

Table 3 Sales of Consumer Health by Category: Value 2013-2018

Table 4 Sales of Consumer Health by Category: % Value Growth 2013-2018

Table 5 NBO Company Shares of Consumer Health: % Value 2014-2018

Table 6 LBN Brand Shares of Consumer Health: % Value 2015-2018

Table 7 Distribution of Consumer Health by Format: % Value 2013-2018

Table 8 Distribution of Consumer Health by Format and Category: % Value 2018

Table 9 Forecast Sales of Consumer Health by Category: Value 2018-2023

Table 10 Forecast Sales of Consumer Health by Category: % Value Growth 2018-2023

Sources

Summary 1 Research Sources

Headlines

Prospects

Maturity and Commoditisation To Drive Growth

Ibuprofen Set To Remain the Strongest Performer

Systemic Ketoprofen Expected To Remain Unavailable OTC

Competitive Landscape

Flanax and Aspirina Contribute To Bayer De Mexico's Leading Position

Rapid Effectiveness Will Remain An Innovation Driver in Analgesics

Generics and Private Label Products Challenge Leading OTC Brands

Category Data

Table 11 Sales of Analgesics by Category: Value 2013-2018

Table 12 Sales of Analgesics by Category: % Value Growth 2013-2018

Table 13 Sales of Topical Analgesics/Anaesthetic by Format: % Value 2013-2018

Table 14 NBO Company Shares of Analgesics: % Value 2014-2018

Table 15 LBN Brand Shares of Analgesics: % Value 2015-2018

Table 16 Forecast Sales of Analgesics by Category: Value 2018-2023

Table 17 Forecast Sales of Analgesics by Category: % Value Growth 2018-2023

Headlines

Prospects

Stress A Key Growth Driver

Herbal/traditional Products Important Within Sleep Aids

Health and Beauty Specialist Retailers Dominates Distribution

Competitive Landscape

Genomma Lab Internacional Leads

Nytol Marketing Campaigns Emphasise Lack of Negative Effects

Private Label Products Maintain A Small Share

Category Data

Table 18 Sales of Sleep Aids: Value 2013-2018

Table 19 Sales of Sleep Aids: % Value Growth 2013-2018

Table 20 NBO Company Shares of Sleep Aids: % Value 2014-2018

Table 21 LBN Brand Shares of Sleep Aids: % Value 2015-2018

Table 22 Forecast Sales of Sleep Aids: Value 2018-2023

Table 23 Forecast Sales of Sleep Aids: % Value Growth 2018-2023

Headlines

Prospects

Weather Will Continue To Drive Sales

Combination Products Set To Remain the Largest Category

Decongestants To Return To Positive Growth

Competitive Landscape

Halls Remains the Leading Brand

Feel 360 Launched With A Strong Marketing Campaign

Category Data

Table 24 Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: Value 2013-2018

Table 25 Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: % Value Growth 2013-2018

Table 26 Sales of Decongestants by Category: Value 2013-2018

Table 27 Sales of Decongestants by Category: % Value Growth 2013-2018

Table 28 NBO Company Shares of Cough, Cold and Allergy (Hay Fever) Remedies: % Value 2014-2018

Table 29 LBN Brand Shares of Cough, Cold and Allergy (Hay Fever) Remedies: % Value 2015-2018

Table 30 Forecast Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: Value 2018-2023

Table 31 Forecast Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: % Value Growth 2018-2023

Headlines

Prospects

Paediatric Dermatologicals Shows Dynamism

Antifungals Remains the Largest Category

Competitive Landscape

Genomma Lab Internacional and Bayer De México Lead Dermatologicals

Lomecan V Continues To Strengthen Its Competitive Positioning in Vaginal Antifungals

Private Label's Potential for Growth

Category Data

Table 32 Sales of Dermatologicals by Category: Value 2013-2018

Table 33 Sales of Dermatologicals by Category: % Value Growth 2013-2018

Table 34 NBO Company Shares of Dermatologicals: % Value 2014-2018

Table 35 LBN Brand Shares of Dermatologicals: % Value 2015-2018

Table 36 LBN Brand Shares of Hair Loss Treatments: % Value 2015-2018

Table 37 Forecast Sales of Dermatologicals by Category: Value 2018-2023

Table 38 Forecast Sales of Dermatologicals by Category: % Value Growth 2018-2023

Headlines

Prospects

Unhealthy Eating Habits Drive Sales

Diarrhoeal Remedies the Largest Category

Competitive Landscape

Pisa Laboratorios SA Leads Digestive Remedies

Genomma Lab Internacional Relaunches and Repositions Its Suerox Diarrhoeal Remedy

Category Data

Table 39 Sales of Digestive Remedies by Category: Value 2013-2018

Table 40 Sales of Digestive Remedies by Category: % Value Growth 2013-2018

Table 41 NBO Company Shares of Digestive Remedies: % Value 2014-2018

Table 42 LBN Brand Shares of Digestive Remedies: % Value 2015-2018

Table 43 Forecast Sales of Digestive Remedies by Category: Value 2018-2023

Table 44 Forecast Sales of Digestive Remedies by Category: % Value Growth 2018-2023

Headlines

Prospects

Pollution and Continuous Exposure To Electronic Devices Drive Sales

Standard Eye Care Will Remain Bigger Than Allergy Eye Care

Drops the Preferred Format in Standard Eye Care

Competitive Landscape

Laboratorios Sophia Leads the Category

Private Label Continues To Gain Ground

Category Data

Table 45 Sales of Eye Care by Category: Value 2013-2018

Table 46 Sales of Eye Care by Category: % Value Growth 2013-2018

Table 47 Sales of Standard Eye Care by Format: % Value 2013-2018

Table 48 Sales of Standard Eye Care by Positioning: % Value 2013-2018

Table 49 NBO Company Shares of Eye Care: % Value 2014-2018

Table 50 LBN Brand Shares of Eye Care: % Value 2015-2018

Table 51 Forecast Sales of Eye Care by Category: Value 2018-2023

Table 52 Forecast Sales of Eye Care by Category: % Value Growth 2018-2023

Headlines

Prospects

Nrt Smoking Cessation Aids Grows From A Small Base

Electronic Cigarettes Compete Against Nrt Smoking Cessation Aids

Internet Retailing the Fastest-growing Channel

Competitive Landscape

GlaxoSmithKline México Dominates

New Entrants Not Expected

Category Indicators

Table 53 Number of Smokers by Gender 2013-2018

Category Data

Table 54 Sales of NRT Smoking Cessation Aids by Category: Value 2013-2018

Table 55 Sales of NRT Smoking Cessation Aids by Category: % Value Growth 2013-2018

Table 56 Sales of NRT Gum by Flavour: % Value 2013-2018

Table 57 NBO Company Shares of NRT Smoking Cessation Aids: % Value 2014-2018

Table 58 LBN Brand Shares of NRT Smoking Cessation Aids: % Value 2015-2018

Table 59 Forecast Sales of NRT Smoking Cessation Aids by Category: Value 2018-2023

Table 60 Forecast Sales of NRT Smoking Cessation Aids by Category: % Value Growth 2018-2023

Headlines

Prospects

Wound Care A Mature Category

Trends Towards Waterproof Formats and Durability in Sticking Plasters/adhesive Bandages

Licensing An Important Competitive Strategy Among Products Targeting Children

Competitive Landscape

Bdf México SA De Cv Leads Wound Care

Nexcare Gains Share Through Product Diversification and Advertising

Private Label Leads First Aid Kits

Category Data

Table 61 Sales of Wound Care by Category: Value 2013-2018

Table 62 Sales of Wound Care by Category: % Value Growth 2013-2018

Table 63 NBO Company Shares of Wound Care: % Value 2014-2018

Table 64 LBN Brand Shares of Wound Care: % Value 2015-2018

Table 65 Forecast Sales of Wound Care by Category: Value 2018-2023

Table 66 Forecast Sales of Wound Care by Category: % Value Growth 2018-2023

Headlines

Prospects

Expanding Consumer Base Offers Opportunities for Growth

Plant-based Protein Sports Nutrition Has the Potential To Grow

Sports Non-protein Products the Largest Category

Competitive Landscape

Grupo Omnilife Leads the Category

With More Connected Consumers, Internet Retailing Is Growing Fast

Category Data

Table 67 Sales of Sports Nutrition by Category: Value 2013-2018

Table 68 Sales of Sports Nutrition by Category: % Value Growth 2013-2018

Table 69 NBO Company Shares of Sports Nutrition: % Value 2014-2018

Table 70 LBN Brand Shares of Sports Nutrition: % Value 2015-2018

Table 71 Forecast Sales of Sports Nutrition by Category: Value 2018-2023

Table 72 Forecast Sales of Sports Nutrition by Category: % Value Growth 2018-2023

Headlines

Prospects

Health and Wellness Trend Contributes To Growth

Combination Dietary Supplements Gain Relevance Thanks To Reformulations

Competitive Landscape

Direct Sellers Face A Challenging Environment

Herbalife Internacional De México SA De Cv Maintains Its Leadership in Dietary Supplements

Affordability Supports Private Label Dietary Supplements

Category Data

Table 73 Sales of Dietary Supplements by Category: Value 2013-2018

Table 74 Sales of Dietary Supplements by Category: % Value Growth 2013-2018

Table 75 Sales of Dietary Supplements by Positioning: % Value 2013-2018

Table 76 Sales of Fish Oils/Omega Fatty Acids by Type: % Value 2013-2018

Table 77 NBO Company Shares of Dietary Supplements: % Value 2014-2018

Table 78 LBN Brand Shares of Dietary Supplements: % Value 2015-2018

Table 79 Forecast Sales of Dietary Supplements by Category: Value 2018-2023

Table 80 Forecast Sales of Dietary Supplements by Category: % Value Growth 2018-2023

Headlines

Prospects

Trend Towards Prevention Likely To Benefit Category

Multivitamins Leads Thanks To Consumer Preferences

in the Paediatric Category, Vitamins Remain Bigger Than Dietary Supplements

Competitive Landscape

Segmentation in Multivitamins Tends To Go Beyond Gender

Branded Products Maintain A Relevant Share in Vitamins

Category Data

Table 81 Sales of Vitamins by Category: Value 2013-2018

Table 82 Sales of Vitamins by Category: % Value Growth 2013-2018

Table 83 Sales of Multivitamins by Positioning: % Value 2013-2018

Table 84 NBO Company Shares of Vitamins: % Value 2014-2018

Table 85 LBN Brand Shares of Vitamins: % Value 2015-2018

Table 86 Forecast Sales of Vitamins by Category: Value 2018-2023

Table 87 Forecast Sales of Vitamins by Category: % Value Growth 2018-2023

Headlines

Prospects

Meal Replacement Cannot Be Marketed As Weight Management Products

Slimming Teas Expected To Perform Well Over the Forecast Period

Competitive Landscape

Herbalife Continues To Dominate Weight Management and Wellbeing

International Companies Dominate Supplement Nutrition Drinks

Category Data

Table 88 Sales of Weight Management and Wellbeing by Category: Value 2013-2018

Table 89 Sales of Weight Management and Wellbeing by Category: % Value Growth 2013-2018

Table 90 NBO Company Shares of Weight Management and Wellbeing: % Value 2014-2018

Table 91 LBN Brand Shares of Weight Management and Wellbeing: % Value 2015-2018

Table 92 Forecast Sales of Weight Management and Wellbeing by Category: Value 2018-2023

Table 93 Forecast Sales of Weight Management and Wellbeing by Category: % Value Growth 2018-2023

Headlines

Prospects

Use of Medicinal Plants Traditional

Regulation Challenges Herbal/traditional Dietary Supplements

Herbal/traditional Products An Important Segment Within Sleep Aids

Competitive Landscape

Mondelez and Herbalife Lead the Category

Category Data

Table 94 Sales of Herbal/Traditional Products by Category: Value 2013-2018

Table 95 Sales of Herbal/Traditional Products by Category: % Value Growth 2013-2018

Table 96 NBO Company Shares of Herbal/Traditional Products: % Value 2014-2018

Table 97 LBN Brand Shares of Herbal/Traditional Products: % Value 2015-2018

Table 98 Forecast Sales of Herbal/Traditional Products by Category: Value 2018-2023

Table 99 Forecast Sales of Herbal/Traditional Products by Category: % Value Growth 2018-2023

Headlines

Prospects

Paediatric Ibuprofen To Register the Strongest Performance

Paediatric Dermatologicals Shows Dynamism

Weather Elements Explain the Relevance of Paediatric Cough, Cold and Allergy (hay Fever) Remedies

Competitive Landscape

Bayer De México SA De Cv Leads the Category

Electrolit and Kiddi Pharmaton Remain the Biggest Brands

Category Data

Table 100 Sales of Paediatric Consumer Health by Category: Value 2013-2018

Table 101 Sales of Paediatric Consumer Health by Category: % Value Growth 2013-2018

Table 102 Sales of Paediatric Vitamins and Dietary Supplements by Type: % Value 2015-2018

Table 103 NBO Company Shares of Paediatric Consumer Health: % Value 2014-2018

Table 104 LBN Brand Shares of Paediatric Consumer Health: % Value 2015-2018

Table 105 Forecast Sales of Paediatric Consumer Health by Category: Value 2018-2023

Table 106 Forecast Sales of Paediatric Consumer Health by Category: % Value Growth 2018-2023