Consumer Health in Peru

CONSUMER HEALTH IN PERU

Euromonitor International

February 2019

LIST OF CONTENTS AND TABLES

Executive Summary

Consumer Health Registers Growth Even Though the Economy Has Not Yet Recovered

Greater Health Concerns for Peruvians

Companies Are Facing Competition From Private Label

E-commerce Represents An Opportunity To Grasp

Innovation and Education Will Be the Key Growth Drivers

Market Indicators

Table 1 Consumer Expenditure on Health Goods and Medical Services: Value 2013-2018

Table 2 Life Expectancy at Birth 2013-2018

Market Data

Table 3 Sales of Consumer Health by Category: Value 2013-2018

Table 4 Sales of Consumer Health by Category: % Value Growth 2013-2018

Table 5 NBO Company Shares of Consumer Health: % Value 2014-2018

Table 6 LBN Brand Shares of Consumer Health: % Value 2015-2018

Table 7 Penetration of Private Label in Consumer Health by Category: % Value 2013-2018

Table 8 Distribution of Consumer Health by Format: % Value 2013-2018

Table 9 Distribution of Consumer Health by Format and Category: % Value 2018

Table 10 Forecast Sales of Consumer Health by Category: Value 2018-2023

Table 11 Forecast Sales of Consumer Health by Category: % Value Growth 2018-2023

Appendix

OTC Registration and Classification

Vitamins and Dietary Supplements Registration and Classification

Self-medication/self-care and Preventive Medicine

Switches

Sources

Summary 1 Research Sources

Headlines

Prospects

Private Label Strength Compels Companies To Be More Innovative

Consumers Are Used To Buying Analgesics in Daily Doses

Combination Products Are Used for Migraine

Competitive Landscape

Bayer Trying To Expand Into New Channels With Analgesics

Panadol Continues To Lead in Analgesics

Analgesics Especially for Women

Category Data

Table 12 Sales of Analgesics by Category: Value 2013-2018

Table 13 Sales of Analgesics by Category: % Value Growth 2013-2018

Table 14 Sales of Topical Analgesics/Anaesthetic by Format: % Value 2013-2018

Table 15 NBO Company Shares of Analgesics: % Value 2014-2018

Table 16 LBN Brand Shares of Analgesics: % Value 2015-2018

Table 17 Forecast Sales of Analgesics by Category: Value 2018-2023

Table 18 Forecast Sales of Analgesics by Category: % Value Growth 2018-2023

Headlines

Prospects

Daily Stress Causes Sleep Problems

Demand for Natural Products Is Rising

Competitive Landscape

Companies Offering Natural Products To Consumers Are Leading

A Fragmented Category

Category Data

Table 19 Sales of Sleep Aids: Value 2013-2018

Table 20 Sales of Sleep Aids: % Value Growth 2013-2018

Table 21 NBO Company Shares of Sleep Aids: % Value 2014-2018

Table 22 LBN Brand Shares of Sleep Aids: % Value 2015-2018

Table 23 Forecast Sales of Sleep Aids: Value 2018-2023

Table 24 Forecast Sales of Sleep Aids: % Value Growth 2018-2023

Headlines

Prospects

Cold Weather Continues Affecting the Population

Self-medication Impacts the Category

Private Label Could Be A Threat

Competitive Landscape

Companies Are Committed To Innovation

Halls Continues Leading the Category

Nastizol Junior Is the Leader in Paediatric Cough/cold Remedies

Category Data

Table 25 Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: Value 2013-2018

Table 26 Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: % Value Growth 2013-2018

Table 27 Sales of Decongestants by Category: Value 2013-2018

Table 28 Sales of Decongestants by Category: % Value Growth 2013-2018

Table 29 NBO Company Shares of Cough, Cold and Allergy (Hay Fever) Remedies: % Value 2014-2018

Table 30 LBN Brand Shares of Cough, Cold and Allergy (Hay Fever) Remedies: % Value 2015-2018

Table 31 Forecast Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: Value 2018-2023

Table 32 Forecast Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: % Value Growth 2018-2023

Headlines

Prospects

Despite A Stable Climate, Uv Radiation Remains Very High

Publicity and Prevention Are Key To Category Growth

Forecast Period To See Slow Growth

Competitive Landscape

Generics in Topical Antifungal Register Healthy Growth

Abl Pharma Peru Continues To Lead Dermatologicals

Farmindustria Leads in Vaginal Antifungals

Category Data

Table 33 Sales of Dermatologicals by Category: Value 2013-2018

Table 34 Sales of Dermatologicals by Category: % Value Growth 2013-2018

Table 35 NBO Company Shares of Dermatologicals: % Value 2014-2018

Table 36 LBN Brand Shares of Dermatologicals: % Value 2015-2018

Table 37 LBN Brand Shares of Hair Loss Treatments: % Value 2015-2018

Table 38 Forecast Sales of Dermatologicals by Category: Value 2018-2023

Table 39 Forecast Sales of Dermatologicals by Category: % Value Growth 2018-2023

Headlines

Prospects

More and More Peruvians Are Eating Out and This Trend Could Positively Impact Digestive Remedies Sales

Government Is Committed To Dealing With Stomach Diseases and Disorders

Seasonal Consumption

Competitive Landscape

Sal De Andrews Maintains Its Lead

Fuxion Biotech Leads in Laxatives in 2018

Generics Continues To Register Low Shares

Category Data

Table 40 Sales of Digestive Remedies by Category: Value 2013-2018

Table 41 Sales of Digestive Remedies by Category: % Value Growth 2013-2018

Table 42 NBO Company Shares of Digestive Remedies: % Value 2014-2018

Table 43 LBN Brand Shares of Digestive Remedies: % Value 2015-2018

Table 44 Forecast Sales of Digestive Remedies by Category: Value 2018-2023

Table 45 Forecast Sales of Digestive Remedies by Category: % Value Growth 2018-2023

Headlines

Prospects

Lifestyle of Peruvians Has A Negative Impact on Ocular Health

Problems With Exposure To Computers and Cell Phones

Sustained Growth Expected

Competitive Landscape

Leading Player Johnson & Johnson's Brand Visine Increases Its Value Share

Limited Publicity

Category Data

Table 46 Sales of Eye Care by Category: Value 2013-2018

Table 47 Sales of Eye Care by Category: % Value Growth 2013-2018

Table 48 Sales of Standard Eye Care by Format: % Value 2013-2018

Table 49 Sales of Standard Eye Care by Positioning: % Value 2013-2018

Table 50 NBO Company Shares of Eye Care: % Value 2014-2018

Table 51 LBN Brand Shares of Eye Care: % Value 2015-2018

Table 52 Forecast Sales of Eye Care by Category: Value 2018-2023

Table 53 Forecast Sales of Eye Care by Category: % Value Growth 2018-2023

Headlines

Prospects

No Growth Expected

Competitive Landscape

Gsk Consumer Healthcare Maintains Its Lead

E-cigarettes As A Competitor

No Advertising

Category Indicators

Table 54 Number of Smokers by Gender 2013-2018

Category Data

Table 55 Sales of NRT Smoking Cessation Aids by Category: Value 2013-2018

Table 56 Sales of NRT Smoking Cessation Aids by Category: % Value Growth 2013-2018

Table 57 NBO Company Shares of NRT Smoking Cessation Aids: % Value 2014-2018

Table 58 LBN Brand Shares of NRT Smoking Cessation Aids: % Value 2015-2018

Table 59 Forecast Sales of NRT Smoking Cessation Aids by Category: Value 2018-2023

Table 60 Forecast Sales of NRT Smoking Cessation Aids by Category: % Value Growth 2018-2023

Headlines

Prospects

A Mature Category

Sticking Plasters/adhesive Bandages Holds Highest Value Share

Innovation Drives Sales

Competitive Landscape

Distribuidora Continental 6 Leads the Way

Multinationals 3m Perú and Beiersdorf Successful Due To Being Well Known, But Competition From Smaller Brands and Chinese Imports Is Increasing

Limited Publicity

Category Data

Table 61 Sales of Wound Care by Category: Value 2013-2018

Table 62 Sales of Wound Care by Category: % Value Growth 2013-2018

Table 63 NBO Company Shares of Wound Care: % Value 2014-2018

Table 64 LBN Brand Shares of Wound Care: % Value 2015-2018

Table 65 Forecast Sales of Wound Care by Category: Value 2018-2023

Table 66 Forecast Sales of Wound Care by Category: % Value Growth 2018-2023

Headlines

Prospects

Consumers Tune Into Healthy Food and Exercise

Companies Are Beginning To Focus on Developing Products for A Wider Consumer Base

New Products Focus on Proteins To Meet Vegan Needs, But Come at A Cost

Competitive Landscape

Companies Are Working on Increasing Their E-commerce

Promotion Key in the Category

International Brands Continue To Lead

Category Data

Table 67 Sales of Sports Nutrition by Category: Value 2013-2018

Table 68 Sales of Sports Nutrition by Category: % Value Growth 2013-2018

Table 69 NBO Company Shares of Sports Nutrition: % Value 2014-2018

Table 70 LBN Brand Shares of Sports Nutrition: % Value 2015-2018

Table 71 Forecast Sales of Sports Nutrition by Category: Value 2018-2023

Table 72 Forecast Sales of Sports Nutrition by Category: % Value Growth 2018-2023

Headlines

Prospects

Peruvians Are Facing High Levels of Obesity

Peru Is the First Producer and Consumer of Maca in the World

Consumers Prefer Natural Products

Competitive Landscape

Herbalife Maintains Its Leadership

Protein Supplements Dominate Non-herbal/traditional Dietary Supplements

Collagen Represents An Opportunity To Grow

Category Data

Table 73 Sales of Dietary Supplements by Category: Value 2013-2018

Table 74 Sales of Dietary Supplements by Category: % Value Growth 2013-2018

Table 75 Sales of Dietary Supplements by Positioning: % Value 2013-2018

Table 76 Sales of Fish Oils/Omega Fatty Acids by Type: % Value 2013-2018

Table 77 NBO Company Shares of Dietary Supplements: % Value 2014-2018

Table 78 LBN Brand Shares of Dietary Supplements: % Value 2015-2018

Table 79 Forecast Sales of Dietary Supplements by Category: Value 2018-2023

Table 80 Forecast Sales of Dietary Supplements by Category: % Value Growth 2018-2023

Headlines

Prospects

Consumers Cut Their Spending on Vitamins

Private Label Jeopardises the Growth of Well-established International Brands

Innovation and Education Will Be the Key Drivers

Competitive Landscape

Bayer Leads

Low Participation of Local Companies

Category Data

Table 81 Sales of Vitamins by Category: Value 2013-2018

Table 82 Sales of Vitamins by Category: % Value Growth 2013-2018

Table 83 Sales of Multivitamins by Positioning: % Value 2013-2018

Table 84 NBO Company Shares of Vitamins: % Value 2014-2018

Table 85 LBN Brand Shares of Vitamins: % Value 2015-2018

Table 86 Forecast Sales of Vitamins by Category: Value 2018-2023

Table 87 Forecast Sales of Vitamins by Category: % Value Growth 2018-2023

Headlines

Prospects

the Need To Tackle Obesity Is A Major Issue

A Wider Product Offering

Competitive Landscape

International Players Lead

Abbot Laboratorios Leads

Private Label Poses A Threat To International Brands

Category Data

Table 88 Sales of Weight Management and Wellbeing by Category: Value 2013-2018

Table 89 Sales of Weight Management and Wellbeing by Category: % Value Growth 2013-2018

Table 90 NBO Company Shares of Weight Management and Wellbeing: % Value 2014-2018

Table 91 LBN Brand Shares of Weight Management and Wellbeing: % Value 2015-2018

Table 92 Forecast Sales of Weight Management and Wellbeing by Category: Value 2018-2023

Table 93 Forecast Sales of Weight Management and Wellbeing by Category: % Value Growth 2018-2023

Headlines

Prospects

Consumers Prefer Natural Products

Slower Growth Expected

Peruvian Ingredients Represent An Opportunity

Competitive Landscape

A Highly Fragmented Landscape

International Brands Are Leading

OTC Products Compete With Herbal Products

Category Data

Table 94 Sales of Herbal/Traditional Products by Category: Value 2013-2018

Table 95 Sales of Herbal/Traditional Products by Category: % Value Growth 2013-2018

Table 96 NBO Company Shares of Herbal/Traditional Products: % Value 2014-2018

Table 97 LBN Brand Shares of Herbal/Traditional Products: % Value 2015-2018

Table 98 Forecast Sales of Herbal/Traditional Products by Category: Value 2018-2023

Table 99 Forecast Sales of Herbal/Traditional Products by Category: % Value Growth 2018-2023

Headlines

Prospects

Anaemia Is A Problem for Peruvian Children

Aggressive Advertising

Competitive Landscape

Generics Has A Significant Role

Recognised and Well-established Brands Are Leading

Category Data

Table 100 Sales of Paediatric Consumer Health by Category: Value 2013-2018

Table 101 Sales of Paediatric Consumer Health by Category: % Value Growth 2013-2018

Table 102 Sales of Paediatric Vitamins and Dietary Supplements by Type: % Value 2015-2018

Table 103 NBO Company Shares of Paediatric Consumer Health: % Value 2014-2018

Table 104 LBN Brand Shares of Paediatric Consumer Health: % Value 2015-2018

Table 105 Forecast Sales of Paediatric Consumer Health by Category: Value 2018-2023

Table 106 Forecast Sales of Paediatric Consumer Health by Category: % Value Growth 2018-2023